SlideShare a Scribd company logo
Turkcell’s API Business Strategy 
Duygu Defne Terliksiz 
Smart Enablers 
Lead Product Manager
WORLD IS CHANGING… 
API
TRENDS 
13 5 5 
Billion Daily API Transactions
TURKCELL PARTNERS 
Monthly 
1 
Billion 
Transactions
TURKCELL’S CORPORATE CUSTOMERS 
Monthly 
10 
Million 
Transactions
HOW? 
Listened To Our Customers 
Designed Flexible Infrastructure 
Built Up Partnerships 
Easy To Use Model
TURKCELL SMART ENABLERS
TURKCELL SMART ENABLERS 
16 DIFFERENT SMART ENABLERS 
Smart Security 
SIM Card Change 
Roamer 
Which Country 
This Country 
Smart CRM 
ID and MSISDN 
MSISDN by ID 
Call by ID 
Segment Type 
Payment Type 
MSISDN Status 
Smart Marketing 
Device Model 
Device Feature 
MSISDN Forwarding 
Nearest Where 
Corporate Click to Call 
IMEI Check
DEVELOPER COMMUNITY 
1 2 
Subscription API Detail 
3 4 
Payment Improve Your Application
Thank You… 
duygu.defne@turkcell.com.tr

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Turkcell’s API Business Strategy, Duygu Defne Terliksiz, Smart Enablers Lead Product Manager

Editor's Notes

  1. 2001 – 2005
  2. 2001 – 2005