SlideShare a Scribd company logo

India's First brand Book On ICT Industry

•
•
My Brand Book ICT Brands In India
My Brand Book ICT Brands In India

India's First brand Book On ICT Industry

Technology
1 of 60
Download to read offline
1
2
3
5 Copyright © Kalinga Digital Media India’s most TRUSTED brands chosen by the customers volume IV
6
7 Content PREFACE 9 FOREWORD 13 CATEGORIES 14 MOST ADMIRED BRANDS IN INDIAN ICT INDUSTRY 17 iNDIAN MARKET SCAPE 26 ACER INDIA PVT. LTD. 42 ADATA TECHNOLOGY INDIA 44 AKAMAI TECHNOLOGIES 45 ALCATEL LUCENT ENTERPRISE (ALE) 46 AMD INDIA PVT. LTD. 48 AMI 50 ARRAY NETWORKS 52 ASPECT SOFTWARE 56 AVAYA INDIA PVT. LTD. 57 AXIS COMMUNICATIONS INDIA 58 BARRACUDA NETWORKS, INDIA 59 BLACKBERRY INDIA PVT. LTD. 60 CANON INDIA PVT. LTD. 62 C-DOT 64 CIENA 65 CHECKPOINT SOFTWARE TECHNOLOGIES LTD. 66 CISCO SYSTEMS INDIA PVT. LTD. 68 C P PLUS INDIA 69 CTRLS DATACENTERS LTD 70 DDA 71 CYBEROAM TECHNOLOGIES – A SOPHOS COMPANY 72 DELL INDIA PVT. LTD. 74 D-LINK INDIA LTD. 76 EMC DATA STORAGE SYSTEMS (I) PVT. LTD. 78 EMERSON NETWORK POWER (I) PVT. LTD. 79 EPSON INDIA PVT. LTD. 80 EXTREME NETWORKS 82 FireEye 83 FORTINET TECHNOLOGIES INDIA PVT. LTD. 86 GAJSHIELD INFOTECH (I) PVT. LTD. 88 GIGABYTE TECHNOLOGY INDIA PVT. LTD. 90 GODADDY INDIA 92 HID GLOBAL 93 HITACHI DATA SYSTEMS 94 HP INDIA SALES PVT. LTD. 95 HUAWEI ENTERPRISE BUSINESS GROUP 97 INFOR GLOBAL SOLUTIONS INDIA PVT LTD. 98 INTEL INDIA 99 INSPIRA ENTERPRISE INDIA PVT. LTD 100 INTEL SECURITY( MCAFEE) 102 IVALUE. INFO SOLUTION pVT. lTD 103 JUNIPER NETWORKS INDIA PVT. LTD. 104 K7 COMPUTING PVT. LTD 106 KASPERSKY LAB INDIA 107 KINGSTON TECHNOLOGY INDIA 108 LENOVO INDIA PVT. LTD. 109 LOGITECH ELECTRONIC INDIA 110 LUMINOUS POWER TECHNOLOGIES (P) LTD 111 MATRIX COMSEC PVT. LTD. 112 ESCAN 114 NCOMPUTING 115 NETAPP INDIA 116 NIELIT 118 NVIDIA INDIA PVT. LTD. 119 NNR IT SOLUTIONS 120 NIXI 122 NBCC 123 NTPC 124 ORACLE INDIA PVT. LTD. 125 PALO ALTO NETWORKS 126 PANTEL TECHNOLOGIES 127 PANASONIC INDIA PVT. LTD. 128 POLYCOM INDIA 130 POWER GRID CORPORATION OF INDIA LTD. 204 QUANTUM 131 QUICKHEAL TECHNOLOGIES PVT. LTD. 132 RED HAT INDIA 133 RADWARE 134 REIL (RAJASTHAN ELECTRONICS & INSTRUMENTS LIMITED) 135 RAH INFOTECH PVT. LTD. 136 RICOH INDIA LIMITED 138 SANDISK COPORATION INDIA 140 SOFTWARE TECHNOLOGY PARKS OF INDIA (STPI) 141 SAP INDIA PVT. LTD. 142 SEAGATE 144 SMARTLINK NETWORK SYSTEMS LIMITED 145 SPARSH CCTV 146 SCHNEIDER ELECTRIC INDIA 147 SOMANY CERAMICS LTD 148 SPICE MOBILITY LTD 150 SYMANTEC SOFTWARE SOLUTIONS PVT. LTD. 151 SYMPHONY SUMMIT 152 TALLY SOLUTIONS INDIA PVT. LTD. 154 TATA TELESERVICES LTD 155 TELECOMMUNICATIONS CONSULTANTS INDIA LIMITED 156 TVS ELECTRONICS LIMITED 157 TP-LINK INDIA PVT. LTD. 158 TREND MICRO INDIA PVT. LTD. 160 UTSTARCOM INDIA 162 VMWARE SOFTWARE INDIA PVT. LTD. 163 WEBEL GROUP OF COMPANIES AT WBEIDC 164 WD 165 XEROX INDIA LIMITED 166 ZICOM ELECTRONICS SECURITY SYSTEMS LTD. 167 ZYXEL TECHNOLOGY INDIA P LTD 168 HUDCO 170 INDUSTRY BODIES IN INDIA 172 CIO’S VIEW POINT 174 TELECOM SERVICE PROVIDERS IN INDIA 186 GOVERNMENT BODIES/AUTHORITIES 189 ICONS OF INDIA 194 TELECOM COMPANIES IN INDIA 202 DISTRIBUTORS & VADS IN INDIA 206 IT ASSOCIATIONS IN INDIA 212 VARS IN INDIA 214 MOVERS & SHAKERS - it iNDUSTRY 218 TOP SOLUTION PARTNERS IN INDIA 224 MAKE IN INDIA BRANDS 236 ADVERTISEMENT INDEX 192 7
8
9 Preface We’re delighted to bring you the fourth issue of the Brand Book. The Brand Book, the Bible of the Indian ICT industry (critical component to achieving success), takes into account the massive impact technology has on the consumer’s behaviour by taking recourse to aggressive market surveys to understand the buyer’s behaviour. I would like to extend my heart-felt thanks to all those who voted and especially to those who participated online via the social media platform and gave their feedback on the survey. The listing in the Brand Book is considered on the parameters which are based on high recall value, brand awareness, brand image and perception, brand performance and brand association. It is a research-driven Coffee Book on the Indian ICT industry and a unique platform for the IT and telecom companies to plan out annual strategies for the organization and express their go-to-market approach. In consonance with the priorities laid out in its earlier avatars, this issue will go extra mile to reach the Indian enterprise and SME sector (the engines of growth of our economy). In this issue, we are bringing forward the market scape by providing in-depth quantitative and qualitative technology market assessments of ICT vendors for a wide range of technology markets and it spells about the comprehensive assessment of market competitors, delivered in a full-length research report, and summarized in an easy-to-read graphical depiction. In our previous editions, the brands which have participated have fortified their presence in the hearts and minds of the Indian consumers and the book served as a ready-reference tool on the leading players in the ICT sector. It can be said with certainty that there exists a strong emotional connect between the brand and the customer which results in the increase of sales volumes. It is noted that all buying cannot be done by the rational approaches and a great percentage of buying is through the emotional approaches. In addition to this, emotional connection can have a big impact on the business. It is true that people make mistakes when they try something new. But this should not deter us from treading the path which is ignored by many. Finally, a big thank to the marketing heads for taking this issue to the helm. Our thanks, as always, for the generous responses of all involved. The Book will provide you with the critical information necessary to make your most important technology investment decisions on e-commerce, hardware, software, after sales support and mobility on their evolving delivery system. With the country moving ahead with the mission of making digital India a grand success and bringing 100 smart cities in the country, there will a huge amount of requirement of technology products and solutions. And this is where the Brand Book will come handy to anyone aspiring to be a part of this Digital India initiative. Deepak Kumar Sahu Publisher & Editor-in-Chief
10
11
12
13 The Brand Book is positioned as the ultimate vehicle for the corporates to position their known identity not only in terms of products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns. The fourth edition of the Brand Book is focused on the thought leadership in ICT industry, and positioning of the brand in the end consumer segments by knowing on how the consumer-centric model works. It is a powerful media vehicle for organizations in the ICT space to promote and market their products, services and solutions and special focus on how to improve client’s top line business including promotion optimization and innovation-driven new product developments. The Brand Book is the right evidence to suggest on how consumers want ‘relationships’with brands and commitments from the brand owners to reach out to customers on continued ways and for creating the brand loyalty. The digital version of the Brand Book will reach out to the potential segments like enterprise and SMEs in the country. Since, SMEs are the key enablers of business success, particularly small businesses have shown great resilience in the face of challenging economic conditions in recent years; the number of SMBs still continues to grow. There has been an increase in the number of start-ups who claim to be doing so out of necessity. It’s absolutely a fact that India is a powerhouse as an emerging market because of its fast growing economy and large population. More specifically, investors should pay close attention to the major shift in the size of the nation’s middle class. Finally, by understanding the buyer’s behaviour, increasing use of devices, companies now have opportunities to learn more about customers. They can take information about demographics and marry it to customer histories or other information residing in CRM, ERP systems to get a better handle on customer needs. In summary, the best way to get noticed is by grabbing attention and focus on brand salience to prime the users mind, be consistent and stay competitive. Thank you everyone for being loyal readers. Thank you also for all of your questions, suggestions, comments, criticisms, and praise. Thank you, for sharing the valuable inputs for the Brand Book. I look forward to continuously working with you with our regular edition of VARINDIA. We will be there for reaching your voice out in the market in every possible way. S. Mohini Ratna Editor Foreword
14 ANTIVIRUS AVG BIT DEFENDER ESET ESCAN F-SECURE KASPERSKY LAB K7 COMPUTING MCAFEE NORTON MAXSECURE QUICKHEAL SYMANTEC SOPHOS TREND MICRO CLOUD SERVICES AMAZON CTRLS GO DADDY HP IBM DELL EMC GOOGLE HCL INFOSYS MICROSOFT RACKSPACE SALESFORCE SIFY TCS DESKTOP / ALL-IN-ONE ACER DELL HP LENOVO TOSHIBA DIGITAL CAMERA CANON FUJIFILM KODAK NIKON SONY SAMSUNG EDUCATION SOLUTIONS CLASSMATE CORE EDUCOMP EDURITE EDUTECH EDUVISORS EVERONN HCL HP EDUCATION NIIT NEXT EDUCATION PEARSON SMART FLASH DRIVES ADATA AMKETTE HP KINGMAX KINGSTON MOSER BAER OM NANO TECH SANDISK SONY STRONTIUM TRANSCEND VERBATIM GRAPHIC CARDS (GPU) AMD ASUS GIGABYTE NVIDIA HARD DISK A DATA SEAGATE TRANSCEND TOSHIBA WESTERN DIGITAL LAPTOP ACER DELL LENOVO PANASONIC SAMSUNG TOSHIBA MANAGED PRINT SERVICES BROTHER CANON HP KONICA MINOLTA KYOCERA PANASONIC RICOH WEP PERIPHERALS XEROX MOBILE/SMART PHONES APPLE BLACKBERRY BPL G-FIVE GIONEE I BALL INTEX LAVA PHILIPS HTC KARBONN LENOVO LG MICROMAX MICROSOFT SAMSUNG SPICE SONY VIDEOCON WYNNCOM XIOMI XOLO ZEN MONITOR AOC ACER DELL HP LG SAMSUNG VIEWSONIC MOTHER BOARD ASUS DIGILITE ECS GIGABYTE INTEL MSI NETWORKING & WIRELESS ATI AIRTIGHT BROCADE CISCO DELL-FORCE 10 D-LINK HP HUAWEI JUNIPER MATRIX MICROTIK MOLEX MOTOROLA NETGEAR RAD DATA RUCKUS SMARTLINK TP-LINK TRENDNET RIVERBED UBIQUITI ZYXEL ZTE OPERATING SYSTEM ANDROID IOS FEDORA (LINUX) GOOGLE( CHROME) MICROSOFT (WINDOWS) NOVELL (NETWARE) PASSIVE NETWORKING ADVA OPTICAL C DOT CIENA FIBCOM HUAWEI INFINERA JUNIPER SCHNEIDER SMARTLINK TEJAS TYCO VMC ZTE PERIPHERALS AMKETTE IBALL ELECOM FRONTECH INTEX LG LOGITECH Categories
15 MOSERBAER RAPO RIVOLABS ZEBRONICS POWER SUPPLY (UPS) APC BPE CyberPower Systems DELTA EMERSON INTEX LUMINOUS MICROTEK NUMERIC SOCOMEC SU-KAM UNILINE PRINTER BROTHER CANON HP EPSON KONICA MINOLTA KYOCERA LEXMARK LIPI PANASONIC RICOH SAMSUNG TVS-E XEROX PROCESSOR AMD INTEL TEGRA QUALCOMM VIA PROJECTORS ACER BENQ CANON CASIO DELL DELTA EPSON HITACHI LG NEC PANASONIC SAMSUNG SONY TOSHIBA VIEWSONIC STORAGE AMI CISCO DELL EMC FUJITSU HITACHI HP HUAWEI IBM LENOVO NETAPP NETGEAR ORACLE TP-LINK ZTE SECURITY ALLOT ARRAY NETWORKS BLUECOAT CHECKPOINT CISCO DELL - SONICWALL ELITECORE FIRE EYE FORTINET FORESCOUT F-SECURE GEMALTO GFI HP JUNIPER F5 NIKSUN PALO ALTO POSITIVE TECHNOLOGIES PING IDENTITY RSA RADWARE SAFENET SANOVI SOPHOS TIPPING POINT TRUSTWAVE WATCHGUARD WEBSENSE WINMAGIC SERVICE SUPPORT ACCEL FRONTLINE AFORESERVE BRIGHT POINT DIGI-CARE HCL INTARVO MICROCLINIC NEOTERIC- F 1 REDINGTON SALORA TVS-E WIPRO SERVER DELL HP LENOVO ORACLE SOFTWARE ADOBE BMC BUSY CA DELL-QUEST HP IBM INFOR MICROSOFT NEWGEN ORACLE RAMCO SALESFORCE SAP TALLY SURVEILLANCE AXIS BOSCH CANON CP PLUS GE GUNNEBO HCL HIK VISION HONEYWELL LG NEC SAMSUNG SCHNEIDER SPARSH TYCO UTC ZICOM TABLETS ACER ASUS APPLE BLACKBERRY DATAWIND DELL GOOGLE NEXUS HP IBALL KARBONN LAVA LENOVO MICROMAX RELIANCE SWIPE SAMSUNG VIDEOCON TELCO AIRTEL AIRCEL IDEA BSNL DOCOMO MTNL MTS RELIANCE UNINOR VIDEOCON VODAFONE TELECOM ADVA OPTICAL ALCATEL LUCENT C-DOT CIENA FIBCOM HUAWEI MOTOROLA RAD DATA RADWIN STERLITE TATA TELE SERVICES TEJAS UT STARCOM VIOM NETWORKS ZTE THIN CLIENT CITRIX SYSTEM HCL WINBEE HP IBM NCOMPUTING VMWARE DELL-WYSE VIDEO CONFERENCE AVAYA BUSINESS OCTANE CISCO INDIA CLEARONE HUAWEI LIFESIZE PANASONIC POLYCOM PEOPLELINK VIDYO
16
17 MOST ADMIRED BRANDS IN INDIAN ICT INDUSTRY Brandbook provides a thorough understanding on the leading brands in Indian ICT industry and what showcases the power behind the brand.These are the brands which reaches to the customers doorstep as reference guide to make the business critical decisions by bridging the gap between in the crowded technology products and solutions available in the market place and Voice of CIOs are the crucial factor in choosing as the trusted brands since they are the large consumer of the brands.
18 VARINDIA’s channel survey to find out the most admired brands in Indian ICT industry is enables you to articulate the contribution of your brand to business results being voted by the partners and customers. It bringing the results of the annual Readership Survey conducted across the country among customers and partners. The Top Brands and the most admired bands have been chosen on the basis of votes exercised by them, since most companies do agree that 80% of their products are being sold by their Partners and VARs and so it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, it addresses the strength of the brands inside the organization as well as externally, we provide a more holistic assessment of your brand performance and manage brand value. Information- communication and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, drives improved business performance and brand positioning should be identified in such a way that on the functional and emotional level alike, it should refers to arguments and benefits of importance to the target segments. Think of Apple and the names come gushing by – iPad, iPhone, iPod, iTunes, Mac, OS X – an unrivalled legacy of products that have caught the imagination of many a gizmo freak. Year after year, Apple has managed to grab the title of bestselling smartphone. However, they do not have a marketing budget and strangely never advertise their mobile phone products anywhere. I t uses a retail strategy called “minimum advertised price” (or MAP) that prohibit resellers or dealers from advertising the manufacturer’s products below a certain minimum price. Apple’s premium pricing strategy is what places this brand apart from the rest. It attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. This is in tandem with Jobs’ vision who always wished to create a premier product and charge a premium price. Its latest phone to hit the market, iPhone 6 and iPhone 6 Plus still continue to dominate customer psyche. Products and Solutions: Mac, iPhone, iPad, iPod, Apple TV, iCloud, Apple store, iTunes Store, OS X and iOS operating systems. Microsoft which has influenced the life of each and every computer literate is synonymous with OS. Even after 4 decades of its operations, it refuses to shed off its ‘iconic brand’ tag that it is associated with. The year 2014 has been quite significant for the Redmond giant; the beginning of the year saw the third CEO in Microsoft’s history, SatyaNadella taking the helm of the company. John W. Thompson took on the role of chairman, with Bill Gates becoming more active within the company as Technology Advisor. It also completed its acquisition of the Nokia Devices and Services business, forming a new subsidiary, Microsoft Mobile Oy. In September, the company acquired the video game development company Mojang for a sum of $2.5 billion. Products and Solutions: Windows OS, MS Office suite, Office 365, Microsoft Dynamics, Mac OS, Azure Cloud Platform, Windows Live, Xbox game console, Bing, Skype, Microsoft Development Tools (Visual Studio, Silverlight), Windows Phone, Microsoft Mobile, Tablets. Google has become a household name by now. Google’s innovative search technologies connect millions of people around the world with information every day. As of October 2014, Google has a valuation of $107.4 billion. It announced the selling of Motorola Mobility unit to China-based Lenovo in the beginning of 2014 for $2.91bn, keeping just the extensive patent used to develop Android products. Google owns and operates six Google Modular Data Centers across the U.S., Chile, Finland, Ireland, Belgium, Singapore and Taiwan. The company has also hinted at publicly launching its first Project Ara smartphones in Puerto Rico this year. Products and Solutions: Google.com, Android, Gmail, Google Chrome, Google AdWords, Google Analytics, Chrome OS, Google Drive, Google Docs, Google +, Google Apps, Nexus Tablets, Google Maps, Chromebook. More than a hundred year old company, IBM has been working towards building a Smarter Planet for the last 5 years, with business analytics, cloud computing, growth markets forming its other growth initiatives. After selling off its x86 business to Lenovo for a fee of $2.1 billion, the company now continues to invest in its core hardware systems business as part of its transformation. As a result of this, IBM in the beginning of 2015 has launched the z13, which it bills as the first mainframe specifically designed to accommodate the booming mobile app economy. In November 2014, IBM and Twitter announced a global landmark partnership to help enterprises make better, more informed decisions. IBM’s association with India is deep- rooted and long-term. That India stands high in IBM’s scheme of things has been a critical asset to Big Blue’s globally integrated enterprise model. Products and Solutions: Software, Storage Networking & Virtualization, Systems and Servers, Application Lifecycle Management, Smarter Analytics. POWER OF BRANDS Top Ten Brands in Indian ICT Industry
19 Intel is another company which needs no introduction. Intel’s strategy for 2015 speaks of staking out a big chunk of market share in tablets by offering manufacturers subsidies to use its chips. In November 2014, the firm announced plans to merge its division that handles chips for personal computers with its group that handles chips for smartphones and tablets, fuelling huge internal changes at the organisation. In India, however Intel has crafted a different success story. Post the announcement of National Digital Literacy Mission with Intel and NASSCOM as partners, the chip vendor is really pushing hard to make Digital Literacy a reality. As part of the initiatives undertaken under the Digital Literacy Mission, Intel also announced the completion of its ‘Follow the Fiber’ program conducted in the first three villages to receive connectivity as part of NoFN roll out. Products and Solutions: Bluetooth chipsets, flash memory, microprocessors, motherboard chipsets, network interface cards One of the world’s largest information technology companies HP operates in almost every country in the planet. HP’s commitment to global citizenship is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility and active investment in local communities. In October, 2014, HP announced that it was planning to separate its personal-computer and printer businesses from its technology services and forming two publicly traded companies - Hewlett-Packard Enterprise and HP, Inc. The Palo Alto headquartered HP provides a whole gamut of IT solutions that the resurgent India needs at present. Products and Solutions: Printers, HP Software products, HP Converged Cloud products & Solutions, Scanners, Tablet Computers, Desktop computers, Notebooks, Thin Clients, Workstations, Servers, Enterprise storage, ProCurve Networking products. Dell’s transition from being an industry leader in the hardware business to an end-to-end IT Solutions player is really worth mentioning. The company has its most comprehensive presence outside the United States in India. With the aim to tap more enterprise customers with its solutions portfolio, it has made several adjustments to its Channel strategy in the last few quarters. The new GTM plan is linked with the transformation that Dell has under gone over last few years, right from the time when Michael Dell took the charge as CEO in 2007, acquiring software companies, building a solutions stake to being a private company now. Products and Solutions: Personal Computers, Workstations, All-in-Ones, Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, Smartphones, IT Services, Datacenter Virtualization. Till sometime ago, Samsung was struggling to catch up in the smartphone market; but now the landscape has changed in its favour, with the company becoming one of the largest technology companies globally by revenue. Every phone that it launches in the market creates the necessary hype for users to at least have a look of what the company has launched; such is the aura that Samsung phones carry. Lately Samsung launched Z 1 powered by Tizen OS. Tizen, deployed in Samsung smart watches and cameras, is designed by Samsung along with other telecom developers by merging the former’s homegrown Bada project. Samsung is also looking to give IoT a big boost in the next five years, for which it has made few acquisitions. Products and Solutions: Mobile Phones (Smartphone and Feature Phones), Tablets, Wearable devices, Cameras/Camcorders, Mobile Accessories, Home Appliances, Audio Video equipment and Enterprise business. SAP software has over the years come to be installed on the majority of the Fortune 500 company’s servers and data centers. In 2014, SAP changed from an AG to a European Company (SocietasEuropaea or SE). Together, they represent a $350 billion market opportunity by 2020, as projected by the top leadership at SAP. SAP HANA continues to remain an integral part of SAP’s Cloud strategy. SAP India, which is rightly named t h e “Jewel in the Crown” of SAP globally has not only established a sound footprint in the Indian market, but has also become successful in building a robust partner network and a large customer base. Products and Solutions: Business Applications (CRM, ERP, PLM, Supply Chain Management), Analytics, SAP HANA, Database & Technology. Cisco has built the brand in such a way that today it has become synonymous with networking solutions. While Cisco’s plummeting sales in the emerging markets has made its going tough, it is starting to regain its lost footing with the company catching on the trends of ‘Internet of Everything’ and Software Defined Networking. In India, it is looking forward to play an active role by enabling digitization of Indian economy and developing the country as a strategic business hub. Products and Solutions: Borderless Networking products, Collaboration, Voice & Conferencing products, Security & Surveillance products, Wireless, Network Storage Systems, Data center products.
20 POWER OF BRANDS Adobe has aggressively transitioned its business model to be more Cloud-based, and established leadership positions in the explosive Creative Cloud category, a Software-as-a-Service offering of high-quality content that is freely accessible to Creative Cloud members and retaining many of the features of its previous Adobe Creative Suite. In June 2014, the company announced 14 new versions of the CC essential desktop tools, four new mobile apps, and the availability of creative hardware for customers. For digital marketers, it has the Adobe Marketing Cloud suite that includes a complete set of analytics, social, advertising, targeting, experience management. It has lately introduced mobile features to its Marketing Cloud, thus making smartphones and other mobile devices new targets for analytics. At the recent CES, AMD makes FreeSync a reality. FreeSync is an AMD technology designed with the promise to utilize already existing industry standards in order to bring dynamic display refresh capabilities at little to no cost to the OEMs and consumers. It announced expansion of the FreeSync ecosystem with technology partner, including BenQ, LG Electronics, Nixeus, Samsung, and Viewsonic showcasing their upcoming commercially available FreeSync1-enabled displays. As a part of its 2015 roadmap and its commitment to improving APU energy efficiency 25x by 2020, AMD has announced the addition of its first Mobile high- performance System-on-a-Chip (SoC), codenamed “Carrizo” and a mainstream SoC codenamed “Carrizo-L”. Acer Incorporated is a Taiwan-based company is devoted to designing IT products that improves usability and add value to our customer needs -- be it at work or leisure and engaged in the research, development, design, manufacture and distribution of personal computers (PCs) and notebook computers. The Company provides its products including desktop PCs, notebook computers, tablets, smartphones, monitors and projectors. It’s strong believe is innovation which is not the mere creation of new technologies and solutions, but the guarantee that users receive the benefits of these developments, and feel truly empowered.Acer distributes its products within domestic market and to overseas markets, including Europe, the Americas and the rest of Asia. Avaya is known for spearheading several path-breaking technologies in the collaboration space. Innovation is Avaya’s biggest strength and is constantly working towards meeting the collaboration and communication needs of its customers as they grow with solutions like video conferencing and managed services portfolio. It has lately started working with Google on innovative contact center solutions for businesses. The collaboration combines Avaya’s expertise in customer engagement technologies with Google’s expertise in Web applications and Chromebooks to enable greater simplicity, flexibility and cost efficiency in contact center operations. Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and fidelity of sensitive user data. This is the USP of BlackBerry (both Mobile Phones and Enterprise Mobility solutions) and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate. The latest product to have been launched by the handset major in India is the Passport, while the latest Classic Smartphone is all set to set foot in the domestic market in the New Year. In the Enterprise Mobility Management space which is deemed as the future of BlackBerry, it has secured a deal with Samsung to bring its new BES12 EMM platform to Android users, with the services to be made available to companies likely on Samsung’s line of Galaxy smartphones and tablets this year. A leader in imaging technologies, Canon India has taken the Indian market by storm. The company, with its heritage in digital technology, is at the forefront of simplifying user experience with its new digital cameras launched for amateur photographers. Canon takes pride in not only bringing quality products to the market, but also serving customers. Reinforcing its commitment to customer service, Canon has launched the Asia Traveller Protection Programme (ATPP) recently, which provides customers access to professional Canon repair services for their cameras and lenses across 12 markets in Asia. It is also betting big on the commercial printing domain by expanding its colour production printer portfolio with new exciting models. It has also kicked off a repositioning campaign for its Inkjet consumer printers. Security which is the DNA of Check Point and the endeavour with continuous innovation by virtue of extensive R&D initiatives helps the company lead the industry. With BYOD becoming a common feature, Check Point has come up with the Mobile Capsule integrated solution that can provide seamless security to protect business data from threats, establish a secure business environment on mobile devices, and secure business India’s Most Trusted Brands The Most Trusted Brands in the Indian ICT industry reflect and articulate the contribution of those brands that have displayed strong leadership in their respective areas with the global competition becomes tougher and many competitive advantages such as technology become more short-lived, Most Trusted Brands are one of the few business assets that can provide long-term competitive advantage with the capability of digital transformation and best practices with strong campaign management to ensure that CMOs initiatives are: Strategic and transformational with smooth operationally efficient and obsessively focused on revenue and cost, and lastly, continuous innovating the brand which is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability. The survey also found that the ICT industry is the key input to productivity and growth performance in the business sector by having made good progress in modernizing country’s economy. Our strong belief is that a strong brand, regardless of the market in which it operates, drives improved business performance.
21 documents, devices and networks. Earlier this year, it came up with Software Defined Protection, a new pragmatic security architecture that provides flexibility to cope with new threats and also incorporate new technologies. It currently monitors the networks of 900 organizations, analyzing over 100 million events from about 1,000 security gateways, and 1,20,000 hours of data. A security products manufacturer company, C P Plus brings together the passion for quality and security. The company produces CCTV cameras, digital video recorders, and special digital video recorders to network video recorders like mobile digital video recorders, compression cards and IP cameras. C P Plus has a portfolio of products and solutions that include CCTV cameras, digital video recorders, IP cameras and network video recorders. With focus on market expansion, evolving overseas customer base and improving brand credit and reputation, C P Plus constantly upgrades its products and services for customers so that they are always up-to-date with the latest technological advancements in the security and surveillance sector. With deep commitment to ensure desired consistency, traceability and readiness to augment customer experience, Channel First strategy has been the reason Cyberoam cites as its success mantra in India. While it continues to be a leading vendor in the SMB and SME space, adding Next-Generation Firewalls to its security portfolio was a clear move on its part to make its presence felt in the enterprise security market. For working closely with IT Heads / CIOs and bringing together experienced and innovative security managers, Cyberoam’s Inner Circle initiative is envisaged as the right platform for promoting best practices in security which it had recently started. There are several core values that form the foundation for D-Link’s success – Reliability, Trust, Service and nurturing a customer-focussed culture. To bolster its presence in the Smart home device space (in which it was already a leading player), D-Link has launched new home networking kits at the recent CES 2015 that are being offered in two versions, including PowerLine AV2 2000 Gigabit Starter Kit DHP-701AV and an updated PowerLine AV2 1000 Gigabit Starter Kit DHP-601AV. With the continued focus on Enterprise, Education and Home segments in 2014-15, Epson has made several path-breaking launches this year. It has strengthened its projector portfolio with several new products including a new large-scale venue projector which is Epson’s brightest projector to date and has been a key driver for its growth over competition. A 3LCD interactive projector that features finger-touch capabilities was also among its launched products. The company has witnessed success in the Indian market earlier by having introduced the revolutionary Ink Tank solutions. Otherwise best known for its office products, Epson created quite a ripple by entering the wearable tech market globally with a series of fitness products, which will be available later this year. Many would have associated Emerson to a UPS company but over time it has expanded its leadership to other solutions, the most recent being data center infrastructure management (DCIM). With the appointment of Inflow Technologies as its distributor, the company plans to address the growing demand from enterprises for superior data center management solutions including its Trellis platform. It has also appointed neoteric infomatique as a national distributor for its range of UPS products in India. Through its combined efforts of engagement, Emerson makes sure that it is a symbiotic communication with both customers and partners. Coinciding with the festive season, Emerson announced the “Avocent ACS Advantage Ascent” payback scheme for its VARs and Network Solution Partners (NSPs) in India. EMC has evolved as a company through multiple acquisitions and R&D from a pure play storage company to a technology major ever since its inception in 2000. Intending to increase its revenue from non-hardware business, the company will roll out the EMC Business Partner Programme in 2015 which will replace the existing Velocity Partner Programme and all other channel programmes across all EMC companies, including VMware. At its EMC World 2014, EMC announced the EMC ECS (Elastic Cloud Storage) Appliance, a hyperscale private cloud storage infrastructure that redefines the economic benefits of cloud storage for service providers and customers of any industry and size. Taking on Amazon’s cloud storage service, the ECS comes on top of other EMC platforms, including the EMC Atmos public cloud storage platform. eScan is a comprehensive Antivirus Solution that provides Zero-Day protection to computers from objectionable content and cyber security threats. In line with the brand’s ongoing growth in the enterprise security market, it has introduced three new lines of corporate products, all of which have cloud integration and support for hybrid networks – eScan Corporate 360, New eScan Corporate Edition (with Hybrid Network Support) and eScan Endpoint Security (with Hybrid Network Support). Having seen a huge growth in mobility adoption across enterprises, e-Scan has also introduced the Mobile Device Management module which is aimed at facilitating the administrator to remotely monitor. It has managed to enter into the SMB as well as government and education segments with prestigious clientele. Unified Threat Management (UTM) has been a sweet favourite for Fortinet, with the company vying for becoming a larger player by becoming a dominant player in the mid-market and enterprise space. However, it has come a long way from UTM as its partners today have multiple entry points with next-gen firewall space, WAN optimization, secured wireless routers, WAF, DDOS, and APT (Advanced Persistent Threat). It has recently joined the Equinix Cloud Exchange to provide enterprises and service providers scalable and reliable security solutions across multiple cloud architectures. Fortinet has also expanded its India Technical Assistance Center in Bengaluru by adding support engineers, professional services consultants and Premium Account Managers who will oversee timely deployment of local projects. F5 Networks is into application delivery services. The Company’s core technology is a full-proxy, programmable, software platform called TMOS (Traffic Management Operating System). It helps organizations seamlessly scale cloud, data center, and software-defined networking deployments to successfully deliver applications to anyone, anywhere, at any time. It works with many technology companies to improve manageability, strengthen security, and ensure faster and more successful deployments. Its applications can remove the roadblocks in one’s network to efficiently and securely deliver applications
22 POWER OF BRANDS that are available to users when and where they need them. It can also accelerate one’s application response time, minimize latency and delays, and reduce the number of data round trips necessary to complete a web request. Since launching the first Ultra Durable technology in 2006, GIGABYTE has made much significant advancement to the critical power delivery area of the motherboard by using low-temperature, highly efficient, long lifespan Graphics card. In its latest 9 Series motherboards that are based on the Intel Z97/H97 Chipset, Gigabyte has already launched over 10 Gaming Motherboard models. Very recently, it has launched its X99 motherboard series, based on the Intel X99 chipset and latest DDR4 memory support that also includes Gaming and Overclocking categories. The company has had a remarkable market share in the Indian Do-It-Yourself (DIY) PC motherboard last year. It has also unveiled the P37X notebook, a 17.3-inch gaming notebook at CES 2015 along with P37K and P37W. One of India’s original IT garage start-ups, HCL Technologies is among the five fastest companies to cross $1-billion net profit, $5-billion revenue and $15-billion market capitalization since incorporation. Over the past three years, its share price has risen by 249%. In fact, it was the only company among its peers to have recognized infrastructure management services (IMS) as a space ripe for large-scale outsourcing. Going ahead, healthcare and education are touted to be the two important verticals that HCL will focus on. The Shiv Nadar-founded company is, however, betting on engineering services outsourcing (ESO) R&D to create new revenue streams and for a broad-based growth and rely less on revenues from managing IT infrastructure. A trusted brand in the Cloud space, HDS does business in more than 100 countries and regions today. To build out its cloud services provider partner network across the globe and deliver enterprise-grade cloud technology to partners, the company has launched the Hitachi Cloud Service Provider Programme, besides introducing two new cloud services – Hitachi Cloud – Compute-as-a-Service, a private cloud IaaS and Hitachi Unified Compute Platform. Focussed on converged solutions, HDS is working with SAP and VMware to identify partners to reach out to a larger customer base. For SMB customers in India, Hitachi has roped in Redington and iValue to offer Hitachi Cloud Services Connection program (HCSC). This program is a public cloud offering built on HDS cloud infrastructure and solutions and managed by HDS for partners to resell. A private company fully owned by its employees, Huawei has presence today in over 140 countries and has partnered with the 45 out of top 50 telecom service providers of the world. Huawei has been in the news recently for having secured a three-year contract from Bharti Airtel for supply of base stations and other equipments for its 4G network in Karnataka and Tamil Nadu telecom circles. It has also partnered with Reliance Communications to offer 2GB of free 3G data on Huawei’s new 3G Wi-Fi dongles and 3G Mi-Fi devices. By the end of 2014, Huawei has targeted 6,000+ partners who are expected to contribute 70% of the total sales revenue. In India, Huawei has a network of 300+ partners. Juniper Networks always had great technology and a very well-rounded product portfolio. The Network leader has started a joint Asia-Pacific (APAC) strategy aimed at accelerating the adoption of private cloud solutions by enterprises and alignment of sales team across APAC along with VMware. It has expanded its Junos software portfolio beyond the OS, adding new capabilities to link into the application space as well as client software for mobile and personal computing devices. Together, the Junos operating system, the Junos Space network application platform and the Junos Pulse client form the Junos Platform now. Kaspersky that has been present in India for the last five years considers its channel partners as its main strength. Kaspersky always works towards a win-win situation for all three – Kaspersky Lab, Channel partners and end-users and this gets manifested in the offers and schemes it introduces for both partners and end- users. It has recently appointed VR Infotech as its national distributor for all Kaspersky retail products in India, though it will part ways with Sakri IT Solutions with whom Kaspersky has been associated for quite some. It has steadily increased its market share in India and is growing at a healthy pace with solutions that include antivirus, Internet security, end-point security. Kingston has come a long way in terms of offering thousands of memory products that support nearly every device that uses memory. In 2014, Kingston HyperX released the FURY memory line for entry- level overclocking and gaming enthusiasts. HyperX, a high-performance product division of Kingston, launched a Cloud gaming headset. Kingston also shipped M.2 SATA SSDs for new notebook platforms, small-form-factor devices and Z97 motherboards and released the MobileLite Wireless G2, the second-generation media streamer for smartphones and tablets, besides launching the Class 10 UHS-I microSD and Class 10 UHS-I SDHC/SDXC memory cards. Konica Minolta based out of Gurgaon and a subsidiary of the Konica Minolta Business Technologies Inc., Japan – a core company of the Konica Minolta Group and being pioneers of different technologies in existence, Konika is serving clients with products and services of advanced imaging and networking technologies.Being the world leader in print technology industry, the company is acknowledged in the market for pioneering several technologies and for the environment friendly approach that it implies in its works. As leaders in the industry, Konica Minolta is also engaged in offering office equipment, centering on monochrome/color multi-function Printers and Production Printers to the clients involved in production and print works in the markets of India. We are among the leaders in U.S. and European markets for office MFPs (multifunctional products).Provide services of networking and imaging by bringing together high quality printing, as well as network integration process. We are also expert in offering client support via authorized dealers and distributors across India.
23 Lenovo entered the global PC market when Legend Holdings of China took over the personal computing division of IBM in 2005. Lenovo’s growth was phenomenal globally as well as in India, with the company’s global strategy “protect and attack”, helping it to consolidate its Enterprise business and venture strongly into the Consumer and SMB segments, where Lenovo traditionally had lower presence. In an era when the PC is fast dying out, Lenovo is gearing up for what it calls the “P C Plus” era. Rather than refocussing its attention on to new categories like smartphones and tablets, it is continuing to innovate the traditional line of PCs. It has, indeed, put up an incredible show at CES this year by launching its ThinkPad 2015 product portfolio, the Yoga range of tablets and A6000 smartphone. Since its establishment in 1958, LG Electronics has led the way to an ever more advanced digital era. Its brand identity focusses on self-expression and a promise of satisfaction to its customers. LG is one of the first manufacturers to have started rolling out Android 5.0 Lollipop last year. The latest phone released in the Indian market is the L Fino. It has also launched the “Tone Infinim” headset that redefines the sound experience through Ergonomic Design. LG’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. With a broad portfolio of interface devices, Logitech has continued to expand its range of products. Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality. It launched the gaming mouse, Logitech G402 Hyperion Fury this year, besides launching protective case for iPad Air and iPad mini along with ultra-thin folio for Samsung Galaxy Tab 4 10.1. and a comprehensive lineup of wireless products, comprising of wireless keyboards, mice, portable speakers, headsets and Bluetooth-enabled speakers. A part of Intel Security, McAfee is focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. The company which was bought by Intel in 2010, has been securing consumers and businesses of all sizes from the latest malware and emerging online threats ever since its inception in 1987. It has signed a MoU with Europol’s European Cybercrime Centre (EC3) that brings together Intel Security expertise with EC3’s law enforcement skills in the war against cybercrime. It has also joined hands with Siemens to enhance the security offerings for industrial customers and protect them against rapidly evolving global cyber threats. Luminous Power today is a leading company with a differentiated portfolio of solutions for packaged power, diversified generation, electrical control & safety and energy optimization.With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 55000 channel partners; Luminous apart from its dominating position in the domestic market also has a strong foothold worldwide. AISO 50001:2011 certification and MNRE:CRISIL recognition, Luminous is passionately committed to bring uninterruptible and alternate power solutions to the customers that makes their life comfortable and efficient. The indigenous handset maker, Micromax Informatics Limited has pioneered the democratization of technology for masses by offering affordable offerings and removing barriers for large scale adoption of advanced technologies. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price. Its latest Yu Yureka smartphone that went on sale right after its launch via Amazon India is said to have gone out of stock in just 3 seconds. Today Micromax is not just another smartphone brand but has become a household name sponsoring Cricket tournaments, movie titles, F1 racing and football, to name a few. NETGEAR is known to convert ideas into innovative networking products that connect people, power businesses and advance the way we live. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. It has also launched its JR6150 dual-band gigabit Wi-Fi router that runs 2.4 and 5 GHz bands concurrently. For delivering innovative products, Netgear announced the new NETGEAR AC750 Wi-Fi Range Extender (EX6100) which supports older a/b/g/n Wi-Fi devices. Netgear is increasing its focus on solution-selling in the SMB space while focusing on mid- and high-end products in retail. NetApp is an innovator in storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. It continues to work together with VMware to accelerate hybrid cloud deployment and enable customers to better manage data across any cloud. At NetApp Insight North America 2014, the company announced a powerful new version of the NetApp clustered Data ONTAP operating system, Cloud ONTAP, OnCommand Cloud Manager and NetApp Private Storage for Cloud that enable customers to embrace the hybrid cloud. It has also partnered with SAP, BMMsoft, HP and Red Hat to create the World’s Largest Data Warehouse with a size greater than 12PB based on NetApp E5460 storage systems. Novell has always been known for creating high value offerings at competitive price points with solutions ranging from open source Linux from SUSE to mailing solution from Novell like GroupWise and modular solutions from NetIQ, which clearly demonstrate the belief. It offers customers solutions that are easily scalable and also the best of product features that cater to the growing needs of enterprises. To serve its customers Novell has a dedicated team of consultants who have a specific charter of post sales and post product implementation after a customer comes on board. They work one on one with the customer and create a complete post sales strategy. It leverages its stakeholders (partners, customers, employees) to create brand awareness at various forums and programs.
24 POWER OF BRANDS From the time of its inception in the year 1993, NVIDIA has focused on innovations. The drive to innovate and reinvent itself is there at the core of each of NVIDIA’s product ranging from Tesla, Quadro, GeForce Graphics cards to Tegra mobile processors. The main driving force of the company is however the GPU — the engine of modern visual computing. The company is also fast getting into the automotive field. The company otherwise best-known for its desktop computing power is now coming to be at the helm of transportation technologies. It has high hopes with its newly launched Tegra X1 mobile processor, which it claims will be as fast as the world’s fastest supercomputer in 2000 with a teraflop of computing power. Oracle is among the first few multinational software companies to set up operation in India. Oracle’s extensive and sophisticated network of channel partners is integral to the company’s success globally and also in India. At the recently held India Partner Forum (IPF 2015) being held in Bangkok, Oracle India provided partners with the strategies, insights and resources they need to succeed and profit with Oracle. It has also signed anMoU with ICT Academy of Kerala (ICTAK) to implement Oracle Academy’s computer science programs across 60 institutes in the state of Kerala over the next two years. Despite facing steep competition, the Japan based electronic company, Panasonic has managed to craft a market share in many product categories. Localization or Indovation (India + Innovation) has been the key driver for the company’s business growth in India. To strengthen its position in emerging markets like Asia, Middle Eastern and Western economies, Panasonic has recently designated India as a regional hub. India is the sixth strategic region which will take care of SAARC nations, Middle East Asia and Africa. The company is also aggressively trying to position itself as a Smartphone major brand in the country. For over 20 years, Polycom has led the industry in setting the standard for enterprise class communications. From its immersive telepresence systems to its video desktops to its conference phones and accessories, Polycom technology is an integral part of the way businesses is done around the world. Recently Havells India has upgraded their existing Polycom video infrastructure with new video and content collaboration solutions that includes Polycom Real Presence Group 500. Most significantly, North Atlantic Treaty Organisation (NATO) has selected Polycom Open Telepresence Experience (OTX) for its Communications and Information Agency (NCI Agency). Founded in 1993, Quick Heal Technologies has designed its products to simplify IT security management across the length and depth of devices and on multiple platforms. It has announced the opening of its two new branches in Africa (Kenya) and Middle East (Dubai). Besides its own offices, Quick Heal Technologies carries its global operations through registered distributors and channel partners across 60 countries and is keen to increase the number further in all parts of the world. It has a well-connected network of 15000 plus channel partners in more than 112 countries worldwide. Ricoh caters to ever-evolving and diverse needs of customers under a holistic umbrella. From having diversified its business from its core businesses of printing and imaging to communication and IT services, Ricoh as a brand has come a long way. In the last three years, Ricoh has grown from Rs.300 crore to Rs.1, 042 crore. For 2015, Ricoh has taken a strategic decision to focus on certain key industry verticals such as education, manufacturing, healthcare and BFSI. Department of Posts has selected Ricoh as System Integrator for “Rural Information & Communication Technology (ICT) – Hardware (RH)” Solution which will enable the Department to modernize approximately 129,000 Post Offices through automation. For the last 25 years, SanDisk has been a leader in the flash storage industry. With such a strong foundation offered to consumers, trust is what SanDisk tries to give to its customers through its products and flash technology. Over the past two decades, SanDisk has also increased the capacity of flash memory by 30,000 times while decreasing costs by 50,000 times, thus driving the wide adoption of flash memory. At this year’s CES, the company has introduced two new SSDs and a USB flash drive for Android products. SanDisk also celebrated the receipt of its 5,000th patent in 2014. A known name in the storage industry, Seagate has developed amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. To strengthen its flash storage range, Seagate has recently acquired LSI’s Accelerated Solutions Division (“ASD”) and Flash Components Division (“FCD”). It has also unveiled a dramatic and contemporary rebranding of the company that underscores Seagate’s extensive data storage product portfolio. The “Living Logo” will showcase data as a living, vibrant thing that powers human invention and advances. The global specialist in energy managementcompany Schneider helping people make the most of their energy andfrom 1836 to today, Schneider Electric has transformed itself into the global specialist in energy management. Starting from its roots in the iron and steel industry, heavy machinery, and ship building, it moved into electricity and automation management. After 170 years of history, Schneider Electric has become today the solution provider that will help you make the most of your energy. Schneider Electric India headquartered in Gurgaon, has its presence across India through its Sales Offices, Manufacturing plants, LogisticsCenters and Resident Engineers .Schneider Electric completes the acquisition of various companies to have the strong presence in India and abroad, includes Invensys, Luminous, Digilink, APW President andZicom, with this Schneider creates a unique leadership in various segment includes Industry Automation ,Indian inverter and secured power market ,structured cabling systems and electronic security systems integration business in India. The brand ‘Sparsh’ stands for Trust, Reliability and Innovativeness. Sparsh has always been focused on developing and manufacturing video surveillance products which have given it the first mover advantage and an opportunity to work with the technology leaders in this domain. Sparsh has revolutionized the security market in India by being India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation and quality control that Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for first time in Indian market. The vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipments.
25 Symantec’s products and services protect people and information in any environment – from the smallest mobile device to the enterprise data center, to cloud-based products, end point protection. In a statement issued by the company a Symantec announced plans to separate into two publicly traded companies, one focused on security, the other on information management, as both these areas require distinct strategies, focused investments and go-to market innovation. The company has also joined the OpenStack Foundation as a corporate-level sponsor that will allow it to leverage expertise in building and operating its own cloud infrastructure. Tally has a power of simplicity is very much true in true sense amongst business houses in India that commands exceptional respect and loyalty. Tally has a channel partner base of more than 25,000 spread across the length and the breadth of the continent and beyond. With a 400+ strong R&D team, Tally strives to deliver unmatched innovations and continues unchallenged as the industry leader in enterprise resource planning software for medium and small businesses. Tally has the best interests of its customers and partners in mind when it creates products, service models or policies. TE Connectivity is a $14 billion world leader in connectivity. TE has over 18,000 patents granted or pending, 7,500 engineers and invests nearly five percent of sales in research, development and engineering. ‘EVERY CONNECTION COUNTS’ is what the company believes in. Recently TE Connectivity and Alcatel-Lucent have together developed a solution allowing mobile operators to reduce time and power required to connect customers in high-capacity locations. It is also set to acquire the business of China’s Xiamen Delixing Electric Equipment (‘Delixing’) and Xiamen SIBAS Connectors (‘Sibas’). Toshiba for the past several years has been one of the most consistent brands sharing the centre stage. Toshiba’s excellence in technology, products, systems and services and the quality and reliability - all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress. Toshiba hopes to capitalize on the trend of stylus/ digital pen with its latest portables that include the Portege Z20t Ultrabook and a pair of Encore 2 Write tablets. It has also unveiled the much awaited Windows 8.1 Tablet ‘WT-8’ and the world’s first Ultra HD 4K laptop – the Satellite L series laptops along with Satellite P and S range of laptops. UTStarcom delivers cutting-edge packet optical transport and broadband access solutions coupled with a carrier grade Software Defined Networking platform to give telecommunications carriers the power to efficiently serve the rapidly growing demand for bandwidth from cloud-based services, mobile, streaming and other applications.The Product line in broadband category includes the TN- series family of packet optical transport products based on Multi Protocol Label Switch Transport Profile (MPLS-TP) and Carrier Ethernet (CE) technologies, fixed line and wireless broadband access solutions including Multi Services Access Network (MSAN), Ethernet Access Devices (EAD), Fiber To The X (FTTx) and Wi-Fi solutions, coupled with the Software Defined Networking (SDN) platform to support the network evolution. UTStarcom has capability of next generation video platforms and put us on the forefront of the most sought-after features in consumer entertainment technology. A leader in virtualization and cloud infrastructure solutions, VMware enables businesses to thrive in the Cloud Era. 2014 started off really well for the company with VMware having completed the acquisition of AirWatch, provider of enterprise mobile management and security solutions. With 2013 revenues of $5.21 billion, VMware has more than 500,000 customers and 75,000 partners. Recently, VMware and Brocade has joined hands to advance solutions that support the New IP by allowing enterprises to more easily transition to software-defined data centers (SDDCs) and adopt network virtualization. It also announced the general availability of new cloud management offerings including a significant update to VMware vRealize Suite 6 built for the hybrid cloud. A prominent name in the storage space, WD works with the leading channel partners to ensure that products and solutions are available in metros and even smaller cities. The company organizes partner and customer meets in all these cities and educate them on products and solutions. It applies an integrated marketing, communications and social media approach to reach out to channel partners as well as prosumers and end-consumers. It also announced that its WD My Cloud mobile apps have been downloaded more than four million times. Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Xerox’s technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. Xerox effectively works with its network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most ‘their real business.’ Today, Xerox is well positioned to leverage the rapid growth in the Indian print industry and the graphic arts segment. It gained a lot of momentum in this business in the recent years and aims to carry this forward in the future with a range of newly launched products and further strengthen its leadership position in this segment. One of the largest SIs of embedded electronic security in India, Zicom Electronic Security is on its way to become synonymous with electronic security, thanks to its focus on brand building and marketing through the years of its existence. “Feel Safe” drives Zicom’s ethos across all customer segments and that is exactly what the company provides the customer through the selling cycle. Zicom has introduced the HDTVI technology on an open platform in the surveillance space and offers customers different types of HDTVI Cameras. Zicom enjoys a healthy order book position for ‘e-surveillance’ of ATMs from both existing and prospective Banks and NBFCs in the country and has launched a unique service model to monitor ATMs 24x7 remotely.
26 eCommerce in India: Growth unlimited yet no profits Driven by smartphones and internet penetration, India’s eCommerce market is growing at 60 - 70 % a year. But where are the profits? eCommerce market in India has witnessed a phenomenal growth in last few years, giving a strong indication of how Indians are moving up the value chain. The birth and rise of many eCommerce players in a matter of few years is a proof of the growing market size and great business opportunity. Given the trends which are cropping up in all parts, it looks that the eCommerce mania will continue to further and cover more areas. What has added to the growth of eCommerce in India is the significant improvement in the Internet connectivity. Experts are of the opinion that the market will see more disruptive changes as it improves further. A sizable portion of population is still waiting to be touched. Experts and analysts do point to the growing market and untapped opportunity. Most of the experts are of the opinion that Indian market has started to see the momentum. According to Forrester Research, only 16% of India’s total population was online in 2013. Of the online users only 14% or 28 million were online buyers. The research further says that India was still in a nascent or immature stage of evolution of online retail spending. China was in ascending stage at 50%, whereas Japan (69%), Australia (57%) and South Korea (70%) were in mature stage. Billion dollar opportunity A plethora of reports validates the growth opportunity in the eCommerce space in India. According to Gartner, India is one of the fastest- growing eCommerce markets in Asia/Pacific. The research firm estimates that India represents a $3.5 bn market, growing at approximately 60- 70% a year. With large global players like Amazon entering the fray, and local eCommerce players like Flipkart and Snapdeal intensely competing, the competition has become truly fierce. Almost all the players are showering discounts and offering big deals to win over customers. We witnessed the battle royal last year close to the festive season when Flipkart and Snapdeal fought for consumer interest through their big billion day sale. In its report ‘eCommerce in India: Accelerating Growth’, PwC identifies significant growth in this area. The report says. “Since the eCommerce industry is fast rising, changes can be seen over a year. The sector in India has grown by 34% (CAGR) since 2009 to touch 16.4 billion USD in 2014. The sector is expected to be in the range of 22 billion USD in 2015.” The study further outlines that online travel comprises 70% of the total eCommerce market. But PwC sees substantial growth in e-tailing. In the report it outlines that e-tailing, which comprises of online retail and online marketplaces, has become the fastest-growing segment in the larger market having grown at a CAGR of around 56% over 2009-2014. The size of the e-tail market is estimated to be at 6 billion USD in 2015. E-tailing has been successful in its mission to create the first wave of buying because of the popular products in the categories such as books, apparel and accessories and electronics which are the largest selling products, constituting around 80% of product distribution. The increasing use of smartphones, tablets and internet broadband and 3G has helped in creating a strong consumer base which is further expected to spike. The market is hot as everyone wants to reap the opportunity. Today, the market consists of homegrown companies coupled with a strong flow of investment from foreign investors as well as entry of giants such as Amazon and Alibaba. These are strong indications and will strengthen the environment in the market. The entry of global players has made the competition intense.WhiletheplayerssuchasFlipkartsarevary of foreign players, their entry will help the market to mature and bring more professionalism. While the eCommerce boom is Asia-wide phenomenon, India market reserves the greatest chance to expand and grow manifold. India because of the late adopter of the trend will be able to use the learnings in these markets. According to an estimate, “In 2013, Asia-Pacific emerged as the strongest business-to-consumer (B2C) eCommerce region in the world with sales of around 567.3 billion USD, a growth of 45% over 2012, ranking ahead of Europe (482.3 billion USD) and North America (452.4 billion USD).” Key Factors that will fuel growth “A significantly low (19%) but fast-growing internet population of 243 million in 2014 is an indicator of the sector’s huge growth potential in India,” underlines the PwC report. China is far ahead when it comes to eCommerce that is because of the internet-connected population. India is fast catching up as the internet is becoming accessible in India at low rates on different devices. Beyond this, eCommerce is expected to witness a lot of growth avenues if the industry and the government are able to look at a
27 Indian Market Scape few things quite seriously. Internet penetration: As stated, India has on 243 million internet users which is a low number if we compare to the size of the population. However, the growth in the internet users in India has seen significant spike in last couple of year. It is because of the new class of users that eCommerce has moved further. In addition, there is a lot of business opportunity in the sector. The government’s Digital India plan is focused on laying the base infrastructure that will boost eCommerce significantly since the biggest beneficiaries will be the end users who will have access to the fast broadband even in remote areas. Localization of content on eCommerce: The Internet in India is dominated by English language. It is noticeable that even eCommerce companies are using English as their primary language. Whether it is Flipkart, Snapdeal or Amazon, all of them have their web content available mainly in English language. Why localization becomes important is because there is a strong demand for local content on the Internet. Google India recently stated that web content search in Hindi has grown a whopping 155 % in the last year, which is significantly higher than the growth of content search in English. Google further underlines that Hindi content searched through mobile Internet grew at even higher rate of 300 per cent in the same period. Growth in traffic in other languages, too, was impressive. Although Snapdeal, Makemytrip and others have begun to realize the importance of localization, it would be critical for them to strengthen their localization strategy. At present their moves are only cosmetic. Snapdeal has launched versions in Hindi and Tamil languages whereas MakeMyTrip has launched its Hindi app and also plans to add more languages such as Gujarati, Tamil, Telugu and Malayalam. The local content is going to be new growth driver for the eCommerce companies in 2015 and coming years. It will help subscribers to understand the worth of the product in their preferred and local language. But for localization, eCommerce players have to innovate. It is much more than the translation of everything into the local language. Targeting cities beyond metros: Metropolitan cities are good to start as the internet users in these cities are gullible and try many websites for buying. But this was the case earlier. Today, most of these users are pretty much the same. Plus, the market has barely any growth left as every player is targeting these markets. So, the only growth avenue, which is the largest, is beyond metros. A sizeable chunk of population lives in cities beyond metros which are potential consumers for the eCommerce players. There is a growing demand for products in tier 2, tier 3 and even tier 4 towns. These towns and cities are critical for playing the volume game. A 2012 Nielsen report says: “While metros will remain a staple for marketers and increasing a rural footprint will be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today, which could emerge as a key growth engine for the next 10 years. Middle India, a region made up of approximately 400 towns each with a population of 1-10 lakh, are home to 100 million Indians.” Snapdeal has admitted recently that its over 60 % of the sales happen in small towns and cities beyond metros. Other eCommerce players do also admit the same trend. eCommerce players such as Jabong, Zivame, Pepperfry and Lenskart, etc which are focusing on a segment within eCommerce do also witness the similar trends. Growth of mobile commerce: eCommerce players’ growing reach in non-metro cities is because of the rise in usage of mobile internet in the country. If the Internet and Mobile Association of India (IMAI) is to be believed, the number of mobile internet users in the country was at 173 million in December 2014 which is set to grow manifold by 2020. A Confederation of Indian Industry (CII) report predicts that in the next six years, the number of people accessing the internet through mobile is set to reach 600 million. This is a whopping number. In short, the growth of mobile internet is the real reason behind the growing interest in eCommerce in small cities and towns. As the smartphone adoption is set to touch 50 per cent by 2020, it will impact the eCommerce market in a big way. Even eCommerce players believe that it is one of the drivers for their growth. eCommerce players such as Snapdeal and Flipkart recently launched discounts and deals only for their mobile app users. What boosts this trend further is the fact that consumers are willing to spend more through their debit cards. According to an estimate, the debit card usage has grown nearly by 140 million in the country in the last two years. Even the use of debit cards at PoS terminals has gone many steps up by 86 per cent. In simple words, the consumers are now adopting a cashless approach which is a healthy sign for eCommerce companies. It will reduce their dependence on the CoD (cash on delivery) model which is a costly affair and constitutes nearly 70 % of all transactions. Growing investment in logistics and warehouses: Most online retailers claim to have their reach to “12,500-15,000 pin codes” out of nearly 100,000 pin codes in the country. The online retailers are also entering into tie ups with India Post and petrol pump stations to extend their reach to other parts of the country. This calls for a huge investment in logistics and warehouses. eCommerce players will be able to tap a larger mass if there is significant investment of about $2 billion in logistics and warehousing by 2020. It will help them to reach the remotest parts of the country. Regulatory framework around eCommerce As a concept eCommerce has originated in foreign jurisdictions especially in developed countries like United States where there are adequate laws and infrastructure to cater to the needs of eCommerce stakeholders. But in India eCommerce is not regulated as there is no law in place that helps the stakeholders and players. It is neither regulated by any dedicated eCommerce law nor contributing towards the economic and social growth of the country. Though there are legal provisions pertaining to foreign direct investment (FDI), foreign exchange management act (FEMA), national taxation laws, cyber law due diligence, cyber security due diligence and e-commerce due diligence, etc. But they are openly ignored in India. However, we have seen the Enforcement Directorate (ED) initiating investigation against big eCommerce players such as Myntra, Flipkart and many others for indulging into unfair trade practices and predatory pricing. Flipkart’s Big Billion Day is one of the biggest examples which is under scrutiny. The Indian government needs to come out with an eCommerce Law or make provisions into the Information Technology Act 2000 to address eCommerce related issues. The government has to formulate a strong law around this growing area as there are instances of mistrust, cheating and other issues growing in this space. The presence of a legal framework will help the industry develop a strong ecosystem for managing their business. In addition, consumers will have more trust. They will be sure that their money will not be lost if they transact through their credit or debit card. Right now, there is heavy dependence on the cash on delivery (CoD) system which is a pricy affair. Profits are still to come Flikarts and Snapdeals of India are growing at a rapid pace but only as brands. Their sales are also growing annually at unimaginable numbers. However, none of them is making any profits. They are spending too much on their brand value and reaching customers. Most of the players have garnered fundings from foreign and domestic investors. One of the biggest reason of not making profits is that a lot goes in supporting the ecosystem. For every Rs 100 spent on eCommerce, Rs 35 is spent on supporting services like warehousing, payment gateways, and logistics, among others. According to an estimate, delivery costs a platform owner 8-10% implying significant burn. Most of the eCommerce companies are trying to get rid of this burden as they are adopting a different model. They are engaging players in the retail business to offer products. Flipkart, Snapdeal, Infibeam, Homeshop18 and others have begun to do this. Presently, aggressive pricing in India is eating profits. eCommerce players are in huge losses. For a Rs 100 sale of a book, the online retailer incurs a loss of Rs 24, a loss of Rs 13 in mobiles, and Rs 8 in apparel. Experts believe that the market will mature and consolidate in next two to five years. Then there would be focus on creating value through other things rather than predatory pricing. Once it happens only specialized and established players will survive in the market. India is still far away in the eCommerce space when it comes to competing with China. But China’s strength has been its internet connectivity. India has now begun its move recently for a strong digital infrastructure. As the number is growing, the eCommerce market is growing. The smartphone users have driven the market.
28 India’s Software, Services and ITeS Exports Market From ‘Destination India’ to ‘Brand India’, Indian software export industry developed strong brand equity in the global market. Today it employs millions of individuals and professionals thereby contributing significantly in India’s job market and GDP. India has claimed supremacy in the software service delivery market globally because of which it is now known as the ‘Back Office of the World’. Software development and information technology enabled services (ITeS) including business process outsourcing (BPO)/ knowledge process outsourcing services (KPO) industry in India overtime emerged as one of the most vibrant and exciting sectors in India’s economy. With a small beginning in early 80s, it has now grown into a broad based comprehensive industry. India’s software exports have a significant contribution to India’s economy as it employs millions of individuals thereby playing a key role in India’s growth. At present India’s software exports account for about 6 per cent of India’s GDP which is a whopping number. India’s software market witnessed a steep rise in the last decade because of the growth displayed by companies such as Infosys, Wipro, TCS, HCL and Tech Mahindra, among others. “Today, India’s competence in IT, more significantly in computer software and information technology enabled services recognized globally. India today is the global leader in the outsourcing industry with half of the world’s back office being located here,” outlines a study conducted by ECS. While the US remains the cornerstone of India’s software export story, of late Indian companies have realized the potential of moving to markets such as Europe, Middle East and Africa, etc. Despite challenges in the software exports market, Indian IT companies continue to outsmart global counterparts. They have gone up the value chain in terms of improving their software delivery and addressing clients’ needs in the wake of emerging trends such as cloud computing, social media, big data, Software- defined everything, analytics and Internet of Things (IoT), among others. In this interesting shift, there has been downfall and rise of giants in the Indian software market. While the citadel of Infosys – once known as bellwether of Indian IT – faced challenges of its own, especially when all the founding members moved out of the company, TCS strongly registered its global footprint and became the new face of Indian IT. However, the market is still confused on who will lead India’s                                                          
29 IT in the future since TCS has had a rough ride with its profits coming down in last two quarters. But this is much needed for the market like India. The basis on which Indian export story stood on was the labor arbitrage. But eventually this advantage waned. Companies in the global market faced problems, especially the financial sector which accounted for more than 40 percent of Indian IT revenues was in soup. Other challenge that contributed to the crises of Indian companies was their inability to graduate to the next level. Business models, on which TCS and Infosys, including others, worked for years, are today challenged by new players either from the sub- continent or outside. It is a positive move. The challenge has forced the traditional IT exporters to relook at their ways of doing business. This was the reason when Vishal Sikka, the new face of Infosys, allowed Infosys’ employees to use Facebook and also gifted iPhone6 to many of them. Perhaps, the Indian IT exporters have realized the need to practice what they preach. Thus, traditional software kings are now learning from startups and mid-size companies to graduate to the next level. Several new players have cropped up in the market in last few years. Many of these companies are offshoots of existing players. One such example is Happiest Minds, which is an offshoot of Mindtree. Similarly, former top executives from these IT majors gave birth to new players. Most of them tried to play their cards with new business models. And customers in the US, UK, Europe and other places liked it. Market scenario All said and done, Indian IT firms and IT professionals have won world-wide recognition in terms of their technical competence, domain knowledge, experience and expertise for offering quality IT services, and their exposure to working on various platforms and systems. The shift in power centers and evolving technology added new dimensions to the market. Despite the slowdown, the growth in the IT exports market remained upbeat and constant. Notwithstanding, many of the IT companies revoked their IT hiring plans during the recession. This trend was fleeting as the recent consumer confidence in the global market has once again brought cheers in the services market. “A gradual revival in consumer confidence, leading to a return of discretionary spending and increased demand from the U.S. and Europe, is expected to see Indian IT exports grow 13-15 per cent in 2014-15 to reach $97-99 billion,” reveals NASSCOM in its recent report. Figures released by National Association of Software & Service companies (Nasscom) underline that the overall Indian software and BPO industry add revenues of $13-14 billion to existing industry revenues of $118 billion. The industry body further says that domestic revenues for the period will grow at 9-12 per cent and reach Rs. 1250-1280 billion during this year. The industry has successfully journeyed from hardware to enterprise software to digital solutions in the recent years. In the whole process, the revival in India- US relations after the visits of Narendra Modi and Barack Obama into each other’s countries has yielded the industry with new confidence. Measures announced by both countries have seen the exchange of talent thereby boosting the prospects of growth of IT services. Since the US is still the biggest base for Indian IT, the improved relations have animated the market. Experts believe that the future looks exciting and positive as the IT-BPM industry has begun to evolve dramatically in terms of scale and complexity. The industry has begun to prioritize domain based on potential size, market readiness and the growing significance of policy evolution. Some of the players have begun to serve customers with specifically tailored models for each specialized domain in the IT-Business Process Management (BPM) sector. From Destination India to Brand India Indian IT-enabled services and software services market is no longer the same. It has achieved many milestones over the years. First it went ahead from mere body-shopping. Secondly, it attracted a whole lot of global software giants to set up delivery centres in India. India’s talent was in huge demand and is still in demand. To compete with Infosys, Wipro, TCS, HCL, Mindtree, Tech Mahindra and others, global players in the same domain chose India as their destination. Global players including Accenture, Capgemini and IBM, etc heavily invested in India on R&D and offshore product development. Today, the Indian software export industry has come much ahead. It has moved beyond ‘destination India’ to ‘brand India’. Indian software services are considered to be the best in the world. In short, India has established its brand equity in the global IT market. Indian IT software and services firms are capable of offering unmatched software product/packages; a wide spectrum of IT services such as system management and maintenance, mobile applications, Cloud Computing, Next generation user interfaces, GPU computing, consultancy services, system integration, chip design, E-Governance, E-Commerce, IT enabled services covering banking/financial/insurance sector. Their IT enabled services also include CAD/CAM Multimedia, animation work, BPO (Business Process Outsourcing) assignments, Call centre related assignments, as well as Knowledge Process Outsourcing (KPO) / Legal process Outsourcing (LPO), medical lab, diagnostic and                                                                                                                                                                                            Indian Market Scape
30                                                                               dental services, medical transcription services, e-publishing data conversion or digitization, type-setting, copy editing, content and design, graphics etc. Strengths of Indian IT services The software industry is not only growing exponentially, it is moving up the value chain. It is evolving, from the initial staffing to software development - where it is currently the world’s major supplier of engineers - to integration and IT business consulting. It has a several crowns to wear. It provides today one of the largest pool of technically qualified high class IT manpower. It can boast of enormous skilled human resource compared to developed countries leading to lower manpower cost nearly one tenth of those in developed nations, thus giving India a comparative advantage. It offers a wide range of services from support / data processing to sophisticated software systems etc. In addition, it has rich experience of working with large global companies and enjoys high credibility. It has expertise on a wide variety of platforms. Indian workforce is able to accommodate in any work culture. It is visible from thousands of engineering people working on the client sites in different countries. Since it is a knowledge driven industry, it requires a team of highly skilled individuals to make it a success. India’s focus on producing skilled individuals through its worldclass institutions including the IITs has paid off. Even today it has a huge focus on producing skilled engineering talent. Government of India has played a key role in driving the talent through its focus on increasing the IITs and seats at the graduate level. If the current base of engineering and management colleges in India is to be believed, India have 16 Indian Institute of Technologies (IITs), 13 IIMs, 30 National Institute of Technology, 12 Indian Institute of Technology. In total there are 5672 Engineering Institutes in India in 27 States and Union Territories. Approximately, 1.5 million Engineering Graduates pass out every year in India The credit goes to the vast educational and institutional infrastructure for producing the skilled professionals. Today, the Indian IT Services and ITES sector employs over 3 million knowledge professionals. According to an estimate, the industry indirectly employees 9 million people, which is huge number. The biggest proof lies in the presence of almost all major IT players in the world which have set up subsidiaries or collaborations in India. Domestic software services market Domestic market accounts really small for software services. If the industry numbers are to believed, during the year 2013-14 India’s domestic computer software and services market was accounted Rs. 114779 crore (US$ 19 billion) registering a growth of 21.86 percent (8.32 percent in US$ terms) over the year 2012- 13 when the domestic software / services industry was estimated at Rs. 104700 crore (US$ 19.39 billion). Export of Software and services including ITeS / BPO. Indian IT is primarily dependant on software and services exports which is 81.55 percent of the total production of software and services. Only 18.45 percent is consumed by the domestic market. According to a study, export of computer software and services (including ITES / BPO) witnessed a growth of 25.31 percent (12.01 percent in dollar terms) during the year 2013-14 over the year 2012-13. The study further outlines that “in value terms, export of this sector during 2013-14 is estimated to be Rs. 507500 crore (US$ 84009 million) up from Rs. 405000 crore (US$ 75000 million) estimated in the year 2012-13. India’s share in the global market During the year 2013-2014, the global software market was accounted for US$ 407 billion. India’s share in the world market during the year 2013-14 was estimated to be 15.64 percent. It is a considerable number, yet it calls for further penetration. However, the preference of India as a preferred IT destination for outsourcing and ITES / BPO is apparent from the total number of countries to which India is exporting its software and services. On an average India has been exporting software / services to more than 151 countries. It is a whopping number. Name any IT software company you can think of, it has presence in India. It not only brings vast talent pool but the expertise and experience of handling the operations for almost all kind of enterprises in the world. Secrets of success of the Most Trusted Brands in the Country BrandBook2015 CoffeeTableBook
31
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry
India's First brand Book On ICT Industry

Recommended

The 10 most trusted retail companies to watch in 2020
The 10 most trusted retail companies to watch in 2020 The 10 most trusted retail companies to watch in 2020
The 10 most trusted retail companies to watch in 2020 Merry D'souza
 
The 10 best digital payment service providers in india compressed
The 10 best digital payment service providers in india compressedThe 10 best digital payment service providers in india compressed
The 10 best digital payment service providers in india compressedMerry D'souza
 
Go To Market Strategy for Market Launching a new POS device
Go To Market Strategy for Market Launching a new POS deviceGo To Market Strategy for Market Launching a new POS device
Go To Market Strategy for Market Launching a new POS deviceSundar Raghavan
 
Brandbook 5th-edition-presenation
Brandbook 5th-edition-presenationBrandbook 5th-edition-presenation
Brandbook 5th-edition-presenationMy Brandbook
 
retailaward0613
retailaward0613retailaward0613
retailaward0613Ayhan Siriner
 
Next Gen Retail
Next Gen RetailNext Gen Retail
Next Gen RetailSamar Saha
 
Digital signage market india
Digital signage market indiaDigital signage market india
Digital signage market indiaFusion Analytics World: The Leading Digital Platform for Research & Analytics
 
Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Dudekulakaleel
 

Recommended

The 10 most trusted retail companies to watch in 2020
The 10 most trusted retail companies to watch in 2020 The 10 most trusted retail companies to watch in 2020
The 10 most trusted retail companies to watch in 2020 Merry D'souza
 
The 10 best digital payment service providers in india compressed
The 10 best digital payment service providers in india compressedThe 10 best digital payment service providers in india compressed
The 10 best digital payment service providers in india compressedMerry D'souza
 
Go To Market Strategy for Market Launching a new POS device
Go To Market Strategy for Market Launching a new POS deviceGo To Market Strategy for Market Launching a new POS device
Go To Market Strategy for Market Launching a new POS deviceSundar Raghavan
 
Brandbook 5th-edition-presenation
Brandbook 5th-edition-presenationBrandbook 5th-edition-presenation
Brandbook 5th-edition-presenationMy Brandbook
 
retailaward0613
retailaward0613retailaward0613
retailaward0613Ayhan Siriner
 
Next Gen Retail
Next Gen RetailNext Gen Retail
Next Gen RetailSamar Saha
 
Digital signage market india
Digital signage market indiaDigital signage market india
Digital signage market indiaFusion Analytics World: The Leading Digital Platform for Research & Analytics
 
Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Dudekulakaleel
 
How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?Juliana Vectore
 
STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA Abhishek Kumar MJ
 
Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorMimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorAndryan Gouw
 
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYBENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYSai Srinivas Kotni
 
Reliance digital
Reliance digitalReliance digital
Reliance digitalKallol Sarkar
 
E magazine May issue
E magazine May issueE magazine May issue
E magazine May issueVARINDIA
 
6 tata cliq ah authors
6 tata cliq ah authors 6 tata cliq ah authors
6 tata cliq ah authors HariharanAmutha1
 
E commerce industry in india
E commerce industry in indiaE commerce industry in india
E commerce industry in indiaEminenture
 
E-commerce - customer experience and relationship
E-commerce - customer experience and relationshipE-commerce - customer experience and relationship
E-commerce - customer experience and relationshipINFOGAIN PUBLICATION
 
An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...Capgemini
 
Emerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerceEmerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerceijtsrd
 
Growth of mobile money in india
Growth of mobile money in indiaGrowth of mobile money in india
Growth of mobile money in indiaMahindra Comviva
 
E commerece inindia
E commerece inindiaE commerece inindia
E commerece inindiaJatin Modi
 
Paytm presentation
Paytm presentationPaytm presentation
Paytm presentationMd Wasim Ansari
 
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
 
E business
E businessE business
E businessProvakar ghose
 
E commerce in india
E commerce in indiaE commerce in india
E commerce in india9Media Online
 
Digital Transformation | Automotive Cutomers
Digital Transformation | Automotive CutomersDigital Transformation | Automotive Cutomers
Digital Transformation | Automotive Cutomersaakash malhotra
 
Rai octane report2014
Rai octane report2014Rai octane report2014
Rai octane report2014Retailers Association of India
 
Planificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patriciaPlanificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patriciaMARA RAMOS ADARVE
 
Louis J. Apuzzo Resume
Louis J. Apuzzo ResumeLouis J. Apuzzo Resume
Louis J. Apuzzo ResumeLouis Apuzzo
 
Foto flako mes
Foto flako mesFoto flako mes
Foto flako mesAgenciadeModelajeA2
 

More Related Content

What's hot

How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?Juliana Vectore
 
STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA Abhishek Kumar MJ
 
Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorMimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorAndryan Gouw
 
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYBENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYSai Srinivas Kotni
 
E magazine May issue
E magazine May issueE magazine May issue
E magazine May issueVARINDIA
 
E commerce industry in india
E commerce industry in indiaE commerce industry in india
E commerce industry in indiaEminenture
 
E-commerce - customer experience and relationship
E-commerce - customer experience and relationshipE-commerce - customer experience and relationship
E-commerce - customer experience and relationshipINFOGAIN PUBLICATION
 
An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...Capgemini
 
Emerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerceEmerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerceijtsrd
 
Growth of mobile money in india
Growth of mobile money in indiaGrowth of mobile money in india
Growth of mobile money in indiaMahindra Comviva
 
E commerece inindia
E commerece inindiaE commerece inindia
E commerece inindiaJatin Modi
 
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
 
Digital Transformation | Automotive Cutomers
Digital Transformation | Automotive CutomersDigital Transformation | Automotive Cutomers
Digital Transformation | Automotive Cutomersaakash malhotra
 

What's hot (19)

How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?How is AI improving customer experience in Retail?
How is AI improving customer experience in Retail?
 
STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA STUDY ON PAYTM’S GROWTH IN INDIA
STUDY ON PAYTM’S GROWTH IN INDIA
 
Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorMimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator
 
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYBENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRY
 
Reliance digital
Reliance digitalReliance digital
Reliance digital
 
E magazine May issue
E magazine May issueE magazine May issue
E magazine May issue
 
6 tata cliq ah authors
6 tata cliq ah authors 6 tata cliq ah authors
6 tata cliq ah authors
 
E commerce industry in india
E commerce industry in indiaE commerce industry in india
E commerce industry in india
 
E-commerce - customer experience and relationship
E-commerce - customer experience and relationshipE-commerce - customer experience and relationship
E-commerce - customer experience and relationship
 
An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...An interview with Manish Choksi Head of Strategy and Chief Information Office...
An interview with Manish Choksi Head of Strategy and Chief Information Office...
 
Emerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerceEmerging Roles of Artificial Intelligence in ecommerce
Emerging Roles of Artificial Intelligence in ecommerce
 
Growth of mobile money in india
Growth of mobile money in indiaGrowth of mobile money in india
Growth of mobile money in india
 
E commerece inindia
E commerece inindiaE commerece inindia
E commerece inindia
 
Paytm presentation
Paytm presentationPaytm presentation
Paytm presentation
 
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019
 
E business
E businessE business
E business
 
E commerce in india
E commerce in indiaE commerce in india
E commerce in india
 
Digital Transformation | Automotive Cutomers
Digital Transformation | Automotive CutomersDigital Transformation | Automotive Cutomers
Digital Transformation | Automotive Cutomers
 
Rai octane report2014
Rai octane report2014Rai octane report2014
Rai octane report2014
 

Viewers also liked

Planificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patriciaPlanificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patriciaMARA RAMOS ADARVE
 
Louis J. Apuzzo Resume
Louis J. Apuzzo ResumeLouis J. Apuzzo Resume
Louis J. Apuzzo ResumeLouis Apuzzo
 
Configuración y administración de impresoras y faxes
Configuración y administración de impresoras y faxesConfiguración y administración de impresoras y faxes
Configuración y administración de impresoras y faxesTanny Cruzatty
 
대신리포트_마켓 브라우저_140311
대신리포트_마켓 브라우저_140311대신리포트_마켓 브라우저_140311
대신리포트_마켓 브라우저_140311DaishinSecurities
 
Nicholas-Chase_Résumé-linked-in
Nicholas-Chase_Résumé-linked-inNicholas-Chase_Résumé-linked-in
Nicholas-Chase_Résumé-linked-inNicholas Chase
 
MT25 Server technology trends, workload impacts, and the Dell Point of View
MT25 Server technology trends, workload impacts, and the Dell Point of ViewMT25 Server technology trends, workload impacts, and the Dell Point of View
MT25 Server technology trends, workload impacts, and the Dell Point of ViewDell EMC World
 
Arquitectura y Escultura del la segunda mitad del siglo XIX
Arquitectura y Escultura del la segunda mitad del siglo XIXArquitectura y Escultura del la segunda mitad del siglo XIX
Arquitectura y Escultura del la segunda mitad del siglo XIXmercedes
 
El Tránsito del siglo XVIII al XIX: el Romanticismo
El Tránsito del siglo XVIII al XIX: el RomanticismoEl Tránsito del siglo XVIII al XIX: el Romanticismo
El Tránsito del siglo XVIII al XIX: el Romanticismomercedes
 
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017hugomedina36
 
Contenidos de los bloques de educación física secundaria
Contenidos de los bloques de educación física secundariaContenidos de los bloques de educación física secundaria
Contenidos de los bloques de educación física secundariaOscar Martinez
 
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIA
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIAPLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIA
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIAhugomedina36
 

Viewers also liked (15)

Planificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patriciaPlanificador proyecto tecnologico_g8 jenny patricia
Planificador proyecto tecnologico_g8 jenny patricia
 
Louis J. Apuzzo Resume
Louis J. Apuzzo ResumeLouis J. Apuzzo Resume
Louis J. Apuzzo Resume
 
Foto flako mes
Foto flako mesFoto flako mes
Foto flako mes
 
Configuración y administración de impresoras y faxes
Configuración y administración de impresoras y faxesConfiguración y administración de impresoras y faxes
Configuración y administración de impresoras y faxes
 
Diagnóstico institucional
Diagnóstico institucionalDiagnóstico institucional
Diagnóstico institucional
 
대신리포트_마켓 브라우저_140311
대신리포트_마켓 브라우저_140311대신리포트_마켓 브라우저_140311
대신리포트_마켓 브라우저_140311
 
Nicholas-Chase_Résumé-linked-in
Nicholas-Chase_Résumé-linked-inNicholas-Chase_Résumé-linked-in
Nicholas-Chase_Résumé-linked-in
 
Salmos e hinos 526
Salmos e hinos 526Salmos e hinos 526
Salmos e hinos 526
 
Romanticismo
RomanticismoRomanticismo
Romanticismo
 
MT25 Server technology trends, workload impacts, and the Dell Point of View
MT25 Server technology trends, workload impacts, and the Dell Point of ViewMT25 Server technology trends, workload impacts, and the Dell Point of View
MT25 Server technology trends, workload impacts, and the Dell Point of View
 
Arquitectura y Escultura del la segunda mitad del siglo XIX
Arquitectura y Escultura del la segunda mitad del siglo XIXArquitectura y Escultura del la segunda mitad del siglo XIX
Arquitectura y Escultura del la segunda mitad del siglo XIX
 
El Tránsito del siglo XVIII al XIX: el Romanticismo
El Tránsito del siglo XVIII al XIX: el RomanticismoEl Tránsito del siglo XVIII al XIX: el Romanticismo
El Tránsito del siglo XVIII al XIX: el Romanticismo
 
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017
EJEMPLO DE PLANEACIÓN DIDÁCTICA ARGUMENTADA 2016-2017
 
Contenidos de los bloques de educación física secundaria
Contenidos de los bloques de educación física secundariaContenidos de los bloques de educación física secundaria
Contenidos de los bloques de educación física secundaria
 
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIA
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIAPLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIA
PLANEACIONES EDUCACIÓN FÍSICA PRIMERO DE SECUNDARIA
 

Similar to India's First brand Book On ICT Industry

India's Best Iconic Brands to Watch 2023.pdf
India's Best Iconic Brands to Watch 2023.pdfIndia's Best Iconic Brands to Watch 2023.pdf
India's Best Iconic Brands to Watch 2023.pdfinsightssuccess2
 
India's Leading IT Companies with Inspiring Leadership-2023.pdf
India's Leading IT Companies with Inspiring Leadership-2023.pdfIndia's Leading IT Companies with Inspiring Leadership-2023.pdf
India's Leading IT Companies with Inspiring Leadership-2023.pdfCIOLOOKIndia
 
The 10 most innovative artificial intelligence companies
The 10 most innovative artificial intelligence companiesThe 10 most innovative artificial intelligence companies
The 10 most innovative artificial intelligence companiesMerry D'souza
 
The 10 productive app development companies in 2019
The 10 productive app development companies in 2019The 10 productive app development companies in 2019
The 10 productive app development companies in 2019Merry D'souza
 
The 10 Best IT Companies in India - 2022(low resolution).pdf
The 10 Best IT Companies in India - 2022(low resolution).pdfThe 10 Best IT Companies in India - 2022(low resolution).pdf
The 10 Best IT Companies in India - 2022(low resolution).pdfSwiftnlift
 
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdfSwiftnlift
 
The 10 most promising tech companies in india
The 10 most promising tech companies in india The 10 most promising tech companies in india
The 10 most promising tech companies in india Merry D'souza
 
Top 10 Revolutionary Leaders Changing The Face of Business in 2021
Top 10 Revolutionary Leaders Changing The Face of Business in 2021Top 10 Revolutionary Leaders Changing The Face of Business in 2021
Top 10 Revolutionary Leaders Changing The Face of Business in 2021Swiftnlift
 
The Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfThe Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfinsightssuccess2
 
The Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfThe Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfinsightssuccess2
 
April 2016 E-Magazine
April 2016 E-MagazineApril 2016 E-Magazine
April 2016 E-MagazineVARINDIA
 
The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018 The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018 Merry D'souza
 
The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018Merry D'souza
 

Similar to India's First brand Book On ICT Industry (20)

India's Best Iconic Brands to Watch 2023.pdf
India's Best Iconic Brands to Watch 2023.pdfIndia's Best Iconic Brands to Watch 2023.pdf
India's Best Iconic Brands to Watch 2023.pdf
 
Quest November interview
Quest November interviewQuest November interview
Quest November interview
 
Retail Technology Conclave (ReTechCon) 2015
Retail Technology Conclave (ReTechCon) 2015Retail Technology Conclave (ReTechCon) 2015
Retail Technology Conclave (ReTechCon) 2015
 
India's Leading IT Companies with Inspiring Leadership-2023.pdf
India's Leading IT Companies with Inspiring Leadership-2023.pdfIndia's Leading IT Companies with Inspiring Leadership-2023.pdf
India's Leading IT Companies with Inspiring Leadership-2023.pdf
 
The 10 most innovative artificial intelligence companies
The 10 most innovative artificial intelligence companiesThe 10 most innovative artificial intelligence companies
The 10 most innovative artificial intelligence companies
 
The 10 productive app development companies in 2019
The 10 productive app development companies in 2019The 10 productive app development companies in 2019
The 10 productive app development companies in 2019
 
The 10 Best IT Companies in India - 2022(low resolution).pdf
The 10 Best IT Companies in India - 2022(low resolution).pdfThe 10 Best IT Companies in India - 2022(low resolution).pdf
The 10 Best IT Companies in India - 2022(low resolution).pdf
 
Mobile world Summit - 2014
Mobile world Summit - 2014Mobile world Summit - 2014
Mobile world Summit - 2014
 
The 30 fastest growing companies in 2018
The 30 fastest growing companies in 2018The 30 fastest growing companies in 2018
The 30 fastest growing companies in 2018
 
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf
10 Most Dynamic Leaders in Machine Learning Industry-2022.pdf
 
The 10 most prominent telecom solution providers of 2019
The 10 most prominent telecom solution providers of 2019The 10 most prominent telecom solution providers of 2019
The 10 most prominent telecom solution providers of 2019
 
The 10 most promising tech companies in india
The 10 most promising tech companies in india The 10 most promising tech companies in india
The 10 most promising tech companies in india
 
technological davids.
technological davids.technological davids.
technological davids.
 
Mobile world 2014
Mobile world 2014Mobile world 2014
Mobile world 2014
 
Top 10 Revolutionary Leaders Changing The Face of Business in 2021
Top 10 Revolutionary Leaders Changing The Face of Business in 2021Top 10 Revolutionary Leaders Changing The Face of Business in 2021
Top 10 Revolutionary Leaders Changing The Face of Business in 2021
 
The Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfThe Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdf
 
The Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdfThe Most Preferred 30 Tech Workplaces January 2023.pdf
The Most Preferred 30 Tech Workplaces January 2023.pdf
 
April 2016 E-Magazine
April 2016 E-MagazineApril 2016 E-Magazine
April 2016 E-Magazine
 
The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018 The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018
 
The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018The 10 Most Prominent BFSI Solution Providers In 2018
The 10 Most Prominent BFSI Solution Providers In 2018
 

More from My Brand Book ICT Brands In India

Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...
Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...
Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...My Brand Book ICT Brands In India
 
ISKCON Bangalore is actively involved in multiple social causes in the state ...
ISKCON Bangalore is actively involved in multiple social causes in the state ...ISKCON Bangalore is actively involved in multiple social causes in the state ...
ISKCON Bangalore is actively involved in multiple social causes in the state ...My Brand Book ICT Brands In India
 

More from My Brand Book ICT Brands In India (12)

Brand Book: A Reference book for the technology
Brand Book: A Reference book for the technologyBrand Book: A Reference book for the technology
Brand Book: A Reference book for the technology
 
8th Edition My Brand Book
8th Edition My Brand Book8th Edition My Brand Book
8th Edition My Brand Book
 
My Brand Book 2018: Indian IT Industry & Telecom Industry
My Brand Book 2018: Indian IT Industry & Telecom IndustryMy Brand Book 2018: Indian IT Industry & Telecom Industry
My Brand Book 2018: Indian IT Industry & Telecom Industry
 
My Brand Book 2018: Indian IT Industry & Telecom Industry
My Brand Book 2018: Indian IT Industry & Telecom IndustryMy Brand Book 2018: Indian IT Industry & Telecom Industry
My Brand Book 2018: Indian IT Industry & Telecom Industry
 
Mr. Deepak Kumar Sahu Publisher & Editor-in-Chief, VARINDIA
Mr. Deepak Kumar Sahu Publisher & Editor-in-Chief, VARINDIAMr. Deepak Kumar Sahu Publisher & Editor-in-Chief, VARINDIA
Mr. Deepak Kumar Sahu Publisher & Editor-in-Chief, VARINDIA
 
My Brand Book 2018 | ICT Brand 2018 |
My Brand Book 2018 | ICT Brand 2018 | My Brand Book 2018 | ICT Brand 2018 |
My Brand Book 2018 | ICT Brand 2018 |
 
Hardware Industry: Server Market In India
Hardware Industry: Server Market In IndiaHardware Industry: Server Market In India
Hardware Industry: Server Market In India
 
Brand book 2018 logo
Brand book 2018 logoBrand book 2018 logo
Brand book 2018 logo
 
Top it brand 2015 american megatrends
Top it brand 2015 american megatrendsTop it brand 2015 american megatrends
Top it brand 2015 american megatrends
 
Rah corporate presentation
Rah corporate presentationRah corporate presentation
Rah corporate presentation
 
Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...
Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...
Ever since its first batch, IIM Bangalore has had a rich and illustrious Alum...
 
ISKCON Bangalore is actively involved in multiple social causes in the state ...
ISKCON Bangalore is actively involved in multiple social causes in the state ...ISKCON Bangalore is actively involved in multiple social causes in the state ...
ISKCON Bangalore is actively involved in multiple social causes in the state ...
 

Recently uploaded

Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 

Recently uploaded (20)

Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 

India's First brand Book On ICT Industry

  • 1. 1
  • 2. 2
  • 3. 3
  • 4.
  • 5. 5 Copyright © Kalinga Digital Media India’s most TRUSTED brands chosen by the customers volume IV
  • 6. 6
  • 7. 7 Content PREFACE 9 FOREWORD 13 CATEGORIES 14 MOST ADMIRED BRANDS IN INDIAN ICT INDUSTRY 17 iNDIAN MARKET SCAPE 26 ACER INDIA PVT. LTD. 42 ADATA TECHNOLOGY INDIA 44 AKAMAI TECHNOLOGIES 45 ALCATEL LUCENT ENTERPRISE (ALE) 46 AMD INDIA PVT. LTD. 48 AMI 50 ARRAY NETWORKS 52 ASPECT SOFTWARE 56 AVAYA INDIA PVT. LTD. 57 AXIS COMMUNICATIONS INDIA 58 BARRACUDA NETWORKS, INDIA 59 BLACKBERRY INDIA PVT. LTD. 60 CANON INDIA PVT. LTD. 62 C-DOT 64 CIENA 65 CHECKPOINT SOFTWARE TECHNOLOGIES LTD. 66 CISCO SYSTEMS INDIA PVT. LTD. 68 C P PLUS INDIA 69 CTRLS DATACENTERS LTD 70 DDA 71 CYBEROAM TECHNOLOGIES – A SOPHOS COMPANY 72 DELL INDIA PVT. LTD. 74 D-LINK INDIA LTD. 76 EMC DATA STORAGE SYSTEMS (I) PVT. LTD. 78 EMERSON NETWORK POWER (I) PVT. LTD. 79 EPSON INDIA PVT. LTD. 80 EXTREME NETWORKS 82 FireEye 83 FORTINET TECHNOLOGIES INDIA PVT. LTD. 86 GAJSHIELD INFOTECH (I) PVT. LTD. 88 GIGABYTE TECHNOLOGY INDIA PVT. LTD. 90 GODADDY INDIA 92 HID GLOBAL 93 HITACHI DATA SYSTEMS 94 HP INDIA SALES PVT. LTD. 95 HUAWEI ENTERPRISE BUSINESS GROUP 97 INFOR GLOBAL SOLUTIONS INDIA PVT LTD. 98 INTEL INDIA 99 INSPIRA ENTERPRISE INDIA PVT. LTD 100 INTEL SECURITY( MCAFEE) 102 IVALUE. INFO SOLUTION pVT. lTD 103 JUNIPER NETWORKS INDIA PVT. LTD. 104 K7 COMPUTING PVT. LTD 106 KASPERSKY LAB INDIA 107 KINGSTON TECHNOLOGY INDIA 108 LENOVO INDIA PVT. LTD. 109 LOGITECH ELECTRONIC INDIA 110 LUMINOUS POWER TECHNOLOGIES (P) LTD 111 MATRIX COMSEC PVT. LTD. 112 ESCAN 114 NCOMPUTING 115 NETAPP INDIA 116 NIELIT 118 NVIDIA INDIA PVT. LTD. 119 NNR IT SOLUTIONS 120 NIXI 122 NBCC 123 NTPC 124 ORACLE INDIA PVT. LTD. 125 PALO ALTO NETWORKS 126 PANTEL TECHNOLOGIES 127 PANASONIC INDIA PVT. LTD. 128 POLYCOM INDIA 130 POWER GRID CORPORATION OF INDIA LTD. 204 QUANTUM 131 QUICKHEAL TECHNOLOGIES PVT. LTD. 132 RED HAT INDIA 133 RADWARE 134 REIL (RAJASTHAN ELECTRONICS & INSTRUMENTS LIMITED) 135 RAH INFOTECH PVT. LTD. 136 RICOH INDIA LIMITED 138 SANDISK COPORATION INDIA 140 SOFTWARE TECHNOLOGY PARKS OF INDIA (STPI) 141 SAP INDIA PVT. LTD. 142 SEAGATE 144 SMARTLINK NETWORK SYSTEMS LIMITED 145 SPARSH CCTV 146 SCHNEIDER ELECTRIC INDIA 147 SOMANY CERAMICS LTD 148 SPICE MOBILITY LTD 150 SYMANTEC SOFTWARE SOLUTIONS PVT. LTD. 151 SYMPHONY SUMMIT 152 TALLY SOLUTIONS INDIA PVT. LTD. 154 TATA TELESERVICES LTD 155 TELECOMMUNICATIONS CONSULTANTS INDIA LIMITED 156 TVS ELECTRONICS LIMITED 157 TP-LINK INDIA PVT. LTD. 158 TREND MICRO INDIA PVT. LTD. 160 UTSTARCOM INDIA 162 VMWARE SOFTWARE INDIA PVT. LTD. 163 WEBEL GROUP OF COMPANIES AT WBEIDC 164 WD 165 XEROX INDIA LIMITED 166 ZICOM ELECTRONICS SECURITY SYSTEMS LTD. 167 ZYXEL TECHNOLOGY INDIA P LTD 168 HUDCO 170 INDUSTRY BODIES IN INDIA 172 CIO’S VIEW POINT 174 TELECOM SERVICE PROVIDERS IN INDIA 186 GOVERNMENT BODIES/AUTHORITIES 189 ICONS OF INDIA 194 TELECOM COMPANIES IN INDIA 202 DISTRIBUTORS & VADS IN INDIA 206 IT ASSOCIATIONS IN INDIA 212 VARS IN INDIA 214 MOVERS & SHAKERS - it iNDUSTRY 218 TOP SOLUTION PARTNERS IN INDIA 224 MAKE IN INDIA BRANDS 236 ADVERTISEMENT INDEX 192 7
  • 8. 8
  • 9. 9 Preface We’re delighted to bring you the fourth issue of the Brand Book. The Brand Book, the Bible of the Indian ICT industry (critical component to achieving success), takes into account the massive impact technology has on the consumer’s behaviour by taking recourse to aggressive market surveys to understand the buyer’s behaviour. I would like to extend my heart-felt thanks to all those who voted and especially to those who participated online via the social media platform and gave their feedback on the survey. The listing in the Brand Book is considered on the parameters which are based on high recall value, brand awareness, brand image and perception, brand performance and brand association. It is a research-driven Coffee Book on the Indian ICT industry and a unique platform for the IT and telecom companies to plan out annual strategies for the organization and express their go-to-market approach. In consonance with the priorities laid out in its earlier avatars, this issue will go extra mile to reach the Indian enterprise and SME sector (the engines of growth of our economy). In this issue, we are bringing forward the market scape by providing in-depth quantitative and qualitative technology market assessments of ICT vendors for a wide range of technology markets and it spells about the comprehensive assessment of market competitors, delivered in a full-length research report, and summarized in an easy-to-read graphical depiction. In our previous editions, the brands which have participated have fortified their presence in the hearts and minds of the Indian consumers and the book served as a ready-reference tool on the leading players in the ICT sector. It can be said with certainty that there exists a strong emotional connect between the brand and the customer which results in the increase of sales volumes. It is noted that all buying cannot be done by the rational approaches and a great percentage of buying is through the emotional approaches. In addition to this, emotional connection can have a big impact on the business. It is true that people make mistakes when they try something new. But this should not deter us from treading the path which is ignored by many. Finally, a big thank to the marketing heads for taking this issue to the helm. Our thanks, as always, for the generous responses of all involved. The Book will provide you with the critical information necessary to make your most important technology investment decisions on e-commerce, hardware, software, after sales support and mobility on their evolving delivery system. With the country moving ahead with the mission of making digital India a grand success and bringing 100 smart cities in the country, there will a huge amount of requirement of technology products and solutions. And this is where the Brand Book will come handy to anyone aspiring to be a part of this Digital India initiative. Deepak Kumar Sahu Publisher & Editor-in-Chief
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13 The Brand Book is positioned as the ultimate vehicle for the corporates to position their known identity not only in terms of products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns. The fourth edition of the Brand Book is focused on the thought leadership in ICT industry, and positioning of the brand in the end consumer segments by knowing on how the consumer-centric model works. It is a powerful media vehicle for organizations in the ICT space to promote and market their products, services and solutions and special focus on how to improve client’s top line business including promotion optimization and innovation-driven new product developments. The Brand Book is the right evidence to suggest on how consumers want ‘relationships’with brands and commitments from the brand owners to reach out to customers on continued ways and for creating the brand loyalty. The digital version of the Brand Book will reach out to the potential segments like enterprise and SMEs in the country. Since, SMEs are the key enablers of business success, particularly small businesses have shown great resilience in the face of challenging economic conditions in recent years; the number of SMBs still continues to grow. There has been an increase in the number of start-ups who claim to be doing so out of necessity. It’s absolutely a fact that India is a powerhouse as an emerging market because of its fast growing economy and large population. More specifically, investors should pay close attention to the major shift in the size of the nation’s middle class. Finally, by understanding the buyer’s behaviour, increasing use of devices, companies now have opportunities to learn more about customers. They can take information about demographics and marry it to customer histories or other information residing in CRM, ERP systems to get a better handle on customer needs. In summary, the best way to get noticed is by grabbing attention and focus on brand salience to prime the users mind, be consistent and stay competitive. Thank you everyone for being loyal readers. Thank you also for all of your questions, suggestions, comments, criticisms, and praise. Thank you, for sharing the valuable inputs for the Brand Book. I look forward to continuously working with you with our regular edition of VARINDIA. We will be there for reaching your voice out in the market in every possible way. S. Mohini Ratna Editor Foreword
  • 14. 14 ANTIVIRUS AVG BIT DEFENDER ESET ESCAN F-SECURE KASPERSKY LAB K7 COMPUTING MCAFEE NORTON MAXSECURE QUICKHEAL SYMANTEC SOPHOS TREND MICRO CLOUD SERVICES AMAZON CTRLS GO DADDY HP IBM DELL EMC GOOGLE HCL INFOSYS MICROSOFT RACKSPACE SALESFORCE SIFY TCS DESKTOP / ALL-IN-ONE ACER DELL HP LENOVO TOSHIBA DIGITAL CAMERA CANON FUJIFILM KODAK NIKON SONY SAMSUNG EDUCATION SOLUTIONS CLASSMATE CORE EDUCOMP EDURITE EDUTECH EDUVISORS EVERONN HCL HP EDUCATION NIIT NEXT EDUCATION PEARSON SMART FLASH DRIVES ADATA AMKETTE HP KINGMAX KINGSTON MOSER BAER OM NANO TECH SANDISK SONY STRONTIUM TRANSCEND VERBATIM GRAPHIC CARDS (GPU) AMD ASUS GIGABYTE NVIDIA HARD DISK A DATA SEAGATE TRANSCEND TOSHIBA WESTERN DIGITAL LAPTOP ACER DELL LENOVO PANASONIC SAMSUNG TOSHIBA MANAGED PRINT SERVICES BROTHER CANON HP KONICA MINOLTA KYOCERA PANASONIC RICOH WEP PERIPHERALS XEROX MOBILE/SMART PHONES APPLE BLACKBERRY BPL G-FIVE GIONEE I BALL INTEX LAVA PHILIPS HTC KARBONN LENOVO LG MICROMAX MICROSOFT SAMSUNG SPICE SONY VIDEOCON WYNNCOM XIOMI XOLO ZEN MONITOR AOC ACER DELL HP LG SAMSUNG VIEWSONIC MOTHER BOARD ASUS DIGILITE ECS GIGABYTE INTEL MSI NETWORKING & WIRELESS ATI AIRTIGHT BROCADE CISCO DELL-FORCE 10 D-LINK HP HUAWEI JUNIPER MATRIX MICROTIK MOLEX MOTOROLA NETGEAR RAD DATA RUCKUS SMARTLINK TP-LINK TRENDNET RIVERBED UBIQUITI ZYXEL ZTE OPERATING SYSTEM ANDROID IOS FEDORA (LINUX) GOOGLE( CHROME) MICROSOFT (WINDOWS) NOVELL (NETWARE) PASSIVE NETWORKING ADVA OPTICAL C DOT CIENA FIBCOM HUAWEI INFINERA JUNIPER SCHNEIDER SMARTLINK TEJAS TYCO VMC ZTE PERIPHERALS AMKETTE IBALL ELECOM FRONTECH INTEX LG LOGITECH Categories
  • 15. 15 MOSERBAER RAPO RIVOLABS ZEBRONICS POWER SUPPLY (UPS) APC BPE CyberPower Systems DELTA EMERSON INTEX LUMINOUS MICROTEK NUMERIC SOCOMEC SU-KAM UNILINE PRINTER BROTHER CANON HP EPSON KONICA MINOLTA KYOCERA LEXMARK LIPI PANASONIC RICOH SAMSUNG TVS-E XEROX PROCESSOR AMD INTEL TEGRA QUALCOMM VIA PROJECTORS ACER BENQ CANON CASIO DELL DELTA EPSON HITACHI LG NEC PANASONIC SAMSUNG SONY TOSHIBA VIEWSONIC STORAGE AMI CISCO DELL EMC FUJITSU HITACHI HP HUAWEI IBM LENOVO NETAPP NETGEAR ORACLE TP-LINK ZTE SECURITY ALLOT ARRAY NETWORKS BLUECOAT CHECKPOINT CISCO DELL - SONICWALL ELITECORE FIRE EYE FORTINET FORESCOUT F-SECURE GEMALTO GFI HP JUNIPER F5 NIKSUN PALO ALTO POSITIVE TECHNOLOGIES PING IDENTITY RSA RADWARE SAFENET SANOVI SOPHOS TIPPING POINT TRUSTWAVE WATCHGUARD WEBSENSE WINMAGIC SERVICE SUPPORT ACCEL FRONTLINE AFORESERVE BRIGHT POINT DIGI-CARE HCL INTARVO MICROCLINIC NEOTERIC- F 1 REDINGTON SALORA TVS-E WIPRO SERVER DELL HP LENOVO ORACLE SOFTWARE ADOBE BMC BUSY CA DELL-QUEST HP IBM INFOR MICROSOFT NEWGEN ORACLE RAMCO SALESFORCE SAP TALLY SURVEILLANCE AXIS BOSCH CANON CP PLUS GE GUNNEBO HCL HIK VISION HONEYWELL LG NEC SAMSUNG SCHNEIDER SPARSH TYCO UTC ZICOM TABLETS ACER ASUS APPLE BLACKBERRY DATAWIND DELL GOOGLE NEXUS HP IBALL KARBONN LAVA LENOVO MICROMAX RELIANCE SWIPE SAMSUNG VIDEOCON TELCO AIRTEL AIRCEL IDEA BSNL DOCOMO MTNL MTS RELIANCE UNINOR VIDEOCON VODAFONE TELECOM ADVA OPTICAL ALCATEL LUCENT C-DOT CIENA FIBCOM HUAWEI MOTOROLA RAD DATA RADWIN STERLITE TATA TELE SERVICES TEJAS UT STARCOM VIOM NETWORKS ZTE THIN CLIENT CITRIX SYSTEM HCL WINBEE HP IBM NCOMPUTING VMWARE DELL-WYSE VIDEO CONFERENCE AVAYA BUSINESS OCTANE CISCO INDIA CLEARONE HUAWEI LIFESIZE PANASONIC POLYCOM PEOPLELINK VIDYO
  • 16. 16
  • 17. 17 MOST ADMIRED BRANDS IN INDIAN ICT INDUSTRY Brandbook provides a thorough understanding on the leading brands in Indian ICT industry and what showcases the power behind the brand.These are the brands which reaches to the customers doorstep as reference guide to make the business critical decisions by bridging the gap between in the crowded technology products and solutions available in the market place and Voice of CIOs are the crucial factor in choosing as the trusted brands since they are the large consumer of the brands.
  • 18. 18 VARINDIA’s channel survey to find out the most admired brands in Indian ICT industry is enables you to articulate the contribution of your brand to business results being voted by the partners and customers. It bringing the results of the annual Readership Survey conducted across the country among customers and partners. The Top Brands and the most admired bands have been chosen on the basis of votes exercised by them, since most companies do agree that 80% of their products are being sold by their Partners and VARs and so it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, it addresses the strength of the brands inside the organization as well as externally, we provide a more holistic assessment of your brand performance and manage brand value. Information- communication and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, drives improved business performance and brand positioning should be identified in such a way that on the functional and emotional level alike, it should refers to arguments and benefits of importance to the target segments. Think of Apple and the names come gushing by – iPad, iPhone, iPod, iTunes, Mac, OS X – an unrivalled legacy of products that have caught the imagination of many a gizmo freak. Year after year, Apple has managed to grab the title of bestselling smartphone. However, they do not have a marketing budget and strangely never advertise their mobile phone products anywhere. I t uses a retail strategy called “minimum advertised price” (or MAP) that prohibit resellers or dealers from advertising the manufacturer’s products below a certain minimum price. Apple’s premium pricing strategy is what places this brand apart from the rest. It attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. This is in tandem with Jobs’ vision who always wished to create a premier product and charge a premium price. Its latest phone to hit the market, iPhone 6 and iPhone 6 Plus still continue to dominate customer psyche. Products and Solutions: Mac, iPhone, iPad, iPod, Apple TV, iCloud, Apple store, iTunes Store, OS X and iOS operating systems. Microsoft which has influenced the life of each and every computer literate is synonymous with OS. Even after 4 decades of its operations, it refuses to shed off its ‘iconic brand’ tag that it is associated with. The year 2014 has been quite significant for the Redmond giant; the beginning of the year saw the third CEO in Microsoft’s history, SatyaNadella taking the helm of the company. John W. Thompson took on the role of chairman, with Bill Gates becoming more active within the company as Technology Advisor. It also completed its acquisition of the Nokia Devices and Services business, forming a new subsidiary, Microsoft Mobile Oy. In September, the company acquired the video game development company Mojang for a sum of $2.5 billion. Products and Solutions: Windows OS, MS Office suite, Office 365, Microsoft Dynamics, Mac OS, Azure Cloud Platform, Windows Live, Xbox game console, Bing, Skype, Microsoft Development Tools (Visual Studio, Silverlight), Windows Phone, Microsoft Mobile, Tablets. Google has become a household name by now. Google’s innovative search technologies connect millions of people around the world with information every day. As of October 2014, Google has a valuation of $107.4 billion. It announced the selling of Motorola Mobility unit to China-based Lenovo in the beginning of 2014 for $2.91bn, keeping just the extensive patent used to develop Android products. Google owns and operates six Google Modular Data Centers across the U.S., Chile, Finland, Ireland, Belgium, Singapore and Taiwan. The company has also hinted at publicly launching its first Project Ara smartphones in Puerto Rico this year. Products and Solutions: Google.com, Android, Gmail, Google Chrome, Google AdWords, Google Analytics, Chrome OS, Google Drive, Google Docs, Google +, Google Apps, Nexus Tablets, Google Maps, Chromebook. More than a hundred year old company, IBM has been working towards building a Smarter Planet for the last 5 years, with business analytics, cloud computing, growth markets forming its other growth initiatives. After selling off its x86 business to Lenovo for a fee of $2.1 billion, the company now continues to invest in its core hardware systems business as part of its transformation. As a result of this, IBM in the beginning of 2015 has launched the z13, which it bills as the first mainframe specifically designed to accommodate the booming mobile app economy. In November 2014, IBM and Twitter announced a global landmark partnership to help enterprises make better, more informed decisions. IBM’s association with India is deep- rooted and long-term. That India stands high in IBM’s scheme of things has been a critical asset to Big Blue’s globally integrated enterprise model. Products and Solutions: Software, Storage Networking & Virtualization, Systems and Servers, Application Lifecycle Management, Smarter Analytics. POWER OF BRANDS Top Ten Brands in Indian ICT Industry
  • 19. 19 Intel is another company which needs no introduction. Intel’s strategy for 2015 speaks of staking out a big chunk of market share in tablets by offering manufacturers subsidies to use its chips. In November 2014, the firm announced plans to merge its division that handles chips for personal computers with its group that handles chips for smartphones and tablets, fuelling huge internal changes at the organisation. In India, however Intel has crafted a different success story. Post the announcement of National Digital Literacy Mission with Intel and NASSCOM as partners, the chip vendor is really pushing hard to make Digital Literacy a reality. As part of the initiatives undertaken under the Digital Literacy Mission, Intel also announced the completion of its ‘Follow the Fiber’ program conducted in the first three villages to receive connectivity as part of NoFN roll out. Products and Solutions: Bluetooth chipsets, flash memory, microprocessors, motherboard chipsets, network interface cards One of the world’s largest information technology companies HP operates in almost every country in the planet. HP’s commitment to global citizenship is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility and active investment in local communities. In October, 2014, HP announced that it was planning to separate its personal-computer and printer businesses from its technology services and forming two publicly traded companies - Hewlett-Packard Enterprise and HP, Inc. The Palo Alto headquartered HP provides a whole gamut of IT solutions that the resurgent India needs at present. Products and Solutions: Printers, HP Software products, HP Converged Cloud products & Solutions, Scanners, Tablet Computers, Desktop computers, Notebooks, Thin Clients, Workstations, Servers, Enterprise storage, ProCurve Networking products. Dell’s transition from being an industry leader in the hardware business to an end-to-end IT Solutions player is really worth mentioning. The company has its most comprehensive presence outside the United States in India. With the aim to tap more enterprise customers with its solutions portfolio, it has made several adjustments to its Channel strategy in the last few quarters. The new GTM plan is linked with the transformation that Dell has under gone over last few years, right from the time when Michael Dell took the charge as CEO in 2007, acquiring software companies, building a solutions stake to being a private company now. Products and Solutions: Personal Computers, Workstations, All-in-Ones, Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, Smartphones, IT Services, Datacenter Virtualization. Till sometime ago, Samsung was struggling to catch up in the smartphone market; but now the landscape has changed in its favour, with the company becoming one of the largest technology companies globally by revenue. Every phone that it launches in the market creates the necessary hype for users to at least have a look of what the company has launched; such is the aura that Samsung phones carry. Lately Samsung launched Z 1 powered by Tizen OS. Tizen, deployed in Samsung smart watches and cameras, is designed by Samsung along with other telecom developers by merging the former’s homegrown Bada project. Samsung is also looking to give IoT a big boost in the next five years, for which it has made few acquisitions. Products and Solutions: Mobile Phones (Smartphone and Feature Phones), Tablets, Wearable devices, Cameras/Camcorders, Mobile Accessories, Home Appliances, Audio Video equipment and Enterprise business. SAP software has over the years come to be installed on the majority of the Fortune 500 company’s servers and data centers. In 2014, SAP changed from an AG to a European Company (SocietasEuropaea or SE). Together, they represent a $350 billion market opportunity by 2020, as projected by the top leadership at SAP. SAP HANA continues to remain an integral part of SAP’s Cloud strategy. SAP India, which is rightly named t h e “Jewel in the Crown” of SAP globally has not only established a sound footprint in the Indian market, but has also become successful in building a robust partner network and a large customer base. Products and Solutions: Business Applications (CRM, ERP, PLM, Supply Chain Management), Analytics, SAP HANA, Database & Technology. Cisco has built the brand in such a way that today it has become synonymous with networking solutions. While Cisco’s plummeting sales in the emerging markets has made its going tough, it is starting to regain its lost footing with the company catching on the trends of ‘Internet of Everything’ and Software Defined Networking. In India, it is looking forward to play an active role by enabling digitization of Indian economy and developing the country as a strategic business hub. Products and Solutions: Borderless Networking products, Collaboration, Voice & Conferencing products, Security & Surveillance products, Wireless, Network Storage Systems, Data center products.
  • 20. 20 POWER OF BRANDS Adobe has aggressively transitioned its business model to be more Cloud-based, and established leadership positions in the explosive Creative Cloud category, a Software-as-a-Service offering of high-quality content that is freely accessible to Creative Cloud members and retaining many of the features of its previous Adobe Creative Suite. In June 2014, the company announced 14 new versions of the CC essential desktop tools, four new mobile apps, and the availability of creative hardware for customers. For digital marketers, it has the Adobe Marketing Cloud suite that includes a complete set of analytics, social, advertising, targeting, experience management. It has lately introduced mobile features to its Marketing Cloud, thus making smartphones and other mobile devices new targets for analytics. At the recent CES, AMD makes FreeSync a reality. FreeSync is an AMD technology designed with the promise to utilize already existing industry standards in order to bring dynamic display refresh capabilities at little to no cost to the OEMs and consumers. It announced expansion of the FreeSync ecosystem with technology partner, including BenQ, LG Electronics, Nixeus, Samsung, and Viewsonic showcasing their upcoming commercially available FreeSync1-enabled displays. As a part of its 2015 roadmap and its commitment to improving APU energy efficiency 25x by 2020, AMD has announced the addition of its first Mobile high- performance System-on-a-Chip (SoC), codenamed “Carrizo” and a mainstream SoC codenamed “Carrizo-L”. Acer Incorporated is a Taiwan-based company is devoted to designing IT products that improves usability and add value to our customer needs -- be it at work or leisure and engaged in the research, development, design, manufacture and distribution of personal computers (PCs) and notebook computers. The Company provides its products including desktop PCs, notebook computers, tablets, smartphones, monitors and projectors. It’s strong believe is innovation which is not the mere creation of new technologies and solutions, but the guarantee that users receive the benefits of these developments, and feel truly empowered.Acer distributes its products within domestic market and to overseas markets, including Europe, the Americas and the rest of Asia. Avaya is known for spearheading several path-breaking technologies in the collaboration space. Innovation is Avaya’s biggest strength and is constantly working towards meeting the collaboration and communication needs of its customers as they grow with solutions like video conferencing and managed services portfolio. It has lately started working with Google on innovative contact center solutions for businesses. The collaboration combines Avaya’s expertise in customer engagement technologies with Google’s expertise in Web applications and Chromebooks to enable greater simplicity, flexibility and cost efficiency in contact center operations. Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and fidelity of sensitive user data. This is the USP of BlackBerry (both Mobile Phones and Enterprise Mobility solutions) and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate. The latest product to have been launched by the handset major in India is the Passport, while the latest Classic Smartphone is all set to set foot in the domestic market in the New Year. In the Enterprise Mobility Management space which is deemed as the future of BlackBerry, it has secured a deal with Samsung to bring its new BES12 EMM platform to Android users, with the services to be made available to companies likely on Samsung’s line of Galaxy smartphones and tablets this year. A leader in imaging technologies, Canon India has taken the Indian market by storm. The company, with its heritage in digital technology, is at the forefront of simplifying user experience with its new digital cameras launched for amateur photographers. Canon takes pride in not only bringing quality products to the market, but also serving customers. Reinforcing its commitment to customer service, Canon has launched the Asia Traveller Protection Programme (ATPP) recently, which provides customers access to professional Canon repair services for their cameras and lenses across 12 markets in Asia. It is also betting big on the commercial printing domain by expanding its colour production printer portfolio with new exciting models. It has also kicked off a repositioning campaign for its Inkjet consumer printers. Security which is the DNA of Check Point and the endeavour with continuous innovation by virtue of extensive R&D initiatives helps the company lead the industry. With BYOD becoming a common feature, Check Point has come up with the Mobile Capsule integrated solution that can provide seamless security to protect business data from threats, establish a secure business environment on mobile devices, and secure business India’s Most Trusted Brands The Most Trusted Brands in the Indian ICT industry reflect and articulate the contribution of those brands that have displayed strong leadership in their respective areas with the global competition becomes tougher and many competitive advantages such as technology become more short-lived, Most Trusted Brands are one of the few business assets that can provide long-term competitive advantage with the capability of digital transformation and best practices with strong campaign management to ensure that CMOs initiatives are: Strategic and transformational with smooth operationally efficient and obsessively focused on revenue and cost, and lastly, continuous innovating the brand which is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability. The survey also found that the ICT industry is the key input to productivity and growth performance in the business sector by having made good progress in modernizing country’s economy. Our strong belief is that a strong brand, regardless of the market in which it operates, drives improved business performance.
  • 21. 21 documents, devices and networks. Earlier this year, it came up with Software Defined Protection, a new pragmatic security architecture that provides flexibility to cope with new threats and also incorporate new technologies. It currently monitors the networks of 900 organizations, analyzing over 100 million events from about 1,000 security gateways, and 1,20,000 hours of data. A security products manufacturer company, C P Plus brings together the passion for quality and security. The company produces CCTV cameras, digital video recorders, and special digital video recorders to network video recorders like mobile digital video recorders, compression cards and IP cameras. C P Plus has a portfolio of products and solutions that include CCTV cameras, digital video recorders, IP cameras and network video recorders. With focus on market expansion, evolving overseas customer base and improving brand credit and reputation, C P Plus constantly upgrades its products and services for customers so that they are always up-to-date with the latest technological advancements in the security and surveillance sector. With deep commitment to ensure desired consistency, traceability and readiness to augment customer experience, Channel First strategy has been the reason Cyberoam cites as its success mantra in India. While it continues to be a leading vendor in the SMB and SME space, adding Next-Generation Firewalls to its security portfolio was a clear move on its part to make its presence felt in the enterprise security market. For working closely with IT Heads / CIOs and bringing together experienced and innovative security managers, Cyberoam’s Inner Circle initiative is envisaged as the right platform for promoting best practices in security which it had recently started. There are several core values that form the foundation for D-Link’s success – Reliability, Trust, Service and nurturing a customer-focussed culture. To bolster its presence in the Smart home device space (in which it was already a leading player), D-Link has launched new home networking kits at the recent CES 2015 that are being offered in two versions, including PowerLine AV2 2000 Gigabit Starter Kit DHP-701AV and an updated PowerLine AV2 1000 Gigabit Starter Kit DHP-601AV. With the continued focus on Enterprise, Education and Home segments in 2014-15, Epson has made several path-breaking launches this year. It has strengthened its projector portfolio with several new products including a new large-scale venue projector which is Epson’s brightest projector to date and has been a key driver for its growth over competition. A 3LCD interactive projector that features finger-touch capabilities was also among its launched products. The company has witnessed success in the Indian market earlier by having introduced the revolutionary Ink Tank solutions. Otherwise best known for its office products, Epson created quite a ripple by entering the wearable tech market globally with a series of fitness products, which will be available later this year. Many would have associated Emerson to a UPS company but over time it has expanded its leadership to other solutions, the most recent being data center infrastructure management (DCIM). With the appointment of Inflow Technologies as its distributor, the company plans to address the growing demand from enterprises for superior data center management solutions including its Trellis platform. It has also appointed neoteric infomatique as a national distributor for its range of UPS products in India. Through its combined efforts of engagement, Emerson makes sure that it is a symbiotic communication with both customers and partners. Coinciding with the festive season, Emerson announced the “Avocent ACS Advantage Ascent” payback scheme for its VARs and Network Solution Partners (NSPs) in India. EMC has evolved as a company through multiple acquisitions and R&D from a pure play storage company to a technology major ever since its inception in 2000. Intending to increase its revenue from non-hardware business, the company will roll out the EMC Business Partner Programme in 2015 which will replace the existing Velocity Partner Programme and all other channel programmes across all EMC companies, including VMware. At its EMC World 2014, EMC announced the EMC ECS (Elastic Cloud Storage) Appliance, a hyperscale private cloud storage infrastructure that redefines the economic benefits of cloud storage for service providers and customers of any industry and size. Taking on Amazon’s cloud storage service, the ECS comes on top of other EMC platforms, including the EMC Atmos public cloud storage platform. eScan is a comprehensive Antivirus Solution that provides Zero-Day protection to computers from objectionable content and cyber security threats. In line with the brand’s ongoing growth in the enterprise security market, it has introduced three new lines of corporate products, all of which have cloud integration and support for hybrid networks – eScan Corporate 360, New eScan Corporate Edition (with Hybrid Network Support) and eScan Endpoint Security (with Hybrid Network Support). Having seen a huge growth in mobility adoption across enterprises, e-Scan has also introduced the Mobile Device Management module which is aimed at facilitating the administrator to remotely monitor. It has managed to enter into the SMB as well as government and education segments with prestigious clientele. Unified Threat Management (UTM) has been a sweet favourite for Fortinet, with the company vying for becoming a larger player by becoming a dominant player in the mid-market and enterprise space. However, it has come a long way from UTM as its partners today have multiple entry points with next-gen firewall space, WAN optimization, secured wireless routers, WAF, DDOS, and APT (Advanced Persistent Threat). It has recently joined the Equinix Cloud Exchange to provide enterprises and service providers scalable and reliable security solutions across multiple cloud architectures. Fortinet has also expanded its India Technical Assistance Center in Bengaluru by adding support engineers, professional services consultants and Premium Account Managers who will oversee timely deployment of local projects. F5 Networks is into application delivery services. The Company’s core technology is a full-proxy, programmable, software platform called TMOS (Traffic Management Operating System). It helps organizations seamlessly scale cloud, data center, and software-defined networking deployments to successfully deliver applications to anyone, anywhere, at any time. It works with many technology companies to improve manageability, strengthen security, and ensure faster and more successful deployments. Its applications can remove the roadblocks in one’s network to efficiently and securely deliver applications
  • 22. 22 POWER OF BRANDS that are available to users when and where they need them. It can also accelerate one’s application response time, minimize latency and delays, and reduce the number of data round trips necessary to complete a web request. Since launching the first Ultra Durable technology in 2006, GIGABYTE has made much significant advancement to the critical power delivery area of the motherboard by using low-temperature, highly efficient, long lifespan Graphics card. In its latest 9 Series motherboards that are based on the Intel Z97/H97 Chipset, Gigabyte has already launched over 10 Gaming Motherboard models. Very recently, it has launched its X99 motherboard series, based on the Intel X99 chipset and latest DDR4 memory support that also includes Gaming and Overclocking categories. The company has had a remarkable market share in the Indian Do-It-Yourself (DIY) PC motherboard last year. It has also unveiled the P37X notebook, a 17.3-inch gaming notebook at CES 2015 along with P37K and P37W. One of India’s original IT garage start-ups, HCL Technologies is among the five fastest companies to cross $1-billion net profit, $5-billion revenue and $15-billion market capitalization since incorporation. Over the past three years, its share price has risen by 249%. In fact, it was the only company among its peers to have recognized infrastructure management services (IMS) as a space ripe for large-scale outsourcing. Going ahead, healthcare and education are touted to be the two important verticals that HCL will focus on. The Shiv Nadar-founded company is, however, betting on engineering services outsourcing (ESO) R&D to create new revenue streams and for a broad-based growth and rely less on revenues from managing IT infrastructure. A trusted brand in the Cloud space, HDS does business in more than 100 countries and regions today. To build out its cloud services provider partner network across the globe and deliver enterprise-grade cloud technology to partners, the company has launched the Hitachi Cloud Service Provider Programme, besides introducing two new cloud services – Hitachi Cloud – Compute-as-a-Service, a private cloud IaaS and Hitachi Unified Compute Platform. Focussed on converged solutions, HDS is working with SAP and VMware to identify partners to reach out to a larger customer base. For SMB customers in India, Hitachi has roped in Redington and iValue to offer Hitachi Cloud Services Connection program (HCSC). This program is a public cloud offering built on HDS cloud infrastructure and solutions and managed by HDS for partners to resell. A private company fully owned by its employees, Huawei has presence today in over 140 countries and has partnered with the 45 out of top 50 telecom service providers of the world. Huawei has been in the news recently for having secured a three-year contract from Bharti Airtel for supply of base stations and other equipments for its 4G network in Karnataka and Tamil Nadu telecom circles. It has also partnered with Reliance Communications to offer 2GB of free 3G data on Huawei’s new 3G Wi-Fi dongles and 3G Mi-Fi devices. By the end of 2014, Huawei has targeted 6,000+ partners who are expected to contribute 70% of the total sales revenue. In India, Huawei has a network of 300+ partners. Juniper Networks always had great technology and a very well-rounded product portfolio. The Network leader has started a joint Asia-Pacific (APAC) strategy aimed at accelerating the adoption of private cloud solutions by enterprises and alignment of sales team across APAC along with VMware. It has expanded its Junos software portfolio beyond the OS, adding new capabilities to link into the application space as well as client software for mobile and personal computing devices. Together, the Junos operating system, the Junos Space network application platform and the Junos Pulse client form the Junos Platform now. Kaspersky that has been present in India for the last five years considers its channel partners as its main strength. Kaspersky always works towards a win-win situation for all three – Kaspersky Lab, Channel partners and end-users and this gets manifested in the offers and schemes it introduces for both partners and end- users. It has recently appointed VR Infotech as its national distributor for all Kaspersky retail products in India, though it will part ways with Sakri IT Solutions with whom Kaspersky has been associated for quite some. It has steadily increased its market share in India and is growing at a healthy pace with solutions that include antivirus, Internet security, end-point security. Kingston has come a long way in terms of offering thousands of memory products that support nearly every device that uses memory. In 2014, Kingston HyperX released the FURY memory line for entry- level overclocking and gaming enthusiasts. HyperX, a high-performance product division of Kingston, launched a Cloud gaming headset. Kingston also shipped M.2 SATA SSDs for new notebook platforms, small-form-factor devices and Z97 motherboards and released the MobileLite Wireless G2, the second-generation media streamer for smartphones and tablets, besides launching the Class 10 UHS-I microSD and Class 10 UHS-I SDHC/SDXC memory cards. Konica Minolta based out of Gurgaon and a subsidiary of the Konica Minolta Business Technologies Inc., Japan – a core company of the Konica Minolta Group and being pioneers of different technologies in existence, Konika is serving clients with products and services of advanced imaging and networking technologies.Being the world leader in print technology industry, the company is acknowledged in the market for pioneering several technologies and for the environment friendly approach that it implies in its works. As leaders in the industry, Konica Minolta is also engaged in offering office equipment, centering on monochrome/color multi-function Printers and Production Printers to the clients involved in production and print works in the markets of India. We are among the leaders in U.S. and European markets for office MFPs (multifunctional products).Provide services of networking and imaging by bringing together high quality printing, as well as network integration process. We are also expert in offering client support via authorized dealers and distributors across India.
  • 23. 23 Lenovo entered the global PC market when Legend Holdings of China took over the personal computing division of IBM in 2005. Lenovo’s growth was phenomenal globally as well as in India, with the company’s global strategy “protect and attack”, helping it to consolidate its Enterprise business and venture strongly into the Consumer and SMB segments, where Lenovo traditionally had lower presence. In an era when the PC is fast dying out, Lenovo is gearing up for what it calls the “P C Plus” era. Rather than refocussing its attention on to new categories like smartphones and tablets, it is continuing to innovate the traditional line of PCs. It has, indeed, put up an incredible show at CES this year by launching its ThinkPad 2015 product portfolio, the Yoga range of tablets and A6000 smartphone. Since its establishment in 1958, LG Electronics has led the way to an ever more advanced digital era. Its brand identity focusses on self-expression and a promise of satisfaction to its customers. LG is one of the first manufacturers to have started rolling out Android 5.0 Lollipop last year. The latest phone released in the Indian market is the L Fino. It has also launched the “Tone Infinim” headset that redefines the sound experience through Ergonomic Design. LG’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. With a broad portfolio of interface devices, Logitech has continued to expand its range of products. Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality. It launched the gaming mouse, Logitech G402 Hyperion Fury this year, besides launching protective case for iPad Air and iPad mini along with ultra-thin folio for Samsung Galaxy Tab 4 10.1. and a comprehensive lineup of wireless products, comprising of wireless keyboards, mice, portable speakers, headsets and Bluetooth-enabled speakers. A part of Intel Security, McAfee is focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. The company which was bought by Intel in 2010, has been securing consumers and businesses of all sizes from the latest malware and emerging online threats ever since its inception in 1987. It has signed a MoU with Europol’s European Cybercrime Centre (EC3) that brings together Intel Security expertise with EC3’s law enforcement skills in the war against cybercrime. It has also joined hands with Siemens to enhance the security offerings for industrial customers and protect them against rapidly evolving global cyber threats. Luminous Power today is a leading company with a differentiated portfolio of solutions for packaged power, diversified generation, electrical control & safety and energy optimization.With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 55000 channel partners; Luminous apart from its dominating position in the domestic market also has a strong foothold worldwide. AISO 50001:2011 certification and MNRE:CRISIL recognition, Luminous is passionately committed to bring uninterruptible and alternate power solutions to the customers that makes their life comfortable and efficient. The indigenous handset maker, Micromax Informatics Limited has pioneered the democratization of technology for masses by offering affordable offerings and removing barriers for large scale adoption of advanced technologies. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price. Its latest Yu Yureka smartphone that went on sale right after its launch via Amazon India is said to have gone out of stock in just 3 seconds. Today Micromax is not just another smartphone brand but has become a household name sponsoring Cricket tournaments, movie titles, F1 racing and football, to name a few. NETGEAR is known to convert ideas into innovative networking products that connect people, power businesses and advance the way we live. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. It has also launched its JR6150 dual-band gigabit Wi-Fi router that runs 2.4 and 5 GHz bands concurrently. For delivering innovative products, Netgear announced the new NETGEAR AC750 Wi-Fi Range Extender (EX6100) which supports older a/b/g/n Wi-Fi devices. Netgear is increasing its focus on solution-selling in the SMB space while focusing on mid- and high-end products in retail. NetApp is an innovator in storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. It continues to work together with VMware to accelerate hybrid cloud deployment and enable customers to better manage data across any cloud. At NetApp Insight North America 2014, the company announced a powerful new version of the NetApp clustered Data ONTAP operating system, Cloud ONTAP, OnCommand Cloud Manager and NetApp Private Storage for Cloud that enable customers to embrace the hybrid cloud. It has also partnered with SAP, BMMsoft, HP and Red Hat to create the World’s Largest Data Warehouse with a size greater than 12PB based on NetApp E5460 storage systems. Novell has always been known for creating high value offerings at competitive price points with solutions ranging from open source Linux from SUSE to mailing solution from Novell like GroupWise and modular solutions from NetIQ, which clearly demonstrate the belief. It offers customers solutions that are easily scalable and also the best of product features that cater to the growing needs of enterprises. To serve its customers Novell has a dedicated team of consultants who have a specific charter of post sales and post product implementation after a customer comes on board. They work one on one with the customer and create a complete post sales strategy. It leverages its stakeholders (partners, customers, employees) to create brand awareness at various forums and programs.
  • 24. 24 POWER OF BRANDS From the time of its inception in the year 1993, NVIDIA has focused on innovations. The drive to innovate and reinvent itself is there at the core of each of NVIDIA’s product ranging from Tesla, Quadro, GeForce Graphics cards to Tegra mobile processors. The main driving force of the company is however the GPU — the engine of modern visual computing. The company is also fast getting into the automotive field. The company otherwise best-known for its desktop computing power is now coming to be at the helm of transportation technologies. It has high hopes with its newly launched Tegra X1 mobile processor, which it claims will be as fast as the world’s fastest supercomputer in 2000 with a teraflop of computing power. Oracle is among the first few multinational software companies to set up operation in India. Oracle’s extensive and sophisticated network of channel partners is integral to the company’s success globally and also in India. At the recently held India Partner Forum (IPF 2015) being held in Bangkok, Oracle India provided partners with the strategies, insights and resources they need to succeed and profit with Oracle. It has also signed anMoU with ICT Academy of Kerala (ICTAK) to implement Oracle Academy’s computer science programs across 60 institutes in the state of Kerala over the next two years. Despite facing steep competition, the Japan based electronic company, Panasonic has managed to craft a market share in many product categories. Localization or Indovation (India + Innovation) has been the key driver for the company’s business growth in India. To strengthen its position in emerging markets like Asia, Middle Eastern and Western economies, Panasonic has recently designated India as a regional hub. India is the sixth strategic region which will take care of SAARC nations, Middle East Asia and Africa. The company is also aggressively trying to position itself as a Smartphone major brand in the country. For over 20 years, Polycom has led the industry in setting the standard for enterprise class communications. From its immersive telepresence systems to its video desktops to its conference phones and accessories, Polycom technology is an integral part of the way businesses is done around the world. Recently Havells India has upgraded their existing Polycom video infrastructure with new video and content collaboration solutions that includes Polycom Real Presence Group 500. Most significantly, North Atlantic Treaty Organisation (NATO) has selected Polycom Open Telepresence Experience (OTX) for its Communications and Information Agency (NCI Agency). Founded in 1993, Quick Heal Technologies has designed its products to simplify IT security management across the length and depth of devices and on multiple platforms. It has announced the opening of its two new branches in Africa (Kenya) and Middle East (Dubai). Besides its own offices, Quick Heal Technologies carries its global operations through registered distributors and channel partners across 60 countries and is keen to increase the number further in all parts of the world. It has a well-connected network of 15000 plus channel partners in more than 112 countries worldwide. Ricoh caters to ever-evolving and diverse needs of customers under a holistic umbrella. From having diversified its business from its core businesses of printing and imaging to communication and IT services, Ricoh as a brand has come a long way. In the last three years, Ricoh has grown from Rs.300 crore to Rs.1, 042 crore. For 2015, Ricoh has taken a strategic decision to focus on certain key industry verticals such as education, manufacturing, healthcare and BFSI. Department of Posts has selected Ricoh as System Integrator for “Rural Information & Communication Technology (ICT) – Hardware (RH)” Solution which will enable the Department to modernize approximately 129,000 Post Offices through automation. For the last 25 years, SanDisk has been a leader in the flash storage industry. With such a strong foundation offered to consumers, trust is what SanDisk tries to give to its customers through its products and flash technology. Over the past two decades, SanDisk has also increased the capacity of flash memory by 30,000 times while decreasing costs by 50,000 times, thus driving the wide adoption of flash memory. At this year’s CES, the company has introduced two new SSDs and a USB flash drive for Android products. SanDisk also celebrated the receipt of its 5,000th patent in 2014. A known name in the storage industry, Seagate has developed amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. To strengthen its flash storage range, Seagate has recently acquired LSI’s Accelerated Solutions Division (“ASD”) and Flash Components Division (“FCD”). It has also unveiled a dramatic and contemporary rebranding of the company that underscores Seagate’s extensive data storage product portfolio. The “Living Logo” will showcase data as a living, vibrant thing that powers human invention and advances. The global specialist in energy managementcompany Schneider helping people make the most of their energy andfrom 1836 to today, Schneider Electric has transformed itself into the global specialist in energy management. Starting from its roots in the iron and steel industry, heavy machinery, and ship building, it moved into electricity and automation management. After 170 years of history, Schneider Electric has become today the solution provider that will help you make the most of your energy. Schneider Electric India headquartered in Gurgaon, has its presence across India through its Sales Offices, Manufacturing plants, LogisticsCenters and Resident Engineers .Schneider Electric completes the acquisition of various companies to have the strong presence in India and abroad, includes Invensys, Luminous, Digilink, APW President andZicom, with this Schneider creates a unique leadership in various segment includes Industry Automation ,Indian inverter and secured power market ,structured cabling systems and electronic security systems integration business in India. The brand ‘Sparsh’ stands for Trust, Reliability and Innovativeness. Sparsh has always been focused on developing and manufacturing video surveillance products which have given it the first mover advantage and an opportunity to work with the technology leaders in this domain. Sparsh has revolutionized the security market in India by being India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation and quality control that Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for first time in Indian market. The vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipments.
  • 25. 25 Symantec’s products and services protect people and information in any environment – from the smallest mobile device to the enterprise data center, to cloud-based products, end point protection. In a statement issued by the company a Symantec announced plans to separate into two publicly traded companies, one focused on security, the other on information management, as both these areas require distinct strategies, focused investments and go-to market innovation. The company has also joined the OpenStack Foundation as a corporate-level sponsor that will allow it to leverage expertise in building and operating its own cloud infrastructure. Tally has a power of simplicity is very much true in true sense amongst business houses in India that commands exceptional respect and loyalty. Tally has a channel partner base of more than 25,000 spread across the length and the breadth of the continent and beyond. With a 400+ strong R&D team, Tally strives to deliver unmatched innovations and continues unchallenged as the industry leader in enterprise resource planning software for medium and small businesses. Tally has the best interests of its customers and partners in mind when it creates products, service models or policies. TE Connectivity is a $14 billion world leader in connectivity. TE has over 18,000 patents granted or pending, 7,500 engineers and invests nearly five percent of sales in research, development and engineering. ‘EVERY CONNECTION COUNTS’ is what the company believes in. Recently TE Connectivity and Alcatel-Lucent have together developed a solution allowing mobile operators to reduce time and power required to connect customers in high-capacity locations. It is also set to acquire the business of China’s Xiamen Delixing Electric Equipment (‘Delixing’) and Xiamen SIBAS Connectors (‘Sibas’). Toshiba for the past several years has been one of the most consistent brands sharing the centre stage. Toshiba’s excellence in technology, products, systems and services and the quality and reliability - all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress. Toshiba hopes to capitalize on the trend of stylus/ digital pen with its latest portables that include the Portege Z20t Ultrabook and a pair of Encore 2 Write tablets. It has also unveiled the much awaited Windows 8.1 Tablet ‘WT-8’ and the world’s first Ultra HD 4K laptop – the Satellite L series laptops along with Satellite P and S range of laptops. UTStarcom delivers cutting-edge packet optical transport and broadband access solutions coupled with a carrier grade Software Defined Networking platform to give telecommunications carriers the power to efficiently serve the rapidly growing demand for bandwidth from cloud-based services, mobile, streaming and other applications.The Product line in broadband category includes the TN- series family of packet optical transport products based on Multi Protocol Label Switch Transport Profile (MPLS-TP) and Carrier Ethernet (CE) technologies, fixed line and wireless broadband access solutions including Multi Services Access Network (MSAN), Ethernet Access Devices (EAD), Fiber To The X (FTTx) and Wi-Fi solutions, coupled with the Software Defined Networking (SDN) platform to support the network evolution. UTStarcom has capability of next generation video platforms and put us on the forefront of the most sought-after features in consumer entertainment technology. A leader in virtualization and cloud infrastructure solutions, VMware enables businesses to thrive in the Cloud Era. 2014 started off really well for the company with VMware having completed the acquisition of AirWatch, provider of enterprise mobile management and security solutions. With 2013 revenues of $5.21 billion, VMware has more than 500,000 customers and 75,000 partners. Recently, VMware and Brocade has joined hands to advance solutions that support the New IP by allowing enterprises to more easily transition to software-defined data centers (SDDCs) and adopt network virtualization. It also announced the general availability of new cloud management offerings including a significant update to VMware vRealize Suite 6 built for the hybrid cloud. A prominent name in the storage space, WD works with the leading channel partners to ensure that products and solutions are available in metros and even smaller cities. The company organizes partner and customer meets in all these cities and educate them on products and solutions. It applies an integrated marketing, communications and social media approach to reach out to channel partners as well as prosumers and end-consumers. It also announced that its WD My Cloud mobile apps have been downloaded more than four million times. Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Xerox’s technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. Xerox effectively works with its network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most ‘their real business.’ Today, Xerox is well positioned to leverage the rapid growth in the Indian print industry and the graphic arts segment. It gained a lot of momentum in this business in the recent years and aims to carry this forward in the future with a range of newly launched products and further strengthen its leadership position in this segment. One of the largest SIs of embedded electronic security in India, Zicom Electronic Security is on its way to become synonymous with electronic security, thanks to its focus on brand building and marketing through the years of its existence. “Feel Safe” drives Zicom’s ethos across all customer segments and that is exactly what the company provides the customer through the selling cycle. Zicom has introduced the HDTVI technology on an open platform in the surveillance space and offers customers different types of HDTVI Cameras. Zicom enjoys a healthy order book position for ‘e-surveillance’ of ATMs from both existing and prospective Banks and NBFCs in the country and has launched a unique service model to monitor ATMs 24x7 remotely.
  • 26. 26 eCommerce in India: Growth unlimited yet no profits Driven by smartphones and internet penetration, India’s eCommerce market is growing at 60 - 70 % a year. But where are the profits? eCommerce market in India has witnessed a phenomenal growth in last few years, giving a strong indication of how Indians are moving up the value chain. The birth and rise of many eCommerce players in a matter of few years is a proof of the growing market size and great business opportunity. Given the trends which are cropping up in all parts, it looks that the eCommerce mania will continue to further and cover more areas. What has added to the growth of eCommerce in India is the significant improvement in the Internet connectivity. Experts are of the opinion that the market will see more disruptive changes as it improves further. A sizable portion of population is still waiting to be touched. Experts and analysts do point to the growing market and untapped opportunity. Most of the experts are of the opinion that Indian market has started to see the momentum. According to Forrester Research, only 16% of India’s total population was online in 2013. Of the online users only 14% or 28 million were online buyers. The research further says that India was still in a nascent or immature stage of evolution of online retail spending. China was in ascending stage at 50%, whereas Japan (69%), Australia (57%) and South Korea (70%) were in mature stage. Billion dollar opportunity A plethora of reports validates the growth opportunity in the eCommerce space in India. According to Gartner, India is one of the fastest- growing eCommerce markets in Asia/Pacific. The research firm estimates that India represents a $3.5 bn market, growing at approximately 60- 70% a year. With large global players like Amazon entering the fray, and local eCommerce players like Flipkart and Snapdeal intensely competing, the competition has become truly fierce. Almost all the players are showering discounts and offering big deals to win over customers. We witnessed the battle royal last year close to the festive season when Flipkart and Snapdeal fought for consumer interest through their big billion day sale. In its report ‘eCommerce in India: Accelerating Growth’, PwC identifies significant growth in this area. The report says. “Since the eCommerce industry is fast rising, changes can be seen over a year. The sector in India has grown by 34% (CAGR) since 2009 to touch 16.4 billion USD in 2014. The sector is expected to be in the range of 22 billion USD in 2015.” The study further outlines that online travel comprises 70% of the total eCommerce market. But PwC sees substantial growth in e-tailing. In the report it outlines that e-tailing, which comprises of online retail and online marketplaces, has become the fastest-growing segment in the larger market having grown at a CAGR of around 56% over 2009-2014. The size of the e-tail market is estimated to be at 6 billion USD in 2015. E-tailing has been successful in its mission to create the first wave of buying because of the popular products in the categories such as books, apparel and accessories and electronics which are the largest selling products, constituting around 80% of product distribution. The increasing use of smartphones, tablets and internet broadband and 3G has helped in creating a strong consumer base which is further expected to spike. The market is hot as everyone wants to reap the opportunity. Today, the market consists of homegrown companies coupled with a strong flow of investment from foreign investors as well as entry of giants such as Amazon and Alibaba. These are strong indications and will strengthen the environment in the market. The entry of global players has made the competition intense.WhiletheplayerssuchasFlipkartsarevary of foreign players, their entry will help the market to mature and bring more professionalism. While the eCommerce boom is Asia-wide phenomenon, India market reserves the greatest chance to expand and grow manifold. India because of the late adopter of the trend will be able to use the learnings in these markets. According to an estimate, “In 2013, Asia-Pacific emerged as the strongest business-to-consumer (B2C) eCommerce region in the world with sales of around 567.3 billion USD, a growth of 45% over 2012, ranking ahead of Europe (482.3 billion USD) and North America (452.4 billion USD).” Key Factors that will fuel growth “A significantly low (19%) but fast-growing internet population of 243 million in 2014 is an indicator of the sector’s huge growth potential in India,” underlines the PwC report. China is far ahead when it comes to eCommerce that is because of the internet-connected population. India is fast catching up as the internet is becoming accessible in India at low rates on different devices. Beyond this, eCommerce is expected to witness a lot of growth avenues if the industry and the government are able to look at a
  • 27. 27 Indian Market Scape few things quite seriously. Internet penetration: As stated, India has on 243 million internet users which is a low number if we compare to the size of the population. However, the growth in the internet users in India has seen significant spike in last couple of year. It is because of the new class of users that eCommerce has moved further. In addition, there is a lot of business opportunity in the sector. The government’s Digital India plan is focused on laying the base infrastructure that will boost eCommerce significantly since the biggest beneficiaries will be the end users who will have access to the fast broadband even in remote areas. Localization of content on eCommerce: The Internet in India is dominated by English language. It is noticeable that even eCommerce companies are using English as their primary language. Whether it is Flipkart, Snapdeal or Amazon, all of them have their web content available mainly in English language. Why localization becomes important is because there is a strong demand for local content on the Internet. Google India recently stated that web content search in Hindi has grown a whopping 155 % in the last year, which is significantly higher than the growth of content search in English. Google further underlines that Hindi content searched through mobile Internet grew at even higher rate of 300 per cent in the same period. Growth in traffic in other languages, too, was impressive. Although Snapdeal, Makemytrip and others have begun to realize the importance of localization, it would be critical for them to strengthen their localization strategy. At present their moves are only cosmetic. Snapdeal has launched versions in Hindi and Tamil languages whereas MakeMyTrip has launched its Hindi app and also plans to add more languages such as Gujarati, Tamil, Telugu and Malayalam. The local content is going to be new growth driver for the eCommerce companies in 2015 and coming years. It will help subscribers to understand the worth of the product in their preferred and local language. But for localization, eCommerce players have to innovate. It is much more than the translation of everything into the local language. Targeting cities beyond metros: Metropolitan cities are good to start as the internet users in these cities are gullible and try many websites for buying. But this was the case earlier. Today, most of these users are pretty much the same. Plus, the market has barely any growth left as every player is targeting these markets. So, the only growth avenue, which is the largest, is beyond metros. A sizeable chunk of population lives in cities beyond metros which are potential consumers for the eCommerce players. There is a growing demand for products in tier 2, tier 3 and even tier 4 towns. These towns and cities are critical for playing the volume game. A 2012 Nielsen report says: “While metros will remain a staple for marketers and increasing a rural footprint will be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today, which could emerge as a key growth engine for the next 10 years. Middle India, a region made up of approximately 400 towns each with a population of 1-10 lakh, are home to 100 million Indians.” Snapdeal has admitted recently that its over 60 % of the sales happen in small towns and cities beyond metros. Other eCommerce players do also admit the same trend. eCommerce players such as Jabong, Zivame, Pepperfry and Lenskart, etc which are focusing on a segment within eCommerce do also witness the similar trends. Growth of mobile commerce: eCommerce players’ growing reach in non-metro cities is because of the rise in usage of mobile internet in the country. If the Internet and Mobile Association of India (IMAI) is to be believed, the number of mobile internet users in the country was at 173 million in December 2014 which is set to grow manifold by 2020. A Confederation of Indian Industry (CII) report predicts that in the next six years, the number of people accessing the internet through mobile is set to reach 600 million. This is a whopping number. In short, the growth of mobile internet is the real reason behind the growing interest in eCommerce in small cities and towns. As the smartphone adoption is set to touch 50 per cent by 2020, it will impact the eCommerce market in a big way. Even eCommerce players believe that it is one of the drivers for their growth. eCommerce players such as Snapdeal and Flipkart recently launched discounts and deals only for their mobile app users. What boosts this trend further is the fact that consumers are willing to spend more through their debit cards. According to an estimate, the debit card usage has grown nearly by 140 million in the country in the last two years. Even the use of debit cards at PoS terminals has gone many steps up by 86 per cent. In simple words, the consumers are now adopting a cashless approach which is a healthy sign for eCommerce companies. It will reduce their dependence on the CoD (cash on delivery) model which is a costly affair and constitutes nearly 70 % of all transactions. Growing investment in logistics and warehouses: Most online retailers claim to have their reach to “12,500-15,000 pin codes” out of nearly 100,000 pin codes in the country. The online retailers are also entering into tie ups with India Post and petrol pump stations to extend their reach to other parts of the country. This calls for a huge investment in logistics and warehouses. eCommerce players will be able to tap a larger mass if there is significant investment of about $2 billion in logistics and warehousing by 2020. It will help them to reach the remotest parts of the country. Regulatory framework around eCommerce As a concept eCommerce has originated in foreign jurisdictions especially in developed countries like United States where there are adequate laws and infrastructure to cater to the needs of eCommerce stakeholders. But in India eCommerce is not regulated as there is no law in place that helps the stakeholders and players. It is neither regulated by any dedicated eCommerce law nor contributing towards the economic and social growth of the country. Though there are legal provisions pertaining to foreign direct investment (FDI), foreign exchange management act (FEMA), national taxation laws, cyber law due diligence, cyber security due diligence and e-commerce due diligence, etc. But they are openly ignored in India. However, we have seen the Enforcement Directorate (ED) initiating investigation against big eCommerce players such as Myntra, Flipkart and many others for indulging into unfair trade practices and predatory pricing. Flipkart’s Big Billion Day is one of the biggest examples which is under scrutiny. The Indian government needs to come out with an eCommerce Law or make provisions into the Information Technology Act 2000 to address eCommerce related issues. The government has to formulate a strong law around this growing area as there are instances of mistrust, cheating and other issues growing in this space. The presence of a legal framework will help the industry develop a strong ecosystem for managing their business. In addition, consumers will have more trust. They will be sure that their money will not be lost if they transact through their credit or debit card. Right now, there is heavy dependence on the cash on delivery (CoD) system which is a pricy affair. Profits are still to come Flikarts and Snapdeals of India are growing at a rapid pace but only as brands. Their sales are also growing annually at unimaginable numbers. However, none of them is making any profits. They are spending too much on their brand value and reaching customers. Most of the players have garnered fundings from foreign and domestic investors. One of the biggest reason of not making profits is that a lot goes in supporting the ecosystem. For every Rs 100 spent on eCommerce, Rs 35 is spent on supporting services like warehousing, payment gateways, and logistics, among others. According to an estimate, delivery costs a platform owner 8-10% implying significant burn. Most of the eCommerce companies are trying to get rid of this burden as they are adopting a different model. They are engaging players in the retail business to offer products. Flipkart, Snapdeal, Infibeam, Homeshop18 and others have begun to do this. Presently, aggressive pricing in India is eating profits. eCommerce players are in huge losses. For a Rs 100 sale of a book, the online retailer incurs a loss of Rs 24, a loss of Rs 13 in mobiles, and Rs 8 in apparel. Experts believe that the market will mature and consolidate in next two to five years. Then there would be focus on creating value through other things rather than predatory pricing. Once it happens only specialized and established players will survive in the market. India is still far away in the eCommerce space when it comes to competing with China. But China’s strength has been its internet connectivity. India has now begun its move recently for a strong digital infrastructure. As the number is growing, the eCommerce market is growing. The smartphone users have driven the market.
  • 28. 28 India’s Software, Services and ITeS Exports Market From ‘Destination India’ to ‘Brand India’, Indian software export industry developed strong brand equity in the global market. Today it employs millions of individuals and professionals thereby contributing significantly in India’s job market and GDP. India has claimed supremacy in the software service delivery market globally because of which it is now known as the ‘Back Office of the World’. Software development and information technology enabled services (ITeS) including business process outsourcing (BPO)/ knowledge process outsourcing services (KPO) industry in India overtime emerged as one of the most vibrant and exciting sectors in India’s economy. With a small beginning in early 80s, it has now grown into a broad based comprehensive industry. India’s software exports have a significant contribution to India’s economy as it employs millions of individuals thereby playing a key role in India’s growth. At present India’s software exports account for about 6 per cent of India’s GDP which is a whopping number. India’s software market witnessed a steep rise in the last decade because of the growth displayed by companies such as Infosys, Wipro, TCS, HCL and Tech Mahindra, among others. “Today, India’s competence in IT, more significantly in computer software and information technology enabled services recognized globally. India today is the global leader in the outsourcing industry with half of the world’s back office being located here,” outlines a study conducted by ECS. While the US remains the cornerstone of India’s software export story, of late Indian companies have realized the potential of moving to markets such as Europe, Middle East and Africa, etc. Despite challenges in the software exports market, Indian IT companies continue to outsmart global counterparts. They have gone up the value chain in terms of improving their software delivery and addressing clients’ needs in the wake of emerging trends such as cloud computing, social media, big data, Software- defined everything, analytics and Internet of Things (IoT), among others. In this interesting shift, there has been downfall and rise of giants in the Indian software market. While the citadel of Infosys – once known as bellwether of Indian IT – faced challenges of its own, especially when all the founding members moved out of the company, TCS strongly registered its global footprint and became the new face of Indian IT. However, the market is still confused on who will lead India’s                                                          
  • 29. 29 IT in the future since TCS has had a rough ride with its profits coming down in last two quarters. But this is much needed for the market like India. The basis on which Indian export story stood on was the labor arbitrage. But eventually this advantage waned. Companies in the global market faced problems, especially the financial sector which accounted for more than 40 percent of Indian IT revenues was in soup. Other challenge that contributed to the crises of Indian companies was their inability to graduate to the next level. Business models, on which TCS and Infosys, including others, worked for years, are today challenged by new players either from the sub- continent or outside. It is a positive move. The challenge has forced the traditional IT exporters to relook at their ways of doing business. This was the reason when Vishal Sikka, the new face of Infosys, allowed Infosys’ employees to use Facebook and also gifted iPhone6 to many of them. Perhaps, the Indian IT exporters have realized the need to practice what they preach. Thus, traditional software kings are now learning from startups and mid-size companies to graduate to the next level. Several new players have cropped up in the market in last few years. Many of these companies are offshoots of existing players. One such example is Happiest Minds, which is an offshoot of Mindtree. Similarly, former top executives from these IT majors gave birth to new players. Most of them tried to play their cards with new business models. And customers in the US, UK, Europe and other places liked it. Market scenario All said and done, Indian IT firms and IT professionals have won world-wide recognition in terms of their technical competence, domain knowledge, experience and expertise for offering quality IT services, and their exposure to working on various platforms and systems. The shift in power centers and evolving technology added new dimensions to the market. Despite the slowdown, the growth in the IT exports market remained upbeat and constant. Notwithstanding, many of the IT companies revoked their IT hiring plans during the recession. This trend was fleeting as the recent consumer confidence in the global market has once again brought cheers in the services market. “A gradual revival in consumer confidence, leading to a return of discretionary spending and increased demand from the U.S. and Europe, is expected to see Indian IT exports grow 13-15 per cent in 2014-15 to reach $97-99 billion,” reveals NASSCOM in its recent report. Figures released by National Association of Software & Service companies (Nasscom) underline that the overall Indian software and BPO industry add revenues of $13-14 billion to existing industry revenues of $118 billion. The industry body further says that domestic revenues for the period will grow at 9-12 per cent and reach Rs. 1250-1280 billion during this year. The industry has successfully journeyed from hardware to enterprise software to digital solutions in the recent years. In the whole process, the revival in India- US relations after the visits of Narendra Modi and Barack Obama into each other’s countries has yielded the industry with new confidence. Measures announced by both countries have seen the exchange of talent thereby boosting the prospects of growth of IT services. Since the US is still the biggest base for Indian IT, the improved relations have animated the market. Experts believe that the future looks exciting and positive as the IT-BPM industry has begun to evolve dramatically in terms of scale and complexity. The industry has begun to prioritize domain based on potential size, market readiness and the growing significance of policy evolution. Some of the players have begun to serve customers with specifically tailored models for each specialized domain in the IT-Business Process Management (BPM) sector. From Destination India to Brand India Indian IT-enabled services and software services market is no longer the same. It has achieved many milestones over the years. First it went ahead from mere body-shopping. Secondly, it attracted a whole lot of global software giants to set up delivery centres in India. India’s talent was in huge demand and is still in demand. To compete with Infosys, Wipro, TCS, HCL, Mindtree, Tech Mahindra and others, global players in the same domain chose India as their destination. Global players including Accenture, Capgemini and IBM, etc heavily invested in India on R&D and offshore product development. Today, the Indian software export industry has come much ahead. It has moved beyond ‘destination India’ to ‘brand India’. Indian software services are considered to be the best in the world. In short, India has established its brand equity in the global IT market. Indian IT software and services firms are capable of offering unmatched software product/packages; a wide spectrum of IT services such as system management and maintenance, mobile applications, Cloud Computing, Next generation user interfaces, GPU computing, consultancy services, system integration, chip design, E-Governance, E-Commerce, IT enabled services covering banking/financial/insurance sector. Their IT enabled services also include CAD/CAM Multimedia, animation work, BPO (Business Process Outsourcing) assignments, Call centre related assignments, as well as Knowledge Process Outsourcing (KPO) / Legal process Outsourcing (LPO), medical lab, diagnostic and                                                                                                                                                                                            Indian Market Scape
  • 30. 30                                                                               dental services, medical transcription services, e-publishing data conversion or digitization, type-setting, copy editing, content and design, graphics etc. Strengths of Indian IT services The software industry is not only growing exponentially, it is moving up the value chain. It is evolving, from the initial staffing to software development - where it is currently the world’s major supplier of engineers - to integration and IT business consulting. It has a several crowns to wear. It provides today one of the largest pool of technically qualified high class IT manpower. It can boast of enormous skilled human resource compared to developed countries leading to lower manpower cost nearly one tenth of those in developed nations, thus giving India a comparative advantage. It offers a wide range of services from support / data processing to sophisticated software systems etc. In addition, it has rich experience of working with large global companies and enjoys high credibility. It has expertise on a wide variety of platforms. Indian workforce is able to accommodate in any work culture. It is visible from thousands of engineering people working on the client sites in different countries. Since it is a knowledge driven industry, it requires a team of highly skilled individuals to make it a success. India’s focus on producing skilled individuals through its worldclass institutions including the IITs has paid off. Even today it has a huge focus on producing skilled engineering talent. Government of India has played a key role in driving the talent through its focus on increasing the IITs and seats at the graduate level. If the current base of engineering and management colleges in India is to be believed, India have 16 Indian Institute of Technologies (IITs), 13 IIMs, 30 National Institute of Technology, 12 Indian Institute of Technology. In total there are 5672 Engineering Institutes in India in 27 States and Union Territories. Approximately, 1.5 million Engineering Graduates pass out every year in India The credit goes to the vast educational and institutional infrastructure for producing the skilled professionals. Today, the Indian IT Services and ITES sector employs over 3 million knowledge professionals. According to an estimate, the industry indirectly employees 9 million people, which is huge number. The biggest proof lies in the presence of almost all major IT players in the world which have set up subsidiaries or collaborations in India. Domestic software services market Domestic market accounts really small for software services. If the industry numbers are to believed, during the year 2013-14 India’s domestic computer software and services market was accounted Rs. 114779 crore (US$ 19 billion) registering a growth of 21.86 percent (8.32 percent in US$ terms) over the year 2012- 13 when the domestic software / services industry was estimated at Rs. 104700 crore (US$ 19.39 billion). Export of Software and services including ITeS / BPO. Indian IT is primarily dependant on software and services exports which is 81.55 percent of the total production of software and services. Only 18.45 percent is consumed by the domestic market. According to a study, export of computer software and services (including ITES / BPO) witnessed a growth of 25.31 percent (12.01 percent in dollar terms) during the year 2013-14 over the year 2012-13. The study further outlines that “in value terms, export of this sector during 2013-14 is estimated to be Rs. 507500 crore (US$ 84009 million) up from Rs. 405000 crore (US$ 75000 million) estimated in the year 2012-13. India’s share in the global market During the year 2013-2014, the global software market was accounted for US$ 407 billion. India’s share in the world market during the year 2013-14 was estimated to be 15.64 percent. It is a considerable number, yet it calls for further penetration. However, the preference of India as a preferred IT destination for outsourcing and ITES / BPO is apparent from the total number of countries to which India is exporting its software and services. On an average India has been exporting software / services to more than 151 countries. It is a whopping number. Name any IT software company you can think of, it has presence in India. It not only brings vast talent pool but the expertise and experience of handling the operations for almost all kind of enterprises in the world. Secrets of success of the Most Trusted Brands in the Country BrandBook2015 CoffeeTableBook
  • 31. 31