A new digital strategy for Taco Bell-Transforming Taco Bell into THE industry leader
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Taco Bell wants to launch a blog to address negative press and better engage the health-conscious 25-44 demographic. The blog would refute claims, showcase healthy options and customer contributions, and include a comment section. Taco Bell will use SEO to find topics, measure customer demographics, and promote the blog through social media and a paid advertising campaign to become the fast food industry leader.
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- 1. Taco Bell A New Digital Marketing Strategy
- 2. Fast food industry leader Competitors-McDonald’s, Burger King, Wendy’s, Subway Successful in creating advertising campaigns Live Mas Think outside the bun Fourth meal Successfully released the Nacho Cheese and Cool Ranch Doritos Locos Tacos in the last 2 years
- 3. Negative articles have hurt Taco Bell’s reputation Accused of lying about the amount of beef in their meat filling Poor communication between corporate office and franchises Lack of focus on the 25-44 age range This demographic is more health conscious More likely to read negative press about Taco Bell
- 4. Already has well-established Facebook/Twitter/Instagram Pages
- 5. A Blog!
- 6. Could refute claims made in negative press Could focus on showing positive contributions such as their low calorie menu and safe working environment Could feature a comment section to stay close to their customers Could feature pictures and videos to attract customers
- 7. Taco Bell executives must use SEO to find what to write about by searching “Taco Bell Negative Articles” “Taco Bell Issues” “Taco Bell Questions”
- 8. Measure the amount of people in the 25-44 age range who eat at Taco Bell Goal is to increase demographic by 2% each year Measure through customer surveys
- 9. Pay a designer to build blog (Cost=$2,500- 5,000) Use Facebook/Twitter/Instagram to promote blog (Cost=$0!!!) Hire an advertising firm to promote blog using Google Adwords and the media (Cost=$80,000, 2 month campaign)
- 10. Become THE fast food industry leader!