Islamic SIM Card pitch session at the European Venture Summit 2012 Berlin. A specially designed SIM card for Muslim users.

1. A GSM SIM card
designed for Muslim users
presented by Yiannis Hatzopoulos

2. 1.5 billion people
1bil. users of cheap feature phones
75% prepaid connections
Mobile
World of
Islam
SmartPhonesFeature GSM
phones
Contract
Connections
Prepaid
Connections

3. Muslim prayer times
....5 times/day facing
Mecca.
Prayer times change every
day...
... change on different
locations
and... islamic jurisprudence

4. Mosque
Prayertime
calls
Mecca compass
watches
Islamic Press
Smartphone Islamic Apps
One
big complex
problem... thus
Islamic websites

5. Engineered in SIM toolkit / SATML / Native SIM versions
Our business proposition
Fit features of Islamic
phones in SIMs
Market Islamic SIMs in
phones for the masses, Asia
and Africa
A new prepaid user brings
30+ USD/year to the network.
Add advertising valueware...
Our business proposition
Fit features of Islamic
phones in SIMs
Market Islamic SIMs in
phones for the masses, Asia
and Africa
A new prepaid user brings
30+ USD/year to the network.
Add advertising valueware...

6. SIM ideal platform
to distribute apps
to feature GSM phones
on a massive scale.
....
Featurewise...
Location detection moduleLocation detection module
Mecca Compass unitMecca Compass unit
SIM Deamon prayertime
alert engine
SIM Deamon prayertime
alert engine
Prayertime Incoming Call
ban service
Prayertime Incoming Call
ban service
Islamic Calendar converterIslamic Calendar converter
Islamic Verses serviceIslamic Verses service
Pack as Advertising gadgetPack as Advertising gadget

7. +
Co-bundling with cheap
Operator-branded phones in Asia and
Africa. Links with social apps
Cross sales potential?
Islamic religious body endorsements?
Social app integration?
Cross sales potential?
Islamic religious body endorsements?
Social app integration?
+

8. A specially designed Islamic SIM
Card used for Hajj and Umrah?
12mil. units @ 9USD annually
A specially designed Islamic SIM
Card used for Hajj and Umrah?
12mil. units @ 9USD annually
Islamic SIM Card
For KSA Mecca pilgrimage

9. MWC 2010 French pavilion
SIMagine 2010
Best Mobile App Award
SIMagine 2010
Best Mobile App Award

10. Islamic SIM mobile
net connected prototype
AfricaCom; Cape Town

11. Who runs the Islamic SIM
project ?
Yiannis Hatzopoulos
Founder - tech Architect
+ associated engineers
Marketing hubs
Privately funded R&D
Software only solution

12. Shariah compliant SIMs
Islamic GSM phones
• 70-150 USD
Islamic Apps @
100 – 700USD
platform +
• 3G cost
~10% ARPU •
Poor UI • Limited
service set
Wap links to Islamic texts/
videos • Price 10+% ARPU
Market Niche
for Islamic SIM
Market Niche
for Islamic SIM
Competition ?
Pros and cons?
Prices?
Competition ?
Pros and cons?
Prices?
Why? Cheap • Cool
new features • location
detection • good UI •
mobile advertising
Why? Cheap • Cool
new features • location
detection • good UI •
mobile advertising

13. Product type
Multilingual SIM embedded software • installed at the factory
SATML version App downloaded on-the-air
B2C Marketing/promotion: Executed by MNO
Designed for prepaid GSM phones and dual SIM handsets.
+SIM Works fine in Smartphones!
Islamic SIM card

14. Revenue streams for the MNO:
• New user acquitition
• Reduced churn rates
• Pay per use (option)
Revenue for us:
• Flat fee SIM sales and annual
License fee
• OR Shared revenue deals with
MNOs
Islamic SIM card

15. Investmentwise?
R&D completed • Mobile net connected
prototype ready • Pending first pilot run.
Aim of funding -
• Extend market reach
• Extend patent portfolio
• Enhance management base
• Assist further business development
• Setup MNO tech support
Exit strategy? Buyout
Islamic SIM card

16. Intellectual property management?
• Confidential know-how on key parts of platform
• Network of NDAs and non-competition agreements
• Preparing first patent filing
Why market a SIM Application now?
• Protected execution space controlled by the MNO
• Millions of feature GSM phones
• Low production cost
• Facebook links
• Competition lock out effect
Islamic SIM card

17. Thank you – questions?