Social network marketing leverages social media platforms like Facebook, YouTube, and Twitter by creating engaging content that users want to share. This viral sharing increases exposure for brands. Facebook is a powerful platform, with over 300 million active users who spend 50% of their online time on the site. Marketers can advertise on Facebook or create a branded Page to interact with fans and share updates. Other popular social networks include YouTube, where brands can post videos and ads, and Ning, which allows building a custom social network. The goal is to connect with people and start two-way communications to build an online network and promote websites and ideas.

1. Social Network Marketing
What is it?

2. Internet Marketing –
The Old Way
• Search for something in Google
• Ads are displayed on the search engine results
page
• Searches click on a compelling ad
• Taken to an opt-in form or sales page

3. What is Social Marketing?
• It’s leveraging social platforms, such as Digg, YouTube,
StumbleUpon, Twitter and Facebook
– Creating content that is remarkable, unique, and
newsworthy (link bait)
– Creating “viral” content like videos and widgets
• “Will it Blend?”
• Dove Evolution
• Southwest
• Social Network Map

4. Social Media Sites
• Digg
• Technorati
• StumbleUpon
• Reddit
• Squidoo
• Weebly
• Lot’s more

5. More Stats
Source: http://blog.compete.com/2008/03/07/top-social-networks-traffic-feb-2008/

7. All Hail The King

8. What Makes Facebook King?
• More than 300,000,00 million active users
• 50% of our active users log on to Facebook in any
given day
• The fastest growing demographic is those 35 years
old and older
• Average user has 130 friends on the site

9. What Makes Facebook King?
• More than 2 billion photos uploaded to the site
each month
• Photo application draws more than twice the traffic as
the next three sites combined
• More than 14 million videos uploaded each month
• Over 7,000 applications
• Over 80% of members have used at least one app built
on the Facebook Platform

10. Facebook Marketing
• Facebook Ads
•
• Facebook Pages
• Site Integration

11. It’s All About the Newsfeed

12. Facebook Ads

13. About Facebook Pages
• Establish an interactive presence
• Users support your brand by becoming a fan
• Can add applications for users to interact with
• Can share your Page with their friends
• Send updates to your fans available in the Newsfeed
• Share Personal* Information

14. Facebook Connect & Share
• Facebook Connect enables a viral sharing loop on your site and increases social engagement.

15. Widgets
• A portable chunk of code that can be added to a web
page without any compiling.
• Platforms:
• iGoogle Widget
• MySpace Widget
• Facebook Application
• Open Social Application

16. Widget Examples
Netvibes Widget Facebook Application
iGoogle Widget

17. Squidoo
• Easy to create individual web page
• Indexed by search engines
• Ex. Interactive_Marketing_Strategies

18. Branded Channels
http://www.starbucks.com/

19. Channels Branded
http://skittles.com/

20. YouTube
• Simple way: post videos, seminars, testimonials, etc., and
include a link back your site in as many places
• More in depth: Create your own branded channel or
advertise your video on their network
• http://www.youtube.com/advertise

21. Ning
• Don’t like any other social networks?
• Build your own!
• http://tahoemountainbiking.ning.com/

22. Many, Many, more…
• Hundreds of new, niche networks popping up
• Good list here: http://en.wikipedia.org/wiki/
List_of_social_networking_websites
• Overall goals are to connect people, get communications
going both ways, build your network, and push your site/
ideas!