Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Back in July, we had a client that was looking to get into business blogging, and asked the Bradford Group to lead a lunch-n-learn that covered the basics of BtoB blogs. We covered a lot of important stuff in that presentation that I thought would be useful to share here.
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
My first presentation on blogging 'way back' in 2007 to the California Condor Association http://cacondorconservation.org/. The idea was to give the Conservation board a 'how to' tutorial highlighting blogging basics.
A personal Blogging website.
Language: PHP, MySQL, HTML, CSS
Developed By: Shahid, CSE, KU
Features:
The system we have developed allows users to create their own blog, where users can publish their own opinions.
In this system, there are admins who take care of the Blog.
If anyone wants to post first they will have to create a new blog as well as a site account.
The posts may be verified by the admins.
There has category list where posts can be saved by relevant category.
People can like, comment and share the posts
Full responsive, Compatible with pc, tab, and mobile devices
Like, Comment featured
Has pagination feature
Online Communities – What are they & HowFrank Arrigo
Presentation delivered at the MS UP Conference in Dec 2005.
More about the session on my blog at :
http://blogs.msdn.com/frankarr/archive/2005/12/12/502670.aspx
Sensor Channel Analytics: measuring the impact of your offline & online campa...Stroom
Crossmedia attribution is one of the great challenges for today's marketeers. In online media we can monitor the customer customer journey, but what is the impact of TV or radio? How can you optimize your offline and online channelmix?
Sensor Channel Analytics offers you a tool to gain direct insights in the ROI of your media efforts and maximize the results of your campaigns.
Is your company's social media presence just a facade, hiding the same old business-as-usual anti-social working practices inside your organization?
For a video of this presentation, see http://www.broadvision.com/blog/blog/2012/09/27/the-social-facade/
Scientific Outreach and Grantsmanship Part 4 bloggingDavid Tng
Scientific outreach and grant writing are skills that will be essential throughout the career of is a researcher. This course is designed to provide tips for scientific outreach to, and more importantly, beyond the scientific community, and also to introduce the subject of grant writing for various formats of grant applications. This powerpoint presentation contains Part 4 of the course which focusses on blogging for scientific outreach. The lectures were delivered as part of an optional discipline module at the Institute of Biology, Federal University of Bahia in October-November 2018.
My first presentation on blogging 'way back' in 2007 to the California Condor Association http://cacondorconservation.org/. The idea was to give the Conservation board a 'how to' tutorial highlighting blogging basics.
A personal Blogging website.
Language: PHP, MySQL, HTML, CSS
Developed By: Shahid, CSE, KU
Features:
The system we have developed allows users to create their own blog, where users can publish their own opinions.
In this system, there are admins who take care of the Blog.
If anyone wants to post first they will have to create a new blog as well as a site account.
The posts may be verified by the admins.
There has category list where posts can be saved by relevant category.
People can like, comment and share the posts
Full responsive, Compatible with pc, tab, and mobile devices
Like, Comment featured
Has pagination feature
Online Communities – What are they & HowFrank Arrigo
Presentation delivered at the MS UP Conference in Dec 2005.
More about the session on my blog at :
http://blogs.msdn.com/frankarr/archive/2005/12/12/502670.aspx
Sensor Channel Analytics: measuring the impact of your offline & online campa...Stroom
Crossmedia attribution is one of the great challenges for today's marketeers. In online media we can monitor the customer customer journey, but what is the impact of TV or radio? How can you optimize your offline and online channelmix?
Sensor Channel Analytics offers you a tool to gain direct insights in the ROI of your media efforts and maximize the results of your campaigns.
Is your company's social media presence just a facade, hiding the same old business-as-usual anti-social working practices inside your organization?
For a video of this presentation, see http://www.broadvision.com/blog/blog/2012/09/27/the-social-facade/
Optify Best Practices - Lead Generation CampaignsOptify
In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Unwrapping Tumblr for Writers (Advertising & PR at Marquette University)Mykl Novak
I unwrapped Tumblr with ADPR 2200: Media Writing at Marquette University. This presentation introduces Tumblr, describes posting and engaging on Tumblr and offers 10 tips for writers.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
2. what is a blog?
A blog (a portmanteau of web log) is a website
where entries are written in chronological order and
displayed in reverse chronological order.
Blogs provide commentary or news on a particular
subject such as food, politics, or local news; some
function as more personal online diaries. A typical
blog combines text, images, and links to other
blogs, web pages, and other media related to its
topic.
sources: wikipedia
11. educational blogs
• 2 Cents Worth by David Warlick
• A Digital Storytelling Blog (Bernajean Porter)
• Moving at the Speed of Creativity (Wesley Fryer)
• The Infinite Thinking Machine (team blog)
• Weblogg-ed (Will Richardson)
source: www.supportblogging.com
12. classroom blogs
Here’s a growing list of class
blogs (scroll down to
“Classroom Blogs” section)
http://supportblogging.com/
Links+to+School+Bloggers
13. creating your first blog
• Google account
• Visit blogger.com, login
• Name your blog
• Select hosting solution (blogspot.com) vs.
your own server (and custom domain)
• Begin posting!
17. Removing the NavBar (hosted)
Unfortunately, the NavBar cannot be
disabled in blogs hosted at blogspot.com.
18. Removing the NavBar (not hosted)
Click on “Template” then change NavBar
drop down option choice to “Off”
19. Posts vs. comments
• Blog posts = published entries
in the blog
• Comments = reader’s
responses to blog posts
20.
21. Labels (tags)
• Labels are keywords associated with
individual posts.
• These are often referred to as “tags” in the
blogosphere.
• Tags are searchable, and have become a
taxonomy of sorts - referred to as a
‘folksonomy’ since they’re user-determined.
22. team blogs
•Go to “Settings” then
“Permissions”
•Click
•Then enter email addresses:
23. mail-to blogger
“The Mail-to-Blogger feature turns any
email account into a blog-posting
application”
Subject line = Post title
source: help.blogger.com
25. details
“You send something from your phone; a subject line, a
photo, and maybe a caption if you so choose to
go@blogger.com and we do the rest.”
- Biz Stone, Google
• The first post creates a new blog for newbies.
• If you already have a blog, log in to
go.blogger.com
• Available to US customers of Verizon, AT&T,
Cingular, Sprint, or T-Mobile.