The Dynamic of Addressable TV Ads

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The document announces a presentation called "The Dynamic of Addressable TV Ads: Tracking Today's Consumer" to be given at the ARF Audience Measurement Conference on June 8-10, 2014 in New York City. The presentation will challenge key assumptions for addressable TV advertising and highlight solutions, with speakers Steve Bellman and Duane Varan. Attendees will learn results and takeaways from a study on driving business impact through new consumer behavior shifts and the latest cross-platform and modeling research.

Marketing

@The_ARF #ARFAM2014@The_ARF #ARFAM2014
The Dynamic of Addressable TV
Ads: Tracking Today’s Consumer
To be presented at this year’s ARF
Audience Measurement Conference

@The_ARF #ARFAM2014
Tracking Today’s Consumer
• We challenge key assumptions for addressable TV
advertising, highlighting solutions going forward

@The_ARF #ARFAM2014
Speakers:
Steve Bellman – Murdoch University
Duane Varan - MediaScience

@The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)

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