Portfolio

Index

Introduction

Current Work - Enhanced entertainment experience

Why personalize content for consumers, The FiOS Method and Management

Generic FiOS UI solutions in Production

Importance of marketing content

More work samples Hyatt, TV-18, International Portal, Verizon HUB

Humanizing technology with Voice and Gesture UI

Hello everyone. I am Mousumi Dasgupta, Senior Interaction Designer at Verizon.

I spend my time between work, family and voluntary services.

As a designer I have worked on print and commercials for Advertising agencies
Mudra Communications and Contract Advertising.

Written and directed for ‘Bhanwar’ and ‘India Business Report’ for Network 18 .

Created useful interactions for digital projects in Verizon.

As a interaction designer, my intent is always to engage the user and to
persuade them to take some action.

Enhanced TV Curator Vs. Personalized Targeted Criteria Targeting Tools Solutions Marketing

I am currently engaged in building
applications that deliver an enhanced
entertainment experience without
disrupting the conventional expectations
of home entertainment.

Companion applications on the
secondary mobile device allow viewers
to access content relevant to the TV
program. They can read information
about the program, communicate with
friends to influence their viewing habits
and buy relevant products.


The Enhanced Television Experience

In Lifestyle programming, objects like Music broadcasts are enriched by track For Sports the main screen is dedicated to
food ingredients, become clickable and names, album details and further artist the game/match in question. Real time
ready for immediate checkout. information with direct links to iTunes, statistics of the game, together with twitter
Ticketmaster, and broadcasters music updates and other scores of the viewers
websites allow viewers to delve further choice are all overlayed on the device
into the music on screen. running the application.


How is the enhanced experience useful to companies.
Most people skip commercials so it is crucial for advertisers to give more power and
incentives to users to act as their agents.

Now that the experience is a two-way interaction rather than uni-directional
broadcast, audience can now interact with the content on their secondary device
exactly when they are watching it.

They have more control. One happy consumer will make more purchasers for the
same product.

By creating word-of-mouth advertising to their inner circle of family and friends ,
users are now more influencial than ever before.


Discovery and Search on TV
‘ Up, down, left, right...just
show me something to watch’


Discovery and Search
‘Hey Dan..here’s a nice movie’


Content is available from various sources.

News from various
Live TV Content channels - Live, online
Sports, Shows, broadcast On Demand and from personal
programs and more. and broadcast Movies. connections.

Music on Live TV , online Learning and DIY on Live
and users’ personal Personal memories, home TV, Online , DIY , Audio
collections media. and Video.


Interface is necessary but it should be transparent
Transparent
User interface 1. Interface is required to get to the content - which is the real
reason why user is coming to TV. It should not be there as a
barrier - users take the shortest and the fastest path to the
content.

2. Audience should be able to view personalized content on all
devices so they can depend on the service to enjoy programs
they like without spending time browsing endlessly.

3. Vast content can also be curated to present the ‘best-of’ in all
categories without personalizing to specific users who want to
opt-out because of privacy issues.


How do users access content
Why create
personalized Audience wants to enjoy their leisure time without getting lost in
User interface the navigation.

The most popular way is to Search what we want because TV
cannot read our minds what we may want to watch.

Sometimes we just want to browse and see what is new.

And often recommendations from people close to us works best.


Happy consumers
Why create
personalized Targeted campaigning have resulted in less churn, increase in
User interface revenue and better feedback from the customers who use the
personalized promotions more and more for enjoying
entertainment.


Create personalized promotions with
Targeted
Criteria
the right targeting criteria
The recommendation engine takes customers' usage pattern,
search results, time of use, and offer advice to providers on
where to place the most effective advertisements. The pitch to
Target advertisers is : work with us, and we'll get your ads to the right
Audience customers on their online devices, televisions and smartphones.
Engaging
campaigns We believe in getting meaningful consent from consumers to
share data with third parties, especially if the information is
Track personally identifiable.
Conversions

Measure and
optimize results


Create personalized promotions with
Targeted
Criteria
the right targeting criteria
Our targeted product campaign strategy allows us to run
efficient campaigns nationwide. We check for qualifying
customers in different categories to present targeted
Target On-Demand and Premium entertainment packages to
Audience the user.
Engaging
campaigns

Track
Conversions

Measure and
optimize results


Engaging campaigns
Targeted
Criteria Good advertising offers up experiences. It changes minds.
It forms communities. It starts conversations. With friends,
family and people we meet everyday. It gets the perfect deals
for them. It converts our user and makes new customers.
Target
Audience Our campaigns combine the storytelling power of TV with the
engagement and utility of digital to deliver personalized ads for
Engaging all users. It displays the best combination of message, visuals
campaigns and featured products to buy from.
Track
Conversions

Measure and
optimize results


Track Conversions
Targeted
Criteria FiOS TV campaign reporting goes far beyond the standard
measurements of exposure and clicks. We have created a
campaign management portal that tracks production schedule
from creatives to launch. All campaigns have performance
Target metrics during runtime, including time spent from the launch,
Audience screens viewed , unique visitor metrics, and purchases through
FiOS TV self-provisioning .
Engaging
campaigns
A wrap-up report provides key insights into user engagement,
performance and best practices based on overall network
Track
results.
Conversions
By understanding how users are engaging with each interaction,
Measure and our team learns new things about the audience to hone the
optimize results marketing strategy.


Measure and Optimize results
Targeted
Criteria Customers research, compare, and make purchase decisions at
different times and in different places, so measuring return
solely based on the last interaction gives an incomplete picture
and potentially misses important insights about how you reach
Target your most valuable customers.
Audience
Our reports provide valuable metrics such as:
Engaging Assisted conversions reveals how and when different channels
campaigns had an impact on conversion.
Time lag helps understand time to conversion.
Track
Path length shows you the number of interactions before
Conversions
a conversion.
Top conversion paths illustrates the routes our customers take
Measure and
optimize results before purchasing or converting.


Targeting Tools
Targeting
Tools Use keyword-level targeting to reach the best customers.
Contextual targeting delivers relevant messages to users based
on the type of content they consume.

Contextual Related information about a movie and director may be used for
targeting users to show related content.

Placement We employ re-marketing, frequency capping, exclusion controls
targeting called ‘Control Group Users’ and usage history.
Re-marketing Good branding is maintained by making sure the ads do not
appear next to competing brands.
Language
Targeting

Advertising
Frequency
and scheduling


Example of contextual targeting
Targeting On Demand Back The Films of Martin Scoresese

Tools Movies TV Shows Premium Browse All After serious deliberations about entering the priesthood - he
entered a seminary in 1956 - Martin Scorsese opted to channel
his passions into film. He graduated from NYU as a film major in
1964.
Recommended

What’s Hot

My Movies

Featured Inglourio... OK Hangover Final Dest... Jennifer’s...

Contextual New Releases Shutter Island
Leonardo DiCaprio, Emily Mortimer
Mean...
Taxi Driver
OK Alice... Newyork.. The Last ...

targeting Action & Adventure

Animation
Directed by Martin Scorcese

Comedy
King Comedy After Hours Newman... The last... GoodFellas
Cult

Placement Search C Browse Category Options
B Search C Browse Category Options
targeting
On HBO - George Harrison: Living
Re-marketing Back
in the Material World
1080 5.1 SURROUND
Subscribe to HBO

$16.99/month
Genre: Documentary
Director: Martin Scorcese

Language Cast: George Harrison
Produced : 2011, Olivia Harrison, Martin Scorsese

Targeting Subscribe to HBO View
Trailer
Add to
Watchlist More...

The film follows music legend George Harrison's story from his
early life in Liverpool, the Beatlemania phenomenon, his

Advertising
HD (720p/1080i
travels to India, the influence of Indian culture in his music,
Widescreen)
and his relevance and importance as a member of The Beatles.
SD (480p Widescreen)
It consists of previously unseen footage and interviews with
Frequency Dolby Digital 5.1,
Stereo 2.0
Olivia and Dhani Harrison, friends, and many others.

and scheduling Search Options


Placement Targeting
Targeting
Tools Know which features your customers visit. Placement targeting
lets you put your message on exactly those information screens
– like DVR Portal, Genre specific links and Message center.

Contextual My DVR
targeting Movies May Spotlight TV Shows Deals

Placement New Recordings (3)
targeting Recently Viewed (4) May 9 on VOD
Mark your calendar
Share with Friends
Recommended
Re-marketing Recorded Programs (22)

HD Recordings (6)
Language
Create Recording
Targeting
Series Manager
District 9 Gamer The Hurt ... Moon Whiteout
Advertising
Frequency B Search Filter: Show All Options

and scheduling


Remarketing
Targeting
Tools We bring good customers back.

The idea is simple: People who have already visited or
purchased products are shown your ads as they browse other
Contextual features on the platform.
targeting
For example, with remarketing you could add a “Family” tag
Placement that contain family related video information on the platform.
targeting
Visitors will then see tailored messages on related family
Re-marketing
products, including VOD, Premium packages like Disney and
the new Fast Internet service, Quantum.
Language
Targeting
Remarketing ads remind customers of your products and drive
Advertising them back to the product page to purchase. It's a powerful way
Frequency to match the right people with the right message.
and scheduling


International content
Targeting We manage multilingual communities.
Tools

Contextual
targeting

Placement
targeting

Re-marketing

Language
Targeting

Advertising
Frequency
and scheduling


Placement Targeting
Targeting
Tools Manage Advertising frequency to match user’s preferences.

This feature will limit the number of times any one person can
see your ad per day, week, or month. That helps you reach a
Contextual wider audience instead of the same viewers over and over.
targeting
Ad scheduling - breaking up the day into sections - lets the
Placement content owner pick the hours and days when they want the ads
targeting to appear.
Re-marketing
You might schedule your ads to run from 6.00 - 9:00 pm
on weekdays, or only during evening hours on weekends.
Language
Targeting

Advertising
Frequency
and scheduling


Filter by : Genre Options FiOS TV Press B to Search

Guide
2,065,0160 watching 3,101,9250 watching Currently on LIVE TV Video On Demand
Season Premiere on HBO NBA League Pass Live TV - Rizzoli and Isles on TNT HBO
Top Movies Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB
OK

The Hunger Games . Cast : Jennifer Lawrence, Josh Hutcherson,
Liam Hemsworth . Director: Nicholas Stoller

1 2 3 4 5 6

Entertainment Guide is no longer a generic Guide - It will show personalised suggestions for each viewer; separate
home screens, which will cover on-demand movies and TV, photos, video and music from users’ own collections
and then also social features and TV apps.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Best watched content in the users’ preferred category combined with
recommendation from friends.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Example of a personalized entertainment guide. User may do all the watching on the TV , but they
may review , rate and respond with the social network on personal devices.


Pacquiao Vs. Bradley Currently on LIVE TV
NBC5 News At 5

78º Rain
8:12 PM 4:00 pm 4:30 pm 5:00 pm
821
WEALTH TV Top Travel Distant Shores Wealth on Whe...
Guide
Boardwalk Empire Bored to Death Video On Demand
OK

Subscribe to HBO Today! HBO
Press C on your remote control to subscribe now or Sports
830 HBO HDTV OK for more information.
Widgets
Watch them battle for the 831 Interactive Ads
CINEMAX Valentine’s Day Wealth on Whe...
World Welterweight
Championship LIVE ON 832 Print Advertising
PAY PER VIEW. Saturday, SHOWTIME Weeds Dexter Star Trek
June 9th 9PM ET Channel Verizon HUB
833
1000 SD or 1001 HD TMC The Brothers Bloom Life is Hot in Cracktown

Rain
B Search Mode: All Channels Options

1 2 3 4 5 6

Upcoming pay-per-view event is shown to the sports fan who has
previously enjoyed similar events.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

User’s viewing screen re-imagined with what friends are watching and
also information from their most watched channels.


LIVE TV 2012 LONDON OLYMPICS ON NBC Guide
Now Showing on THIS WEEK ON DISCOVERY Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Kids View : Show a selected view of the best programming for Kids for this week.
Also their favorite channel is shown on the top left on the Live TV view.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Based on user’s own entertainment experience and recommendations from friends, the content
on screen is customized.


Main Menu
Market Place

Pay- Per-View
1
DVR
Guide
TV Listings Video On Demand
Live TV HBO
Video On Demand The Hunger Games is now available
Sports
Games Widgets
Interactive Ads
Media Manager
Print Advertising
Widgets Verizon HUB

Messages

Settings

1 2 3 4 5 6

New VOD promotions are displayed on banners on TV Main Menu.


Top Watched Today

Guide
Video On Demand
HBO
Sports
Widgets

1 2 3 4 5 6

Displaying top watched sports movie on the Search screen, used more often by the younger
audience who do not hesitate in using the TV Controls to find interesting content.


Top Watched Today

Top Watched Today

Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Displaying top watched sports movie on the GUIDE.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Please rate this movie for better Verizon HUB
Share your recommendations with
recommendations for you
friends and get promotions on movies !
next time !
Go to Facebook OK

Go to Twitter
Press OK to save your ratings !

1 2 3 4 5 6

Feedback is the magic ingredient of interaction. User
ratings are easier for users to add on tablets will be
used to suggest better content every time they visit.


Please rate this movie for better recommendations next time !

Great! I would highly recommend this movie
Guide
Good movie.
Video On Demand
Okay. HBO
Somewhat boring. Sports
Widgets
Not worth my time. Interactive Ads
Print Advertising
Press OK to save your ratings !
Verizon HUB

1 2 3 4 5 6

FiOS TV does encourage users to rate and
recommend the programs soon after they watch.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6 7 8 9 10

Engage with human interest : Interactive experience based on HBO’s ‘Big Love Share of secrets’
campaign. The Cast of Big Love share their secrets with the user - connection with the users is
key to this interactive experience.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6 7 8 9 10

Show here is a adaptation of the HBO interactive experience . The Cast of Big Love share their
secrets with the user - connection with the users is key to this interactive experience.


Guide
Video On Demand

i HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6 7 8 9 10

User should see content in their preferred genre when they arrive on the premium content
portals like HBO - bring up more drama for specific users, Boxing and sports related for those
who are sports fans.


Guide
Video On Demand
HBO on iPAD
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

Continue watching and browsing on the iPAD. 1 2 3 4 5 6 7 8 9 10


Main Menu
Market Place

Video On Demand
1
DVR
Guide
TV Listings Video On Demand
Live TV PPV Events View upcoming PPV Events
HBO
Sports
Games Widgets
Interactive Ads
Media Manager
Print Advertising
Widgets Verizon HUB
Messages

Settings

1 2 3 4 5 6

User is browsing through the Main Menu to see upcoming Pay-per-view events..


Back
Pacquiao Vs. Margarito
PPV Events Live on Pay-Per-View on Saturday,
Nov 13 at 7pm PT/ 10pm ET.
The upcoming fight involving Antonio
Margarito and Manny Pacquitiao which
is set to air at 9 pm est on HBO Guide
pay-per-view live from Cowboys Stadium..
Back Video On Demand
Featured Press OK for details HBO
Upcoming Events Sports
Scheduled Events Widgets
Interactive Ads
WWE
Print Advertising
Verizon HUB
WrestleMania PENN vs. Pacquiao Vs. Valuev Vs UFC 126
Fitch Margarito Bartlett

B Search Filter: See Merchandise Options

1 2 3 4 5 6

Detail information screen gives access to all player information screen to persuade the user to make
a purchase on their own.


Back Checkout

Confirm Purchase
Make a selection from the available
options to confirm your purchase or select Guide
‘Cancel’ to return to the previous screen. Video On Demand
Buy for $65.00
OK
HBO
Pacquiao Vs. Margarito
Cancel Sports
Live on Pay-Per-View on Saturday,
Nov 13 at 7pm PT/ 10pm ET.
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

Self - provisioning screen is easy to use for placing an order.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

User has arrived on the channel reserved for NFL Redzone , but they have not yet subscribed to the
package. Quick link to ‘self-provision’ the sports package is given to the user for easy ordering.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

User can stay updated with the Redzone widget on TV.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

1 2 3 4 5 6

The iPAD widget lets them watch their game anywhere they go,
and share their experience with their friends.


Manhattan
Courtesy of NYC DOT

340 Back Add to Favorites
Starz

Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Central Park @ Columbus Cr
Paul Blart: Mall Cop July 21, 2009 12:27:36 PM Verizon HUB
FDR Dr @ 78 Street
8:00 pm 9:00 pm Central Park @ Columbus Cr
OK
E 63 Street @ QBB (btwn 1&2 Ave)

Users can interact with their favorite app while watching LIve TV.


Many ad execs still believe that the best way to captivate an
audience is the 30-second television spot. Take, for instance,
Interactive
Chrysler's Super Bowl ad last year. Clint Eastwood walks amidst
Advertising
the shadows, delivering a dramatic monologue about triumphing
in hard times. Industrial scenes of American life fold down like Guide
beautifully crafted playing cards, one after another, on the Video On Demand
screen. How can a banner ad compete with that? HBO
Sports
Some networks think they've found an answer: taking the Widgets
30-second spot a step further. If John Smith, in need of a new Interactive Ads
car and suddenly feeling patriotic, presses a button on his Print Advertising
remote and instantly receives more information about a Ford Verizon HUB
F150 (F), including where he can buy one. They can turn emotion
into ownership, purchasing the phone with the click of a button.
This is the holy grail of advertising.

Interactive television advertising allows advertisers not only to
target an audience but also to allow a viewer to buy what he or
she sees on screen at that time. With the advent of the digital
video recorders, a formerly captive audience could now skip
commercials altogether slowly displacing the 30-second TV ad.


The Future of Advertising
Interactive Extend TV Broadcast Video advertising to information portals.
Advertising Complete Advertising-to-Purchase flows through the TV.
Contests and Sweepstakes Guide
Lower advertising costs and Increase revenue Video On Demand
Direct path to products lowers need for print and outdoor HBO
marketing Sports
Lower costs w/ shorter launch timelines Widgets
Interactive Ads
Intelligent Storefront Print Advertising
Pair Ads and Products to Partner storefront (i.e. Amazon) Verizon HUB

VASIP Credit Card Transactions

Communities
Online Communities ingested throughout
Sharing of content and products to other FiOS Customers.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

Benefits of Interactive Advertising.
Extend Campaigns with Interactive brochures. Complete AD to Purchase flows through the TV Contests and Sweepstakes.
Lower advertising costs and Increase revenue. Direct path to products lowers need for print and outdoor marketing.


Back

DROID INCREDIBLE by HTC BUY
Full Retail
Price $529.99
Android , 1Ghz Snapdragon Processor
With 2yr
Camera 8.0 Megapixel contract $299.99
HTML Web Browser
Skype Mobile ,Visual Voice Mail Final Price $199.99
Touch Screen Guide
View Video On Demand
Buy Details 360 0 Features Accessories
HBO
The new Droid Incredible with Google by HTC: YOU want a Sports
phone with attitude
Widgets
Super sleek on the outside, 8–megapixel camera on the inside.
Slick form factor: YOU look marvelous. With its Interactive Ads
sports–car–inspired body design and 3.7" HD screen, the HTC
Print Advertising
Incredible™ is always dressed to impress.
Superior camera: YOU are a shutterbug. What will you do with Verizon HUB
the 8–megapixel camera with auto focus and 2x power..

Search Options

Interactive advertising allows consumer to quickly make a purchase based on impulse.


Back Checkout

Confirm Purchase
You will receive a confirmation message on
your wireless phonewhen you select OK. Cancel Guide
Shipment will arrive in a few days. Video On Demand
Buy $ 199.99
DROID INCREDIBLE by HTC OK
HBO
Go to FiOS Store Sports
Android , 1Ghz Snapdragon Widgets
Processor, Camera 8.0 Megapixel
HTML Web Browser Interactive Ads
Skype Mobile ,Visual Voice Mail Print Advertising
Verizon HUB

Self - Provisioning on TV screens with an easy ordering screen.


Hyatt Direct Mail Brochure

Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

A selected percentage of Delhi’s elite was used as the audience
for this direct marketing campaign. Clients received a 5%
increase in the membership as a result of the marketing efforts.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB

Verizon HUB
The Verizon Hub was the ﬁrst VoIP phone designed to be integrated with popular Verizon Wireless services:
messaging, Chaperone® and VZ Navigator functions are all available on the Verizon Hub. For text, picture and
video messaging-happy families, users can send and receive multimedia messages between the Verizon Hub and
messaging-capable Verizon Wireless handsets and other Verizon Hub devices.


Guide
Video On Demand
HBO
Sports
Widgets
Interactive Ads
Print Advertising
Verizon HUB


Six ways to drive viewership
Marketing
tools 1. Promotion works! We precisely measured the impact of
promotion on tune in for over 60 different programs.

2. To maximize the number of potential new viewers, promote off
Six ways TV your own air. Some networks may over-rely on their on-channel
networks can inventory, which only effectively reaches loyal, regular viewers. An
drive viewership analysis of promotional campaigns for a series of fall 2011 network
premieres found that the average campaign reached 47 percent of
User
Feedback Adults 18-49.

3.
For new shows, off-channel promos are key. Viewers to a new
Network
of users show that were only exposed to on-channel promotion make up
below 40 percent of the premiere’s audience.
Recommendations
from friends

Micro transactions


Six ways to drive viewership
Marketing
tools 4.
For returning shows, sticking with promos on your own air may
be enough. The largest share of viewers tuning in to the premiere
is likely those who only saw on-channel ads, making up over 75
percent of the premiere’s audience.
Six ways TV
networks can 5. Promotions on premiere day are critical. Typically, only
drive viewership one-third of the total audience of a premiere is aware of the event
without active promotion.
User
Feedback
6.
Combine early and same-day promotions to pack the biggest
punch. Those exposed both long before and day-of premiere
Network
of users account for nearly half of the premiere’s audience.

Recommendations
from friends

Micro transactions


User feedback and reviews
Marketing
tools Up until now, the power of the media had always been directly
related to the amount of control that a company had -
circulation deals, exclusive broadcasting rights and more
importantly, to control and enlarge its distribution. In the new
Six ways TV world of entertainment, it is the audience and not the
networks can programmer who has control.
drive viewership
Feedback is the magic ingredient of interaction. Platforms will
User
Feedback reflect what users say and do. When someone is told how
often a piece of content was viewed, commented on, made a
favorite or linked to, it encourages people to create and
Network
of users consume more content.

Recommendations
from friends

Micro transactions


Network of users and friends
Marketing
tools In a traditional broadcast network, there is a central tower
sending out a signal to everyone in a nearby area assuming
that everyone is happy to watch the same thing at the same
time. However in a world , where every piece of content is
Six ways TV available to anyone at anytime, there is no need for broadcast
networks can towers to beam everything out. Consumers can watch
drive viewership anything they want, so how do they choose ? People start to
rely on a different kind of network - their own friends, family
User
Feedback and acquaintances.

A major consequence of these networks is that, in the future,
Network
of users everyone who interacts with a piece of content will change the
experience for other consumers.
Recommendations
from friends

Micro transactions


Recommendations from friends
Marketing
tools Why believe mainstream marketers who tell you what is worthy
of your attention when your friends are a far more reliable
source of information ?

Six ways TV Let us imagine a scenario :
networks can Ashley hears about a new comedy show called ‘Veep’. She
drive viewershiploves the show and decides to post a short review of it on her
blog, embedding a scene on her profile page. Dianne and
User
Feedback Olivia are friends of Ashley, and discover the show from her
post. Another online visitor Jimmy comes to the blog, reads
about the show and reposts the clip from Ashley’s site, sharing
Network
of users some of his thoughts with his friends Henry and Andrew. Henry
adds the show to his personal playlist, along with a rating. As
Recommendations more people start watching the show, it’s popularity increases.
from friends

Micro transactions


Micro transactions
Marketing
tools Micro transactions with a low value but occurring at high
frequency will allow content creators to merchandise a range
of related products, including virtual items, music, fan clubs,
personalized apparel, events.
Six ways TV
networks can
drive viewership

User
Feedback

Network
of users

Recommendations
from friends

Micro transactions

Combining the information age and the service economy
Networked appliances and products are combining more than just industrial design
with software design — they are combining the information age and the service
economy. In an era when consumers expect products to be more than tangible
objects, brands need to think with a service mindset to enhance their offering and
connect with their customers in more personal and immediate ways. We need the
vision and tools to humanize technology to amplify positive human behavior.

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