ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
Facebook Video has become a powerful marketing channel. Learn about recent changes in consumer behavior and new capabilities with Facebook video making it even more powerful than YouTube.
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
Facebook Video Advertising Rewind: Benchmarks and Trends From 2016Nanigans
Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s video benchmarks and trends from Nanigans advertisers.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
Facebook Video has become a powerful marketing channel. Learn about recent changes in consumer behavior and new capabilities with Facebook video making it even more powerful than YouTube.
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
Facebook Video Advertising Rewind: Benchmarks and Trends From 2016Nanigans
Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s video benchmarks and trends from Nanigans advertisers.
Facebook Video Advertising Rewind: Benchmarks and Trends from 2016Nanigans
Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram.
As CMOs scale investment in video advertising, it's important to understand how the market is trending. This SlideShare features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you with the knowledge you need to create successful campaigns this year and beyond.
Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad ...Nanigans
The holidays delivered higher return on ad spend on Facebook in Q4 2016
This report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response ad campaigns on Facebook.
This report highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how ecommerce advertisers are achieving higher returns
-Data on skyrocketing adoption of Facebook’s dynamic and mobile video ads
The Performance Marketer's Guide to Scaling Growth with Mobile App Install AdsNanigans
App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd.
Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these sites to win downloads for your mobile app with this presentation.
eMarketer Webinar: Trends in Video Advertising and MeasurementeMarketer
Join David Hallerman as he provide's an overview of the latest data on digital video ad metrics, video ad types, ad spending forecasts and the video audience.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsNanigans
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation?
Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution.
This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Growth Marketing on Instagram: Finding & Scaling Success with Direct Response...Nanigans
For its 500 million users and for advertisers alike, the experience of using Instagram is entirely visual. So how can you make sure that the images in your Instagram ads will help you meet your advertising goals? View this slide deck to learn strategies and creative best practices that will increase the impact of your Instagram ad campaigns.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video...Nanigans
To arm online marketing teams with essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q3 2016.
Our latest advertising report highlights:
- CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
- Insights on how marketers are generating higher return on ad spend
- Global growth in adoption of Facebook’s Audience Network
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
MAU New York 2016 — Adding Television Into Mobile User Acquisition CampaignsGrow.co
MAU New York 2016
Keynote — 3:40pm - 4:00pm
Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign.
Marvin Hidalgo, Sr. Product Manager @ Simulmedia
Facebook Video Advertising Rewind: Benchmarks and Trends from 2016Nanigans
Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram.
As CMOs scale investment in video advertising, it's important to understand how the market is trending. This SlideShare features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you with the knowledge you need to create successful campaigns this year and beyond.
Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad ...Nanigans
The holidays delivered higher return on ad spend on Facebook in Q4 2016
This report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response ad campaigns on Facebook.
This report highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how ecommerce advertisers are achieving higher returns
-Data on skyrocketing adoption of Facebook’s dynamic and mobile video ads
The Performance Marketer's Guide to Scaling Growth with Mobile App Install AdsNanigans
App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd.
Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these sites to win downloads for your mobile app with this presentation.
eMarketer Webinar: Trends in Video Advertising and MeasurementeMarketer
Join David Hallerman as he provide's an overview of the latest data on digital video ad metrics, video ad types, ad spending forecasts and the video audience.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsNanigans
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation?
Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution.
This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Growth Marketing on Instagram: Finding & Scaling Success with Direct Response...Nanigans
For its 500 million users and for advertisers alike, the experience of using Instagram is entirely visual. So how can you make sure that the images in your Instagram ads will help you meet your advertising goals? View this slide deck to learn strategies and creative best practices that will increase the impact of your Instagram ad campaigns.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video...Nanigans
To arm online marketing teams with essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q3 2016.
Our latest advertising report highlights:
- CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
- Insights on how marketers are generating higher return on ad spend
- Global growth in adoption of Facebook’s Audience Network
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
MAU New York 2016 — Adding Television Into Mobile User Acquisition CampaignsGrow.co
MAU New York 2016
Keynote — 3:40pm - 4:00pm
Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign.
Marvin Hidalgo, Sr. Product Manager @ Simulmedia
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Keep your audience and increase revenues with second screen applicationsAurelien Cazes
We will address one of the most innovative strategies to be implemented by content producers and distributors to address the challenges the TV market faces. Current solutions such as catch-up TV, VOD are useful steps for a more complete strategy. Because, viewers’ habits continue changing from well-known non-linear consumption to brand new multitasking, TV actors lag behind while loosing revenues. Second screen applications transform these threats into advantages, and are the catalyst of the synergies between all the medias and devices TV works on. As the utmost embodiment of global strategies, second screen applications are the corner piece of future strategies as well as survival.
They will become so because they provide viewers with additional enhanced synchronized information, give them power and create new revenues. After reading the complete study of the second screen applications you will understand how they help you keep your audience and both increase existing and create new revenues. Designing applications is difficult as they are key for future development and encompass many features. This is why you will have an exhaustive list of the KSFs to ensure during the 3-6 months development phase of applications. This list has been approved and completed by the French cutting edge actors of cross-media, TV and second screen markets.
In this paper you will also find out how second screen applications make your business model stronger by highly improving your revenue model, through turning the majority of your costly activities into the newly profitable value sources. You will know who are your key partners, how to deliver the most value, by making the most out of cross sales, and bringing product placement to a new level.
Finally, this paper is key to all TV actors investing in business development, their Facebook and Twitter counterparts, as well as venture capitalists and entrepreneurs.
Master thesis written on April 2013 - Edhec Business School
MSc Entrepreneurship.
Don't hesitate to contact me, email on the last slide
Master Thesis
Aurélien Cazes
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Presented on 3/26/14. Appia's SVP of Ad Sales, Jim Harvey, takes a deep dive into 5 ways that mobile advertisers can ensure they are getting the most out of their ad spend.
Presented by Ashley Sobel: July 26, 2016
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
Similar to Leveraging TV and YouTube for User Acquisition Campaigns (20)
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Leveraging TV and YouTube for User Acquisition Campaigns
1. Leveraging TV and YouTube for
Your User Acquisition
Campaigns
Michael Puriz,
Senior Strategic Partnerships Manager
AppLift
Wednesday, September 24, 2014
AppLift.com 1
2. Who’s speaking?
Thomas Sommer
Sr. Content Marketing Manager
Michael Puriz
Sr. Strategic Partnerships Manager
AppLift.com 2
3. About AppLift
The leading mobile games marketing platform
300+ Game
Publishers
400+ Games
Advertised
2,500+ Media
Partners
100%
mobile
games
We are a team of 130 mobile game
enthusiasts
We are headquartered in Berlin with
offices in San Francisco and Seoul
ROI focus
All key
markets
We come from 25+ countries and speak
20+ languages
We are backed by Prime Ventures and
HitFox Group with USD 20M investment
AppLift.com 3
5. Agenda
Why TV is the next big Marketing Tool
Current Evidence for TV Success
TV and Digital Media – A perfect Fit
How to plan your TV campaign
1
2
3
4
5
6
Advertising on YouTube the right way
How can AppLift support your TV
and YouTube Marketing efforts
AppLift.com 5
6. Why is TV relevant and how does it work?
How YouTube can push your marketing mix to the next level
AppLift.com 6
7. TV is still the most relevant advertisement
medium and said to maintain position 1
MEDIA PENETRATION
TV Penetration Smartphone Penetration
0 20 40 60 80 100
USA
UK
Korea
Germany
90
80
70
60
50
40
30
20
10
0
US ADVERTISING MEDIA MARKET
SIZES 2013 ( IN BN. US$)
2013 2018
TV drives
71%
of all paid
media
effects
TV causes
77%
to have an
emotional
reaction
TV creates
88%
of company
reputation
(paid)
Marketing
on TV is
remembered
by
89%
Source: Our Mobile Planet; NationMaster , PWC Global Entertainment & Media Outlook: 2014-2018, POETIC D2D/Thinkbox 2013
AppLift.com 7
8. TV will support mobile user acquisition and
build a powerful brand
TV allows you to reach the Mainstream
Smartphone Users, not reachable on Mobile
2/3 of population find ads displayed on TV
more trustworthy
2/3 believe, products advertised on TV have
higher quality
85 % use mobile devices while watching
TV (multiscreeners)
82% of multiscreeners conduct
action after TV Commercial
3 2 1
1
Source: Screen Life 2014, Adobe: 2014 Mobile Consumer Survey, Vibrant Media Study, Dartmouth Study
AppLift.com 8
9. TV spending correlates with organic
downloads and has positive ROI 2
TV functions as a burst-like
campaign without incent
ROI on TV ads increases due
to multi-screening viewing
habits
Number of brand searches
increased by 33% in last 3 yrs
Downloads TV Spending
AppLift.com 9
Source: AppLift data, Ebiquity/Thinkbox: Payback 4: Pathway to Profit
10. TV campaign boosts end-to-end CR,
making offers more attractive for publishers
Start of TVC, 05.06.
AppLift data on corresponding
* Calculated as Median before TV Campaign vs. Median during TV Campaign
+ 280 %
2
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12. TV + mobile user acquisition make for a
powerful team
You reach the vast majority of your
target group
You create a powerful and trustworthy
brand image that sets you apart
You climb the download charts,
triggering a significant number of
organic, not-incentivized installs
You support your mobile UA
campaigns by increasing conversion
rates
You make your offer more attractive
for Publishers’ inventory
2
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13. TV x digital media make for powerful brand
advertisement
50%
Greater
ROI
than TV
only
95%
Stronger
Message
Association
58%
Higher
Action
Intent
74%
Higher
brand recall
using all
platforms
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Source: Nielsen Brand Effect 2013, SMG Twitter Social TV Lab, 2013, Google, Better together
14. Each step of the value chain needs to be
fine-tuned and closely integrated
Negotiate Campaign
Media Plan
Create spot
Measure Airing &
Downloads
Optimize / Evaluate
Campaign
• Ensure Game-Audience-Fit
• Commercial Model / Discounts
• Account for seasonality
• Know your LTV
• Find the right TV
Network/Channel
• Identify optimal placement
• Reserve rights to influence
• What is your Media Strategy?
• Length of campaign / frequency
• Know your audience
• Create suitable Media
Strategy
• Know regional regulation
• Adapt to local viewing habits
• Don’t subsidize competitors
• Plan in advance
• Tell a compelling story
• Create a powerful
brand image
• Airing times in Media Plan are
subject to change
• Time Period for tracking is
crucial
• What to measure?
• Create a basis for
decision-making
• Attribute the right
downloads
• Measure overall ROI
• Analyse results
• Switch spot placement
• Draw right conclusions
• Hit the right time for optimization
• Know your KPIs
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15. Tracking of organic downloads helps
optimize spot placement for better
performance
Start of TV spot
Statistically
significant TV installs
Baseline of organic
installs
4
Based on detailed installs reports, all installs within a 15 min timeframe will be attributed to the
spot, if they are above an avg. baseline
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16. Evaluate a TV campaign based on its entire
results
Triggered organic
installs
TV-triggered organic installs
contribute to the overall campaign
ROI
It’s quality rather than quantity of
installs that make a campaign
successful
Attributed TV
installs
Use branding KPIs to get the full
picture
Baseline
TV campaigns need to be assessed on multiple levels in order to make an educated evaluation
as to whether they have been successful or not
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17. Why is TV relevant and how does it work?
How YouTube can push your marketing mix to the next level
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18. Ad spending on mobile video to reach $6bn in
2018 with YouTube being the most popular website
Digital video ad spending
bn, 2011-2018, US, by format
2
3
4
CAGR
29.2%
6
7
8
9
12
6
2011 2012 2013 2014 2015 2016 2017 2018
50% mobile
video ad
spending
5
Top 10 online video properties
% of UU based on Google, 2014, US/Germany
66%
37% 31% 28%
100%
46%
15% 21%
n/a
Google Facebook AOL Yahoo VEVO
US
Germany
Frequency of visits on YouTube vs others
%, March 2013, US
YouTube Other video sites
22% 28%
10%
67%
41%
8%
19%
6%
Every day Few times per
week
~Once a week Few times per
month or less
Mobile video will become more relevant in the near future with YouTube already now being the
most dominating platform in terms of use and advertisement.
Source: emarketer, 2013; beet.tv, 2014; comscore, 2014
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19. YouTube is the dominating video platform on a
global scale
Globally >1bn unique
users per month
> 6bn hours
of video
are watched
per month
In 2013, 40% of traffic was
mobile (up from 25% in 2012)
and we expect it to reach
even 50-60% in 2014
80% of traffic
comes from
outside of the US
YouTube has become the world‘s second largest search engine behind
Google and the third largest social platform
Source: YouTube, 2014; Forbes, 2013; own market feedback
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20. Campaigns need to be planned thoroughly in
accordance with the viewers‘ expectations
Plan Video
campaign
Adjust format to
trends and channel
Design and create
spot
Monitor, optimize,
analyze
5
• Ensure Game-Audience-Fit
• Clearly communicate dos and
don’ts
• Find the right YouTube
influencer and channel
• Reserve rights to influence
• Do not miss out on latest
YouTube trends
• Know the influencer
and the audience
• Find up-to-date formats
and pick up trends
• Have a close look on the story
of the video
• Make sure tracking works
properly and the influencer
implements it correctly
• Integrate the game either
with or without game
footage
• Implement the tracking
links
• Have a close look on daily views in relation to clicks and downloads
• Most traffic comes within 5-7 days
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21. A powerful marketing-mix will increase
brand value and drive quality downloads
AppLift has substantial partnerships in relevant markets and is constantly
broadening its horizon for your maximum exposure
A continuous TV campaign will be accompanied by relevant mobile UA,
Social Media exposure and rightly timed YouTube influencer videos
The marketing effect will be multiplied due to the reciprocal influence of the
standalone campaigns
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22. Key Info TV Campaign – GER
• Recommended Budget: 250.000 USD
• Estimated Views: ~ 20 million*
• Possible Placement: 4 German Channels
(Free/Pay-TV)
• Content: Sitcoms, Crime Series,
Blockbuster Movies, Music, Reality TV, Sport
• Demographic: Male, Female, Young Adults, 16-39
• Flight length: 2 weeks
• In the budget included are:
• Production of 20-25 sec TV spot
• Creation of Media Plan, specifically aiming at your target group
• Media buying on said TV channels
• Monitoring of airing times and download tracking
• Optimization of campaign according to gathered data
• In-depth cross channel analysis
* Based on historical data, minor alternations may occur during media buying process
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23. Key Take-aways
TV is the only medium that can build a powerful & trustworthy
brand
It positively affects CR of mobile UA, hence leading to more
downloads and a more attractive offer for publishers
In conjunction with mobile UA, TV can reach the vast majority of
your target group, specifically the mainstream smartphone users
Combined with other digital media the positive effect is reinforced
even more, resulting in brand recognition and higher ROI
1
2
3
4
5
6
Conducting & Analysing a TV campaign involves many steps
that need to be coordinated carefully
Advertising on YouTube through influencers can raise your
campaign to the next level, especially in connection with TV
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25. Thanks for your
attention!
AppLift.com Berlin | Seoul | San Francis2co6
Editor's Notes
Mobile is catching up, hence it makes sense to further invest in these efforts
But television still plays a major role in advertising and can be utilized for difference means brand building and recognition
Will still drive a lot of downloads
TV is still by far the medium that transports emotion, reputation and subsequent action
Games trigger emotions and are best sold through emotions this is why TV can also do for apps what it does for offline brands for ages
TV is the perfect supplement for solely mobile marketing activities because it can reach people otherwise not reachable
But not only brand is gonna be built, also download number increase
Some numbers we observed during one of our campaigns indicate a strong correlation
The calculation is rather simple and intuitive: the better your CR, the higher the eCPM for publishers. They will be likely to use more of their inventory for your ads and you can lower the CPIs without decreasing their eCPMs
Now another campaign we conducted is the following
To sum up why TV is relevant to your marketing efforts:
TV can function as a not-incentivized burst campaign, hence triggering a significant number of high-quality traffic
Now that I illustrated that TV is an important addition to your marketing efforts, I will speak about how it is actually done
Most important thing is to make sure there is a fit between game and channel
Creating an appealing spot is not trivial, especially for foreign locations
Know the local regulations
Actually measuring downloads is problematic if you only take the media plan
Perfect time for optimization need to be evaluated carefully
One important step during each campaign is obviously tracking
State of the art approach via delta calculation
Benchmark is to look at 15 mins after each spot 95% of all relevant action takes place in that period of time
Find the right influencer and have a thorough briefing about expectation
Be trustworthy and transfer the right image onto your game
Sounds trivial, but ensuring the tracking works is essential.
Applift has all the necessary relationships in relevant geographical market in terms of TV networks, creative agencies and Youtube influencers