TSW attended the Neuromarketing World Forum 2016 in Dubai. Here we gathered the main insights from the meeting. #NMWF

1. TSW attended the Neuromarketing World Forum 2016
in Dubai. Here we gathered the main insights from the
meeting. #NMWF

2. By Peter Steidl
Marketing has to stop offering selling tools to
offer selling solutions.
Neuromarketing in a Broader Perspective
Marketing in 2025 – What is driving the
marketing of the future?
The future is going be different from the past.

3. By Michael Smith
By using neuroscience we can move good advertising
to great advertising.
From Brains to Big Data – Reliability and
Predictive Validity in Consumer Neuroscience
Neuromarketing in a Broader Perspective
Market data + Explicit consumer data
+ Implicit Neuro data = Complete pic of consumer.

4. By Elissa Moses
Countries are brands.
Implicit for Country Based Values and Beliefs
Neuromarketing in a Broader Perspective
Changing global values
are determined by implicit truth.

5. Neuromarketing in Retail
By Nihan Şahan and Yener Girişken
Combining biometrics with in-depth interviews can
result in a deeper understanding of consumer
motivations.
Alice in Shopperland
No pain no gain, but in the shopping experience
if there is pain there is no gain

6. Neuromarketing in Retail
By David Kepron
Brain is a Social organ: we are always connected.
Future of Shopping Environments
Monkey see  Monkey do
Human see  Human feel.

7. Neuromarketing in Retail
By Ana Iorga
Big Data is like teenage sex.
Explore the Role of Neuromarketing in the New
Shopper Reality
Generation Z is a nightmare for retailers.
Kids are changing the world.

8. The Future of Advertising
By Sille Krukov
90% of our behaviour is automatic.
Advertising Solutions based on
Behavioural Insights
Choose architecture and predict human errors.

9. The Future of Advertising
By Horst Stipp and Manuel Garcia-Garcia
Traditional methods don’t tell the whole story.
Neuroscience give new insights on sales.
New Insights on How Advertising Works Today
through Neuroscience
Two key drivers to be successful: coordinate
advertising across all platforms and customize it.

10. The Future of Advertising
By Vikram Tank
Abundance world: the opportunity of infinite choices.
Moments, Missions and Brands
Critical moments always have a bad timing.

11. Follow us @TSWdigital