BrainJuicer's Modern Marketer's Guide to Changing Consumer Behaviour

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2. The fast route to behaviour
change – “Switch” is the
easy, practical guidebook to
applying the new ideas, and
changing behavour.
A shock international
bestseller – and a
detailed exploration of
the two systems that
drive our thinking.
BehaviouralScience
Thinkingslow Andfast…

3. Famousmarketingmovestheelephant&directstherider

4. Famousmarketingislessrational&moreemotional

5. Equationsforsuccess

6. 6
The3waysofchangingBehaviour
Theworld
aroundus
Theworld
betweenus
Theworld
withinus

7. Framing:Influencingtheworldaroundus

8. Copying:influencingtheworldbetweenus

9. Feeling:influencingtheworldwithinus

10. watch the ad
Keepitbold,braveandcreative

11. enjoytheride–it’llbeemotional
watch the adwatch the ad

12. In this must-read report based on almost a
thousand IPA (Institute For Practitioners In
Advertising) Effectiveness cases, Les Binet and
Peter Field prove emotion works – especially over
the long term. The best emotional ads are twice as
effective as the best rational messages, with twice
the chance of profit.

13. Adoptatest-and-learnexperimentalculture

14. wantaposterversion?
Contact usat5starmarketing@brainjuicer.com
Formoreinfoonhowweapplythis toyour
marketing, andtogettheposter

15. www.Brainjuicer.com