1. Neuromarketing:
a perspective

2. Neuroscience has a strong academic heritage.
Eric Kandal American
Neuropsychiatrist & recipient of a
Noble prize

3. It’s human: Neuroscience is no more invasive than anything else we do.
Bill Hicks American Comedian and
brand hater. Would like us to all go kill
ourselves.

4. It’s commercial: Neuroscience is a billion industry.

5. It’s impactful: Neuroscience is part of a wider cultural conversation.

6. It’s inspiring: Neuroscience tomorrow will look a whole lot different than today.
Aristotle – Greek
philosopher, polymath, student of Plato
& teacher of Alexander the Great.
Thought the brain simply mopped-up
heat produced when the heart made
decisions.

7. Finally, if you are against Neuroscience making its way into our industry
you are against innovation and evolution of our industry.