mmt case study ppt

2.  Make My Trip is an Indian online travel
organisation established in 2000.
 Deep Kalra – chairperson and group CEO of
Make My Trip.
 Headquartered in Gurgaon and Haryana.
 As of March 31st 2018, the company has 14
company –owned travel stores in 14 cities
including one in their office in Gurugram.
 Make My Trip also has offices in New york,
Singapore, Phuket, Bangkok, and Dubai.

3.  It has 65 retail stores across 50 cities in
India.
 Over franchisee- owned travel stores which
primarily sell packages in approx. 28 cities.
 On 17 August 2010,MMT was listed on the
NASDAQ and went public making the debut
in the US market.

4.  It facilitates online travel booking including
flight tickets , domestic and international
holiday package , hotel reservation ,rail and
transport tickets and so on.
 The organization also began to concentrate
on non- air business likes holidays packages
and hotel bookings.

5.  MMT acquired Mygola, a travel planning
website in April 2015.
 MMT bought rival Ibibo Group’s travel
business in India in an all stock deal for
about $720 million.

6.  MMT launched travel mobile application for
windows phone , iPhone, Android, and
Blackberry devices.
 Smartphones and Tablet usage is furthering the
reason of rapid growth of online travel sales of
MMT.
 Google: With the launch of google flights, we
see immediate results of flights with their price
and transaction medium.
 MMT also spends a considerable amount on a
Google advertisement.

7.  Facebook: offers peer-to-peer interaction
that starts with inspiring people to travel.
MMT heavily relies on facebook for its
promotion.
 Trip Advisor:- The world largest online
travel platform offer review on all aspect of
travel hotel, services, attraction.

8. The major competitors of MMT are :-
 Trivago (Expedia group)
 Clear Trip
 Agoda
 Fabhotels
 Priceline

9.  Trivago is the German multinational technological
company.
 Trivago is the fastest growing organizations with
productivity since 2008.
 Company biggest investor is Expedia and their
strategy is high involvement of local people.
 Trivago concentrates on Web based showcasing
advertisments brand showcasing.
 Trivago also create platform for that enables
hotelier to deal with presence on the site . Trivago
provide hotel manager B2B stage platform.

10.  ClearTrip Pvt. Is an Indian online tarvel
company founded by Stuard Gighton.
 ClearTrip provide booking service for flight and
train, hotel, reservation, domestic and
international holiday pakages.
 It has first international setup is in UAE.
 ClearTrip gains a commission of around 15% to
20% on its hotels and activities business and
5%to 6% from the flight business.

11.  This programme launched in August 2017 is
aimed at increasing customer loyalty.
 User need to pay just 1499 per annum to
avail themselves.
 Free cancelation of domestic flight: Get
free cancellation on the first 10 eligible
domestic flight booking (including non-
refundable flight).

12.  Free cancellation on domestic hotels: Get
free cancellation on the first 10 eligible
domestic hotel booking (including non-
refundable hotels).
 Earn point to avail MMT Black: A set
amount entities the user to receive benefits
like free flight booking , luxurious stay, movie
tickets, and so on.

13.  MMT Black loyalty program is surely good
for people who travel luxuriously and
frequently, but not for unfrequent customer.
 Wallet cash is valid for six month and need
to be used only for MMT booking and cannot
be transferred or encashed.
 Cab , Home stay, bus and railway booking
won’t be counted.