How to force yourself to post more - how you need to behave and what tools might help you do that. How to write blog posts regularly? What tools to use? How to use editorial calendar? What are other tools to be used - Zemanta and Blogspire. Presentation at WordCamp NYC 2012.

1. Triple your post frequency!
WordCamp NYC 2012
Andraz Tori
@andraz

3. Your blogging heart rate
•
Alive and kicking?
•
Content recency
•
Walking or running?
•
Frequency
•
Healthy?
•
Regularity

4. Goal
Increase frequency and regularity
without compromising quality!

5. But, before we start...

6. But, before we start...

7. What helps?
•
Having a plan
•
Having equipment
•
Having a coach

8. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post

9. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post

11. And blog 'plots'?
ProBlogger: 52 Types of Blog Posts that Are
Proven to Work
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

12. Taking a look at
1. Case Studies/Profile Posts
2. How-To Posts

13. Case Study Post
USE CUSTOMERS'
OWN WORDS
AND USE VISUAL
CUES
bit.ly/Kpny8o

14. Case Study Post
KILLER
HEADLINE
bit.ly/Kpny8o

15. Case Study Post
REAL EXAMPLES
bit.ly/Kpny8o

16. Case Study Post -
Checklist
1. Create a Killer Headline
2. It's a Story
3. Use Customers' Own Words
4. Use Visuals (graphs, images of
product in use, video testimonials)

17. How-To Post
CONCISE
INTRODUCTION
bit.ly/Kpny8o

18. How-To Post
CLEAR
STEPS
bit.ly/Kpny8o

19. How-To Post
USE
EXAMPLES
bit.ly/Kpny8o

20. How-To Post
SOLID
CONCLUSION
bit.ly/Kpny8o

21. How-To Post - Checklist
1. Concise Introduction
2. Clear Steps
3. Include Examples
4. Solid Conclusion

22. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post

23. Importance of frequency
and regularity
•
Predictabilty for your readers
•
Increasing recall of your blog name
•
Material over which to engage about on
social channels

24. Adopt a pacemaker!
•
We are all lazy
•
So we use tools that help us do the right
thing:
•
A Boss
•
An Editorial calendar
•
Inspiration delivery

26. A Pacemaker
•
A tiny thing
•
Hidden from the view
•
And hugely important

27. Editorial calendar
•
Can be as simple a Google Docs
spreadsheet
•
Or robust like Edit Flow...

28. Simple to manage calendar
http://editflow.org/

29. Custom post status types
http://editflow.org/

30. Editorial Metadata
http://editflow.org/

31. Editorial comments
http://editflow.org/

32. What to write about?

33. Inspiration, delivered daily
•
Input:
•
blogs on the topic you want to write about
•
Output:
•
Articles and topics that you should write about
•
Integrated with WordPress (.org and .com)
•
You:
•
Start writing your thoughts immediately

37. Takes you to “Add new post”

41. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post

42. Writing does not a post make

43. What makes a post?
•
Writing
•
Decorating
•
Connecting
•
Tagging

44. Writing
•
You can get inspiration out there
•
But no automated tool can write instead of
you
•
So good luck!

45. Decorating
Skyword study found an average increase of 94% for articles that
included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html

46. Connecting
•
Links to:
•
Your sources
•
Your inspiration
•
Good links for readers to dive deeper
•
Linking out is one of the best ways to get
noticed

47. Toto, I don't think we're
on paper anymore!

48. Don't be an island
•
Don't be a
content island!
•
It's lonely
•
No space to grow

49. •
BYP periodically references LifeHacker
articles
•
One of the Lifehacker bloggers took
notice and linked back to one of
Blogging Your Passion posts

50. Tags
•
Important for SEO
•
And sometimes user-discovery
•
Very important on WordPress.com

51. How to be efficient at all this?

52. Age of smart

53. Optimize, enhance
•
Search Engine Optimization
•
Professional copy editing
•
Basic spell & grammar checker

54. •
Personal writing assistant
•
Helps with recommendations while
writing:
•
Images
•
In-text links (Wikipedia, authoritative sites)
•
Related articles (Blogs, big & small media, yours)
•
Tags (so people can find your content)

55. Adding images

57. ==

58. Adding links

61. Adding tags

63. And publish!

65. Takeaways

66. Exoskeletons

67. Or like this

68. Links
•
52 types of blogs http://bit.ly/qV1spC
•
Checklists http://bit.ly/Kpny8o
•
EditFlow http://editflow.org
•
BlogSpire http://blogspire.zemanta.com
•
Zemanta http://www.zemanta.com

69. And remember
•
Purpose of all this is to build a habit
•
Without a habit no tool or approach will help
long term
•
There is no magic bullet

70. Thank you!
Andraz Tori
@andraz

71. Photo credits
•
http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
•
http://www.flickr.com/photos/aye_shamus/2929888687/
•
http://www.flickr.com/photos/stylianosm/3989939286/
•
http://www.flickr.com/photos/betta_design/2200198472/
•
http://www.flickr.com/photos/ferranp/317125624/
•
http://www.flickr.com/photos/kanaka/5949395563/lightbox/
•
http://www.flickr.com/photos/squeaks2569/3700355684/
http://www.flickr.com/photos/trj/1032572214/
•
http://www.flickr.com/photos/cazatoma/6086507585/
•
Raytheon Sarcos
•
•

72. Photo credits
•
http://www.flickr.com/photos/ioveva/2582842514
•
http://www.flickr.com/photos/n28ive1/431939090/
•
http://www.flickr.com/photos/riekhavoc/5117958417/
•
http://www.flickr.com/photos/jontunnell/4417137695/
•
Full Metal Jacket Drill Seargent
•
•
•

73. Resources
• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/
• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/
• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List-Posts.aspx
• http://blog.kissmetrics.com/creating-a-great-case-study/
• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/