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Graham Lavender on blogs and Twitter at John Abbott 2010


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This is the presentation I gave to students in John Abbott's ILT program on Oct 22, 2010. It's a slightly modified version of the presentation that I gave at Web 2.You 2010.

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Graham Lavender on blogs and Twitter at John Abbott 2010

  1. 1. Blogs and Twitter for Individuals and Institutions Presented by Graham Lavender McGill Library October 22, 2010
  2. 2. Everything I know about blogging I learned from John Dupuis
  3. 3. • Join the conversation • Promote yourself WHY BLOG (OR USE TWITTER)?
  4. 4. “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.” - Wikipedia WHAT IS A BLOG?
  5. 5. TOP 10 BLOGS
  6. 6. • “Biblioblogosphere” • LISWiki • Walt Crawford’s Liblog Landscape LIS BLOGS
  7. 7. • Currency • Wide range of viewpoints • Learn about the community WHY YOU SHOULD READ BLOGS
  8. 8. • Ask your friends for recommendations • Blogrolls: read your favourite bloggers’ favourite blogs • Set up an RSS feed reader • Leave comments HOW TO READ BLOGS
  9. 9. • You are an exhibitionist • You were inspired by a really excellent talk • You enjoy writing • You want to impress potential employers • You want to become a participant in the online conversation REASONS TO START YOUR OWN BLOG
  11. 11.
  12. 12. CREATING A BLOG • My advice: sign up for a free account at WordPress
  13. 13. MY BLOG
  14. 14. • Have a focus • Write at least two interesting posts before you start advertising • Don’t obsess over the layout at first • Advertise, advertise, advertise STARTING YOUR OWN BLOG
  15. 15. • Start with your friends, classmates, colleagues • Add yourself to the LISWiki • Leave comments on other blogs, especially ones on a similar topic • Write posts linking to posts from other blogs • Add your URL to your email signature and business card ADVERTISING YOUR BLOG
  16. 16. • Visit your favourite blogs, and try to discover some new ones • Don't worry that you always have to be 100% original and groundbreaking • Solicit guest posts • Don't take yourself too seriously STAYING MOTIVATED
  17. 17. • Established bloggers want to help you • Not many ILT students and information technicians are blogging • Start thinking and writing about the trends and issues they don't teach in school • You have more to say than you think FOR STUDENTS
  18. 18. McGill Library has two blogs: • The McGill Library Blog (for students, faculty, and other clients) • The McGill Library Staff Blog (for McGill Library staff) MCGILL LIBRARY BLOGS
  21. 21. • Prepare a business case • Start with a small group of people who are ready and willing to post • Create guidelines • Get support from the top • Don’t worry that it will be as hard to maintain as a website LESSONS LEARNED: THE MCGILL LIBRARY EXPERIENCE
  22. 22. MICROBLOGGING (TWITTER) Micro = very small Blogging = blogging
  23. 23. • I wrote about the CLA on my blog • I blogged about the CLA • I posted a blog post about the CLA But • I wrote about the CLA on Twitter • I tweeted about the CLA • I posted a tweet about the CLA WORD USAGE
  24. 24.
  25. 25. • Like blogging, but each post is limited to 140 characters • Popular with celebrities and “celebrities” • Post to Twitter through text message, browser, or desktop application Lifehacker’s Five Best Twitter Clients TWITTER
  26. 26. LET’S TRY IT OUT
  27. 27. Twitter is: • More immediate • Less flexible in terms of length & content Why not do both? TWITTER VS. BLOGGING
  28. 28. •What I’m doing right now •What I’m going to be doing in the near future •What my friends are doing now/in the near future •What you should be doing now/in the near future TWITTER FOR INDIVIDUALS
  29. 29. At McGill: •Promote new services and events •Interact directly with students (examples: #1, #2) •Tweet while working on chat reference •Cheat sheet of possible tweets •Training (more than you might expect) TWITTER FOR INSTITUTIONS
  30. 30. • Accept that it will be scary • Use it to join the conversation • Use it to promote yourself • There’s nothing stopping you – DO IT! CONCLUSION
  31. 31. Thank you! Look me up online: The Inspired Library School Student Twitter: @guybrariang My shared items on Google Reader Facebook LinkedIn Flickr THANK YOU