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Blogging 101
for creatives and
entrepreneurs
An introduction to blogging

       Blog = Web Log

 What’s in Rebecca’s Pocket?
  www.RebeccaBlood.net
Blog101
Blog101
Blog101
Blog101
Follow Me Here
       www.FollowMeHere.com

Unlike a list of quot;cool linksquot;, the links in
   a blog are quot;hotquot;, more timely and
 dated … Another maven describes a
  weblog as quot;kind of a continual tour,
 with a human guide whom you get to
                   knowquot;.
Blog101
Date
Date
Title
Date
Title
Categories
Date
Title
Categories
Comments
Rise of the Personal
Journalists
  Livejournal.com

 Diaryland.com
 Xanga.com


         (all founded in 1999)
A couple of hotshot bloggers
  Dooce

 Lileks
www.Dooce.com
Dooced
    Getting fired because of something that you

    wrote in your weblog.

quot;Blogger Heather B. Armstrong coined the
  phrase in 2002, after she was fired from her
  Web design job for writing about work and
  colleagues on her blog, Dooce.comquot;
  (Source: Yahoo.com)

    From UrbanDictionary.com

www.Lileks.com/bleat
The Gallery of Regrettable
Food
The Peculiar Art of Mr.
Frahm
Please explain how
our underwear can
fall off when you're
standing in the
posture of the
Colussus of Rhodes.

…

Celery is present. No
leering man, though.
In fact, she stands in
a disembodied
universe, a Magritte-
like expanse of
surreal oblivion
beyond.
New software, New freedom
  Blogspot/Blogger

 Six Apart: Moveable Type (Typepad)
 Wordpress.org (Wordpress.com)
What makes a blog a blog?
    Dynamic                    Dialogue
                          
    ◦ Ever changing            ◦ Comments
    ◦ Easily updated           ◦ Trackbacks
    ◦ Reasons to revisit       ◦ Site-to-site
                                 discussions
Anatomy of a Blog

HEADER

                    SIDEBA
                    R
   CONTENT


           FOOTER
Getting started
    Why do you want to blog?

Getting started
  Why do you want to blog?

 Who do you want to read you?
Getting started
  Why do you want to blog?

 Who do you want to read you?
 How much control do you want over
  your design?
Getting started
  Why do you want to blog?

 Who do you want to read you?
 How much control do you want over
  your design?
 How technically proficient are you?
The Basics
  Create content

 Invite conversation
The Basics
  Create content

 Invite conversation
AND
 Customize the look (themes)
 Add functionality (plugins/widgets)
The Basics
  Create content

 Invite conversation
AND
 Customize the look (themes)
 Add functionality (plugins/widgets)


EXAMPLES!! (get your pens ready)
RSS: Really Simple
Syndication
Blog101
Entry in RSS
Same entry on blog
Use a hosted service
  If you’re afraid of code

 If you’re not sure if you’ll keep your blog up
 If you don’t care about having lots of control
 If you’re not interested in customization
Host your own
  If you want to be able to tweak your

  software
 If you’re not afraid of a little coding
 If you like to figure things out yourself
 If you want to customize your look and
  options
Host your own
  If you want to be able to tweak your

  software
 If you’re not afraid of a little coding
 If you like to figure things out yourself
 If you want to customize your look and
  options

    If you ARE afraid of coding, don’t want to

    figure things out yourself but have some
    cash to spare and are willing to hire
    someone else to do the customization
Why I Love WordPress
    Open source

Why I love WordPress
  Open source

 Tons of themes
Why I love WordPress
  Open source

 Tons of themes
    ◦ Magazine-style themes (going beyond
      blogging)
www.ProBlogger.com
Why I love WordPress
  Open source

 Tons of themes
 Tons of plugins
Blog101
Get your blog house in order
  Have a plan

 Execute your vision
 Be flexible


quot;How do I know what I think, until I see
 what I say?quot;     ~E.M. Forster
Claim your online real estate

   Get your domain name
 
  Choose your social networks
       Facebook, Myspace, LinkedIn
     Explore Micro-blogging
 
       Twitter, Plurk, Tumblr
     Network around your interests
 
       LibraryThing, Flickr, Etsy
Get your blog out there
  Commenting

 Add your blog url to your email sig
 Links
 Tie your networks together
Dawn’s Info
    Clips site:

    ◦ www.DawnFriedman.com
    Blog:

    ◦ www.ThisWomansWork.com

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Blog101

  • 1. Blogging 101 for creatives and entrepreneurs
  • 2. An introduction to blogging Blog = Web Log What’s in Rebecca’s Pocket? www.RebeccaBlood.net
  • 7. Follow Me Here www.FollowMeHere.com Unlike a list of quot;cool linksquot;, the links in a blog are quot;hotquot;, more timely and dated … Another maven describes a weblog as quot;kind of a continual tour, with a human guide whom you get to knowquot;.
  • 13. Rise of the Personal Journalists Livejournal.com   Diaryland.com  Xanga.com (all founded in 1999)
  • 14. A couple of hotshot bloggers Dooce   Lileks
  • 16. Dooced Getting fired because of something that you  wrote in your weblog. quot;Blogger Heather B. Armstrong coined the phrase in 2002, after she was fired from her Web design job for writing about work and colleagues on her blog, Dooce.comquot; (Source: Yahoo.com) From UrbanDictionary.com 
  • 18. The Gallery of Regrettable Food
  • 19. The Peculiar Art of Mr. Frahm
  • 20. Please explain how our underwear can fall off when you're standing in the posture of the Colussus of Rhodes. … Celery is present. No leering man, though. In fact, she stands in a disembodied universe, a Magritte- like expanse of surreal oblivion beyond.
  • 21. New software, New freedom Blogspot/Blogger   Six Apart: Moveable Type (Typepad)  Wordpress.org (Wordpress.com)
  • 22. What makes a blog a blog? Dynamic Dialogue   ◦ Ever changing ◦ Comments ◦ Easily updated ◦ Trackbacks ◦ Reasons to revisit ◦ Site-to-site discussions
  • 23. Anatomy of a Blog HEADER SIDEBA R CONTENT FOOTER
  • 24. Getting started Why do you want to blog? 
  • 25. Getting started Why do you want to blog?   Who do you want to read you?
  • 26. Getting started Why do you want to blog?   Who do you want to read you?  How much control do you want over your design?
  • 27. Getting started Why do you want to blog?   Who do you want to read you?  How much control do you want over your design?  How technically proficient are you?
  • 28. The Basics Create content   Invite conversation
  • 29. The Basics Create content   Invite conversation AND  Customize the look (themes)  Add functionality (plugins/widgets)
  • 30. The Basics Create content   Invite conversation AND  Customize the look (themes)  Add functionality (plugins/widgets) EXAMPLES!! (get your pens ready)
  • 35. Use a hosted service If you’re afraid of code   If you’re not sure if you’ll keep your blog up  If you don’t care about having lots of control  If you’re not interested in customization
  • 36. Host your own If you want to be able to tweak your  software  If you’re not afraid of a little coding  If you like to figure things out yourself  If you want to customize your look and options
  • 37. Host your own If you want to be able to tweak your  software  If you’re not afraid of a little coding  If you like to figure things out yourself  If you want to customize your look and options If you ARE afraid of coding, don’t want to  figure things out yourself but have some cash to spare and are willing to hire someone else to do the customization
  • 38. Why I Love WordPress Open source 
  • 39. Why I love WordPress Open source   Tons of themes
  • 40. Why I love WordPress Open source   Tons of themes ◦ Magazine-style themes (going beyond blogging)
  • 42. Why I love WordPress Open source   Tons of themes  Tons of plugins
  • 44. Get your blog house in order Have a plan   Execute your vision  Be flexible quot;How do I know what I think, until I see what I say?quot; ~E.M. Forster
  • 45. Claim your online real estate Get your domain name   Choose your social networks  Facebook, Myspace, LinkedIn Explore Micro-blogging   Twitter, Plurk, Tumblr Network around your interests   LibraryThing, Flickr, Etsy
  • 46. Get your blog out there Commenting   Add your blog url to your email sig  Links  Tie your networks together
  • 47. Dawn’s Info Clips site:  ◦ www.DawnFriedman.com Blog:  ◦ www.ThisWomansWork.com