Marketing Success: Campaign and Content Insider Secrets Revealed! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and segmentation.
Don’t miss this session with an expert who has cracked the code on Marketing Success. Learn how to grow your business with secret demand-driving campaign and content strategies. Our experts will also share how they took their marketing strategies to break through the clutter and bring Marketing Success! Leverage your integrated marketing strategy with proper marketing segmentation.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Ultimately, by bringing into sharper focus the emotional and rational drivers that influence customers’ perceptions and usage of a particular product, it helps to get a clearer perspective on what opportunities can be gained by this unique intelligence.
Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Ultimately, by bringing into sharper focus the emotional and rational drivers that influence customers’ perceptions and usage of a particular product, it helps to get a clearer perspective on what opportunities can be gained by this unique intelligence.
This presentation by Names Crunch delves into the strategic facets of branding, providing insights on crafting a robust brand purpose, vision, and values, and navigating the complex landscape of market positioning. It emphasizes the significance of brand experience and storytelling, addresses common branding challenges, and looks ahead at future trends. The session concludes with actionable steps for attendees to refine their branding strategies and foster enduring brand identities.
Tips and tools you need to help define or redefine the needs of your customers. I share the importance of market research and how to conduct a market analysis. I also discuss how you can apply what you’ve learned to strengthen your marketing plan.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
Brands Exist to Serve Customers,Not the other way around.But you’d never know that from the way Brands are Managed. But are we acting in Customer focused way or Brand focused way ?Brand Management still trumps Customer Management in most large companies and the focus is increasingly incompatible with Growth. Brand should be in the service of the larger goal: growing customer equity
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...Elizabeth Quintanilla, MBA
After just six years in the spotlight, Pitbull sums up his rise to fame into categories: “2009 is freedom; 2010, invasion; 2011, build empire; 2012, grow wealth; 2013, put the puzzle together; 2014, buckle up; 2015, make history.”
One can describe Pitbull marketing as “Get Rich or Die Shilling”. A typical Pitbull Marketing meeting agenda would have topics like “Endorsement Deal Matters,” “Investments,” and, in capital letters, “DISRUPTION!”
Elizabeth, Austin’s Marketing Gunslinger, will break down Pitbull’s Marketing in a lively discussion and musical examples to show how all businesses can leverage Pitbull marketing!
Discussion Topics include: Branding, Go To Market, Joint Ventures, and DISRUPTION!
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution. A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
Elizabeth Quintanilla gave a well received presentation to a company off-site training about leveraging innovation and brought a lot of examples from different industries to share a diverse perspective. The presentation was given on May 24th in Austin, TX at the Driskill hotel. @equintanilla
Leveraging Social Media - to find each other in biz! Elizabeth Quintanilla gave this talk to Corporate Purchasers at Microsoft in Austin TX, on May 10th. Special Thanks to - John Moore and WOMMA for sharing their thoughts on the web and used some of their quotes as part of this prezo! ~Marketing Gunslingers at EQ Consultants Group, @equintanilla
Here is my Greater Austin Hispanic Chamber of Commerce (GAHCC) presentation as the April 2011 Tuesday Tech Talk. This presentation covers 10 important changes that impacts all businesses using Facebook for business. Enjoy,
Elizabeth Quintanilla
Marketing Gunslinger
@equintanilla
My RISE University Talk on Social Business – Why it is important, why it is not a fad and here to stay. "Social business, as defined by Dave Evans, is the application of social technologies as a formal component of business processes – revolves around understanding how your customers or stakeholders connect to Your business to understand, accept, and innovate based on their involvement.
Social Business IS about integrating all your business functions: customer support, marketing, the executive team and everyone else for the purpose of creating collaborative innovation And engagement at meaningful, measurable levels tied clearly and directly to your company’s BUSINESS OBJECTIVES."
“How EQ Consultants Group, LLC is using technology to support our clients.” aka our 2nd Annual Community Technology Symposium hosted by Austin Connects a Pecha-Kucha talk told by Elizabeth Quintanilla a fearless leader, Business Detective, and Marketing Gunslinger! Presented at the 2nd Annual Community Technology Symposium hosted by Austin Connects
@equintanilla
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
5. “..if the circus is coming to town and you paint a sign
saying ‘Circus Coming to the Fairground Saturday’, that’s
advertising. If you put the sign on the back of an
elephant and walk it into town, that’s promotion. If the
elephant walks through the mayor’s flower bed, that’s
publicity. And if you get the mayor to laugh about it,
that’s public relations.” If the town’s citizens go to the
circus, and buy tickets, that’s sales.
@equintanilla
If you actually intended for all this to happen …..
that’s marketing!
6. Common Marketing Goals
1. Implement foundational marketing improvements, including
branding, messaging, website, content, and search to increase
awareness and support future growth.
2. Build AWARENESS of ACME Products and Professional Services,
@equintanilla
and EDUCATE our Customers and Stakeholders.
3. Strengthen relationship with select partners to improve credibility,
expand ACME sales force, and increase leads.
4. Present ACME as an industry thought leader - a proven, credible
provider of TNT Products and Professional Services.
7. “To compete for consumers’ time and divided attention, brands
must also find ways to better resonate with their audiences.”
“Building a successful multichannel marketing campaign requires
the right mix of channels that offer brands the ability to reach and
@equintanilla
engage consumers!”
8. @equintanilla
B2B Buyer’s Journey
Implementation
Referrals
Online
Research
Social
Media
Outbound
Sales
10. Fundamental Marketing Activities
@equintanilla
Web Site & Search
Content/Core Materials
PR
Social Media
Email Marketing
Events
Advertising
Awareness
Lead Generation
Sales Funnel
Lead
Nurturing: More
Email Marketing
Marketing
Automation
Sales
11. Gaga Marketing ..
@equintanilla
Mind your
P’s
• Product
• Place
• Price
• Promotion
But Don’t
Forget your C’s
• Content
• Context
• Connect
• and Community!!
Whether you like her or not she is .. loud, crisp and clear!!!
12. Branding & Brand Management
Consumer
@equintanilla
Company
Customers
Competition
Context
Collaborators
Branding Brand Management
Brand
Character
Customer
Experience
Embody the
brand
Segmenting
Targeting
Positioning
13. We are working to own our customer’s brain!!!
@equintanilla
14. @equintanilla
Marketing Plan / Outline
1. Marketing Strategy: Ideal Customer
2. Marketing Strategy: Your Remarkable
Differentiator
3. Your Buyer’s Journey
4. Branding
5. Educational Content
6. Total Digital Presence
7. Action plan
15. @equintanilla
Market segmentation is a marketing strategy that
involves dividing a broad target market into subsets
of consumers who have common needs and
priorities, and then designing and implementing
strategies to target them.
http://www.launchengineering.com/Market_Segmentation.htm
16. Basic Market Segmentation
Every Business Should Begin by Asking the Following:
@equintanilla
• Who Are My Customers?
• What Are They Like?
• What Do They Want?
• Where Can I Find Them?
• How Can I Reach Them?
• What Should I Say To Them?
17. @equintanilla
Marketing Strategy: Ideal Customer
• Are there many
of them?
• Enough to bring
profits?
http://www.launchengineering.com/Market_Segmentation.htm
18. • Are there many
• Enough to bring
@equintanilla
Marketing Strategy: Ideal Customer
of them?
profits?
http://www.ere.net/2009/07/22/sourcing-insight-market-segmentation/
19. @equintanilla
Segmenting
• People in the various segments of the market want
different things
• Segment your market by identifying and determining
those needs
• How to identify customer segments?
– Market research
– Quantitative research (e.g., surveys, customer feedback,
etc.)
• Focus Groups
• Interviews
• Surveys: Telephone, Mail, and Web
– Group the customers with similar needs and give them a
suitable name.
20. @equintanilla
Branding: Targeting
• Focus on a target customer to address the particular
customer need(s)
• How to identify the appropriate customer segments for
your business:
– They have an important need and your brand meets that need
– Your brand has the potential to be preferred by them
– They have the potential to provide your organization with the
ample revenues and profits over the long run.
– You can build a long-term relationship with and increasingly fulfill
the evolving needs of the customer
21. Identify your target customers
@equintanilla
Criteria
Residential –
Custom
Residential -
Insurance
Commercial –
EE
Customer has an important need and
your product/service meets that need
Your product/service has the potential
to be preferred by the customer
Customer can provide ample
revenues and profits in the long run
Potential to establish a long-term
relationship and increasingly fulfill
the customer needs
22. “Humans have, throughout our history, gathered in
tribes… Rather than as a single humanity… people
become disconnected from other individuals and
organizations that threaten their identity… fear takes
over as we fight for our share… we build relationships
based on a need for security rather than meaning and
fulfillment.”
From:The 7 Mindsets to Live Your Ultimate Life by Scott
Shickler and Jeff Waller.
@equintanilla
23. @equintanilla
My Target Market
• Define my target market.
• Who is my ideal customer? The one most
likely to buy?
• What worldview do you share with them?
What “Tribe” are they a part of?
• Write a profile description of my potential
customer, using demographics and
lifestyle.
24. @equintanilla
Who Will Buy?
• DO THE MATH
• How many customers in my profile
description are really out there?
• Are there enough of them to sustain
my business?
25. @equintanilla
2) Remarkable Differentiator
• What people really buy?
• Your unique product/service
• Your unique process
• Your unique experience
• Your unique people
• Your unique guarantee
• Your unique packaging/delivery
– …..Against a problem
– Its not about the products you sell, its about the problems
you solve!
26. @equintanilla
Segmentation: Action Steps
1. Define the Market Segments
2. Collect Data
3. Evaluate Proposed Market Segments for Viability
4. Define the “Ideal Customer Profile” in each proposed Segment
• SWOT Analysis
• Growth Rates
• Messaging
5. Evaluate if Segment fits in Strategic Goals
• Financial
• Channels
• Resources
Dig Deeper, Learn, And Grow!
28. @equintanilla
Branding: Positioning
• Think about brand benefits and relevant differentiation for
the target customers
• The more detailed the target customer description, the more
powerful and nuanced the brand's unique value proposition
can be
• Define the intended brand position/positioning (as opposed to
the actual brand position in the mind of the customer)
• It will also help later when developing marketing and media
plans
29. @equintanilla
Branding: Positioning
• Think about brand benefits and relevant differentiation for
the target customers
• The more detailed the target customer description, the more
powerful and nuanced the brand's unique value proposition
can be
• Define the intended brand position/positioning (as opposed to
the actual brand position in the mind of the customer)
• It will also help later when developing marketing and media
plans
30. Brand positioning statement
@equintanilla
• Positioning statement defined
– A one- or two-sentence statement that articulates your product or
service's unique value to your customers in relation to your chief
competition
• The four main components
– Define the target audience -- the attitudinal and need description of
your core customer group
– Establish the category in which the brand competes
– Highlight the benefit(s)
– Give the potential consumer a reason to believe the brand will
deliver on its promise
31. Example of a positioning statement
@equintanilla
• For homemakers, Dow
Bathroom Products are the
easy way to get a great
clean shine for your tub,
tile and toilet. That’s
because only Dow
Bathroom Products
contain scrubbing bubbles
that cut through dirt and
grime clean to the shine!
Source: Dow Bathroom Products
32. @equintanilla
Example of a positioning statement
• For women ages 25-55,
Loreal Revitalift Anti-wrinkle
and firming
cream reduces facial
wrinkles and firms your
skin.
NO REASON WHY!
Source: L'Oreal RevitaLift
33. @equintanilla
Evaluate your positioning statement
• Criteria for evaluation
– Ask yourself if the statement is memorable and focused
on the core consumer
– Does it produces in your mind a clear picture of how
your brand is different from the competition?
– Is it credible and enables the growth of the brand?
– Does it serve as a filter for making decisions about the
brand?
• Review at a later date and be flexible as the
business environment and competition changes
34. • Who is your competition?
• How do they sell?
• How does your product compare?
• How will you win against them?
@equintanilla
Often Forgotten Step.. Competition
Look at your competitors
• Their website
• Shop them
• Talk to customers
• Keep a log when you compete
To differentiate, you have to be different …
37. @equintanilla
Summary of Strategy
• Who is your ideal customer
• Why are you in business?
• How are you different
– Talk to you customers now
– Keep talking with them…
• How is Your Product Different?
• What’s your competitive strategy?
• Your pricing strategy?
• Sum it all up in a talking logo
39. @equintanilla
3) Your Buyer’s Journey
• Know
• Google: SEO & Google Ads
• Advertising
• Direct Mail
• Seminar
• Like
• Blog
• FAQs
• Seminar/Webinar
• Trust
• Case Studies
• Testimonials
• Seminar/Webinar
• Try
• Free Trial Offer
• Introductory Offer
• Make it easy to switch offer
• Buy
• New Customer Kit
• Customers Only Offer
• The Special Touch
• Repeat
• Customer Marketing
• Refer
• Strategic Partnerships
• Moments of Truth
41. @equintanilla
Paid Promotion
• Narrowly targeted
• 2-step – direct response
• Accountable
• Awareness for content
42. Public and Community Relations
@equintanilla
• It’s about relationships
• Pitch, don’t release
• Use online press releases
• Speaking
• Expert Status
• Monthly touch
44. @equintanilla
E-mail Basics
Opt-in mailing lists are now the preferred method for
customers.
Consider creating an online newsletter.
Consider time-limited online "coupons" that can be
redeemed at your site.
Each email should also contain instructions for removed
from the email list.
Best email content should be shared. Forwards are nice,
but most people these days want to tweet, Like, +1, post
on LinkedIn, or share on other social networks.
Track everything: email open rates, clicks on the link
provided in the email, the views on the landing page, and
all social media shares.
45. @equintanilla
Tip: What to post ..
Add Social
Media Icons to
your email
campaigns and
all landing
pages.
47. 5. Calculate Costs
6. Align the social media initiatives with business goals
7. Don’t dismiss “soft metrics”
8. Allow for organic discussion to emerge
@equintanilla
48. @equintanilla
Sales and CRM
• Marketing Automation supports Social Integration
• Social CRM is supported in Salesforce & Nimble
50. Closing
Tips!
@equintanilla
Be Yourself as a consistent, unique, and
delivering valuable experiences to those who
care the most about you!
Be sure to evaluate:
1. Visual Identity
2. Advertising and Media
3. Community and Partnerships
4. Sales and Customer Service
5. Online Presence