The document outlines seven common mistakes, or "deadly sins", in sponsorship. They are: 1) Thinking of sponsorship as philanthropy rather than marketing. 2) Lack of proper sponsorship valuation. 3) Accepting in-kind sponsorships without valuation. 4) Approaching sponsors with proposals first before relationship building. 5) Not planning or budgeting for activation strategies. 6) Failing to provide fulfillment reports to sponsors. 7) Using standardized sponsorship packages rather than customized offerings. The document provides examples and solutions for avoiding each deadly sin in sponsorship practices.
This document outlines the five stages of major sponsorship deals: 1) inventory building and asset valuation, 2) prospecting, 3) getting the initial meeting, 4) creating a sponsorship proposal, and 5) activation, fulfillment, and renewal. It emphasizes starting with a thorough inventory and valuation of sponsorship assets. For prospecting, it recommends networking through current sponsors and board members. When meeting with prospects, the goal is to learn about their needs rather than present materials. The sponsorship proposal should be customized based on what the prospect values. Fulfillment ensures sponsors receive promised benefits, and a report sets the stage for renewal discussions shortly after the event or campaign.
Seven Deadly Sins of Sponsorship Sales WeDidItChris Baylis
The document outlines seven common mistakes, or "deadly sins", made in sponsorship and provides solutions to avoid them. The sins include: treating sponsorship as philanthropy rather than marketing; lack of sponsorship valuation; accepting in-kind sponsorship without valuation; focusing on proposals over relationship building; lack of an activation strategy and budget; not providing fulfillment reports; and using standardized sponsorship packages rather than custom packages. The document advocates for valuation of all sponsorship assets, focusing on understanding sponsor needs, and proving fulfillment of promised benefits.
According to the latest study by the National Association of REALTORS, nearly 92% of For Sale by Owner listings will end up working with a real estate professional! So, the question then becomes: Which agent will they choose? Will it be you or your competition? Learn the secrets to converting FSBO appointments into listings and how to have FSBOs look forward to your follow-up with innovative strategies from Master trainer and current Real Trends Top 500 Broker, Jim Remley.
Scripts to Set Appointments Quickly and Easily with For Sale By Owners
FSBO Growth Hacks – Using emails, texts, and letters to set appointments
Building super credibility and ultimate trust
Targeting For-Sale-by-Owners using Social Media Marketing
Targeting Legacy FSBOs and Zillow FSBOs
The First Appointment – Two Critical Scripts
FSBO Incubation – How Not to be Annoying when Following Up
TBEX15 North America Fort Lauderdale Max HartshorneTBEX
The document provides tips for hiring affordable help for travel publishers, including interns who can assist with writing, social media, and research; virtual assistants located overseas who can perform tasks such as updating social media and fixing website links; and salespeople who can sell advertising packages and keep track of inquiries and follow-ups to generate revenue. Managing these helpers effectively involves providing clear expectations and assignments, offering mentoring, and maintaining regular communication to keep them engaged in their roles.
Coakley & williams driving revenue november 2010amberanthonyfox
This document outlines strategies for driving revenue through sales and marketing competencies. It reviews Coakley & Williams' (C&W) current competencies in internet prospecting, traditional sales, advertising, and personal sales. It then discusses opportunities to grow through prospecting sources like SalesPro, competitions, and networking. The document provides tips for successful prospecting, qualifying leads, and making sales calls. It also reviews strategies for social media engagement and campaigns on platforms like Facebook, LinkedIn, and Twitter. Finally, it addresses time management challenges and creating an action plan to structure days and weeks to meet sales goals.
This document provides tips for realtors on using Facebook to generate business. It recommends creating referral groups on Facebook to connect with other realtors instead of paying for referral book advertising. It also suggests setting up a local real estate investment group and home buyers group on Facebook to provide listings, market tips, and events. The document advises using Facebook profiles to connect personally but focusing business efforts on creating an informative Facebook page and targeted Facebook ads.
This document discusses various ways for bloggers to monetize their blog without compromising quality. It outlines different monetization strategies such as ad networks that connect bloggers to advertisers, private ad deals arranged directly with companies, earning commissions from affiliate sales, sponsored posts where brands pay for content, and event sponsorships. The document provides examples for estimating earning potentials and best practices for working with partners. It stresses the importance of transparency, legal compliance, quality content, and putting readers first. The conclusion lists favorite networks, tools and resources for bloggers.
The document outlines seven common mistakes, or "deadly sins", in sponsorship. They are: 1) Thinking of sponsorship as philanthropy rather than marketing. 2) Lack of proper sponsorship valuation. 3) Accepting in-kind sponsorships without valuation. 4) Approaching sponsors with proposals first before relationship building. 5) Not planning or budgeting for activation strategies. 6) Failing to provide fulfillment reports to sponsors. 7) Using standardized sponsorship packages rather than customized offerings. The document provides examples and solutions for avoiding each deadly sin in sponsorship practices.
This document outlines the five stages of major sponsorship deals: 1) inventory building and asset valuation, 2) prospecting, 3) getting the initial meeting, 4) creating a sponsorship proposal, and 5) activation, fulfillment, and renewal. It emphasizes starting with a thorough inventory and valuation of sponsorship assets. For prospecting, it recommends networking through current sponsors and board members. When meeting with prospects, the goal is to learn about their needs rather than present materials. The sponsorship proposal should be customized based on what the prospect values. Fulfillment ensures sponsors receive promised benefits, and a report sets the stage for renewal discussions shortly after the event or campaign.
Seven Deadly Sins of Sponsorship Sales WeDidItChris Baylis
The document outlines seven common mistakes, or "deadly sins", made in sponsorship and provides solutions to avoid them. The sins include: treating sponsorship as philanthropy rather than marketing; lack of sponsorship valuation; accepting in-kind sponsorship without valuation; focusing on proposals over relationship building; lack of an activation strategy and budget; not providing fulfillment reports; and using standardized sponsorship packages rather than custom packages. The document advocates for valuation of all sponsorship assets, focusing on understanding sponsor needs, and proving fulfillment of promised benefits.
According to the latest study by the National Association of REALTORS, nearly 92% of For Sale by Owner listings will end up working with a real estate professional! So, the question then becomes: Which agent will they choose? Will it be you or your competition? Learn the secrets to converting FSBO appointments into listings and how to have FSBOs look forward to your follow-up with innovative strategies from Master trainer and current Real Trends Top 500 Broker, Jim Remley.
Scripts to Set Appointments Quickly and Easily with For Sale By Owners
FSBO Growth Hacks – Using emails, texts, and letters to set appointments
Building super credibility and ultimate trust
Targeting For-Sale-by-Owners using Social Media Marketing
Targeting Legacy FSBOs and Zillow FSBOs
The First Appointment – Two Critical Scripts
FSBO Incubation – How Not to be Annoying when Following Up
TBEX15 North America Fort Lauderdale Max HartshorneTBEX
The document provides tips for hiring affordable help for travel publishers, including interns who can assist with writing, social media, and research; virtual assistants located overseas who can perform tasks such as updating social media and fixing website links; and salespeople who can sell advertising packages and keep track of inquiries and follow-ups to generate revenue. Managing these helpers effectively involves providing clear expectations and assignments, offering mentoring, and maintaining regular communication to keep them engaged in their roles.
Coakley & williams driving revenue november 2010amberanthonyfox
This document outlines strategies for driving revenue through sales and marketing competencies. It reviews Coakley & Williams' (C&W) current competencies in internet prospecting, traditional sales, advertising, and personal sales. It then discusses opportunities to grow through prospecting sources like SalesPro, competitions, and networking. The document provides tips for successful prospecting, qualifying leads, and making sales calls. It also reviews strategies for social media engagement and campaigns on platforms like Facebook, LinkedIn, and Twitter. Finally, it addresses time management challenges and creating an action plan to structure days and weeks to meet sales goals.
This document provides tips for realtors on using Facebook to generate business. It recommends creating referral groups on Facebook to connect with other realtors instead of paying for referral book advertising. It also suggests setting up a local real estate investment group and home buyers group on Facebook to provide listings, market tips, and events. The document advises using Facebook profiles to connect personally but focusing business efforts on creating an informative Facebook page and targeted Facebook ads.
This document discusses various ways for bloggers to monetize their blog without compromising quality. It outlines different monetization strategies such as ad networks that connect bloggers to advertisers, private ad deals arranged directly with companies, earning commissions from affiliate sales, sponsored posts where brands pay for content, and event sponsorships. The document provides examples for estimating earning potentials and best practices for working with partners. It stresses the importance of transparency, legal compliance, quality content, and putting readers first. The conclusion lists favorite networks, tools and resources for bloggers.
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected
Social Media Conference for Women - Get a crash-course on reaching digital women, the most influential and powerful consumers in the social media space. September 29/30 2011 in Toronto
This document provides guidance on using crowdfunding to raise money for a cause. It discusses assessing the potential for crowdfunding success by evaluating characteristics of the cause, team, and supporter network. The crowdfunding process involves reconnaissance of platforms and media contacts, preparation like creating rewards and media materials, a ground assault of direct outreach, and an air attack using social and traditional media. Suggestions are provided for each stage, like scoring the cause, drafting press releases, and engaging supporters on social networks during the campaign. The goal is to help crowdfunding newcomers understand and effectively implement the full process.
The document outlines the goals and services of a real estate agent, including providing training to help clients close an additional deal per month. It discusses strategies for attracting listings such as specializing in a property type or geographic area, farming a neighborhood through consistent marketing, and creating an ongoing presence. The agent promises to assist with listing uploads, presentations, training, and accountability to support clients in meeting their goal of one closing every other month.
The document outlines the goals and services of a real estate agent, including providing training to help clients close an additional deal per month. It discusses strategies for attracting listings such as specializing in a property type or geographic area, farming neighborhoods through consistent marketing, and creating an ongoing local presence. The agent promises to assist with listing uploads, presentations, training, accountability and one-on-one support.
The Richard Smith Team Loan Office PresentationRichard Smith
This document discusses building a future together through systems, tools, strategies, branding, social media, and knowledge. It promotes helping others succeed and surrounding yourself with uplifting people. The author believes in exceptional customer service, understanding clients' needs, and prioritizing clients' best interests. Fear of rejection and lack of understanding are addressed. Business thrives through learning, selling listings faster, using technology/social media for leads and referrals, learning from masters, and organic Google exposure. The foundation includes single property websites, killer listing presentations, virtual tours, and syndication to popular sites. Agents are part of a private mastermind group for success coaching.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Presentation North Central MA Association of Realtors- FacebookDiane Guercio
This document provides tips for using Facebook for real estate lead generation and branding. It recommends establishing yourself as a local real estate expert by using Facebook to regularly connect with your target audience in a non-invasive way. It suggests creating a business page rather than using your personal profile for commercial purposes, and using features like posts, events, groups, and insights to engage your local community and stay top of mind with potential clients. The overall goal is to help people get to know, like, and trust you as the real estate expert through your Facebook presence.
Kicking it up a notch (strategically) in social mediaRed Shoes PR
The document provides tips for using social media strategically to engage audiences and increase business. It recommends generating content to get people to share information about themselves, using images and location-specific hashtags. Both consistent posting and trying new tactics are advised. Collaboration with other local businesses and focusing content on community assets are also suggested as effective strategies. The document stresses that social media requires ongoing work to see results.
Bulls Bay Chamber of Commerce Internet Marketing PresentationDaniel Bates
Daniel Bates is a broker and owner of MCVL Realty who specializes in real estate in McClellanville and Awendaw, South Carolina. He previously coached real estate agents on social media and website building. He has built websites for many local businesses. This document provides an outline for a class on digital marketing goals, search engine optimization, local search, third party sites, social media, email marketing, and taking questions. Key tips include focusing on people, not stuffing keywords, using blogs if you enjoy writing, claiming business profiles on review sites, and having a consistent social media message and presence.
Webinar 5 steps to kick your marketing into gearSaffire Events
This document outlines 5 steps to effective marketing for an event: 1) Determine target audiences, 2) Get input from all audiences in brainstorming sessions, 3) Brainstorm reasons people attend the event, 4) Develop topics related to those reasons, 5) Identify platforms to promote the event such as website, email, social media. It then provides suggestions for promotional content including contests, behind-the-scenes photos and videos, questions that get people engaged, and ways to make audiences feel special to encourage ongoing participation. The goal is to take a multi-channel, multimedia approach to event promotion.
5 steps to kick your marketing into high gearSaffire
This document outlines 5 steps to kickstart marketing efforts: 1) Determine target audiences, 2) Get team input on reasons people attend events, 3) Brainstorm topics related to those reasons, 4) List places to promote the event, such as website, email, social media. The final step is 5) Use tools like an editorial calendar to schedule posts across multiple channels and engage audiences with questions, contests and behind-the-scenes content. The goal is to make people feel like insiders to encourage long-term following.
20 Ideas for Marketing Your Business with Social MediaSarah Page
The document provides tips for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, boosting Facebook posts to reach more people, participating on platforms like Yelp and Foursquare, rewarding loyal customers with insider perks, using QR codes and contests to engage customers, showing your business behind the scenes to build connections, and integrating social media marketing into your overall marketing strategy. The presentation encourages businesses to think creatively about how to promote themselves and ask customers for feedback on social media.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Direct mail campaigns are one of the top real estate farming ideas for agents. The document discusses how to choose a farm area and effectively market to that neighborhood through various techniques. It recommends identifying a farm of 250-500 homes and developing a detailed marketing plan. Successful farming involves diversifying marketing methods like email campaigns, contacting FSBO and expired listings, door knocking, telephone calls, holding block parties and open houses, creating a neighborhood website, using social media, and implementing direct mail campaigns on a regular basis to continuously contact residents and position oneself as the area expert. Measuring the success of these various farming strategies helps determine if it's time to invest further in a neighborhood or choose a new farm.
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected
Social Media Conference for Women - Get a crash-course on reaching digital women, the most influential and powerful consumers in the social media space. September 29/30 2011 in Toronto
This document provides guidance on using crowdfunding to raise money for a cause. It discusses assessing the potential for crowdfunding success by evaluating characteristics of the cause, team, and supporter network. The crowdfunding process involves reconnaissance of platforms and media contacts, preparation like creating rewards and media materials, a ground assault of direct outreach, and an air attack using social and traditional media. Suggestions are provided for each stage, like scoring the cause, drafting press releases, and engaging supporters on social networks during the campaign. The goal is to help crowdfunding newcomers understand and effectively implement the full process.
The document outlines the goals and services of a real estate agent, including providing training to help clients close an additional deal per month. It discusses strategies for attracting listings such as specializing in a property type or geographic area, farming a neighborhood through consistent marketing, and creating an ongoing presence. The agent promises to assist with listing uploads, presentations, training, and accountability to support clients in meeting their goal of one closing every other month.
The document outlines the goals and services of a real estate agent, including providing training to help clients close an additional deal per month. It discusses strategies for attracting listings such as specializing in a property type or geographic area, farming neighborhoods through consistent marketing, and creating an ongoing local presence. The agent promises to assist with listing uploads, presentations, training, accountability and one-on-one support.
The Richard Smith Team Loan Office PresentationRichard Smith
This document discusses building a future together through systems, tools, strategies, branding, social media, and knowledge. It promotes helping others succeed and surrounding yourself with uplifting people. The author believes in exceptional customer service, understanding clients' needs, and prioritizing clients' best interests. Fear of rejection and lack of understanding are addressed. Business thrives through learning, selling listings faster, using technology/social media for leads and referrals, learning from masters, and organic Google exposure. The foundation includes single property websites, killer listing presentations, virtual tours, and syndication to popular sites. Agents are part of a private mastermind group for success coaching.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Presentation North Central MA Association of Realtors- FacebookDiane Guercio
This document provides tips for using Facebook for real estate lead generation and branding. It recommends establishing yourself as a local real estate expert by using Facebook to regularly connect with your target audience in a non-invasive way. It suggests creating a business page rather than using your personal profile for commercial purposes, and using features like posts, events, groups, and insights to engage your local community and stay top of mind with potential clients. The overall goal is to help people get to know, like, and trust you as the real estate expert through your Facebook presence.
Kicking it up a notch (strategically) in social mediaRed Shoes PR
The document provides tips for using social media strategically to engage audiences and increase business. It recommends generating content to get people to share information about themselves, using images and location-specific hashtags. Both consistent posting and trying new tactics are advised. Collaboration with other local businesses and focusing content on community assets are also suggested as effective strategies. The document stresses that social media requires ongoing work to see results.
Bulls Bay Chamber of Commerce Internet Marketing PresentationDaniel Bates
Daniel Bates is a broker and owner of MCVL Realty who specializes in real estate in McClellanville and Awendaw, South Carolina. He previously coached real estate agents on social media and website building. He has built websites for many local businesses. This document provides an outline for a class on digital marketing goals, search engine optimization, local search, third party sites, social media, email marketing, and taking questions. Key tips include focusing on people, not stuffing keywords, using blogs if you enjoy writing, claiming business profiles on review sites, and having a consistent social media message and presence.
Webinar 5 steps to kick your marketing into gearSaffire Events
This document outlines 5 steps to effective marketing for an event: 1) Determine target audiences, 2) Get input from all audiences in brainstorming sessions, 3) Brainstorm reasons people attend the event, 4) Develop topics related to those reasons, 5) Identify platforms to promote the event such as website, email, social media. It then provides suggestions for promotional content including contests, behind-the-scenes photos and videos, questions that get people engaged, and ways to make audiences feel special to encourage ongoing participation. The goal is to take a multi-channel, multimedia approach to event promotion.
5 steps to kick your marketing into high gearSaffire
This document outlines 5 steps to kickstart marketing efforts: 1) Determine target audiences, 2) Get team input on reasons people attend events, 3) Brainstorm topics related to those reasons, 4) List places to promote the event, such as website, email, social media. The final step is 5) Use tools like an editorial calendar to schedule posts across multiple channels and engage audiences with questions, contests and behind-the-scenes content. The goal is to make people feel like insiders to encourage long-term following.
20 Ideas for Marketing Your Business with Social MediaSarah Page
The document provides tips for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, boosting Facebook posts to reach more people, participating on platforms like Yelp and Foursquare, rewarding loyal customers with insider perks, using QR codes and contests to engage customers, showing your business behind the scenes to build connections, and integrating social media marketing into your overall marketing strategy. The presentation encourages businesses to think creatively about how to promote themselves and ask customers for feedback on social media.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Direct mail campaigns are one of the top real estate farming ideas for agents. The document discusses how to choose a farm area and effectively market to that neighborhood through various techniques. It recommends identifying a farm of 250-500 homes and developing a detailed marketing plan. Successful farming involves diversifying marketing methods like email campaigns, contacting FSBO and expired listings, door knocking, telephone calls, holding block parties and open houses, creating a neighborhood website, using social media, and implementing direct mail campaigns on a regular basis to continuously contact residents and position oneself as the area expert. Measuring the success of these various farming strategies helps determine if it's time to invest further in a neighborhood or choose a new farm.
This marketing plan outlines strategies to maximize online exposure and promote listings across over 725 websites. Key tactics include professional photos, open houses, social media promotion, and weekly reports on online views. The plan emphasizes digital marketing as nine in ten buyers now use the internet to search. Properties will receive front page placement and be featured across real estate and third party sites through the broker's participation in branding programs. Home enhancements may be recommended to improve curb appeal and competitive positioning.
Social Media for the New Mexico Tourism Research Conference.Richard Burrell
This document provides guidance on using social media to market destinations and businesses. It discusses focusing content on engaging audiences through articles, events and conversations. Photos, deals and partner information should be shared. Conversations should be monitored and negative comments addressed quickly. Likes, fans and interactions can be used to measure engagement, while tracking links can measure how social media enhances other marketing efforts. The overall goal is to reach audiences, engage them and convert them into customers through their behaviors like reservations, newsletter signups or page likes.
This document provides tips for real estate agents to attract and win listings from for sale by owners (FSBOs). It advises agents to find FSBOs through websites, Craigslist, and driving around neighborhoods. When contacting FSBOs, agents should showcase their marketing abilities through tools like property websites, virtual tours, and flyers. Building rapport is key to convincing FSBOs that hiring an agent will result in more buyers and a quicker, higher sale price. Once listed, the agent should aggressively market and communicate with the seller to maintain the listing.
This document provides tips and strategies for effectively marketing a real estate business, including developing a client database, referral system, and staying in regular contact with past clients. It emphasizes the importance of marketing to existing clients to retain their business and acquire referrals. Specific recommendations include sending monthly communications, attending important events, and providing value-added resources like seminars and newsletters. The overall message is that focusing marketing efforts on satisfied past clients and referrals will generate the most new business opportunities with the lowest costs.
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
A Cause Marketing resource that promotes fundraising events and offers sales teams a unique combination of branded web pages and email alerts to customers designed to consistently emphasize ones professional integrity.
The document provides tips and strategies for real estate agents to develop an effective marketing plan, including prospecting new leads, staying top of mind with past clients and sphere of influence, marketing listings online, and utilizing available marketing tools and resources through Prudential. Key recommendations include creating an action plan to consistently contact leads, past clients, and those in your sphere of influence; becoming consumer-centric by understanding what buyers want when searching online; and leveraging various free marketing materials and templates available through Prudential's WebTop platform.
This document summarizes a real estate case study on generating low-cost leads. It discusses how the service generated 124 leads for a realtor at $0.31 per lead by targeting homeowners on social media using tailored ads. The ads focused listings under $599k with pool photos, targeting homeowners already searching for listings. This approach avoids unqualified leads and automates lead generation at low cost per lead, freeing up realtors to focus on appointments and sales.
The document provides tips for effectively marketing a cosmetic practice. It emphasizes that marketing should be research-based and target the key customer demographic. Marketing must follow a consistent plan and include branding, advertising, community involvement, and focusing on building awareness, trust and converting potential clients. Effective marketing bridges like the staff, website and office environment are also important to consider.
Eric Hawthorn - Professional Writing PortfolioEric Hawthorn
This document is Eric Hawthorn's professional portfolio, which highlights his experience and skills as a copywriter and content marketer. It includes samples of his work writing blogs, website copy, articles, and other materials for real estate, hospitality, sustainability, and other industries. The portfolio is intended to provide potential clients with examples of Eric's writing abilities and topics he has experience with to discuss their content marketing needs.
The document discusses strategies for real estate agents to use social networking to generate business leads and referrals. It outlines a 4-step formula: 1) establish a LinkedIn profile, 2) participate on sites like TruliaVoices and ZillowAdvice, 3) promote listings using Postlets.com, and 4) use Facebook to maintain relationships. Specific tips are provided for each step, like including recommendations on LinkedIn, responding regularly to inquiries on real estate sites, and posting regularly but avoiding hard sells on Facebook. The next level includes networking on Twitter, starting an informative blog, optimizing an agent's website, and driving traffic to it from all social profiles and print advertising.
Direct Marketing Strategies for Real Estate PhotographyHaus Photo Media
A lecture from Business & Marketing Strategy for Real Estate Photographers course.
Click here for full course: http://bit.ly/linktocourse2
This course provides a blueprint for setting up and growing your real estate photography business through an effective business strategy and development of an effective marketing plan. The course has been divided into several modules to cover the most important aspects of the business.
1. The document discusses how local businesses can use both traditional and new social media marketing strategies effectively. It emphasizes using social media to drive in-store sales and customer loyalty through promotions and engagement.
2. Key social media platforms discussed include Facebook, Twitter, Google Places, Yelp, and Foursquare. The document provides tips on how businesses can claim listings, engage customers, and leverage features like check-ins, reviews, and gaming mechanics.
3. Education of business owners on social media fundamentals and tying online and offline promotions together is advised to fully leverage new technologies while maintaining in-person customer relationships.
Jim covered the following to help promote luxury listings:
Creating Buzz by Seeding Affluent Networks
Unique Signage
Luxury Listing Flyers
The Secret System for Creating “Can’t Miss” Marketing Accredited Luxury Home Specialist
The Myth of Print Marketing
Tapping into Emotion
Targeting Multiple Buyer Groups
Location, Location, Location: Placing Ads Where Affluent Buyers Find Them
Four Ways to Take Picture-Perfect HD Quality Photos
Qualified Open Houses
Luxury Home Marketing Online
Web Pages and Domains: Making It Easy to Find Your Luxury Listing Online
Advertising Your Luxury Listing Online
Video and Virtual Tours
Responding to an Email Inquiry
Email Marketing to Other Luxury Home Specialists
Tracking the Results
This document discusses strategies for real estate agents to increase their online presence and convert social media followers into clients. It recommends focusing on branding, search engine optimization (SEO) for Facebook pages, and creating three types of content: educational, empowering, and entertaining. Additional tips include directly messaging current clients and local businesses on Facebook, hosting in-person "meet and greet" events, and employing a strategy of asking followers for information, giving them a helpful document in return, and then repeating the process over time. The goal is to turn social conversations into real relationships and business opportunities.
Expired listings provide motivated sellers and opportunities to gain new listings. These sellers typically believe their previous listing failed due to lack of marketing. Agents should search for expiring listings, visit with customized marketing materials that showcase their comprehensive marketing plan, and position themselves as able to sell the home through superior promotion. If an listing is obtained, the agent should work to properly price the home competitively and thoroughly market it through neighborhood promotion, open houses, social media, and more to gain buyer prospects and sell the property.
Similar to Marketing for agents - Generate more Leads and more Income! (20)
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...Elizabeth Quintanilla, MBA
After just six years in the spotlight, Pitbull sums up his rise to fame into categories: “2009 is freedom; 2010, invasion; 2011, build empire; 2012, grow wealth; 2013, put the puzzle together; 2014, buckle up; 2015, make history.”
One can describe Pitbull marketing as “Get Rich or Die Shilling”. A typical Pitbull Marketing meeting agenda would have topics like “Endorsement Deal Matters,” “Investments,” and, in capital letters, “DISRUPTION!”
Elizabeth, Austin’s Marketing Gunslinger, will break down Pitbull’s Marketing in a lively discussion and musical examples to show how all businesses can leverage Pitbull marketing!
Discussion Topics include: Branding, Go To Market, Joint Ventures, and DISRUPTION!
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Marketing Success: Campaign and Content Insider Secrets Revealed! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and segmentation.
Don’t miss this session with an expert who has cracked the code on Marketing Success. Learn how to grow your business with secret demand-driving campaign and content strategies. Our experts will also share how they took their marketing strategies to break through the clutter and bring Marketing Success! Leverage your integrated marketing strategy with proper marketing segmentation.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
The document discusses using social media for marketing goals. It provides an agenda covering topics like marketing and social media goals, brand awareness and influence measured by Klout score, using social media for SEO, best practices for blogs and social media, and analyzing website and blog traffic from social networks. The presentation aims to show how social media can help with awareness, engagement, lead generation, and sales.
This document provides an overview of social media marketing and search engine optimization (SEO). It discusses how social media works best when used for relationship building with customers through conversations. It also highlights how search engine algorithms have changed to value social signals and on-site optimization over anchor text links. The document notes that privacy should not be expected on social media and provides tips on using social media for networking, connecting posts to objectives, and scheduling content. Overall, the document offers guidance on leveraging social media and SEO for business marketing purposes.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution. A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.
Elizabeth Quintanilla gave a well received presentation to a company off-site training about leveraging innovation and brought a lot of examples from different industries to share a diverse perspective. The presentation was given on May 24th in Austin, TX at the Driskill hotel. @equintanilla
This document contains tips and advice about leveraging social media for business purposes. It discusses how small businesses depend on relationships with customers and social media can help deepen these relationships. It emphasizes that businesses should have a social media strategy tailored to their specific needs. Having consistent, relevant content that connects with customer objectives is important for engagement. Examples like Old Spice's highly successful viral video campaign demonstrate how social media can boost business metrics like sales and brand awareness. Engagement is about building a foundation of content and community over time.
Here is my Greater Austin Hispanic Chamber of Commerce (GAHCC) presentation as the April 2011 Tuesday Tech Talk. This presentation covers 10 important changes that impacts all businesses using Facebook for business. Enjoy,
Elizabeth Quintanilla
Marketing Gunslinger
@equintanilla
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Marketing for agents - Generate more Leads and more Income!
1. Marketing for Agents:
Tricks and Tips to Increase Leads
and Income!!!
How to better Market Yourself as an Agent! Lead generation is always job #1 for a real estate agent.
4. Influencer:
You are the life of the party! You can
enter a room knowing no one and
leave having befriended everyone.
Use your strength of conversation at large events and in group settings to get to the closing table!
5. Tactics for Influencers:
Join and consistently participate (commit to at least one year) in local meet-ups surrounding your favorite
pastimes activities.
Host educational festival booths or tables (How much is your home worth? How much home can you
afford?), and partner with your favorite vendors.
Attend friend and family events, and don’t be a secret agent.
Vlog about your clients’ real estate triumphs.
Get on camera, and share branded, short video tips on social media.
Go live in your business with Facebook and LinkedIn
Host a homeselling, buying or investing webinar or Google Hangout.
Network with local lenders, title companies, and attorneys (Real Estate, Divorce, etc.) for referrals.
Create and promote a preferred partners’ hub.
6. Dominant
You play to win, not come in last place.
get that real estate is a numbers business
so you are ready to deal with 100
to get 10 deals.
You are not afraid of rejection or the word “No” .. In fact it motivates you to keep taking action!
7. Tactics for Dominants:
Create your own networking group around your favorite hobby.
Participate in your local business chamber of commerce events.
Cold call and mail withdrawn and expired listing owners.
Cold call and Mail FSBO listing owners (mojo-dialer — just don’t violate the Do Not Call Registry).
Buy the book of business from retiring agents visit, mail, email, and cold call.
Use predictive analytics to determine if homesellers will move (Offrs, SmartZip, etc.) and prospect.
Target local builders and new home communities.
Use online ads (including realtor.com, Zillow and so forth).
8. Steady:
You like people but can feel overwhelmed
in group settings with strangers or large
crowds.
Instead, you thrive one-on-one and among small groups of your trusted friends and peers.
9. Tactics for Steady:
One-on-one lunches and coffees with new contacts and existing network.
Daily calls to three to five in your existing network.
One to two visits a week to your existing network.
Weekly connect with five to 10 existing contacts on social media.
Strike up referral relationships with other agents at your office, trainings, conferences and your local board of
Realtors because they might need you during vacations, bereavement, illness and the like.
Strike up referral relationships with local vendors from divorce attorneys to HR managers at local companies —
they have connections that could lead to your next deal.
Network on online real estate forums and communities for agent referrals.
Co-market with down payment programs applicable to your target clientele (DownPaymentResource.com).
Participate in service organizations in which you are passionate and can help you make connections.
Pay for lead generation sites such as Zurple, AgentJet, Commissions Inc., Zillow and the like if you don’t mind
paying more to have the leads come to you without organic reach.
10. Conscientious:
You take pride in your work and the
minute details like no other. These
ideas can help you when with clients
that are fearful or new to buying,
selling or investing:
We all love you!
11. Tactics for Conscientious:
Host a series of homeselling, investing and buying seminars with your preferred vendors.
Create and offer on social media (in exchange for contact information) home selling, buying and investing how-to
guides.
Organize a series of local meet-ups surrounding your favorite pastime activities.
Develop a warm and fuzzy (personable) email campaign for those you meet introducing them to you, sharing pertinent
details about the local market, and giving them tips based on their interest in real estate (buyer, seller, investor).
Develop a warm and fuzzy (personable) mail campaign for those you meet introducing them to you, sharing pertinent
details about the local market, and giving them tips based on their interest in real estate (i.e. buyer, seller, investor).
Blog about the various subdivisions, events and businesses in your community, sharing details not found elsewhere as
well monthly or quarterly market updates.
Co-market your marketing materials with your favorite vendors to gain additional exposure.
Host open houses in your target subdivisions for other agents, requesting that all walk-ins be your leads.
12. More Tactics for Realtor / Real Estate
Lead Generation
Just because the first 10 slides where not enough!
13. Tactics (more just for you)
Monthly newsletter (for those that don’t check email — use local content instead of generic data and tips — become
the local real estate news source).
Monthly e-newsletter (use local content instead of generic data and tips — become the local real estate news source).
Wear real estate paraphernalia — everywhere; you become your own walking billboard.
Attend every event your friends, family, neighbors and anyone else you know have — if you get invited and it does not
conflict with your morals, go and win friends.
Postcard mailings.
Share testimonials to the most popular sites for homesellers and buyers (realtor.com, Zillow and the like).
Weekly share your real estate feats, wins and special moments on social media (don’t be Debbie Downer).
Share an item of value for your target client weekly on social media.
Run targeted Facebook lead generation ads (yes, they actually have an objective for this).
Use realtor.com ads.
14. Tactic (yet even more):
Sponsor local events (HOA meetings, PTA functions, baby showers, clothing drives, etc.) that will allow you to share
your marketing materials and perhaps even speak in exchange for sponsorship to your ideal client.
Ask for referrals from everyone.
Add Facebook Messenger to your website to make it easier to capture leads from site visitors.
Recruit social media ambassadors and cheerleaders/fans.
Add social sharing badges and points for followers to win prizes from your preferred vendors like a free credit score
and report, free home warranty, discounted home inspection, etc.
Submit PR releases to become part of the interview circuit.
Get a Homesnap profile, and share advice in the forums.
Get a free Zillow profile, and add client testimonials.
Post advice to become an SME to the Zillow forums.
Get a free realtor.com profile, and add client testimonials.
Have site plugins and lead magnets to capture the contact details of site visitors. (IMPORTANT!!!)
15. Tactic (and wait there is more):
Automate Your Lead Nurturing to Grow Repeat Clients & Referrals.
Work Probate Leads
Send Handwritten Notes to Potential Leads in Your Sphere
Show off Your Style & Connect With Your Leads on Pinterest
Try Free Real Estate Lead Generation Using Craigslist
Use Retargeting to Convert Anonymous Website Visitors Into Leads
Host a silent auction at a house and give the money to charity.
Buy breakfast for the local firefighters.
Record any speaking engagements and post it on youtube
Speak at local schools and parents will see you. This helps generate real estate leads.
Send text messages (especially after sending a Market Analysis or receiving a lead from webform)!!!
IMPLEMENT EMAIL MARKETING AUTOMATION
16. Sites to Visit used as presentation sources:
http://www.inman.com/2016/06/27/70-real-estate-lead-generation-ideas-for-2016/
https://fitsmallbusiness.com/real-estate-lead-generation/
https://boomtownroi.com/blog/7-unique-real-estate-lead-generation-ideas/
https://www.fortunebuilders.com/real-estate-lead-generation-ideas/
https://blog.kw.com/2013/01/27/50-lead-generation-ideas-to-achieve-100-leads-a-week/
https://www.easyagentpro.com/blog/generate-real-estate-leads/
https://www.itsguru.com/lead-generation-ideas-real-estate/
http://blog.zurple.com/real-estate-marketing-ideas-4-ways-to-get-more-seller-leads
https://placester.com/real-estate-marketing-academy/5-real-estate-lead-generation-tactics/
https://www.becomealocalleader.com/inbound/6-lead-generation-ideas-2017/
http://mentalfloss.com/article/65218/10-myers-briggs-type-charts-pop-culture-characters