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Trends in Translation - Tools & Technology
European Trados User Group Conference 2015
Berlin, June 18, 2015 / Daniel Zielinski, Loctimize GmbH
2
Translation Industry Trends
Source: https://www.taus.net/think-tank/reports/translate-reports/taus-translation-
technology-landscape-report © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
3
Client-side trends: Corporate clients
• Raising awareness of importance of localization and
translation
• Corporate language management, translation management, wording /
terminology
• Localization and translation as a line item
• Budgeting, metrics, evaluation
• More and more people involved in translations (e.g.
marketing, sales, R&D)
• More mature and more demanding clients
• Not only requesters anymore
• Ask questions ;-)
• Actively participate in the workflow as project managers, reviewers,
terminologists…
• Ask for access to translation memories and termbases
• Look for alternatives, evaluate, test more thouroughly
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
4
Client-side trends: Language service providers
• Consolidation of LSPs
• Preferred or lead LSP
• Deeper integration of services (and products) with clients
• Optimize processes and workflows
• More tech-savy
• Increase productivity and quality
• Collaboration & teamwork
• Sharing resources
• Projects
• Bigger projects, shorter project cycles, more updates, mini jobs
• Price pressure
• Time pressure
• Assessing current strategies and technologies
• Looking for alternatives
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
5
Client-side trends: Individual translators
• Feel market trends, price pressure
• Looking to increase productivity, be more effective
• Make more out of their linguistic resources
• Re-use, leverage
• Become more tech-savy translators
• Increasing market penetration (and saturation) of translation technologies
• Collaboration and teamwork
• Collaborate more
• Share resources
• Communicate more with their peers
• Looking for alternative solutions
• That support collaboration
• Renting rather than buying
• Less expensive
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
6
#bigdata
• Statistical methods & machine learning
• Machine translation
• Alignment (sentences, phrases, words)
• Predictive typing
• Guessing translations
• Speech recognition
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
7
#analytics
• Usage of products
• Intelligent systems
• Time tracking
• Record editing tracking
• Analysis
• Include tags as part of analysis
• Homogeniety analysis or simulated fuzzy analysis
• Post-translation analysis (consequence of teamwork)
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
8
#cloud #saas
• More and more cloud-based solutions and software as a
service offerings
• Platform independent
• Desktop PC, laptop, tablet, smartphone
• Scalable solutions
• Processing power
• Storage
• Pay-per-use models
• Dynamic addition of time-limited licenses
• Increased development speed
• Monthly, quarterly updates
• Faster bug fixing © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
9
#cloud #saas
1001
936 922 910 897
820 819
758 758 747 722 715 699
557
375
302
217
0
500
1000
1500
Evaluation summary - Weighted score
WorldServer (SDL) Business Manager+memoQ XTM Cloud, XTM Suite
XTRF+memoQ Wordbee Translator GeoFluent (Lionbridge)
memoQ (Kilgray) Ontram+ (Andrä AG) GCMS (Sajan)
Cloudwords Business Manager+Memsource Memsource Cloud
XTRF+Memsource Globalizor (Kinetic) Business Manager (Plunet)
XTRF Gomega (ORT)
• Cloud-based solutions catching up
• Functionality, features, flexibility…
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
10
#cloud #saas
• Believe it or not:
• More and more companies embrace cloud-based solutions
• IT departments (slowly) open up
• No installation
• No maintenance
• No backup
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
11
#resources
• Types of resources
• TMs, termbases, bilingual phrase dictionaries, reference material corpora,
MT engines, web search engines, non-translatables, auto-translation rules,
QA rules
• Size of resources
• TMs, termbases, reference material collections
• Managing resources has become a continuous task!
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
12
#resources
Source: https://www.kilgray.com
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
13
#collaboration
• Resource sharing
• Global search widgets for TMs and terminology
• Workflows
• More flexible
• Integration of external workflow steps
• Overlapping workflow phases
• Task assignment
• Offline (bilingual files, package formats)
• Online (specific user, first accept, group sourcing, crowd sourcing)
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
14
#collaboration
• Communication features (more than just offline comments
or email messages)
• Integration of chat functions
• Integration of message board functions
• Assignment of comments to user's that are or are not part of the project with
automatic email notification
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
15
#productivity
• Increased leverage
• Predictive typing (AutoSuggest, Muses, terminology…)
• Machine translation, post-editing
• Intelligent fuzzy match repair (Auto-substitution, MatchPatch…)
• using variables, terminology, non-translatables, auto-translation rules, machine
translation
• “Machine-Learning“
• Or translators saving more and more to termbases 
• Concordance search
• Automated concordance searching
• Guessing translations
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
16
#productivity
• Preview functions (or the continued context problem)
• On demand
• Automatic, in real-time
• For more and more complex file formats
• Typing speed
• Predictive typing
• Dictation, integration of speech recognition
• Auto correction
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
17
#quality
• Preparation
• Protection of parts of texts (regex tagging, handling embedded content)
• Automated QA
• QA Checker with customizable rules
• Client and language-specific profiles or rule sets
• Terminology verification (SICK!)
• Grammar checking (using MS Word)
• Linguistic QA assessment (QA models)
• Categorizing errors
• Rating of translators
• Back translation
• e.g. in marketing context
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
18
#automation
• Instant quoting
• File conversion and clean-up
• PDF conversion, scanned PDFs, OCR
• Project management
• Project templates, template projects (cloning)
• Automation via batch tasks and task sequences
• Pre- and post-processing scripts
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
19
#integration
• Direct interfaces to content sources & universal connectors
• Wordbee‘s BeeBox
• ClayTablet
• …
• Conversion and preview services for more complex formats
• E.g. frontlab or one2edit for InDesign
• Pre-processing tools to clean up source files
• PrepTags, TransTools, CodeZapper…
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
20
#integration - InDesign preview
Source: https://www.youtube.com/watch?v=ftxdKv9Vt-g
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
21
#usability
• Simplify requesting translations
• Client portals
• Email to project
Source: http://wiki.memsource.com/wiki/Instant_Quotes
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
22
#usability
• Better overview in project management
• Dahboards, widgets, more visualization
• Customizable views on project data
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
23
#usability
Source: https://www.youtube.com/watch?v=IFJuWOTmQpQ
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
24
#usability
• Web-based editing environments
• Less options
• No training required
• Preview functions
• On demand
• Automatic, in real-time
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
25
#usability: web-based editor with preview
Source: https://www.youtube.com/watch?v=IFJuWOTmQpQ
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
26
#customizability
• User interface
• Window layout
• Ribbon tabs and menus
• Views on data
• Project information
• Translation documents
• Segment filtering
• Merging, splitting
• API
• SDL OpenExchange Apps
• Memsource API
• XTM API
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
27
#flexibility
• Different options for review (offline / online)
• Online review (integrated with other online editing environments like frontlab
where bilingual files are updated in the background on the fly)
• Bilingual files
• Monolingual review (re-aligning or reverse alignment)
• Licensing
• Pay per use licenses (hop-on, hop-off solutions for a day / month / year)
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
28
#complexity
• Reduced due to
• User interface design
• Usability concepts
• Automation
• Cloud-based solutions
• Saas offerings
• …
• Increased due to
• Number of systems
• Number of components
• Number of resources
• Complexity of solutions
• Customizability
• Options
• …
© 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
29
#followtrends
facebook.com/Loctimize
twitter.com/#!/loctimize
Thank you very much
for your attention!

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Trends in Translation Technology

  • 1. Trends in Translation - Tools & Technology European Trados User Group Conference 2015 Berlin, June 18, 2015 / Daniel Zielinski, Loctimize GmbH
  • 2. 2 Translation Industry Trends Source: https://www.taus.net/think-tank/reports/translate-reports/taus-translation- technology-landscape-report © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 3. 3 Client-side trends: Corporate clients • Raising awareness of importance of localization and translation • Corporate language management, translation management, wording / terminology • Localization and translation as a line item • Budgeting, metrics, evaluation • More and more people involved in translations (e.g. marketing, sales, R&D) • More mature and more demanding clients • Not only requesters anymore • Ask questions ;-) • Actively participate in the workflow as project managers, reviewers, terminologists… • Ask for access to translation memories and termbases • Look for alternatives, evaluate, test more thouroughly © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 4. 4 Client-side trends: Language service providers • Consolidation of LSPs • Preferred or lead LSP • Deeper integration of services (and products) with clients • Optimize processes and workflows • More tech-savy • Increase productivity and quality • Collaboration & teamwork • Sharing resources • Projects • Bigger projects, shorter project cycles, more updates, mini jobs • Price pressure • Time pressure • Assessing current strategies and technologies • Looking for alternatives © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 5. 5 Client-side trends: Individual translators • Feel market trends, price pressure • Looking to increase productivity, be more effective • Make more out of their linguistic resources • Re-use, leverage • Become more tech-savy translators • Increasing market penetration (and saturation) of translation technologies • Collaboration and teamwork • Collaborate more • Share resources • Communicate more with their peers • Looking for alternative solutions • That support collaboration • Renting rather than buying • Less expensive © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 6. 6 #bigdata • Statistical methods & machine learning • Machine translation • Alignment (sentences, phrases, words) • Predictive typing • Guessing translations • Speech recognition © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 7. 7 #analytics • Usage of products • Intelligent systems • Time tracking • Record editing tracking • Analysis • Include tags as part of analysis • Homogeniety analysis or simulated fuzzy analysis • Post-translation analysis (consequence of teamwork) © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 8. 8 #cloud #saas • More and more cloud-based solutions and software as a service offerings • Platform independent • Desktop PC, laptop, tablet, smartphone • Scalable solutions • Processing power • Storage • Pay-per-use models • Dynamic addition of time-limited licenses • Increased development speed • Monthly, quarterly updates • Faster bug fixing © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 9. 9 #cloud #saas 1001 936 922 910 897 820 819 758 758 747 722 715 699 557 375 302 217 0 500 1000 1500 Evaluation summary - Weighted score WorldServer (SDL) Business Manager+memoQ XTM Cloud, XTM Suite XTRF+memoQ Wordbee Translator GeoFluent (Lionbridge) memoQ (Kilgray) Ontram+ (Andrä AG) GCMS (Sajan) Cloudwords Business Manager+Memsource Memsource Cloud XTRF+Memsource Globalizor (Kinetic) Business Manager (Plunet) XTRF Gomega (ORT) • Cloud-based solutions catching up • Functionality, features, flexibility… © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 10. 10 #cloud #saas • Believe it or not: • More and more companies embrace cloud-based solutions • IT departments (slowly) open up • No installation • No maintenance • No backup © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 11. 11 #resources • Types of resources • TMs, termbases, bilingual phrase dictionaries, reference material corpora, MT engines, web search engines, non-translatables, auto-translation rules, QA rules • Size of resources • TMs, termbases, reference material collections • Managing resources has become a continuous task! © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 12. 12 #resources Source: https://www.kilgray.com © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 13. 13 #collaboration • Resource sharing • Global search widgets for TMs and terminology • Workflows • More flexible • Integration of external workflow steps • Overlapping workflow phases • Task assignment • Offline (bilingual files, package formats) • Online (specific user, first accept, group sourcing, crowd sourcing) © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 14. 14 #collaboration • Communication features (more than just offline comments or email messages) • Integration of chat functions • Integration of message board functions • Assignment of comments to user's that are or are not part of the project with automatic email notification © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 15. 15 #productivity • Increased leverage • Predictive typing (AutoSuggest, Muses, terminology…) • Machine translation, post-editing • Intelligent fuzzy match repair (Auto-substitution, MatchPatch…) • using variables, terminology, non-translatables, auto-translation rules, machine translation • “Machine-Learning“ • Or translators saving more and more to termbases  • Concordance search • Automated concordance searching • Guessing translations © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 16. 16 #productivity • Preview functions (or the continued context problem) • On demand • Automatic, in real-time • For more and more complex file formats • Typing speed • Predictive typing • Dictation, integration of speech recognition • Auto correction © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 17. 17 #quality • Preparation • Protection of parts of texts (regex tagging, handling embedded content) • Automated QA • QA Checker with customizable rules • Client and language-specific profiles or rule sets • Terminology verification (SICK!) • Grammar checking (using MS Word) • Linguistic QA assessment (QA models) • Categorizing errors • Rating of translators • Back translation • e.g. in marketing context © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 18. 18 #automation • Instant quoting • File conversion and clean-up • PDF conversion, scanned PDFs, OCR • Project management • Project templates, template projects (cloning) • Automation via batch tasks and task sequences • Pre- and post-processing scripts © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 19. 19 #integration • Direct interfaces to content sources & universal connectors • Wordbee‘s BeeBox • ClayTablet • … • Conversion and preview services for more complex formats • E.g. frontlab or one2edit for InDesign • Pre-processing tools to clean up source files • PrepTags, TransTools, CodeZapper… © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 20. 20 #integration - InDesign preview Source: https://www.youtube.com/watch?v=ftxdKv9Vt-g © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 21. 21 #usability • Simplify requesting translations • Client portals • Email to project Source: http://wiki.memsource.com/wiki/Instant_Quotes © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 22. 22 #usability • Better overview in project management • Dahboards, widgets, more visualization • Customizable views on project data © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 23. 23 #usability Source: https://www.youtube.com/watch?v=IFJuWOTmQpQ © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 24. 24 #usability • Web-based editing environments • Less options • No training required • Preview functions • On demand • Automatic, in real-time © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 25. 25 #usability: web-based editor with preview Source: https://www.youtube.com/watch?v=IFJuWOTmQpQ © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 26. 26 #customizability • User interface • Window layout • Ribbon tabs and menus • Views on data • Project information • Translation documents • Segment filtering • Merging, splitting • API • SDL OpenExchange Apps • Memsource API • XTM API © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 27. 27 #flexibility • Different options for review (offline / online) • Online review (integrated with other online editing environments like frontlab where bilingual files are updated in the background on the fly) • Bilingual files • Monolingual review (re-aligning or reverse alignment) • Licensing • Pay per use licenses (hop-on, hop-off solutions for a day / month / year) © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015
  • 28. 28 #complexity • Reduced due to • User interface design • Usability concepts • Automation • Cloud-based solutions • Saas offerings • … • Increased due to • Number of systems • Number of components • Number of resources • Complexity of solutions • Customizability • Options • … © 2015 Loctimize GmbH / www.loctimize.com /ETUG 2015