SlideShare a Scribd company logo
Managing an employer brand
when no one is in the same room
What’s changed?
Location.
Proximity.
Communication
tools and styles.
Culture.
Time.
Emotions.
Elena Valentine
Workplace Storyteller
James Ellis
Employer Brand Nerd
skillscout.com
thetalentcast.com
employerbrand.news
Hello!
How does this
your
employer brand?
What is your
employer brand
built on?
Do you say it?
Do you show it?
Or do people feel it?
Foundation?
Or fashion?
Core Strategies
Strategy 1:
People, people, people.
Strategy 2:
Real, not gloss
Show (not say) that people
bring their whole selves to work
Strategy 3:
Show (not say) that people
bring their whole selves to work
Strategy 4:
Leadership
matters
Strategy 5:
Democratise tools
Strategy 6:
Retail,
not wholesale
Making it work
Smartphone
Tripod
Audio
Let them tell their own story
McKinsey Blog | Pets
#workhardpethard | SAIC
#nationalwalkingday | Shaker Recruitment Marketing
Every. Dang. Day.
How does your company show that they care?
Make sparks
What’s one thing I’ve learned through this challenge?
What did I learn about myself? About my team?
What did I not expect to happen?
What’s a small win you had this week?
What’s one new thing you learned about a team member this week?
What does your mom think you do all day?
What’s the best advice you’ve ever gotten from your boss?
All it takes is on
quick email of
personal gratitude.
Create happiness.
Showcase
microcultures
Chief
Empathy
Officer
The reverse brief
Freebies
Elena Valentine
Thisisus!Makefriends!
elena@skillscout.me
@elena_valentine
linkedin.com/in/elenavalentine1
james.ellis@universumglobal.com
@TheWarForTalent
linkedin.com/in/TheWarForTalent
James Ellis
Strategy:
Retail not wholesale

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