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1. 25 Quotes: Shaping the Future of Marketing

2. With all you have going
on, it’s hard to stay
inspired to create
marketing people love.
“

3. In any given day, you’re crafting emails, sending
tweets, A/B testing, draft blog posts, optimizing work
flows, planning events, creating visual content…
among 1000 different things.
“

4. It’s hard to feel inspired when you’re bogged down by
the everyday grind of marketing.
“

5. The signal is the truth. The noise is what distracts us from the
truth.
“

6. Distinguishing the signal from the noise requires both
scientific knowledge and self-knowledge.
“

7. “Success makes you less intimidated by
things.
“

8. We’re living in a world where Google beates Gallup“

9. Good innovators typically think very big and they think very
small. New ideas are sometimes found in the most granular
details of a problem where few others bother to look. And
they are sometimes found when you are doing your most
abstract and philosophical thinking, considering why the
world is the way that it is and whether there might an
alternative to the dominant paradigm. Rarely can they be
found in the temperate latitudes between these two
spaces, where we spend 99% of our lives.
“

10. We must become more
comfortable with
probability and
uncertainty.
“

11. What people want is the
extra, the emotional bonus
they get when they buy
something they love.
“

12. You can’t fool
all the people
not even most
of the time.
People, once
unfooled, talk
about the
experience.
“

13. You market when you hire and
when you fire. You market when
you call a teach support and you
market every time you send a
memo.
“

14. You can game social media in the short run
but not for long.
“

15. Our job is to make change.
Our job is to connect to
people, to interact to them
in a way that leaves them
better then we found
them, more able to get
where they’d like to go.
Every time we waste that
opportunity, every page or
sentence that doesn’t do
enough to advance the
cause, is waste.
“

16. Well, if you don’t have time to do it
right, what makes you think you’ll have
time to do it over.
“

17. Good Marketers tell a story.“

19. Anticipated, personal
and relevant advertising
always does better than
unsolicited junk.
“

20. Products that are remarkable get talked about.“

21. Making promises and keeping them is a great
way to build a brand.
“

22. True fans are hard to find and
precious. Just a few can change
everything. What they
demand, though is generosity and
bravery.
“

23. Time, energy and talent can be more important then
budget.
“

24. Many charities go out and just ask people
for money.
We ask people for their voice.
“

25. Making
people
feel
guilty is
one of
the most
useless
things
you can
do.
“