The document discusses emerging trends in beauty packaging, emphasizing the importance of personalization, innovative technology, and sustainability. Key trends include airless packaging for preserving product efficacy and addressing consumer desire for visually appealing and tactile designs. The future of beauty packaging will require adaptation to consumer preferences while maintaining brand identity and safety.

1. Identifying Trends
What is The Next Big Thing
in Beauty Packaging?
innoCos
Amsterdam
27
November
2012
© riviera conseil sàrl

2. © riviera conseil sàrl
© Everyone is Different - Lanny Sherwin

3. Shall we?
 Discuss the role and future in beauty packaging
 Gain insight into global consumer packaging trends and their impact
on the future of packaging design
 Evaluate global design trends and their influence on packaging and
product innovation
 Examine macro and microtrends and their influence on packaging
and product innovation
 Evaluate both the aesthetic and practical implications of personalised
packaging
 Assess the future of innovative packaging technology, solutions,
processes, materials and design
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4. Shall we…
 Listen
 Understand
 Talk
 Share the vision
 Be creative
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5. Cosmetic Packaging Trends As We Know Them
 Anti-aging
 Cellular cosmetics
 Stem implants
 Genetics-based cosmetics
 Pro-hormone
 etc. etc. etc.
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6. Cosmetics for Specific Groups
 teenagers
 children
 pregnant women
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7. Safe cosmetics - bio cosmetics – « care with spare »
cosmetics
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8. And Packaging as a Part of a Trend?
Differentiation
 Better communication than a product itself
 Safety: Non-toxic, absence of metal
 UV-protection
 Best conservation of active ingredients
 Environmentally friendly
 Social responsibility
 Ergonomical
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9. Hot Trend: Airless Packaging
Respect!
 Allowed introduction of a significant
number of innovative formulae
 Preserves efficacy and protects
against degrading
 Improves storage life
 Great finding for natural, organic
and bio
 Improves product consumption with
exact doses
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10. Hot Trend: Airless Packaging
All is great except… And where is the
pleasure???
I want to see my cream, I want to
touch it, instead of squeezing a tiny
drop of exact volume every time. I
want my pot back!
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11. To Create my Acne Treatment - Should my packaging be ?
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12. BIO, Natural, Organic: A Headache - Imagine…. a brief:
I have
 50 active ingredients of plants’ extracts and essential oils
 Vitamins
 AHA acids
 I claim organic, anti-oxidant, anti-allergenic and anti-age
 My packaging should be safe, preserving in the best way, natural (may
be wood, glass?) but not heavy (no, I do not like polymers), it should be
bright (but not too many colours), it should not be exaggerated, it should
have 4 languages ON the face of it
 And my budget is VERY small
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13. Personalised packaging
I would like a tiny bottle of Eva.J oil serum to create
«a feeling of being very personal, entirely yours and a secret possession
- just a drop of oil to take you to your dream world»
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14. Personalised packaging – Big Problems
 Very little space for manœuvre
 Volume driven
 No matching of customer vision
 Niche brands become a powerful trend
Packaging Suppliers Continue BIG BOYS service only?
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15. Personalised packaging – what are the MOQs per SKU?
 Plastic, glass as of 5,000
 Hot stamping as of 5 - 10,000
 Foil samples as of 10,000
 Paper packaging as of 10,000
 Recycling paper more expensive than standard
 Niche company launch with 50 SKUs: 500,000 in packaging - realistic?
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16. What is the Future of Packaging ?
• Luxury will always be different - maintaining it’s own position to
reflect their Brand Image
1
• For the rest: adapt, avoid, assimilate, ameliorate, amend, absorb
and acquire
2
• Constant evolution and change
3
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17. Industry versus Consumer or
Industry With a Consumer?
All a customer wants is.. A cream
YEAH …..!!!!!
All I want is that she finds MY cream
and remains loyal and believes that
it is THE cream
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18. Personalised packaging that
makes a consumer think it
was created for her
innoCos
Amsterdam
27
November
2012
© riviera conseil sàrl