SlideShare a Scribd company logo
By: Steve Michals,
Anna Wiechmann,
and Andy Veith
 History
 Scope and reach
 Impact outside the industry
 Industry Examples
 Interviews
 Competitive Advantage
 Future of Integrated Hotel Applications
Outline
Dubai hotel: The Best Diamond Ring Hotel
Dubai
 More sophisticated check ins
 Practical room service
 Phone scans or passcodes
Why Integrated Hotel Apps
Early Hotels
Checks Ins
Today
Growing
trend
Over time
 Simplicity
 Efficiency
Accessibility
Scope and Reach
 Phone Key Card
 Iris scans
 Finger Print
 Voice Activated
Potential Impacts
Case Example #1: HILTON
 One of the first hotels to create a
mobile application
 Targets busy travelers
 Now, have lost their competitive edge
Case Example #2: OMNI
 Customized version of
eMarketing360 iMeeting Planner
Mobile Tool
 Designed specifically for event planners
 Could go beyond hotel industry
Additional Application #1
BANKING
INDUSTRY
• Pay bills
• Locate nearest
branch
• Move money
• Cash a check
Time-savingConvenient
Additional Application #2
CAR RENTAL
INDUSTRY
• Check-in
• Check-out
• Book a rental
reservation
Interviewee Information
 Wendy Clark
 General Manager at Hilton Hotel in
Minneapolis, MN
Radisson Blue Applications
Grab and Run
Super Breakfast
Late Checkout
Radisson Blue Applications
Express Checkout
3 Hour Laundry Express
One Touch Service
Consumer Changes
Technology
oriented
Time
consumed
User
Friendly
Increased
Profitability
Stay Ahead
SWOT ANALYSIS
SWOT
Strengths
Weaknesses
Opportunities
Threats
Marketing Strategy
Market Positioning
Developing Positions Develop Marketing mix
Market Targeting
Developing Measures Selecting Targets
Market Segmentation
Targeting Positioning
Effective Communication
Process
Communication
objective
Identify
the target
audience
Design your
Message
Select your
communication
channel
Measure the
communication
results
Competitive Advantage
 Latest trends
 Research
 People want Simple
 Convenient
 New Technology
Top 5 Luxurious Hotels
http://www.youtube.com/watch?
v=IJHbsZrbibM
Work Cited
 https://itunes.apple.com/us/app/hilton/id
337937175?mt=8
 https://play.google.com/store/apps/detail
s?id=com.hcom.android&hl=en
 http://www.hoteltonight.com/
 http://travel.nytimes.com/2012/11/04/trav
el/apps-for-last-minute-hotel-
rooms.html?pagewanted=all&_r=0

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