This document discusses transmedia storytelling and its potential application for brands. Transmedia refers to extending story elements across multiple platforms to create an interactive, multi-layered fiction. It began as a way for entertainment companies to expand big movie and TV properties but now provides new opportunities for brands. Effective transmedia requires a large, dense fictional universe that can support multiple narratives and deeper audience engagement across channels like social media, gaming, mobile and more. It allows stories and brands to immerse audiences in new ways but must be implemented organically for success rather than just repurposing content.
"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship
Gaming: The Genre of Transmedia Used Within Star WarsMolly Trumble
Molly - Web Play, Games and Gamification - Assignment 2: Case Study
The content within this body of work is licensed under the Creative Commons Attribution License and was created for Academic Purposes. The opinions and words expressed are that of the author and not a reflection of any associated institution.
The use of copyrighted logos, images and figures within this body of work falls under the Fair Dealing exclusion to Australian Copyright Law, for the purposes of Criticism and Review. All works have been appropriately attributed to the relevant legislates.
A work on the transmedia producer figure (spanish).
Un trabajo sobre la figura del productor transmedia, tal y como se la conoce en 2014, inspirado en el trabajo de Jeff Gomez.
How to pitch cross platform projects and what materials you need. Presented by Kirsty Hunter, UK MD of The Project Factory at the Documentary Campus in Sheffield in June 2011.
"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship
Gaming: The Genre of Transmedia Used Within Star WarsMolly Trumble
Molly - Web Play, Games and Gamification - Assignment 2: Case Study
The content within this body of work is licensed under the Creative Commons Attribution License and was created for Academic Purposes. The opinions and words expressed are that of the author and not a reflection of any associated institution.
The use of copyrighted logos, images and figures within this body of work falls under the Fair Dealing exclusion to Australian Copyright Law, for the purposes of Criticism and Review. All works have been appropriately attributed to the relevant legislates.
A work on the transmedia producer figure (spanish).
Un trabajo sobre la figura del productor transmedia, tal y como se la conoce en 2014, inspirado en el trabajo de Jeff Gomez.
How to pitch cross platform projects and what materials you need. Presented by Kirsty Hunter, UK MD of The Project Factory at the Documentary Campus in Sheffield in June 2011.
Taking a look at storytelling in the digital era, keeping in mind the three-legged stool -- content, technology, and business model. Lots of examples. Lots of links. I used this in a presentation to a media studies class at Woodbury University on March 31, 2014
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
Transmedia Ready Masterclass San Sebastian Film Festival 2011 bisKarine Halpern
10th Annual International Film Students Meeting
Encuentro Internacional Estudiantes de Cine
59th San Sebastian Film Festival 2011
Tabakalera International Contemporary Culture Centre
NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling. I will start by discussing my own background, and sharing my current obsessions for certain stories, explore definitions, precursors, breakthroughs, current examples and resources.
Taking a look at storytelling in the digital era, keeping in mind the three-legged stool -- content, technology, and business model. Lots of examples. Lots of links. I used this in a presentation to a media studies class at Woodbury University on March 31, 2014
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
Transmedia Ready Masterclass San Sebastian Film Festival 2011 bisKarine Halpern
10th Annual International Film Students Meeting
Encuentro Internacional Estudiantes de Cine
59th San Sebastian Film Festival 2011
Tabakalera International Contemporary Culture Centre
NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling. I will start by discussing my own background, and sharing my current obsessions for certain stories, explore definitions, precursors, breakthroughs, current examples and resources.