This document proposes a new global transmedia campaign called H2ome that would use interactive storytelling across multiple platforms to inspire worldwide action on environmental issues. It describes a dire situation where traditional engagement efforts have failed as the planet faces rising seas, extinction, and pollution. H2ome would create an immersive fictional world told through video, games, mobile apps and more to motivate audiences, especially youth, to participate in real-world environmental activities and advocacy. It aims to sustain long-term engagement through an evolving story and new challenges. The proposal outlines the creative team and partners, digital platform, $1.6 million annual budget for three years, and goals of widespread participation and action to address the growing ecological crisis.

1. W
e are in the midst of an ecological catastrophe...

2. Sea levels are rising, species are becoming extinct, we are
Text
contaminating precious resources of fresh water and clean air.

3. Traditional efforts to engage the global audience and spur
connected action have largely failed.

4. D
espite years of effort by environmental organizations, the vast majority of the
world’s population is not engaged in making ecological choices or advocating
for policy changes.

5. Thankfully,
There are new forms of entertainment
available to inspire global change.

6. New platforms and entertainment types are emerging
from film marketing and video game development.

7. These new transmedia properties tell stories across new and old media,
including real-world, online, and video content.

10. I
t’s time for the first truly global transmedia campaign for our planet. .
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decompressor
are needed to see this picture.

11. I
ntroducing...

13. H2ome
is
a
•Video
Web
Series,
•Transmedia
Story,
•and digital engagement
campaign
to inspire the world to take
action for our planet
•to
inspire the world to take
action for our planet
•to
inspire the world to take
action for our planet
•to
inspire the world to take
action for our planet
•to
inspire the world to take

14. Basic Elements of the
H2ome Story World

15. Basic Elements of the
H2ome Story World

16. Basic Elements of the
H2ome Story World

17. Basic Elements of the
H2ome Story World

18. Basic Elements of the
H2ome Story World

19. Basic Elements of the
H2ome Story World

20. Where is
?

21. H2ome is a global platform
An audience of gamers, millennials, and content creators...

22. Who will find content everywhere.

23. Messages from the future will appear
on YouTube, begging for action.

24. Game content will be embedded in websites.

25. Players will explore the story and solve riddles to unlock more
clues through mobile apps, an online platform, and browser
plug-in.

26. Real-time news events will be integrated
into the story, which will constantly evolve.

27. Players will be prompted to participate in real-world activities
(donations, advocacy, and events).

28. Our technology partner: Darknet

29. H2ome will be built on an existing, proven digital platform for
transmedia engagement, Darknet, whose founder is one of
the core H2ome team members.

30. Browser extension is capable of layering content on any existing website.
Tracks user progression, location, purchases, donations across web,
mobile apps.

31. Mobile apps will allow players to find “clues”
in the real world and learn more

32. QuickTime™ and a
AVC Coding decompressor
are needed to see this picture.
Safecamp is our video partner, and will create content ranging from the “messages from
the future” to faux documentaries, “found footage,” future news stories, and manipulations
of contemporary video content. They’re also working on a new camera technology that
will allow real-time manipulation of video content by users.

33. How are we different from Conspiracy for Good?
vs.
Conspiracy for Good had a limited time frame, a finite story, and a specific focus. They
deployed little new technology. H2ome is conceived of as a never-ending story system. Once
launched, players can join at any time. New challenges will always be created, new victories
and knowledge unveiled. While the game may run in chapters or episodes, to provide some
satisfying narrative closure, more of the story will always be in development.

34. Outcomes: engagement, participation, action
Participants will be prompted to complete real-world actions as part of the game
mechanics. Signing petitions, making donations, attending events, planting trees, all
as part of the “game.” Our technology platform will allow us to track and incentivize
participation.

35. H2OME
TEAM
Alex Theory
Executive Producer
Catherine Geanuracos
Global Engagement
Rob Auten
Interactive Director

36. Structure
H2ome will be incorporated as a
California B-corp
Conceived as a new model of social
good production agency, H2ome will
seek to make its operations selfsustaining after year 5 through in-game
revenues, merchandise sales, product
placement, licensing, and consulting
fees.

37. BUDGET
• Administration: $250,000
• Technology platform: $100,000• Game websites and
digital content $ 250,000• Video content $750,000•
Planning, research, story development: $100,000•
Marketing and promotion: $100,000• Donations and
partner incentives: $50,000
TOTAL : $1.6 M per year x 3 yrs