Hello, my name is Mickey and I'm a UX / UI Designer. From my portfolio you will see some of the projects I've completed for my User Experience Immersive course at General Assembly. Thanks for reading!
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
This SEO presentation is from Photolush 2015 in Bellingham, WA. Topics include how Google works, on-site optimization, off-site optimization, link earning, and web analytics.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
This SEO presentation is from Photolush 2015 in Bellingham, WA. Topics include how Google works, on-site optimization, off-site optimization, link earning, and web analytics.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
Using Design to Develop & Enhance your Social Media Strategy.
May 2018.
Dr Vicky Kelly - Invest NI.
Gillian Colhoun - Design Capital
Lyndsey Doherty - Origin Digital
Jaime Steele - Pale Blue Dot
39 Rules to Help You Rock Your Next PresentationStan Phelps
The Problem: People fear public speaking more than death. The Truth: Two types of speakers. The nervous and liars. The Solution: 39 Rules of Thumb to guide you when speaking. Slideshare by Stan Phelps, PurpleGoldfish.com
SEO in your hands: Thinking mobile first (Digital Olympus December '16)Charlie Williams
Talk given for Digital Olympus on December 6th 2016.
No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now.
But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.
In this 90-minute hands-on workshop, Dre will focus on the ever-evolving role of designers, in an ecosystem where the needs of people, social and environmental pressures, and new technologies intersect. The participants will have an opportunity to role-play and test-for-fit several emerging design disciplines, as they collaborate with their teams to conceptualize solutions to a design challenge.
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
High Five Conference 2015 Top 25 TakeawaysStan Phelps
The High Five Conference is the event where marketing and creative meet. The two-day conference in Raleigh featured five keynote speakers: Aaron Draplin, Ekaterina Walter, Spike Jones, Johnny "Cupcakes" Earle and Peter Shankman. The presentation features 25 of the top takeaways from the event.
Lessons in Appstore Optimization from the Amazon Appstore | Mike HinesJessica Tams
Delivered at Casual Connect Asia 2017. Over half of your downloads will come from organic sources, so it pays to make sure your listing page on the appstores are working for you as hard as they can. We’ll share data on the impact that the right changes can make, and we’ll show you actual examples of going from not-optimized to optimized assets. Learn how to build a professional product listing page that doesn’t scream ‘newbie’ to your potential customers.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
Aristotle's Storytelling Framework for the WebJeroen van Geel
A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
Using Design to Develop & Enhance your Social Media Strategy.
May 2018.
Dr Vicky Kelly - Invest NI.
Gillian Colhoun - Design Capital
Lyndsey Doherty - Origin Digital
Jaime Steele - Pale Blue Dot
39 Rules to Help You Rock Your Next PresentationStan Phelps
The Problem: People fear public speaking more than death. The Truth: Two types of speakers. The nervous and liars. The Solution: 39 Rules of Thumb to guide you when speaking. Slideshare by Stan Phelps, PurpleGoldfish.com
SEO in your hands: Thinking mobile first (Digital Olympus December '16)Charlie Williams
Talk given for Digital Olympus on December 6th 2016.
No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now.
But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.
In this 90-minute hands-on workshop, Dre will focus on the ever-evolving role of designers, in an ecosystem where the needs of people, social and environmental pressures, and new technologies intersect. The participants will have an opportunity to role-play and test-for-fit several emerging design disciplines, as they collaborate with their teams to conceptualize solutions to a design challenge.
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
High Five Conference 2015 Top 25 TakeawaysStan Phelps
The High Five Conference is the event where marketing and creative meet. The two-day conference in Raleigh featured five keynote speakers: Aaron Draplin, Ekaterina Walter, Spike Jones, Johnny "Cupcakes" Earle and Peter Shankman. The presentation features 25 of the top takeaways from the event.
Lessons in Appstore Optimization from the Amazon Appstore | Mike HinesJessica Tams
Delivered at Casual Connect Asia 2017. Over half of your downloads will come from organic sources, so it pays to make sure your listing page on the appstores are working for you as hard as they can. We’ll share data on the impact that the right changes can make, and we’ll show you actual examples of going from not-optimized to optimized assets. Learn how to build a professional product listing page that doesn’t scream ‘newbie’ to your potential customers.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
Aristotle's Storytelling Framework for the WebJeroen van Geel
A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
ANOVA is a small shop of optimization experts who work with you to find the perfect balance between price and quality instead of simply dumping leads on our buyers. This slideshare illustrates how ANOVA is different.
A slide set to accompany an NKCS conversation on our emerging instructional coaching model... with the expert consultation of author, coach, and coach of coaches: Diane Sweeney. (www.dianesweeney.com)
Data Visualizations in Digital Products (ProductCamp Boston 2016)ProductCamp Boston
Visualizations around fixed datasets such as data journalism are very common, you see them in the New York Times every day, but what happens when data visualization is part of a digital product? These visualizations contain data that changes frequently based on user inputs or other sources. This talk covers examples and an approach on how to incorporate data visualization into your digital product, whether it be mobile, web or desktop.
About C. Todd Lombardo
C. Todd recently joined the team at Fresh Tilled Soil as Chief Design Strategist, helping clients solve product, design, and/or strategy problems. He has a Master’s Degree in Data Visualization from Maryland Institute College of Art.
His background is grounded in science, engineering, and design. He previously was Innovation Architect at Constant Contact’s InnoLoft, he facilitated product and service design sprints for a wide range of external startups and internal product teams. He is also a member of the adjunct faculty at Madrid’s prestigious IE Business School.
A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. His book, Design Sprint was published by O’Reilly Media in the fall of 2015.
The team celebrated SkyLaw’s 10-year anniversary on October 27, 2020. To help commemorate this momentous occasion, we put together a special newsletter to highlight some of the firm's changes and accomplishments over the years, to showcase some of our fondest memories, and to honour and thank the many amazing people who have supported SkyLaw along the way. We hope you enjoy reading it as much as we enjoyed putting it together!
Break out of the rectangle devices that surround us. With an industry focused on dimension and space, make sure you are prepared to work in 3D, by creating something with your own two hands everyday.
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
WordCamp Denver 2015. This talk covered how to use Stories, WordPress, and Experience Design to help you connect with your audience. There are some simple techniques that will help you connect the dots and create a better relationship with your audience.
Towards Exemplary Moodle Courses at YSJUPhil Vincent
We have a new approach to Moodle Quality Assurance and Quality Enhancement for 2019-20. The Exemplary Course Rubric (ECR) is intended to facilitate and encourage a consistent approach to the use of the VLE across the university by allowing staff to measure their practice in four major areas: Course Design, Interaction and Collaboration, Assessment, and Learner Support.
iCue - an Intuitive To-Do List Reminder App- Pitch DeckStephanie Lin
MGT 512 Marketing and Consumer Research
Professor Dina Mayzlin
Spring 2014
iCue - an Intuitive To-Do List Reminder App
Presentation Designed by Stephanie Lin
For the vast majority of history the progress of our species and civilisation was limited by a very few artisans - the workers of metal, wood, leather and cloth along with famers and distribution networks. Specifically, the number of skilled blacksmiths determined the rate of sword, knife, lance and armour production, and ultimately the size of empires.
The turning point came in the eaten 1700s when the Royal Navy was expanding to explore and colonies the planer. Nails were the problem with more than 20k required per ship! So this was the first item to be mad automatically, followed by wooden blocks for the rigging. The water mills constructed to power the production therefore mark the start of Industry 1.0 and the growth of the British Empire.
The spread of automation through Industry 2, 3 and 4 accelerated and empowered us to do more and more using less and less people, power and materials. Without it we could not support the population of the planet or the lifestyle we enjoy. Remarkably, at no time during this process have we seen mass unemployment, and consistently, more and more jobs have been created. In brief, better production capabilities have seen the creation of better tools, which in turn has led to better productivity and better quality.
The process has been evident in everything hardware, and much of entertainment ,design, and software, with services perhaps the last bastion of human based delivery and support. However; the on-line world and rise of AI are now changing the balance across retail, banking, insurance, accountancy, and services in general.
Jennifer Chess, Communications & Marketing Librarian; Lori Mullooly, Events and Programming Librarian; Lisa Gomez, Exhibition Librarian; U.S. Military Academy Library, West Point, NY (FTE: 4,400)
Big Talk From Small Libraries 2024
February 23, 2024
http://nlcblogs.nebraska.gov/bigtalk
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
1. M I C K E Y L I A O
U X P O R T F O L I O
2 0 1 5
M L
2. C O N T E N T S
0 3 / P r o c e s s
0 4 / S e a m l e s s
R e i n v e n t i n g t h e R e s t a u r a n t D i n i n g
E x p e r i e n c e
0 8 / R e s e r v e
R e d e s i g n i n g t h e D o t C o m S i t e
1 2 / T i m e h o p
D e s i g n i n g a N e w S h a r i n g F e a t u r e
1
3. Hello! I’m Mickey.
My mantra is to create happiness through research and design in
order to better serve both the business and user.
In Business School I learned all the various facets of research and
planning in order to produce sound strategies and launch plans.
During my time as Senior Account Production Coordinator, I’ve
gained real world experiences advising design decisions based on
client retail selling price, production level cost, style construction,
material lead-time and factory production capacity.
As a designer I want to combine my knowledge of business with
my passion for users to create clean, simple and intuitive designs.
When I’m not doing UX, I like to travel and learn about other
people’s cultures and customs as I go.
S K I L L S
U S E R R E S E A R C H
C O M P E T I T I V E A N A LY S I S
H E U R I S T I C A N A LY S I S
F O O T P R I N T L AYO U T A N A L AY S I S
J O U R N E Y M A P P I N G
W I R E F R A M I N G
P R O T O T Y P I N G
U S A B I L I T Y T E S T I N G
D E S I G N P R O G R A M S
POP PROTOTYPE
SKETCH
INVISION
OMNIGRAFFLE
AXURE
HYPE
ADOBE
ILLUSTRATOR
PHOTOSHOP
INDESIGN
2
4. U s e r - c e n t e re d
D E S I G N P R O C E S S
R E S E A R C H
D E S I G N
T E S T
I T E R AT E
3
P
R
O
C
E
S
S
5. We incorporated a new split check feature into Seamless’s current delivery app that
can be utilized in the restaurant setting. Seamless already has all the restaurant
connections, user network and the necessary tools in place. We can take advantage of
their current resources to expand their delivery model into the restaurant industry.
S O L U T I O N
There is usually some stress and inconveniences when it comes to dealing with a group
dinner check at the end of the night. We believe we can leverage the benefits of mobile
payments, implementing it into the restaurant experience to remove the stress and
friction out of the ordering and payment process.
O P P O R T U N I T Y
P R O J E C T
0 1
S E A M L E S S :
MY ROLE:
U X R e s e a r c h e r
DURATION
1 0 b u s i n e s s d a y s
R e i n v e n t i n g t h e R e s t a u r a n t
D i n i n g E x p e r i e n c e
4
S
E
A
M
L
E
S
S
Restaurants
Sketch 9:41 AM 100%
Dining In - Your Current Location
Open
Closed
Closed
Check-In to Begin Dining
http://invis.io/Y23OEI27A
PROTOTYPE LINK:
6. C O M P A R A T I V E
A N A L Y S I S01 F O O T P R I N T L A Y O U T
A N A L Y S I S02
C O M P E T I T I V E
R E S E A R C H
U S E r F L O W S03
S e a m l e s s : I t e m O rd e r
P a g e i s c o m p r i s e d
m o s t l y o f b l a n k s p a c e .
We c a n u t i l i z e t h i s s p a c e
t o i n c l u d e i n f o r m a t i o n
s u c h a s i n g re d i e n t s .
D ow n t ow n : E m p l oys a
c a ro u s e l w h i c h h e l p s i n
l o c a t i n g p a r t i c u l a r i t e m s
a n d re q u i re s l e s s
s c ro l l i n g . We wo u l d
a d o p t t h i s f e a t u re i n t o
o u r p ro t o t y p e t o t e s t .
D ow n t ow n : O n b o a rd i n g
p ro c e s s i s e a s y a n d
c l e a r, i t o n l y t a ke s 4
p a g e s a n d 8 a c t i o n s
O p e n Ta b l e : P ro c e s s f o r a d d i n g
p ay m e n t i s t o o l o n g , i t t a ke s 9
p a g e s a n d 1 0 a c t i o n s t o c o m p l e t e
3
M A I N
C O M P E T I T O R S
• W h a t wo r ke d ?
• W h a t d o e s n ’ t wo r k ?
• W h a t ’s m i s s i n g ?
H e u r i s t i c
A n a l ys i s
• O n b o a rd i n g
• Selecting Restaurant
• Payment
Avoid an
overly long
and cumbersome
onboarding
process
Bill splitting
is a missing
feature to
incorporate.
We looked at
at other competitors
to adopt features
that worked as well
as learn about
pitfalls to
avoid
M a p p e d c o m p e t i t o r
u s e r fl ow s f o r :
K E Y T A K E A W A Y S
5
S
E
A
M
L
E
S
S
7. S U R V E Y S
& I N - D E P T H I N T E R V I E W S
The fact that people dislike doing math might shed
some light as to why these dinner checks end up
getting split rather than being paid by the item.
# 3 T O P V O T E D I n c o n v e n i e n c e :
D o i n g t h e m a t h ( 4 2 . 8 % )
“ Paying for the meal can be the
most important part of the evening.
You don’t want to sit there with your
friends and a calculator. ”
04 C R E A T I N G
U S E R P E R S O N A S05
F E A T U R E S
P R I O R I T I Z A T I O N06
U S E R
R E S E A R C H
With the data collected from our surveys and interviews,
we began to affinity map all the major points that stood
out to us. We categorized our findings by:• Dining habits
• Split payment habits
• Current pain points in the
restaurant experience
Split checkS
all the time
Split CHECKS
EVENLY
68.6%
SPLIT CHECKS
BASED ON
ITEMS ORDERED
60%
40%
PAINS · PLEASURES · BEHAVIORS · CONTEXT
Brad
“Hates math”
Nancy
“Pay for what’s fair”
Rosie
“Willing to pay more
to avoid conflict”
6
S
E
A
M
L
E
S
S
141
S U R V E Y
R E S P O N S E S
11
I N - D E P T H
I N T E R V I E W S
3 P E R S O N A S
More
people might
choose to pay by
itemized checks if we
can simplify the
payment process
K E Y T A K E A W A Y S
App needs
to serve people who:
• want to pay for the
entire check
• pay for certain diners
• just for their portion
• split evenly
• Must haves or nice to haves
• Hard or easy to develop
P l o t t e d f e a t u re s b a s e d o n
w h e t h e r t h ey we re :
We chose features that
overlapped with all 3 personas
M u s t H ave s f e a t u re s t o
p ro c e e d w i t h :
We f o r m u l a t e d o u r q u e s t i o n s
t o l e a r n a b o u t :
8. P R O T O T Y P E
&
T E S T I N G
D E S I G N
S T U D I O07
W I R E F R A M I N G
& P R O T O T Y P I N G08
We u s e d t h e ex i s t i n g S e a m l e s s a p p
a s a f o u n d a t i o n , m a k i n g a d j u s t m e n t s
t o e a c h s c re e n t o s e e h ow t h e n ew
f e a t u re s w i l l fi t i n t o t h e c u r re n t fl ow .
POP prototypes allow us to quickly test and validate our
design choices before moving on to higher fidelity prototype.
We created our high fidelity prototypes on Sketch and InVision.
The prototype went through multiple iterations based on feedback
from our user testings.
$4.30
$8.60
$4.30
My Table’s Order
Sketch 9:41 AM 100%
Luke
Mixed Berries Crepe
My Subtotal
1
+ Add More Items
Kristin (Me)
Ready!
Luke
Still Deciding…
Alex
Still Deciding…
Table # 9
Submitted - Waiting forYour Crew
Split cost with Luke ea $4.30
SPLIT
$8.60
$8.60
$8.60
My Table’s Order
Sketch 9:41 AM 100%
Kristin (Me)
LukeLuke
Alex
Mixed Berries Crepe
My Subtotal
1
+ Add More Items
Table # 9
SPLIT
Continue to Checkout
Cancel
Pay for Mine
Divide Bill Evenly
Some Diners
All Diners
Select whom you would like to pay for
$ 30.60Alex
$5.60Mint tea1
$8.60Mixed Berries Crepe1
Split cost with Krisitn (Me) ea $4.30
Choose Diners to Pay For
Pay for Some Diners
Sketch 9:41 AM 100%
Kristin (Me) $ 4.30
$ 9.90
$14.20Subtotal
Sales Tax
Luke
$1.70
Process My Bill - $ 18.57
(20%) $3.09Update Tip
Table # 9
10%
$1.50
15%
$2.30
20%
$3.09
Custom
$
U S E R
T E S T I N G09
7
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E
A
M
L
E
S
S
6
I T E R AT I O N S
P O P
P A P E R
P R O T O T Y P E
M E D I U M
F I D E L I T Y
P R O T O T Y P E
H I G H
F I D E L I T Y
P R O T O T Y P E
1 3
U S A B I L I T Y
T E S T S
2 - 5 m i n s
S k e t c h i n g
s p r i n t s
P O P P R OTOT Y P E
H I G H F I D E L I T Y
B e n e fi t s o f m e d i u m fi d e l i t y i s i t ’s s t i l l re l a t i ve l y q u i c k t o
p ro d u c e b u t h a s a l l t h e c o l o r a n d s p a c i n g s o t e s t e r s c a n
g e t a b e t t e r s e n s e o f h ow t o re a d a n d wo r k t h e a p p .
It is
important to
keep language
consistent
and clear
Use colors
as indicators of
who has/hasn’t
placed their
orders
K E Y T A K E A W A Y S
9. We redesigned the landing page to tell a story of the Reserve experience rather than
showing the users a feature tour. We also restructured the top navigation and footer so
users will have better access to information that is prudent to their decision whether to
download the app or not.
S O L U T I O N
The Reserve app is a product that serves a real market need, assisting users with restaurant
search, making reservations and finally splitting and paying the bill at the end of the night.
Now we need find a way to effectively translate this onto their website in order to tell an
effective story that will encourage people to download the app.
O P P O R T U N I T Y
P R O J E C T
0 2
R E S E R V E :
MY ROLE:
L e a d D e s i g n e r &
U X R e s e a r c h e r
DURATION
1 4 b u s i n e s s d a y s
R e d e s i g n i n g t h e D o t C o m S i t e
8
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E
S
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V
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http://2fbeub.axshare.com/home.html
PROTOTYPE LINK:
10. C O M P A R A T I V E
A N A L Y S I S01 F O O T P R I N T L A Y O U T
A N A L Y S I S02
C O M P E T I T I V E
R E S E A R C H
03
• H ow a re u s e r s
n av i g a t i n g t h e s i t e?
• H ow d o t h ey t e l l
t h e i r s t o r i e s?
A n a l y z e S i t e L ayo u t
R e s e r ve
L a n d i n g P a g e
M u n c h e r y
L a n d i n g P a g e
M u n c h e r y
A b o u t P a g e
5
M A I N
C O M P E T I T O R S
Cover
7 Main Pages
4 Sub Pages
Reserve
11 Main Pages
Reserve: There is a lot of
confusion on who the “For
Restaurant” page is for.
The site is elegant but cold
We wa n t t o g e t a b e t t e r u n d e r s t a n d i n g o f h ow
R e s e r ve a n d o t h e r c o m p e t i t o r ’s i n f o r m a t i o n
a rc h i t e c t u re c o m p a re . W h a t a re t h e u s u a l p a g e s
t h a t g e t u t i l i z e d a n d h ow a re t h ey o rg a n i z e d ?
Munchery: Showcases
how they contribute
to sustainability and
help nourish the
community.
9
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U S E r F L O W S
Avoid
feature tours
on landing
page Top
Navigation need
to include:
K E Y T A K E A W A Y S
H e u r i s t i c A n a l ys i s
• Our Story
• How It Works
• Download App
11. S U R V E Y S
& I N - D E P T H I N T E R V I E W S
“ I feel like I’m missing
information so I rather
trust someone who had
already experienced it. My
peers have more credibility
than the reviews. ”
04 C R E A T I N G
U S E R P E R S O N A S05
F E A T U R E S
P R I O R I T I Z A T I O N06
U S E R
R E S E A R C H
10
I N - D E P T H
I N T E R V I E W S
• W h a t d o yo u t h i n k R e s e r ve
i s a b o u t ?
• H ow d o yo u fi n d o u t a b o u t
a p p s?
• W h y d o yo u d ow n l o a d a p p s?
PAINS
PLEASURES
BEHAVIORS
CONTEXT
• Top Navigation
• Human Touch (Storytelling)
• Transparency
• Highlighted Content
• Explanation of Advantages of the App
Must Haves:
10
36
S U R V E Y
R E S P O N S E S
R
E
S
E
R
V
E
Benjamin
“Word of Mouth”
Dora
“Takes advice and
does some research”
Dennis
“Tech Blog Follower”
3 P E R S O N A S
K E Y T A K E A W A Y S
Need to
address users
who just want
to download the app
as well those who
want to do deeper
dives
M O S COW
M E T H O D :
M U S T / S H O U L D
CO U L D /
WO U L D N OT
56.7%
Friends / Family
20%
Ads
13.3%
Search
10%
Other
How are people
finding apps?
12. D o w n l o a d b u t t o n c a n b e f o u n d o n t h e h o m e p a g e i m a g e c a r o u s e l , t h e t o p
n a v i g a t i o n , a s w e l l a s a b o v e t h e b o t t o m f o o t e r o n e v e r y p a g e .
P R O T O T Y P E
&
T E S T I N G
D E S I G N
S T U D I O07
W I R E F R A M I N G
& P R O T O T Y P I N G08
B a s e d o n t h e f e a t u re s we f o u n d we m u s t
p r i o r i t i z e d f ro m t h e M o S C o W m e t h o d , we
s ke t c h e d p o t e n t i a l d e s i g n l ayo u t s w h i l e
ke e p i n g i n m i n d t h e p e r s o n a l i t y o f t h e R e s e r ve
b ra n d .
O t h e r t h a n t e l l i n g a n e ff e c t i ve s t o r y, o u r m a i n
g o a l wa s t o g e t p e o p l e t o t h e A p p S t o re s o
t h ey c a n h o p e f u l l y d ow n l o a d t h e a p p .
U S E R
T E S T I N G09
4
I T E R AT I O N S
1 3
U S A B I L I T Y
T E S T S
2 - 5 m i n s
S k e t c h i n g
s p r i n t s
Included
images of iphones
to let users know
this is an app
based product
People need
to have easy
access to the
App Store on
all pages
K E Y T A K E A W A Y S
H I G H F I D E L I T Y
Home Page:
Added locations with
restaurant line-up
since users stress this
is a deciding factor
to download app or
not.
About Us:
Humanized the brand by
including the backstory
of how it all started.
We created a sub
navigation for users to
click through so there is
less scrolling and it’s
easier to locate stories.
How It Works:
Created for those who
wish to do a deeper dive
on the product.
Incorporated a looping
animation to create a
more visual and dynamic
learning experience.
We i n c o r p o ra t e d s eve ra l p o i n t s o f d ow n l o a d s o
u s e r s c a n a c c e s s t h e A p p S t o re re g a r d l e s s o f w h e re
t h ey a re o n t h e s i t e .
11
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13. We incorporate a new “Build Story” option into the existing app that allow users
to add more content on top of a specific moment. Users also have the option to
add other contributors who shared that moment to add and view the content.
S O L U T I O N
Timehop has found success in the unique space of reconnecting users with
nostaglic content. However, they can take their product farther and make it more
dynamic and offer new value to users by adding a new collaborative element to
encourage sharing and collaborating among friends.
O P P O R T U N I T Y
P R O J E C T
0 3
T I M E H O P :
MY ROLE:
L e a d D e s i g n e r &
U X R e s e a r c h e r
DURATION
9 b u s i n e s s d a y s
D e s i g n i n g a N e w S h a r i n g
F e a t u r e
1 YEAR AGO SUN
ANNA’S DAY IN HISTORY: JULY 13
2 7
Share
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Build
Swipe to see more
S
12
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O
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https://invis.io/HZ3JCB6TJ
PROTOTYPE LINK:
14. C O M P A R A T I V E
A N A L Y S I S01
C O M P E T I T I V E
R E S E A R C H
U S E R F L O W03
T h e a m o u n t o f e ff o r t a
u s e r i s w i l l i n g t o ex t e n d
i n t o t h e c o n t e n t c re a t i o n
p ro c e s s d e p e n d s o n t h e
c o n t e n t l i f e s p a n .
10
C O M P E T I T O R S
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GEOLOCATIONTAGS HASHTAGS
B e l ow a re t h e c u r re n t m e t h o d s ava i l a b l e f o r
o rg a n i z i n g c o n t e n t :
As
customizability
options increase,
so does the
length of
user flows
K E Y T A K E A W A Y S
Content
lifespan is directly
correlated with
content creation
effort
Facebook: It takes 6 screens
and 12 actions to post a photo
Tumblr: It takes 4 screens and
7 actions to post a photo
We s t u d i e d a p p s t h a t h a n d l e s
c o n t e n t :
• M a r ke t i n g P o s i t i o n i n g
• L ayo u t F e a t u re
⁃ G l o b a l E l e m e n t s
⁃ C o m m o n E l e m e n t s
⁃ L o c a l E l e m e n t s
• F e a t u re O ff e r i n g s
• H e u r i s t i c A n a l ys i s
15. S U R V E Y S
& I N - D E P T H I N T E R V I E W S
“ I don’t like huge photo blast. I
personally don’t like seeing too
much content. ”
04 C R E A T I N G
U S E R P E R S O N A S05
F E A T U R E S
P R I O R I T I Z A T I O N06
U S E R
R E S E A R C H
Olivia
“The Organizer”
Anna
“The Creator”
Frank
“The Curator”
We f o u n d t h a t w h e n i t c o m e s t o s t o r i e s a n d
m e m o r i e s o n s o c i a l m e d i a , t h e re a re o f t e n t h e m e s
t o s t o r i e s b e i n g s h a re d , m o t i va t i o n s b e h i n d t h i s
s h a r i n g , a n d t h e f o r m o f c o n t e n t i s i m p o r t a n t .
• W h a t we re t h e m e m o r i e s a b o u t ?
• W h a t d i d t h ey d o w i t h t h e s e
m e m o r i e s?
• H ow d i d t h ey d o c u m e n t t h e s e
m e m o r i e s?
14
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65
S U R V E Y
R E S P O N S E S
8
I N - D E P T H
I N T E R V I E W S
3 P E R S O N A S
AFFINITY
MAPPING
Group by:
Frequency
& Similiarity
Users don’t
mass dump photos
onto social media,
they post specially
curated content
for each memory.
K E Y T A K E A W A Y S
There are
concerns about
privacy and people
believe the content
they put out is a
reflection of their
reputation and
personal brand.
• Connectivity to other users
• Access to content on various platforms
• Address privacy concerns
We p r i o r t i z e d f e a t u re s b a s e d o n e a s e
o f d e p l oy m e n t a n d h ow i t fi t s i n
c u r re n t u s e r fl ow :
16. P R O T O T Y P E
&
T E S T I N G
D E S I G N
S T U D I O07
W I R E F R A M I N G
& P R O T O T Y P I N G08
U S E R
T E S T I N G09
15
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IM
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H
O
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1 YEAR AGO SUN
ANNA’S DAY IN HISTORY: JULY 13
2 7
Share
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Build
Swipe to see more
S
11
U S A B I L I T Y
T E S T S
5
I T E R AT I O N S
Trigger point
is the
content itself
Eliminate need
for users to name
and select dates
for album to concise
onboarding
process
K E Y T A K E A W A Y S
P O P P R OTOT Y P E
H I G H F I D E L I T Y
We s ke t c h e d b a s e d o n u s e r t a s k . We s t a r t e d
by s ke t c h i n g o u t h ow u s e r s wo u l d g o a b o u t
b u i l d i n g c o n t e n t . We t h e n a d d re s s e d
a n y t h i n g we m i g h t h ave m i s s e d .
We d e c i d e d t o u t i l i z e t h e Ti m e h o p m a s c o t
A b e d u r i n g t h e o n b o a rd i n g p ro c e s s t o ke e p
t h e a p p i n l i n e w i t h t h e p l ay f u l n a t u re o f t h e
b ra n d .
We i n i t i a l l y d e s i g n e d a n a l b u m f e a t u re w h e re u s e r s
g o t h ro u g h a w h o l e o n b o a rd i n g p ro c e s s t o c re a t e a
s t o r y w i t h t h e i r f r i e n d s .
H oweve r we f o u n d t h a t t h e a c t u a l t r i g g e r t o b u i l d
a s t o r y i s s e e i n g t h e c o n t e n t i t s e l f. S o we
re d e s i g n e d i t w h e re u s e r s c a n c re a t e a s t o r y
d i re c t l y f ro m t h e c o n t e n t a s we l l a s c o n c i s e d t h e
o n b o a r d i n g p ro c e s s s i g n i fi c a n t l y.
2 - 5 m i n s
S k e t c h i n g
s p r i n t s
17. C O N T A C T
T H A N K Y O U
w e b s i t e : m i c k e y l i a o . c o m
e m a i l : m i c k e y. l i a o @ n y u . e d u
l i n k e d i n : l i n k e d i n . c o m / i n /m i c k e y l i a o