Abstract: As representatives of Philips Intellectual Property and Standards which has a long history of having an In-house IP Department for the past 94 years, we are sharing the experiences we have had during this long time. The In-house IP-Analysis division has witnessed several ups and downs in IP business all over the world. With a global presence and with the unique integrated Intellectual Assets Management policy, Philips is currently in the mode of more of in-sourcing than of outsourcing. However, based on business needs, we outsource, and our horizon is wide, spanning different geographies and different languages. Here we present the opportunities and challenges faced by in-house IP Analysis teams, being an integral part of the corporate. Many of these could be common issues for this subgroup of I-HIPP, and we look forward to hearing how these issues are addressed in other corporates.

1. 1
In-house IP Analysis Division
- Opportunities & Challenges
Rajesh Prabhu & Raghuvender Narra
Philips IP&S
27-Sep-2016

2. 2
Agenda
• Introduction
• In-House IP Division Advantages
• In-house IP Division Disadvantages
• Opportunities
• Challenges
• Conclusion
• Q&A

3. 3
In-house IP Analysis Division
Introduction
• Philips IP&S division is almost 95 years old
• Paper based in-house library was used for the IP search
• Introduction to e-search using different tools and databases
• Well established process to support Integrated Intellectual Assets Management
• Since 2012, we are No.2 patent (foreign)applicant at the Indian Patent office
We believe quality is much more important than quantity
Good to Great
Philips is the World’s largest
patent applicant at the
European Patent Office
(2015)

4. 4
In-House Advantages
Building Knowledge base within the organization
Confidentiality of product roadmaps and the business strategy
Customized IP solutions to the business on priority
Better clarity on business IP needs due to access to the
information and people
In-house IP Analysis Division
Advantages

5. 5
In-House Advantages
Bigger picture of IP requirements
Opportunity to have seamless/boundary less communication
Prioritize the deliverables based on business criticality
In-house IP Analysis Division
Advantages Contd…

6. 6
o Fixed human resource for the dynamic IP
requirements
o Effort and time to build new competencies /
new hires
In-house IP Analysis Division
Disadvantages

7. 7
Opportunities
In-house consultant/strategic partner
• Providing directions to the business strategy based
on IP expertise
Visibility – Considered as a critical resource
Continuum of IP solutions
Idea conception to product release
• Interlacing with the business

8. 8
Opportunities
Driving business
• By identifying specific licensing opportunities
Leveraging resource
• For IP Creation, IP enforcement/ litigation
Win-Win situation for the organization as well as the IP Analyst

9. 9
Challenges
Doing more with less – limited resource
Delivery time pressure
Change in market dynamics
Dynamic work load
Region/linguistic specific IP requirements
Diverse technical domains, new tools and IP developments

10. 10
Tools
Technology
domains
Global IP
developments
Workload at hand
Challenges

11. 11
Stay tuned with the business,
Be an enabler to the business
Conclusion
As an integral part of the
Business, In-house IP division
has a huge potential to add
value to the business
IP Analysis

12. Thank You