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Co hiring & engagement overview


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Co hiring & engagement overview

  1. 1. India’s largest student engagement and campus hiring platformProprietary and Confidential 1
  2. 2. Proprietary and Confidential 2
  3. 3. Content Session 1: Corporate Presentation Session 2: Automated Hiring Process Session 3: Student Engagement Mechanisms Session 4: “Strategic Campus Model”Proprietary and Confidential 3
  4. 4. Session 1: Corporate PresentationProprietary and Confidential 4
  5. 5. About CoCubes.comIndia’s largest student engagement and campus hiring platform  Venture funded by, fund by NS Raghavan, co-founder and former JMD of Infosys (2000) RASBIC Award for Innovation NASSCOM “Top 10 Emerging in Recruitment 2011 Companies” in India, 2010 TiE Lumis Entrepreneurial Businessworlds 25 Hottest Excellence Award, 2011 Young Entrepreneurs, 2011Proprietary and Confidential 5
  6. 6. About  The name CoCubes comes from the first two letters of the three words: Connecting Colleges & Companies  We are India’s largest online platform for student engagement and campus hiring.  Tested in over 2000+ colleges, 7,00,000+ students by 300+ companies  We use technology to help companies engage and hire authenticated students from campus and beyond.Proprietary and Confidential 6
  7. 7. Campus Scene in IndiaYear round recruitment from 20,000+ colleges  20,000+ colleges (3,000 engineering, 3,000 MBA, rest Graduate).  5 Mn students graduate each year (0.8Mn engineers).  6 IIM’s, 7 IIT’s, 26 NIT’s are the premier colleges.  Low public data beyond top 100 rankings (not comprehensive).  More than 1000 firms recruit from the top 100 colleges of India.  Long cycle, ineffective communication has resulted in loss of candidates/high costs.  Significant clutter in the minds of students. No significant differentiation other than compensation.  Firms need to bring the processes (hiring and engagement) online.Proprietary and Confidential 7
  8. 8. Using, You Can Engage, Evaluate and Hire the RightCandidates.. 2 Engage 4 Engage 1 5 Get Onlinecolleges Pre Offer Hiring Post Offer On- online Process boarding Measure Shortlist for hiring based Measure Follow post offer process 3 on engagement and and shortlist for on boarding other parameters based on various parameters Step 1 Step 2& 3 Step 4 Step 5Zero effort to get 24*7 campus presence Start on the go as hiring Further engage to Right talentcolleges and students to engage and identify process finalize prioritize on- acquired atonline top candidates boarding low cost!!Dedicated CoCubes Use various inbuilt tools Efficient and centralized Automated Fully onlineAccount Manager who to engage (polls, articles, online process reminders for offer mapped1. Collects data notes, SMS hotline, 1. Pre Campus acceptance student2. Cleans data videos etc) 2. On Campus process from Shortlist candidates3. Uploads data 3. MIS offer to joining for training based on4. Logins distributed Identify responsive engagement score over mobile and candidates a. Shortlist from and other filters internet following students5. Students log on Individual student and b. Share "job profile” Ensure healthy college history c. Students apply joining ratios d. Plan efficient travel e. Capture interviewsProprietary and Confidential 8
  9. 9. ..And Drive Branding & Engage Talent PoolProprietary and Confidential 9
  10. 10. Session 2: Automated Hiring ProcessProprietary and Confidential 10
  11. 11. How does Hiring Work on Platform?0 Share requirements.1 Select campus drive2 Specify criteria3 Search authenticated students talent pool based on criteria.4 Create a job post.5 Communicate to students through SMS and emails (enabled through the platform).6 Schedule online assessment test.7 Generate MIS and analytics on recruitment process .Proprietary and Confidential 11
  12. 12. 0. Share Requirements and Create Drive Account Manager will work closely with you to understand the requirements and create a drive on the platform. Clients leverage the knowledge of to shortlist colleges and determine timings of drive.Proprietary and Confidential 12
  13. 13. 1. Select Campus DriveProprietary and Confidential 13
  14. 14. 2. Search Authenticated Talent With 1 ClickProprietary and Confidential 14
  15. 15. 3. Search Students to Post a Job The platform can give you clear picture of eligible students available in a college for the drive!Proprietary and Confidential 15
  16. 16. 4. Create “Job Post”Proprietary and Confidential 16
  17. 17. 5. Get Response from Students (SMS & Internet) You can send SMS to students to remind about last date of application with one click!Proprietary and Confidential 17
  18. 18. 5a. Communicate with Applied StudentsProprietary and Confidential 18
  19. 19. 6. Schedule Online Test  Existing Module will look like….Proprietary and Confidential 19
  20. 20. 6a. Students Take Online TestStudents will be informed about the online test through SMSStudents will login to by using their login details & go to Home Page of theiraccount.Proprietary and Confidential 20
  21. 21. 7. Send Offer Letters Illustration: Release Offer Letters  Multiple drafts of offer letters possible.  1 click sending capability.  One of our clients used this to roll out offer letters in <24 hours leading to huge student satisfaction.  On similar lines, one client used poll capability to identify joining location preference of 10,000+ students. It was obtained through online poll within 1 week.Proprietary and Confidential 21
  22. 22. 8. Upload Interview Results and Get MIS / Analytics The automated reporting on the platform can enable you to devise campus strategy for next year!Proprietary and Confidential 22
  23. 23. Session 3: Student Engagement MechanismProprietary and Confidential 23
  24. 24. Why Engage? 1. Today’s youth is socially evolved: Internet and Mobile are their favourite channels of communication. 2. Once a year visit to campus or sponsoring a festival or calling up a student just before joining is not enough to connect with them. 3. Firms are thus using SMS and internet to stay connected with students throughout the year, build a lasting brand and increase joining ratios. 4. This is not meant to replace personal interaction but supplement it.  Do a campus or an offline event, then use the online bit to post pictures online and let it spread to 1000 colleges.  At costs similar to sponsoring a 3 day fest, you can interact with students online throughout the year. 5. Further, the technology can enable you to execute pre-boarding formalities as well as select training to reduce the ramp up time of freshers and make them billable sooner. Benefits 1. Supplement offline engagement 2. Build brand on campuses- stay in touch throughout the year 3. Increase joining ratios 4. Save several thousand dollars through reduced ramp-up time.Proprietary and Confidential 24
  25. 25. How does Student Engagement Work on Platform?1 Create global profile on the platform ( emini).2 Share articles / videos / news / photos.3 Share sample test papers and interview preparation tips.4 Launch online contests / quizzes / polls.5 Execute online training.6 Perform pre-boarding joining formalities.7 Perform offline workshops / guest lectures.Proprietary and Confidential 25
  26. 26. 1. Create Your Global Profile on Platform Build student followership through these profile pages.Proprietary and Confidential 26
  27. 27. 2. Follow a Simple Process to Share Updates 1. Login using your username/password on 2. Click on “Tools” on left panel 3. Choose the type of update and publish 4. This would be visible on and Confidential 27
  28. 28. 2a. How Does a Published Update Look? Photos , News , Articles , similarly polls, updates sharedProprietary and Confidential 28
  29. 29. 2b. Share Articles 1 Choose type of update to share (Article, News, Update, Video) Pay attention to guidelines 2 Choose if update is relevant to any 3 specific college type 4 Choose if update is 5 relevant to certain Press share to student type update your profileProprietary and Confidential page 29
  30. 30. 2c. Profiles of Alumni of Colleges You Usually Hire FromProprietary and Confidential 30
  31. 31. 3. Sample Test Papers and Selection Process Creating New Module Give relevant name to the online test Total time to conduct the test Choose if test is valid to any specific college type Choose if test is valid to certain student type Select the category of questions Press Add Another to add nextPress Create Module to add new module Select the questions category of questions Proprietary and Confidential 31
  32. 32. 4. Launch Online Contests and QuizzesProprietary and Confidential 32
  33. 33. 5. Execute Online Training Entire training program was conducted online through our platform.Proprietary and Confidential 33
  34. 34. 6. Perform Pre-Boarding Joining Formalities Illustration: Release Offer Letters  Multiple drafts of offer letters possible.  1 click sending capability.  One of our clients used this to roll out offer letters in <24 hours leading to huge student satisfaction.  On similar lines, one client used poll capability to identify joining location preference of 10,000+ students. It was obtained through online poll within 1 week.Proprietary and Confidential 34
  35. 35. Session 4: Strategic Campus ModelProprietary and Confidential 35
  36. 36. Guidelines for an Effective Strategic Campus Engagement Model Firm wide sponsorship and commitment. Clearly identified goals and project champion. Year round activity plan to build “affinity”. Build detailed monthly, quarterly, yearly plans. Healthy mixture of “fun” and “serious” activities. Disciplined execution of activities through “platform”.Proprietary and Confidential 36
  37. 37. Sample Year Round Activity Plan Company Campus Hiring and Engagement Plan 2012-13 Month Sr. Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth Mnth No. Activity 1 2 3 4 5 6 7 8 9 10 11 12 1 Go live with global profile: 2 Identify any preferred list of colleges for engagement* Bring colleges / students online (if not already existing on 3 platform) 4 Initiate Pre Campus Engagement Activities Introductory email to college / students welcoming them to the campus portal Students to start following Company campus portal Start regular weekly updates (articles, videos, news, photos) Design and launch contests for followers Launch offline workshops for colleges Launch online quizzes Design and execute SMS campaign Execute online polls Launch sample test papers on campus portal Conduct mock interview practice sessions on campus 5 Execute Internships and Final Year Campus Hiring 6 Post Offer Engagement Congratulatory email to offered students Share pre-on boarding activities plan Execute online polls Design and launch SMS series (on Company corporate, culture, HR practices) Launch online quizzes Online chats with Alumni Run Campus Ambassador program (Campus alumni spends time with offered students) Execute online training program Execute on boarding formalities on the platformProprietary and Confidential 37
  38. 38. Our Clients Our ClientsProprietary and Confidential 38
  39. 39. What our clients are saying.. "We, at Cognizant are pleased to acknowledge the role played by (which NASCCOM has declared as among the top 10 emerging companies in 2010) in providing us a high quality technology platform us to engage more meaningfully with campuses. It is because of partners like, who provide us value added solutions, that we are able to connect with the students community, placement officers and our own recruits more efficiently. Cocubes.coms technology platform has also provided more bandwidth for our HR recruitment team to reach out to hitherto untapped geographies..." Satish Jeyaraman Asst Vice President – HR & Head – Talent Acquisition, Cognizant "CoCubes is a tech-savvy tool for Campus recruitments that helps to conduct the recruitment process systematically. It provides a good platform for a mutually beneficial relationship between the Campuses and Companies. It also makes a Campus Recruiters job easy, as he already knows the profiles of most top performing students, while visiting campuses". Mr. Swapnil Navalkar GM - Corporate HR, Voltas Limited “It’s imperative to thank everyone associated with CoCubes and specially the CoCubes Team who are supporting resolutely the college community meet students and their aspirations, this is a tremendous endeavour. I strongly hope and wish CoCubes goes a long way and the Vision, Values and Mission remains intact, which is to help students achieve respective hopes and dreams.” Vamsi Madhav Country Head - Talents Acquisition, CMC LimitedProprietary and Confidential 39
  40. 40. Contact Nidhi Mota Vice President Corporate Sales & Relationships +91-9810187170 101, Ist Floor, Iris Technopark Sector 48, Sohna Road Gurgaon 122018 +91-124-4919830Proprietary and Confidential 40