Pitch deck sample for edtech company

1. CLIENT: Africa Equity Group
DATE: 15-11-2021

2. HOW IT BEGAN
The year 2020 saw a rise in covid 19, shutting
down all learning institutions with most of
them finding it hard to go digital.
As Book-it we provided a digital tool that
enabled over 300 students to access
education, but this alone was not enough
We decided to take it even further!

3. THE PROBLEM
Corporate & Tertiary
K12 students
Unstandardized tutoring
methods
Unqualified tutors
School closures due to covid
Limited access to recommended
resources
Limited traditional methods of
delivering education
Time constraint
Expensive
Geographical constraint
Communication lag in distance
learning
Inadequate Study material
Hidden costs
No standardized on-demand skills
training online

4. Digital supplementary tools remodelling access to education &
resources
Solution
Convenient Efficient Quality

5. Book-It Tuition is an
innovative E-revision and
digital library system that
provides short courses and
assessments for student
exam preparation and
continues online self-paced
learning for skill
development and improved
outcomes
WHAT IS BOOK-IT
E-TUTOR

6. APP FEATURES
Course enrol, Study material,
Assessments, instructor reviews
& feedback

7. BUSINESS & REVENUE MODEL
B2B2C
Course
Enrollment fee
Co-Creation of
course fee
Merchandise
& Devices

8. Market Validation Change to realtime, anytime
and anywhere
Schools in Zambia have
adopted a form of e-
learning
40% 1.5 million+
Labour force have a
deploma or below
35%
Pupils use edtech
solutions
GenZ / iGen makes up 32%
of global population

9. MARKET SIZE
3,000,000+
labour force
Target: 2 million consisting of private-sector workers,
local government and NGO worker
1,000,000+
Exam sitting student/year
This target focuses on grades 7,9
& 12
$70 Million
This is the value of the
education sector in Zambia

10. Standardized
Study
Content
Competition
Book-It
Smart Revision
Ischool
Tuition Centers
Affordable
Assessments
Structured
Courses
Online
Service
Provider

11. COMPETITIVE ADVANTAGE
First to Market
User fiendly
Standardized Content
Qualified Content Providers
Accredited Courses
Multi-format Assessments

12. TECHNOLOGY
User-friendly design
Multi-format assessments
Cloud-native architecture

13. Go to Market
Partner with schools on
a revenue share and tap
into the student base
Offer free courses and
content to get more
users onto the platform
Advertising Online,
Radio, Guerilla and
Strategic Coperate
partnerships

14. OUR ASK
$50-100K Network Mentorship
Launch E-tutor system
Access to key partners to
foster strategic growth
Content creation, cloud
storage and operational
costs
Advice and guidance
from experienced and
qualified business
leaders

15. FINANCIALS
15-18 Months
$100K
Technology
30%
Hiring
20%
Content
20%
Marketing
10%
Devices
10%
License & Legal
10%
2022 2023 2024 2025 2026
1,000,000
750,000
500,000
250,000
0
REVENUE PROJECTIONS

16. FUTURE PLANS
Develop a mobile app
with offline functionality
to capture new markets
Scale into strategic
African markets through
strategic partners for
easier entry and
expansion
Integrate the system with
live tutoring and
homework assistance

17. TEAM
CTO
Chibuye Nsakanya
Co-Founder & COO
Masanga Mukelabai
Head of Business
development
Malama Malama
Head of Marketing
Chikondi Liwewe
Co-Founder & CEO
Jackson Kositimu
Our team combined has over 15 years of
experience in the respective positions
Advisors
Ndala Mukanda: Eco Bank CFO
Trevor Mumba: Rovert Managing Director

18. CLIENTS & PARTNERS

19. GET IN TOUCH
kOSITIMU JACKSON
+260962068196
kositimujackson@gmail.com
Twitter: @bookit_zambia
Facebook: Bookit-zambia
Email: bookitzambia@gmail.com