ppt

1. © Campus Logix
Campus Recruitment- Trends,
Strategies & Lessons

2. © Campus Logix
Campus Logix
 Established 2006
 Work with Software, Electronics, Non-
profits and Insurance clients
 Besides Campus Recruitment, execute
HR projects

3. © Campus Logix
Campus Recruitment is
 40% Planning
 50% Logistics Management
 10% Heartbreaks

4. © Campus Logix
Trends within Schools
 Flexible programs
 Multiple Specializations/Hybrids
 Coop model Vs Internship model (hybrids)
 Decentralised career services
 Faculty involvement
 Student clubs
 Privacy policies

5. © Campus Logix
Campus Recruitment System
Model
School Identification
A & B Ranking
Campus Recruitment Calendar Planning
Branding
Employer Branding
Job Branding
Logistics Planning
Campus-promo Events
Campus Recruitment Activities
Campus Interviewing & Offer
Management

6. © Campus Logix
Your Experience
 Issues
 Challenges

7. © Campus Logix
Some Typical Challenges
 Multiplicity of schools & programs
 Identifying key contacts/multiple contacts
 Fixed time cycles & competing cycles
 Limited branding & Student interface
opportunities
 Onboarding & organisational socialization
challenges

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School Ranking
 Why do we need to do one?
 Growing list
 Optimising resources
 Makes planning easier

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School Ranking
 7 Criteria for ranking
1. Student entry grades
2. Breadth of program
3. Faculty review (faculty teaching awards,
research citations)
4. Number of students in target years within
target programs
5. Student career development opportunities
6. Employer branding opportunities
7. Availability of cooperative and or internship
programs

10. © Campus Logix
A & B Listing of Schools
 ‘A’ List- In-depth campaign
 On campus promotions
 Faculty & Student club partnerships
 Job Postings
 ‘B’ List – Peripheral campaign
 Job Postings

11. © Campus Logix
Campus Recruitment Calendar
 Facilitates planning
 Helps optimise resources
 Helps manage logistics
 Sample calendar

12. © Campus Logix
Branding
 Understanding your audience
 Employer branding
 Job branding

13. © Campus Logix
Understanding your Audience
 Traditionalists (1922-1945) -62 to 85 Yrs
 Baby Boomers (1946-1964) - 44 to 62 Yrs
 Gen Xers (1965 -1980) – 28 to 43 Yrs
 Gen Ys (1981-2000) – 8 to 28 Yrs

14. © Campus Logix
Gen Ys
 *Life Defining Events: 9/11, school violence,
digital technology, Y2K, corporate
downsizing/outsourcing, business dis-honesty
 *Attitudes & Values: Confidence, diversity,
optimism, dedication, civic conscious
 *Characteristics: Techno-crazy, collective action,
pack mentality, innovative, highly independent,
demanding, gets bored easily
*Source: N-gen People Performance

15. © Campus Logix
Gen Ys- Attitude towards jobs
 *Work for young North Americans, divides
into 3 categories
 A ‘job’ for money & money alone (tweens &
teens mostly)
 A ‘real job’ for related experience &/or for
more money (1st & 2nd year undergraduates)
 A ‘Career’ for experience in a specific industry
(3rd year undergraduates & upwards)
* Source- Youthography

16. © Campus Logix
Gen Ys – Work Related
Characteristics
 Higher emphasis on work – life balance
 Flex hours, working off-site
 ‘Save the world’ projects
 Fun & relaxed working atmosphere
 Emphasis on skills development over job
security
 Easy access to resources

17. © Campus Logix
Gen Ys- Approach to Job Search
 The ‘learners’
– Work is part of the learning process
– ‘Success at school’ is good grades, good work
experience
 The ‘academics’
– School is for academics & research
– ‘Success at school’ is being successful in
academics

18. © Campus Logix
Developing your Employer Brand
 Establishing your company ‘image’
– Who works there now and how are they depicted in
popular culture?
– What kind of impact does your company have on
society/environment/technology or business?
– What kind of press do you get?
 Communicating your ‘EVP’
– Your people culture
– Your employee relationship style
– Your benefits

19. © Campus Logix
Strategies for promoting your
employer brand
 Dedicated student recruitment webpage
 Employer info-sessions
 Job/Career fairs
 Presence at campus wide events
 Sponsorships/participation at student
clubs/association events
 Presence in school newspapers
 Presence on youth websites (Facebook, Youtube etc.)
 School ambassadors
 On-campus media

20. © Campus Logix
Developing your Job Brand
 Communicating your job ‘image’
– Position of the job in the job value chain
– Day to day experiences (typical day in the life
of…..)
– Required skills, competencies & attitude
– Learning opportunities
– Growth opportunities (rational connection
between entry level positions and senior
positions)

21. © Campus Logix
Strategies for promoting your Job
Brand
 Coop, internships & summer jobs
 Job postings (multiple listing opportunities)
 Employer Info-sessions
 Research/teaching partnerships with the faculty
 On-campus competitions
 Plant/site visits
 Supporting design/research projects
 School ambassadors

22. © Campus Logix
Logistics Planning
 Campus-promo Events
 Campus Recruitment Activities

23. © Campus Logix
Campus-promo Events
 Increase in number of companies
 Limited space & time (Sept-Nov)
 Promoting the event (career services,
faculty & clubs)
 Refreshments – pizzas, wine & cheese
 Confirm location

24. © Campus Logix
Campus Recruitment Activities
 Selection & Assessment tests
 Planning interview dates
 Interview rooms
 Off-site interviews

25. © Campus Logix
Selection & Assessment tests
 Partner with career services and/or faculty
 Ensure test contents are within the
parameters of the curriculum
 On-line and on-campus testing

26. © Campus Logix
Campus Interviewing
 Planning your interview
 Successful Interviewing
 Some don’ts

27. © Campus Logix
Planning your Interview
 Number of interviews
 Confirm & communicate location
 Plan for a maximum of 60 minutes
 Scheduling candidates
 Make sure you are consistent in your
questions
 Case interviews

28. © Campus Logix
Successful interviewing
 Maintain the interview schedule
 Make sure the student is at ease
 Outline the recruitment process &
timelines
 Explain the position & requirements
 Explain the career path

29. © Campus Logix
Successful Interviewing
 Show genuine interest in the student
 Ensure students have a positive
experience
 Provide prompt feedback

30. © Campus Logix
Some Interview don’ts
 Don’t do most of the talking
 Do not look away while student is answering or
look disinterested
 Don’t show your displeasure if student
responses are not meeting your expectations
 Do not ask questions that could relate to
nationality, citizenship status (you can ask if they
are eligible to work in Canada), religion, mother
tongue, marital status, sexual preference,
physical disabilities

31. © Campus Logix
Offer Management
 Communicating timelines
 Oral offer before written offer
 Post offer communication

32. © Campus Logix
Questions??

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Thanks for staying awake!