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Training presentation skills
The document provides tips and strategies for effective communication and public speaking. It discusses moving from simply providing information to telling stories to engage audiences on an emotional level. It emphasizes designing presentations around a central big idea or journey rather than just decorating slides with information. Some key points include contrasting common and lofty ideas, addressing resistance from audiences, and rehearsing to turn nerves into confidence when presenting. The overall message is that effective communication resonates by focusing on audiences through stories and meaning rather than just information.
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Training presentation skills
- 1. TURNING SKEPTICS INTO BELIEVERS Howto resonate with your audience Communication Skills Training, Anton Kopytov
- 2. >86% CEO’s communicating withclarity directly impacts my career and income (www.distinction-services.com)
- 3. TODAY’S JOURNEY: STORIES NOTINFO MEANING NOT MEETING DESIGN NOT DECOR
- 4. MOVE FROM INFO 1 TO STORIES
- 5. EXERCISE: tell us 2”story why and how did you chose career in advertising
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- 14. analytical appeal one the head emotional appeal two the heart three the gut four the groin
- 15. WHAT CAN WE LEARNFROM CINEMA AND THEATER
- 19. THE BEGINNING: call toadventure Dramatic tension the gap is created by contrasting the commonplace with the lofty
- 21. EXERCISE: what’s your callto adventure ?
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- 28. catalogue of personalstories
- 29. EXERCISE: tell your presentationas a story
- 30. FROM SLIDES TOJOURNEY
- 31. WIND DESTINATION START
- 32. BIG IDEA ONE KEYMESSAGE you want to communicate
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- 34. EXERCISE: write down THEBIG IDEA of your presentation
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- 36. UNIQUE POINT 1 OF VIEW
- 39. WHAT’S AT 2 STAKE
- 40. COMPLETE 3 SENTENSE
- 41. CRAFT A VISUAL STORYthat takes the audience on a journey from WHAT to WHY to HOW
- 42. PLEASURE PAIN
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- 46. MEANING NOT MEETING 1 2 3 • JOURNEY • CONTENT STORIES NOT INFO • PREPARATION DESIGN NOT DECOR
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- 49. move from move to move from move to Abstain • Try Hesitant • Willing Apathy • Interest Ignorant • Learn Aware • Buy Ignore • Respond Chaos • Structure Impotence • Influence Complicate • Simplify Improvise • Plan Confused • Clear Individual • Collaborator Control • Empower Maintain • Change Delay • Do Obligated • Passionate Destroy • Create Passive • Active Disagree • Agree Pessimistic • Optimistic Disengage • Engage Reject • Accept Dislike • Like Resist • Yield Divide • Unite Risky • Secure Doubt • Believe Sabotage • Promote Exclude • Include Skeptical • Hopeful Exhaust • Invigorate Think • Know Forget • Remember Uncomfortable • Comfortable
- 50. EXERCISE: incorporate any 2into your story
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- 54. WHY PEOPLE RESIST •… • … • …
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- 63. >65% when contrast communicated (American Journal of Sociology, 1986, n=19.000)
- 64. TYPES OF CONTRAST •… • … • …
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- 66. CONTENT CONTRAST alternate pointof view • your point of view past/present • future pain • gain problem • solution resistance • action impossible • possible disadvantage • opportunity question • answer
- 67. EXERCISE add CONTENT CONTRASTto your presentation
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- 69. EMOTION CONTRAST diagram, process,system biographical stories data, evidence, facts benefits, humor, surprises example, case-study analogies, metaphors specimen, exhibit suspenseful reveals supportive documents shocking reveals
- 70. EXERCISE add EMOTION CONTRASTto your presentation
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- 72. EXERCISE add DELIVERY CONTRASTto your presentation
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- 75. COMPARE x3
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- 78. STRUCTURE IS GREATER THANTHE SUM OF PARTS
- 79. diverge create choices
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- 81. STEP 2: Looking forMeaning
- 82. Create Links andConnections
- 83. #3: DISTILL ANDADOPT
- 84. diverge converge create make choices choices
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- 86. EXERCISE: what will youskip and kill ?
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- 88. the best filteris BIG IDEA
- 90. “ the firstdraft of anything is shit “
- 91. EXERCISE: give FEEDBACK toeach other
- 92. TURNING SKEPTICS INTO BELIEVERS Howto resonate with your audience Communication Skills Training, Anton Kopytov
- 93. TODAY’S JOURNEY: DESIGN NOTDECOR KINGS NOT MARTYRS IMPRESS NOT BORE
- 94. 1 PRACTICE NOT DECORATION
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- 97. Simplify slides are avisual aid... ...not a detailed account of all the information
- 98. Make numbers meaningful 12 GB of music in iPod enough to listen to your music if you travel to Moon and back
- 99. Increase data toink rate
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- 104. Careful use ofgradient
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- 107. Don’t vary colorsby point
- 108. Design tips fortables Remove gridlines Use lines to separate conceptually different areas Display the smallest amount of numbers Use consistent spacing to create rhythm
- 109. Readable simple tables Attitude towards advertising is falling Group Pay attention Find useful Are positive to Lower income 72.2 36.8 26.2 Middle class 77.6 40.1 31.0 Upper-middle 74.8 37.5 24.1 Elite 68.6 30.3 19.1 Source: MMI, Russia, 2009
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- 112. 2 TREAT YOUR AUDIENCE AS KING
- 113. ignite your audiencewith your introduction
- 114. MAKE A PROMISE willget a process that empowers you to keep your audiences…
- 115. build your credibilityonly with relevant credentials
- 116. focus on their needs on how you’ll help them
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- 118. DELIVER 3 SOMETHING THEY WILL ALWAYS REMEMBER
- 119.
- 120. ORIGINAL 1 STORY
- 121. “POWERFUL 2 QUOTATION”
- 122. “Leadership is theability to decide what has to be done and then to get people to want it “
- 123. PROVOKING 3 QUESTION
- 124. INTERESTING 4 STATISTIC
- 125. EXERCISE: Think about yourOPENING PUT IT DOWN on paper
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- 128. MEMORABLE 1 DRAMA
- 129. REPEATABLE 2 SOUNDBITES
- 131. EVOCATIVE 3 VISUALS
- 132. EMOTIVE 4 STORYTELLING
- 133. SHOCKING 5 STATISTICS
- 134. >75% fear public speaking morethan death (American Journal of Sociology, 1986, n=19.000)
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- 136. “ the firstdraft of anything is shit “
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- 138. EXERCISE: give FEEDBACK toeach other
- 139. SPONRENEITY connection comesfrom what you didn’t plan to do or say
- 140. SPONTANEITY Deepen your connection Humorto remember and repeat One becomes a star of a speech Get more buy-in because people “buy into what they help create” Refresh you as the speaker
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- 142. Managing your nerves 1. Know the audience 2. Know the material 3. Structure 4. Practice 5. Prepare
- 143. #1 KNOW YOURAUDIENCE
- 144. #2 KNOW YOURMATERIAL
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- 148. Calm yourself fromthe inside Drink water - adrenalin can cause a dry mouth, which in turn leads to getting tongue-tied. Have a glass of water handy. Take sips occasionally, especially when you want to emphasize a point. Smile - this is a natural relaxant that sends positive chemicals through your body. Use visualization techniques - imagine that you are delivering your presentation to an audience that is interested, smiling, and reacting positively. Cement this positive image in your mind and recall it right before you are ready to go on. Before you start talking, pause, make eye contact, smile This last moment of peace is very relaxing and gives you time to adjust to being the center of attention. Speak more slowly than you would in a conversation and leave longer pauses between sentences. This slower pace will calm you down, and it will also make you easier to hear, especially at the back of a large room. Stop Thinking About Yourself. Remember that the audience is there to get some information and it is your job to put it across to them.
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Editor's Notes
- #2 You will probably agree that one of the most frustrating and boring activities in our work is listening to dull and silly presentations.Media provider comes to us to present irrelevant proposal, subordinates prepare unstructured presentation that is complete bullshit.You are lost, you are bored, you waste your time.My motto is “Never give a presentation you wouldn’t want to sit through yourself.”Take this credo and techniques in this training – they will help you to become much better in public speaking – Resonate with your audience and –Influence their behavior.
- #3 My personal story – how much money do I earn annually speaking publicly.Isn’t it the reason to master some tools for developing nice presentations that persuade people?
- #6 …DIM THE PROJECTOR
- #7 Stories- this is why we love Steve Jobs presentations, this is why we love TED show.
- #11 Aristotle claimed that to persuade, one must employ three types of communication:Ethical appeal (ethos): garner respect through credibility and characterEmotional appeal (pathos): stir emotions and imagination of the audienceLogical appeal (logos): provide evidence through words, structure, and data
- #12 Connect with the audience through shared values and experiences.Create the right balance of analytical and emotional appeal; this will bolster your creativity.The audience will feel connected to and have respect for your idea.
- #13 Develop a structure to keep the presentation intact and help it make sense.Make a claim and supply evidence that supports the claim.It is necessary to use logical appeal in all presentations.
- #14 Stimulate your audience through appeals to their feelings of pain and pleasure.When people feel these emotions, they will throw reason out the window.People make important decisions based on emotions.
- #18 Сидел Илья Муромец на печи 33 года, да захотелось ему в Киев-град.В Киеве воевода понадобилсяНо беспокоился Илья за мать своюТогда Князь Владимир сам явился и поведал Илье о том, что…Соловей-Разбойник украл половину казныКнязь Владимир слово держать будет (звать самого сильного война на борьбу с бедой)За что обещал свою дочку в жены и палаты свои белокаменные (ровно половину)Отправился Илья в путь-дорогуПрямо в палаты княжеские, где Владимир и поведал ему историю страшную (про Соловья)Созвал Илья друзей своих Добрыню и АлешуПобедили они Соловья и сыновей его.Илья женился на дочери князя и стал счастливым.
- #19 Most great presentations unknowingly follow this form.Here are some examples.
- #20 The first turning point to occur in a presentation is a call to adventure, which triggers a significant shift in the content.The call to adventure asks the audience to jump into a situation that, unbeknownst to them, requires their attention and action.This moment sets the presentation in motion.
- #23 Your job as a communicator is to create and resolve tension through contrast.My personal story is making a decision to continue mathematics and start working, still not losing competence – that’s why I’ve chosen media.
- #24 The audience wants to know if your views are similar to or different from their views.Oppositional content is stimulating; familiar content is comforting.Together, these two types of content produce forward movement.
- #26 Whether a presentation is political, corporate or academic, the audience consists of 4 distinct types of people capable of taking action:doers, suppliers, influencers, and innovators.When audience members see how they can help, it leads to momentum and quicker results.
- #27 The end of the presentation is on a higher plane in the presentation from than the beginning.The ending should leave the audience with a heightened sense of what could be and a willingness to be transformed – - to be able to either understand something new or do something differently.Audience transformation is the goal of persuasion.Anecdote about Shtirlitz and skrepki.
- #28 In order to get the most of the audience, describe the possible future outcomes with wonder and owe.Show the audience that the reward will be worth their efforts.The presentation should conclude with the assertion that your idea is not only possible but that it is the right – and better – choice to make.
- #29 Евгения Михайловна Полонская – «Сказка про Голого Короля»
- #31 Presentations should have a destination.If you don’t map out where you want the audience to be when they leave your presentation, the audience won’t get there.… a story about a sailor going elsewhere with resistant wind etc. …You have to set a course, and that means developing the right content.The destination you define can serve as a guide.Every bit of content you share should propel the audience towards that destination.
- #32 Keep in mind that a presentation is designed to transport the audience from one location to another.They will feel a sense of loss as they move away from their familiar world and closer to your perspective.You are persuading the audience to let go of old beliefs or habits and adopt new ones.
- #33 A big idea is that one key message you want to communicate.It contains the impetus that compels the audience to set a new course with a new compass heading.It has also been called the gist, the take-away, the thesis statement, the single unifying message.
- #37 People come to hear you speak; since they want to know your perspective on the subject, you should give it to them.For example, “Online Video in Russia” is not big idea – it’s merely a topic.“Online video has become mass communication channel that we cannot ignore as it reaches over 45% P18-45 weekly” is a big idea that has unique point of view.
- #40 The big idea should articulate the reason why the audience should care enough to adopt your perspective.Conveying what’s at stake helps the audience recognize the need to participate to become heroes.Without a compelling reason to move, a big idea falls flat.
- #41 Stating the big idea in sentence form forces it to have a noun and a verb.
- #42 Example of a big idea in 20 words
- #43 Emotion is another important component to the big idea.Ultimately there are 2 emotions – pleasure and pain.A truly persuasive presentation plays on those 2 emotions to do one of the following:Raise the likelihood of pain and lower the likelihood of pleasure if they reject the big ideaRaise the likelihood of pleasure and lower the likelihood of pain if the big idea is accepted
- #46 Each idea should be mutually exclusive and not overlap with others.Otherwise you’ll confuse the audience – “Hay, haven’t we talked about it already?”Don’t leave anything out. The audience expects you do be complete.
- #47 The journey should be mapped out, and all related messages should propel the audience closer to the destination.
- #49 Bellow is a couple of tools from change management that can help trigger ideas as you map out the audience journey
- #52 Change involves the addition of the new and the abandonment of the old.Always to accept something new means sacrificing something else.To adopt your perspective, the audience has to, at a minimum, abandon what they previously held as true.The source of audience resistance is usually related to the sacrifice they know will be required of them – their time for presentation is also their sacrifice…
- #53 Sacrifice: What would they sacrifice to adopt your idea?What beliefs or ideas will be let go?How much will it cost them in time or money?Risk:what’s the perceived risk?Are there physical or emotional risk they will need to take?How will this stretch them?Who or what might they have to confront?
- #54 Audience members will often push back or try to find errors in your presentation…Because if they don’t, they have to either live with the contradiction between their old position and the new one you have “sold” them…Or opt to change.
- #55 They might resist your message because, from their point of view, it puts their reputations, credibility, or honor on the line.
- #56 What might they misunderstand about the message, the proposed change, or the implications?Why might they believe the change doesn’t make sense for them or their organization?
- #57 What keeps them up at night?What’s their greatest fear?What fears are valid, and which should be dispelled?
- #58 In which areas are they vulnerable?Any recent changes, errors, or weaknesses?
- #59 What mental or practical barriers are in their way?What obstacles cause friction?What will stop them from adopting and acting on your message?
- #60 What’s their tolerance level of change?Where is their comfort zone?How far out of it are you asking them to go?
- #61 Where is the balance of power?Who or what has influence over them?Would your idea create a shift of power?
- #63 People are naturally attracted to opposites, so presentations should draw from this attraction to create interest.Communicating an idea juxtaposed with its polar opposite creates energy.Moving back and forth between the opposites encourages full engagement from the audience.
- #66 Content contrast moves back and forth to compare what is to what could be - and your views vs. the audiences
- #69 Emotional contrast moves back and forth between traditional and nontraditional delivery methods
- #70 Emotional contrast moves back and forth between analytical and emotional content
- #72 STAGE:Be the main event – share the main eventHide behind podium – be free to roamSTYLE:Serious business tone – humor and enthusiasmMonotone – vocal and pace varietyVISUALS:Read slides – minimize slidesStatic images – moving imagesTalk about your product – show them your productINTERACTIONS:Resist live feedback – embrace real-time feedbackRequest silence – encourage exchangesOne-way delivery – polling, shout-outs, playing, writing
- #74 Numbers rarely speak for themselves.How big is a billion?Does that figure compare to others?What causes the numbers go up or down?You can leave it up to individual interpretation, or you can explain anomalies and trends by accompanying them with narrative.
- #75 Explain the grandness of scale by contrasting it with items of familiar size.every day 5500 children die in Africait’s more than 2 000 000 people a year
- #76 Some numbers sound deceptively small or large until they are put into context by comparing them to numbers of similar value in different context.Every day you waste 50-100 liters of water if your tap is not fixed.
- #78 Numbers in charts go up and down or get bigger and smaller.Explaining the environmental and strategic factors that influence the changes gives the numbers meaning.
- #80 Divergent and convergent thinking are two different types of thinking that occur in response to a problem
- #85 Divergent and convergent thinking are two different types of thinking that occur in response to a problem
- #86 The ideas need to be filtered down to the points that succinctly support your big idea.If you don’t filter your presentation, the audience will respond negatively – Because you’re making them work too hard to discern the most important pieces.
- #88 The ideas need to be filtered down to the points that succinctly support your big idea.If you don’t filter your presentation, the audience will respond negatively – Because you’re making them work too hard to discern the most important pieces.
- #89 Review your presentation again and eliminate all the fodder that doesn’t distinctly support your big idea.
- #93 Make a point about Victory Day at school if we miss anyone from yesterday
- #94 There is a definite process for keeping your audiences on the edge of their speech.It is not easy to come by, and it’s not easy to use.However, once you master it, you WILL find doors opening for you……that you never even knew existed.
- #95 Rule number 4: Practice design, not decoration.
- #100 Reduce chart junk by removing elements that are decorative or ornamental. Three dimensional chart effects, for example, add nothing of value to your chart. Increase data-to-ink ratio by making every pixel tell a story about your data.
- #101 Maximize the contrast between your data and the background. The standard Excel default chart, for example, makes it more difficult than necessary to distinguish the line from the background. A white background and de-emphasized gridlines can help.
- #102 Whenever possible, avoid rotated labels.They are hard for people to read and distract from focusing on the numbers.
- #103 It’s not necessary to have both a legend and a title for single series graphs. Likewise, the title of a chart may suffice to explain what the reader is looking at.
- #104 Avoid adding a smoothing feature to your line; it gives the impression of data points that are not there. Similarly, glossy 3D effects are a visual that was impressive in 1999 but contributes no value to your chart.
- #105 Use flat colors or a bare minimum gradient. Ensure that the bar endpoint is visible. When the gradient fades toward the endpoint, it reduces the ability to clearly see the length of the bar.
- #106 Add structure and clarity to the chart by sorting by a metric of interest.
- #107 If you are displaying multicolumn or stacked charts, use variants on a hue or grey to show different data series
- #108 This creates a lot of unnecessary visual noise and makes similar colors seem related. In addition, bright colors get more perceived emphasis.
- #109 While graphs allow us to see the shape of data, tables allow us to perform precise lookups and comparison between small numbers of values
- #114 There is a definite process for keeping your audiences on the edge of their speech.It is not easy to come by, and it’s not easy to use.However, once you master it, you WILL find doors opening for you……that you never even knew existed.
- #115 Let them know not only what they will get, but also what those tools will empower them to do and to receive.In the example above, I tell them they will get a process that empowers them to keep their audiences…That’s a pretty compelling promise.
- #116 Don’t toot about yourself as much as you toot about the processes you’ve uncovered.Put the process, not the person, on a pedestal.
- #117 Give the audience brochures about Mindshare agency
- #118 Stimulate your audience through appeals to their feelings of pain and pleasure.When people feel these emotions, they will throw reason out the window.People make important decisions based on emotions.
- #119 You may think you did a great job, but unless your audience agrees with you, that may not be the case. The first thing you need to do is understand what your audience wantsDetermine who the members of the audience are.Find out what they want and expect from your presentation. What do they need to learn? Do they have entrenched attitudes or interests that you need to respect? And what do they already know that you don't have to repeat?Create an outline for your presentation, and ask for advance feedback on your proposed content.
- #122 “Leadership is the ability to decide what has to be done and then to get people to want it”
- #124 Will you raise your hand if you want to make more money?Rhetoric question: If I were to ask you, “Is it the year you make more money” perhaps you would say, “Anton, I make enough. I don’t care”Or “Anton, I’d like to, show me how”
- #125 “If you were born today in US, you would already owe $186,000 to pay off your share of national debt”
- #129 Small dramatizations convey insights.They can be as simple as a prop or demo, or something more dramatic, like a reenactment or skit.
- #130 Small repeated sound bites feed the press with headlines, populate and energize social media with insights, and give employees a rally cry.
- #132 A picture really is worth 100 words and 1000 emotions.A compelling image can become an unforgettable emotional link to your information.
- #133 Stories package information in a way that people remember.Attaching a great story to the big idea makes it easily repeatable beyond the presentation.
- #134 If statistics are shocking, don’t gloss over them; draw attention to them.
- #135 Have you seen a speaker who seemed to say the right things and even say them in the right way but just didn’t affect the audience very much?Have you seen a speaker who seemed to give all the right gestures and the perfect voice but just didn’t seem to connect?Have you wondered what was the thing that kept him from making a greater impact?From my experience, it normally comes down to one reason: a lack of proper mental preparation.
- #136 Do not look into a mirror. Why? Because your speech is not about you. You wouldn’t look into a mirror when you’re actually speaking to your audience, would you? Then you shouldn’t do it during rehearsal. Rehearsal should mimic the actual performance, so make it as similar as possible. If you want to see what you look like, then record yourself on video (perhaps with a flip video camera) and watch it once you finish.Imagine your audience is in front of you. It’s not enough to just practice knowing your words. It’s important to really see your audience. What are they doing? How are they reacting? How are you responding to their reactions? Who are you looking at and when? Where are you moving and when? This is what I call speaking your way into speaking. Believe it or not, some speakers think rehearsal is sitting down, reading, and memorizing their speech! My belief is that you should not sit down and memorize; you should stand up and internalize. You do that by rehearsing as if your audience is really there.Do at least one mental rehearsal. This, more than any other practice, has been the most effective and meaningful to me. Here’s what I do. I close my eyes and go through the entire presentation in my mind. I see my audience and feel them around me. I mouth the words and make it as realistic as possible. This process is so powerful for one major reason: Once you arrive on stage, you’ll feel like you’re at home. Why? Because you’ve been there before.Don’t look for perfection; look for connection. If you stumble over words or do something that’s not 100% correct, don’t worry about it. It’s not about perfection, it’s about connection. Just keep moving on. Chances are you’re the only one who will notice anyway. This Guideline goes for rehearsal and for the real speech.Exaggerate the things you need to work on. For example, if you don’t pause long enough after making important statements or asking questions, then really exaggerate an extra long pause in rehearsal. Or if you constantly speak at the same energy level (or pace or volume, etc.), exaggerate your contrasts during rehearsal. If you exaggerate it in rehearsal, even though the adrenaline of the live performance will tend to make you revert to your old ways, you’ll be sufficiently stretched enough to fix the flaw. Eventually this new habit will become second nature.
- #140 That past 10 years of professional speaking have taught me something invaluable that I never expected to learn about audiences
- #142 You’ve taken your feedback – what should you do next? Rehearse one more time.
- #144 Define who your target audience is.Ask people who are representative of the audience what they expect from the presentation.Run your agenda by a few people to see if they think something is missing or is overkill.Consider contacting participants by email beforehand and ask a few questions about what they expect.Greet audience members at the door and do a quick survey of why they are there and what they expect
- #145 Nothing is worse for nerves than trying to give a presentation on a topic you are not well prepared for.you can't possibly cover everything you know in your presentationselect the most pertinent points and then supplement with other material if time allowsinclude occasional questions to the audience to encourage audience participation. This enhances the learning experience and gives you a break from presenting. It also allows you deliver your information in a more conversational manner which is often more believable
- #146 A common technique for trying to calm nervousness is memorizing what you intend to say. But all this does is make your delivery sound like it is coming from a robot.Structure your presentation so that you give yourself clues to what is coming next.Have a set of key phrases listed on a cue card.
- #147 Familiarity brings confidence, and practice helps you to deliver the words naturally. This means they will be coming more from your heart and mind, rather than from a piece of paper.If you do feel the need to memorize, limit it to your opening.Try videotaping yourself. You will see what you look like to others and then you can make a plan to change the things that need changing.Prepare for large speaking events by practicing with a smaller audience first; for example, by inviting colleagues to listen to a dry run during their lunch hour
- #148 Once you know what you are going to say, you need to prepare yourself for the actual delivery.Decide what you are going to wear – make it comfortable and appropriate.Arrive early and get your equipment set up.Anticipate problems and have backups in case something doesn't work, you forget something, etc.If possible, give everything one last run through in the real environment.Prepare responses to anticipated questions.
- #150 Watch brilliant presentations, get the insights, try to copy
- #151 You’ve answered some questions I’ve distributed early this week
- #152 You’ve answered some questions I’ve distributed early this week