The document outlines the be2camp initiative, which is an unconference focused on Web 2.0 in the built environment, detailing its organization, themes, and various features such as live streaming and online engagement. It discusses the evolution of Web 2.0, its significance in marketing and communications, and the emergence of new opportunities in the architecture, engineering, and construction sectors. Additionally, it emphasizes the importance of social media, strategic integration of online and offline efforts, and authenticity in B2B interactions.

1. The Be2camp Story (so far) Paul Wilkinson (pwcom.co.uk) Built Environment Web 2.0 Barcamp

3. “ Unorganisation” Meetings via Skype Conversations via Twitter TimeAndDate to organise meeting times Meetings in Second Life blog, forum on Ning Google Groups Google Docs Just 2 emails

5. World’s first ‘unconference’ focused on Web 2.0 for the built environment Building Centre, London, 10 October 2008 Free to attend Participative Online and face-to-face “ Unconference”

6. “ Unplanning” Before a Be2camp event: People volunteer to help, to speak, etc Topics discussed online Themes identified Sponsors approached

7. “ Unhosting” At a Be2camp: Running order agreed Participants not delegates Sessions streamed live Live-blogging Twitterfall

8. “ Open-sourcing” After a Be2camp: Video on Ustream, YouTube Photos on Flickr Presentations on Slideshare Live-blog, chat on Coveritlive Discussions/downloads continue All on www.be2camp.com

9. Forthcoming Be2camp events … at GreenBuild Expo, Manchester. 29 June 2011 … at Green Vision (Sustainable Energy in Buildings event), Leeds, 7 July 2011 Planning… Didcot, Milton Keynes

10. Towards Marketing 2.0 Paul Wilkinson (pwcom.co.uk)

11. Who am I? Pre-web and Web 1.0 Web 2.0 What is Web 2.0 – a lightning tour What’s changing? Why does Web 2.0 matter? Web 2.0 – putting it all together AEC 2.0: applying Web 2.0 to construction audit, engage, influence, measure Ten lessons learned WEB 2.0 TODAY WHO, ME? MKTG 2.0 TOUR

12. WEB 2.0 TODAY WHO, ME? MKTG 2.0 TOUR

13. Who am I? B2B PR professional since 1987 in-house: Halcrow, Tarmac, BIW Consultancy (B2B clients): 4Projects, BIW, Earthshine, Slider Studio, tCn, Vertice, Woobius Author Wikipedian (2003) , blogger (2005), tweeter (2008) WEB 2.0 TODAY WHO, ME? MKTG 2.0 TOUR

14. video – mobile - telephones - ICQ - IM – email – EDMS - groupware – FTP – websites – texts - intranets – portals video-conferences – extranets – web-conferences – file-sharing (P2P) – discussion forums – homepages – wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web communities – RFID - tagging – GPS – IoT – QR codes - mashups – virtual worlds – Augmented reality – Web 3.0 – etc Face-to-face Hand drawings Physical models Telegraph Photography Written word Messengers Printing Telephone - Telex - Fax Radio – TV computers time number of tools WEB 2.0 TODAY WHO, ME? MKTG 2.0 TOUR

15. Web 1.0 - Mid 1990s … first generation websites static pages HTML ‘brochure-ware’ later PDFs limited interaction email integration … and no Google WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

16. ‘ Before web’ Print and face-to-face: print advertising brochures, magazines PR, media relations direct marketing market research events Still important WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

17. Web 2.0 or social media – What is it? ( Sources : Wikipedia ; Kaizo; Euan Semple) “ People having conversations online” the use of web technologies and web design to enhance creativity, information sharing and collaboration among users. “ globally distributed, near instant, person to person conversations” WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

18. WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

19. WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

20. (Source: Role of Social Media in Commercial Property RICS 2009 – Remit Consulting) WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

21. Discussion forums WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

22. Wikis open – Wikipedia organisation – RIBApedia Internal Fielden Clegg Bradley WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

23. Podcasts Blogs Individual Corporate Media WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

24. Twitter Personal Corporate Media Lists, eg: trade bodies media Architects Twibes Leagues WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

25. RSS RSS publishing, from: Bloggers Media Corporate Search Feed-readers local or web-based: Google Reader, etc WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

26. Social networking from personal to professional to industry focused WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

27. WEB 2.0 TODAY WHO, ME? TOUR 5327 members 1614 members MKTG 2.0

28. www.tcn.uk.com www.reorb.com 2854 members 3982 sign-ups WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

29. Tagging/sharing WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

30. Sharing: Presentations Travel Reviews Photos Video etc WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

31. Location: Real world Augmented reality Virtual world WEB 2.0 AEC 2.0 Q & A TODAY WHO, ME? CONTEXT TOUR GETTING SOCIAL?

32. Timelines: WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

33. TOUR WEB 2.0 TODAY WHO, ME? Changing PR Digital news release issued as a webpage, linked via RSS or a URL URL disseminated by email, Twitter, SMS, IM easily monitored – eg: unique visitors, time on page, downloads bespoke pages for different journalists – with different URLs for distribution Easily bookmarked Associated multimedia We are all publishers now! WEB 2.0 TODAY WHO, ME? MKTG 2.0

34. Changing events Hybrid = online + face-2-face Real-time sharing/feedback Multiple locations We are all broadcasters now! TOUR WEB 2.0 TODAY WHO, ME? MKTG 2.0

35. Changing events Virtual events virtual stands no travel interact online WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

36. Changing AEC services, new opportunities Examples: WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

37. Changing AEC services, new opportunities More examples: WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

38. Slider Studio Stickyworld.com architects turned software developers developing new Web 2.0 product learning by doing WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

39. Slider Studio YouCanPlan WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

40. Woobius also architects turned software developers start-up with little PR budget …but social-savvy wanted low cost, fast, trackable comms WEB 2.0 AEC 2.0 Q & A TODAY WHO, ME? CONTEXT TOUR GETTING SOCIAL?

41. Woobius – applying PR 2.0 Audit competitors not using Web 2.0 Web 2.0 good to reach AEC ‘innovators’ Engage all individuals empowered, ‘netiquette’ conversations, online and at events Influence Woobius covered in key blogs innovation awards (useful for funding!) 11,000 registered users after two years WEB 2.0 TODAY WHO, ME? TOUR MKTG 2.0

42. Summary/final points like it or not, social media matters multiple channels need more long-term, strategic approach need to integrate online and offline authenticity is vital in B2B, it’s about: “ People having useful conversations online”

43. Q&A Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk PR blog: www.blog.pwcom.co.uk Email: [email_address] Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson19