This document discusses how construction companies can use social media for PR and marketing. It begins by defining social media as globally distributed conversations online using tools like blogs, wikis, social networks and video sharing. It then explains why social media matters for construction firms, noting its growing user base and how it is shaping online user behavior and media consumption. Finally, it provides best practices for construction companies to engage in social media through blogs, Twitter, LinkedIn and other channels.
presentation given to Essex centre of the CIOB (Chartered Institute of Building) on Wednesday 14 November 2012. A lot of information crammed into one presentation.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
presentation given to Essex centre of the CIOB (Chartered Institute of Building) on Wednesday 14 November 2012. A lot of information crammed into one presentation.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Some Input on Social Media in Pakistan for the FreedomGate Pakistan (FGP, www.freedomgatepakistan.org) workshop on "Political Communication in the IT Age", Dec. 16/17 2009
Workshop Mesh up Presentation of the Alumni Portal Deutschland in Jakarta. Almost all slides originate from Slideshare.com. Please see the last chart for links to the presentations I used. Anybody should read the original documents to get the whole story. Thanks to all the brilliant people out there, who published their presentations on slideshare.com.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
Abstract: Social media tools such as Twitter, Facebook and YouTube have become common place for personal use, but how do we leverage these free tools to not only connect with our clientele but promote Extension to new audiences. Currently, there are 25 million Twitter accounts, over 500 million active Facebook users and 2 billion videos watched daily on YouTube, therefore, it makes sense for Extension to have a presence where users are spending time. For Extension personnel, understanding the benefits and learning the uses of social media tools is a tremendous opportunity to transition our past outreach excellence into a new, non-traditional format for the future. Join us to learn how to engage your clients, colleagues and supporters in social networks as well as exposure Extension content to a new demographic.
Some Input on Social Media in Pakistan for the FreedomGate Pakistan (FGP, www.freedomgatepakistan.org) workshop on "Political Communication in the IT Age", Dec. 16/17 2009
Workshop Mesh up Presentation of the Alumni Portal Deutschland in Jakarta. Almost all slides originate from Slideshare.com. Please see the last chart for links to the presentations I used. Anybody should read the original documents to get the whole story. Thanks to all the brilliant people out there, who published their presentations on slideshare.com.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
Abstract: Social media tools such as Twitter, Facebook and YouTube have become common place for personal use, but how do we leverage these free tools to not only connect with our clientele but promote Extension to new audiences. Currently, there are 25 million Twitter accounts, over 500 million active Facebook users and 2 billion videos watched daily on YouTube, therefore, it makes sense for Extension to have a presence where users are spending time. For Extension personnel, understanding the benefits and learning the uses of social media tools is a tremendous opportunity to transition our past outreach excellence into a new, non-traditional format for the future. Join us to learn how to engage your clients, colleagues and supporters in social networks as well as exposure Extension content to a new demographic.
Want to pitch reporters and understand audience passion points better? With Pinterest, you can do that and more!
See “Pinterest Marketing: An Hour a Day” author Jennifer Cario's presentation about why Pinterest's inherent traits and new year updates make it a must for PR pros.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
The Art of Interviewing is part of our 'This Is How We Do It Series'. This is for you if you want to undertake interviews that give you rich insight into what people actually do, not just what they say they do. This presentation will also help you plan, conduct and capture interviews as well as give you some insights into different interview techniques.
Presentation form for class project. Group created a strategic plan for Gardasil for Males HPV Vaccine. Details can be found in the word document titled Strategic PR Plan.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
If you had five minutes with a user of your product or service what would you ask him or her? Would you even know how to approach that person? Or who to ask? What makes a good interview anyway? Interviewing is both an art and a science, but often, both are overlooked. Taking time to ask the right questions reveals insights into the experiences we design. Everyone is has a story to tell, and everyone has insight that can inform your product, website, or service experience. But if we don’t ask good questions, we’ll lose the valuable input coming directly from the people we’re designing for.
Whether formal or informal, on a shoestring or a big budget, this workshop will give you concrete strategies for conducting interviews to get results you can use. Learn strategies for asking good questions, how to listen (more challenging than you think), get interview technology you need, and find out what the experts are doing in the field. Walk away with practical experience you can use the very same day to inform the products you’re creating.
What's next in digital communications for construction marketingpwcom.co.uk Ltd
What's next in digital communications for construction marketing - a presentation by Paul Wilkinson given to a half-day CIMCIG conference at the Building Centre, London on 16 May 2012
Mobile and social media adoption in constructionpwcom.co.uk Ltd
Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media.
Presentation to COMIT (Construction Opportunities in Mobile IT) conference, held at UCL, London on 11 November 2011.
Just-in-Time knowledge - easy access to knowledge using the webpwcom.co.uk Ltd
Just-in-Time knowledge - easy access to knowledge using the web - presentation to Institution of Civil Engineers Learned Societies Forum, London, 11 June 2013
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingpwcom.co.uk Ltd
Slides used at Be2camp Brum (12 August 2009). Opening presentation gave an overview of the range of social media tools available for use in corporate PR and marketing (not solely for construction organisations - but that was the main focus of the event)
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
Organisations might consider setting up their own communities rather than relying on Facebook or LinkedIn. This presentation stresses the importance of engaging with people offline as well as online to build interest and involvement, using 'hybrid events' to straddle the digital divide
Comparative study of web 1, Web 2 and Web 3Dlis Mu
Paper presented at the 6th International CALIBER 2008 International Conference on From Automation to Transformation. University of Allahabad, Allahabad, 28 to 29, February and 1 March, 2008
About the World Wide Web. In brief, how it was concieved, how it began, where do we stand, how it will shape in coming years, and a conclusion.
Credit to the original creators of the content (and taker of the images) whose names have escaped my memory. :-(
El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0Jose Luis Lopez Mota
Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012
Section II. The Web 2.0 and the Impact to the World
http://www.ncontacto.com/el-negocio-es-social.html
Slides to Accompany Chapter 1a of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012. http://bookboon.com/en/textbooks/it-programming/web-2-0-and-social-media-for-business
Slides of my 30min. talk at the First Science Week organized by Colegio Internacional Santo Tomas de Aquino (CISTA). The talk targeted secondary school students and took place on 01.03.2012.
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
Similar to Construction PR and marketing in the digital age (20)
"Behaviours4Collaboration" is a group looking at the behavioural changes needed to support collaborative working in general, and BIM (building information modelling) in particular. This presentation was delivered (Pecha Kucha style) at GreenBIM in Leeds on 3 December 2014
"Improving the image of construction" - presentation delivered by Paul Wilkinson, chair of the CIPR's construction and property group (CAPSIG) to the Constructing Excellence annual members convention in London on Friday 14 November 2014.
Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He covers the Five Pillars, and core content policies before briefly describing the CIPR Wikipedia guidance and then looking at the editing interface.
presentation by Paul Wilkinson to CIMCIG BIM conference, Building Centre, London WC1 on Wednesday 25 April 2012.
Presentation explains what BIM is (and isn't), and outlines why it has become important in 2012, as the UK construction industry looks to meet a UK Government BIM deadline by 2016.
Presentation given by Paul Wilkinson to London Constructing Excellence Club on 10 May 2011. If you like this, you should also seek out the presentation given by Philippa Grantham of Studio Klaschka
Getting social - or - How the construction sector has adopted social mediapwcom.co.uk Ltd
Presentation given at Constructing Excellence Social Media Forum, in London, on 30 March 2011. A quick overview of the Web 2.0 world, why it's increasingly important to construction businesses, and what platforms are being used.
"Getting social" - applying web 2.0 in construction marketing and PR pwcom.co.uk Ltd
Presentation to the CIM Construction Interest Group (CIMCIG) at the Building Centre, London on 25 November 2010. Gives overview of the tools, including some construction-specific applications, as well as up-to-date stats on market penetration of the leading generic platforms. Finishes with pointers on applying Web 2.0, from audit through to measurement.
Describes the development of the UK construction collaboration technology market since the late 1990s, and looks at current and future trends in adoption, including BIM, SaaS, Web 2.0
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Why web 2.0 should matter to today's architects (and others) - presentation given to Be2camp NW, in Manchester, UK, on 15 June 2010.
(Slightly updated version of presentation previously delivered to SLSA in May.)
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
5. video – mobile -
telephones - ICQ -
IM – email – EDMS -
groupware – FTP –
websites – texts -
intranets – portals
video-conferences
number of tools
– extranets –
web-conferences –
file-sharing (P2P) –
discussion forums –
homepages – wikis
VOIP - podcasts -
blogs – Twitter –
RSS – Facebook –
web communities –
Apps - RFID - tags –
Face-to-face Written word Telephone GPS – IoT – QR
codes - mashups –
Hand drawings Messengers Telegraph Telex
virtual worlds –
Physical Photography Fax Radio – TV Augmented reality
Printing
models computers – Web 3.0 – etc
5 time
6. • Web 2.0 or social media – What is it?
• the use of web technologies and web design to enhance
creativity, information sharing and collaboration among
users.
• “globally distributed, near instant, person to person
conversations”
“People having conversations online”
(Sources:
Wikipedia; Kaizo; Euan Semple)
6
10. (Source:
Role of Social Media in Commercial Property
RICS 2009 – Remit Consulting)
10
11. Why does Web 2.0 matter?
Di
rea rect
ore e
M tiv l-ti …
me
rac dia !
inte me
m ass
11
12. Why does Web 2.0 matter?
• 800m global users
= internet 2004
• 29.8m UK profiles
• 58% of all UK
people online
• 52% of all UK
social network
visits
12
13. Why does Web 2.0 matter?
• In November 2011, UK LinkedIn
membership passed 8 million
• Two thirds of UK professionals profiled
• 25% of FTSE100 hire via LinkedIn
• 6.1m UK visits per month
13
14. c. 462m registered
accounts
• 140m (c. 28%)
'active'*
• 250m 'active'
by end 2012
* Active = members who log in
at least once a month
Source: www.mediabistro.com
14
15. • UK = 4th largest Twitter
population
• c. 24m Twitter accounts
(38% population)
• c. 7m active UK users
• 7% of Tweeters =
79% of UK Twitter traffic
15
16. Why does Web 2.0 matter?
100m global users (July 2011- Feb 2012)
Now adding 750,000+ users per day
16
17. Why does Web 2.0 matter?
• UK: 24m visits to video-sharing sites
in April 2011
• 19m unique UK visitors to YouTube
(April 2011; up 12% on 2010)
17
18. Why does Web 2.0 matter?
• Worldwide:
181m blogs
(December 2011)
18
19. Why does Web 2.0 matter?
• 78% UK homes
now have
broadband
internet access
• Will top 80%
next year
Source: Ofcom Communications
Market Report 2011
19
20. Why does Web 2.0 matter?
• biggest driver of UK mobile internet
adoption is social media
• social networking services (57%), ahead
of email (53%), search (42%)
• 27% of UK population
have smartphones
Source: Ofcom Communications Market Report 2011
20
21. Why does mobile Web 2.0 matter?
• Smartphone sales (100m) passed
sales of laptops (94m) in Q4 2010
• By 2014, mobile internet use
will overtake desktop access
• “'Personal cloud' to eclipse
PC in just 2 years” - Gartner
But...
• Only 20% of FTSE100
websites support mobile
Source: Techcrunch
21
22. Why does Web 2.0 matter?
• Decline of traditional print circulation, eg:
– Building 2010 : 21,271
(down 15% from 25,017 in 2006)
– Construction News 2010 : 13,850
(down 42% from 23,728 in 2006)
– Contract Journal – closed 2009
• Shift from print to online
– Paywalled websites, e-newsletters
webinars, digital editions, etc
22
23. Why does Web 2.0 matter?
• Rise of new online media, eg:
– The Construction Index –
c. 317,000 visitors/mth
2.1m page imps/mth
8,000 newsletter subscribers (email October 2011)
– Construction Enquirer –
c. 74,000 unique visitors/mth
400,000 page impressions/mth
9,000 newsletter subscribers (August 2011)
23
24. Why does Web 2.0 matter?
• Old and new media adopting Web 2.0
– Blogs, Twitter, video, RSS, etc
• “Paid media” - advertising, sponsorship
• “Owned media” - website, blog, Twitter
• “Earned media” - 'WOM', 'buzz', 'viral'
24
28. • Wikis
– open – Wikipedia
(visited by c.15m UK
internet users in April 2011)
– professional –
RIBApedia
– internal knowledge
management
• Fielden Clegg Bradley
28
32. • Social networking
– from personal
(eg: Facebook) …
– to professional
(less Facebook,
more LinkedIn) …
– to AEC focused
(some in Facebook, LinkedIn,
or built on
Ning, Elgg, socialGo)
32
33. • Twitter
• Personal
• Corporate
• Media
MentionMap
33
35. Woobius
Showcase
• Application to create
iPhone/iPad apps
for construction
businesses
• “portfolio in your
pocket”
• Innovation =
differentiation
35
37. Changing PR
• Online media
– Digital news release
– Opinion piece written in blog
– Photos, video, slides incorporated
• RSS, tweeted, shared (LI, FB), etc
• e-newsletters
• We are all publishers now!
37
38. • Changing meetings/events
Hybrid = online + face-2-face
• Real-time sharing/feedback
• Multiple locations
• We are all broadcasters now!
38
39. Good tweeting
• Beware:
– company and/or client
confidentiality
– copyright issues
– defamation
– privacy of individual
– bringing company into disrepute
39
40. Good tweeting
• Avoid conflicts of interest
– Disclose client
relationships
– Clarify account
'managers'
• Consider disclaimers
• Above all: honesty and integrity
40
41. Good tweeting
• Stay (mainly) on-topic
• Keep it personal,
not corporate
• Tweet regularly
• Be responsive
• Think long-term
41
42. Good blogging
• Stay on-topic
• Keep it personal,
not corporate
• Post regularly
• Be responsive to
comments
• Think long-term
– what outcomes/reactions do you want?
42
43. Good blogging
• Beware:
– 'Flogging'
(fake blogging)
– 'Astro-turfing'
• Take care 'ghost-writing'
or re-using others' content
• Have terms of reference,
policies regarding subject
matter, approval processes, etc
• Correct any errors quickly
43
44. • Wikipedia guidance
– CIPR working with
Wikimedia Foundation
and Wikipedians on
draft guidance for PRs
http://uk.wikimedia.org/wiki/Draft_best_practice_guidelines_for_PR
44
All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
Quick overview of this presentation.
Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
Remit Consulting pares number of categories down from 24 to 12
US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
Let’s take a quick tour First off – discussion forums
Network of contacts
Now combining wider range of tools and techniques. Still have to be a good marketeer or PR operator. But need good knowledge of how to integrate SM tools into the communications mix
Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.