This document discusses how museums can connect with visitors in new ways using digital tools. It outlines traditional models of online engagement like websites and online collections, as well as new models using social media platforms. It notes that audiences now expect more sophisticated online experiences tailored to their needs and spaces. The document advocates moving away from passive, one-way content delivery and toward more participatory and audience-centered digital experiences.

1. Towards a Digital Museum:
connecting to visitors in new ways
Malcolm Chapman
malcolmchapman@hotmail.co.uk
Fredag 29 okt 2010
MUSEIFORUM & MUSUND 2010
Verktyg för framtiden (Tools for the future)

2. Mot en digital museum:
Ansluta till besökare på nya sätt
(http://translate.google.co.uk )
Malcolm Chapman
malcolmchapman@hotmail.co.uk
Fredag 29 okt 2010
MUSEIFORUM & MUSUND 2010
Verktyg för framtiden (Tools for the future)

3. ‘Traditional’ models of engagement
• Existing web services
• Web1.0
– Main corporate website
– Project websites
– Online collection

4. New models of engagement
• ‘Emerging’ web services
• Web2.0
– YouTube
– Facebook
– Blogs
– Flickr
– Twitter
– Wikipedia
– QR codes

5. <interact>

6. Who am I?
• Email – malcolmchapman@hotmail.co.uk
• Facebook -
www.facebook.com/malcolm.chapman
• Linkedin - uk.linkedin.com/in/malcolmchapman
• Twitter - @malcolmchapman
• Flickr - www.flickr.com/photos/malcolmchapman/
• I do not post on YouTube
• I am not a blogger!

7. Who are you?
• Email ?
• Flickr ?
• YouTube ?
• Blog ?
• Facebook ?
• Linkedin ?
• Twitter ?

8. </interact>
<traditional>

12. • Schoolchildren
• Teachers
• Families
• Researchers
• Pre/Post-visit
• No visit
Who is this all for?

13. “The web is an important tool for engaging visitors and
users, widening and deepening access to collections,
stimulating and enticing additional visitors…”
“There is a clear demand for detailed, contextualised
information about and interpretation of objects and
collections on the web…”
“Different user types have different combinations of
needs and seek different types of information...”
Audience research
Morris Hargreaves MacIntyre - Great Expectations

14. So what’s the problem?
• Passive, one way relationship
• Museum
– content provider
– content deliverer
– broadcaster
• Audience
– consumer
– receiver

15. That’s all folks!

16. </traditional>
<new>

17. By Original by Markus Angermeier Vectorised and linked version by Luca Cremonini [CC-BY-SA-2.5
(www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

18. New Models
• Audience-specific
• Web users are now more sophisticated
• Increased/greater expectations
• Online experience for its own sake
• Experience in their space
• Experience on their terms

25. www.manchestergalleries.org/decodingart/

27. </new>
<future>

28. Old Masters Picture Gallery, Dresden
www.wired.com/culture/art/multimedia/2007/08/gallery_dresden?slide=1&slideView=4

29. Nina Simon, The Participatory Museum (http://www.participatorymuseum.org/ )
http://www.slideshare.net/search/slideshow?q=participatory+museum

30. “…out there the world is a beautiful place with mountains, lakes and the
human race…” Krafty, New Order
“I want to see virtual reality where you move into a room and it tells you
information and it is realistic…”

31. Tack !
< malcolmchapman@hotmail.co.uk >
< www.slideshare.net/malcolmchapman >