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Virtual Museum- How to become a successful digital museum
There are over 17,500 museums in the US attracting visitors through technology and social media. The arts and culture market is worth $166.2 billion annually. On average, science and children's museums receive the most visitors each year, while specialized and historic site museums receive the fewest. Museums are using websites, virtual tours, and social media platforms like Facebook, Twitter and Instagram to engage wider audiences and convert visitors into members and donors. Effective branding and an engaging online presence allow museums to educate and inspire people even when they cannot visit in person.
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Virtual Museum- How to become a successful digital museum
- 1. BECOMING A 21stCENTURY MUSEUM
- 3. There are 17,500museums in the U.S. ART Science Historical zoo Natural history botanical
- 4. THE ARTS ANDCULTURE MARKET IS A $166.2 BILLION BUSINESS A YEAR DUE TO TECHNOLOGY MUSEUMS ARE ATTRACTING A WIDER AUDIENCE THAN EVER
- 5. Average Annual Visitors science Living collections Children’s general Natural history art specialized Historic site history 357,103 208,574 130,870 58,500 58,176 44,878 22,000 11,700 10,000 Average Admission $7 The value of a member is usually 50% more in revenue than a one time visitor Technology helps convert visitors into members and members into donors
- 6. You might never physically visit every museum… …shouldn’t mean you’ll never walk their floors
- 7. Top social media platforms for museums
- 10. The Secret Annex Visitors walk through Anne Frank’s house and her infamous attic. A brilliant idea-an online sensation Monet 2010 Impressionism enthusiasts can tour the “Claude Monet: 1840-1926” exhibit without having to buy a plane ticket to Paris Google art project Launched in February 2014, Google Art Project offers a street view experience of 17 of the world’s most famous museums
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- 19. How often shoulda website be redesigned? 40 35 30 25 20 15 10 - 5 Every Every Never 3 months 4-12 months Every 13-24 months Every 25-26 months Asia EU US
- 21. The social staircase Strategy Identify, find & observe target market Presence Turn visitors into fans How? Conversation Update content daily
- 22. The current favoriteplatform for museums to interact with their audience
- 23. Social site Thatis all about discovery Best for Users are: 32% male 68% female
- 25. Social sharing site That has 1 billion Users worldwide Best for Users share 1 billion Active users Communicating with consumers 2.5 billion Pieces of content daily
- 26. Most followed brandis Posting pics Consumers relate to
- 28. Brand is what people think of you. Branding is the process of managing your brand Branding is the process of managing & creating your brand’s impressions Be the leading brand in your field -European Academic Art! -Classical Realism! -Orientalism! -Romanticism!
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