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PERSPECTIVE
PERSPECTIVE
“We need to invent Digital Native methodologies for all subjects, at all levels, using our
students to guide us. The process has already begun – A frequent objection I hear from
Digital Immigrant educators is this approach won’t work for my subject. Nonsense. This
is just rationalization and lack of imagination. In my talks I now include thought
experiments where I invite professors and teachers to suggest a subject or topic, and I
attempt– on the spot – to invent a Digital Native method for learning it.
                               -Marc Prensky, 2005
USING




For Sharing and Promotion of Student Work
      Joey Watson, College of Music & Dramatic Arts
USING




For Sharing and Promotion of Student Work
      Joey Watson, College of Music & Dramatic Arts
CONTEXT
CONTEXT
1948 ABC 3rd network to broadcast
CONTEXT
1948 ABC 3rd network to broadcast

2010-1948= 62 yrs of broadcasting
CONTEXT
      1948 ABC 3rd network to broadcast

       2010-1948= 62 yrs of broadcasting

3 networks x 62yrs x 365 days a yr x 24hrs a day=
CONTEXT
      1948 ABC 3rd network to broadcast

       2010-1948= 62 yrs of broadcasting

3 networks x 62yrs x 365 days a yr x 24hrs a day=

        Over 2 million hrs of broadcasting
CONTEXT
      1948 ABC 3rd network to broadcast

       2010-1948= 62 yrs of broadcasting

3 networks x 62yrs x 365 days a yr x 24hrs a day=

        Over 2 million hrs of broadcasting

YouTube produced more in the past 6 months
CONTENT

• Candid    moments

• Performances/Presentations

• Clips   (music, movies, sports, etc)

• Mashups

• Video    Blogs
CHARACTERISTICS

• Can   be private or public

• Limited   to 10 minutes or 100MB

• Sharing: tagged, embedded, user-generated   filtering through
 alternate sites

• Ease, free
APPLICATION


• Mashups/Viral/Exposure

• Feedback    tool (private collaboration)

• Cultural   artifact/identity/participation

• Innovative/creative   use (course specific)
VIRAL/MASHUP


• Integrating   sources to create new meaning

• Widely   public and shared

• Copyright     issues
MASHUP
MASHUP
COPYRIGHT ISSUES
COPYRIGHT ISSUES
 “The new generation of digital natives are
 manipulating content online as a form of
 expression...the democratization of the
 Internet has facilitated a remix culture, where
 people are not passive recipients but active
 creators”

 -Linda Wong, Georgetown Law
MASHUPS/VIRALS

• Copyright, Derivative, Fair   Use

• Purpose/character   and market effect
BUSINESS WEEK MAY 19, 2010
BUSINESS WEEK MAY 19, 2010



 Creative Leaders Who Can:
BUSINESS WEEK MAY 19, 2010



                   Creative Leaders Who Can:



• Disrupt   the Status Quo

• Disrupt   existing business models

• Disrupt   organizational paralysis
VIRALS
VIRALS
FEEDBACK

• Privacy

• Free, shared   to invited sources

• Opportunities    for peer-to-peer (outside of class)

• Team    Projects, staged of collaboration, documentation

• Video   annotation tool
Recorded Presentations
Recorded Presentations
INNOVATION

• Course   trailers/viral video syllabi

• Anthropological/sociological/ethnographic   use

• Other   course specific experiments
CLASS TRAILERS
CLASS TRAILERS
DIGITAL ETHNOGRAPHY
DIGITAL ETHNOGRAPHY
THE NEXT STEP

• How   can it work for you?

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Si Presentation

  • 3.
  • 4. “We need to invent Digital Native methodologies for all subjects, at all levels, using our students to guide us. The process has already begun – A frequent objection I hear from Digital Immigrant educators is this approach won’t work for my subject. Nonsense. This is just rationalization and lack of imagination. In my talks I now include thought experiments where I invite professors and teachers to suggest a subject or topic, and I attempt– on the spot – to invent a Digital Native method for learning it. -Marc Prensky, 2005
  • 5. USING For Sharing and Promotion of Student Work Joey Watson, College of Music & Dramatic Arts
  • 6. USING For Sharing and Promotion of Student Work Joey Watson, College of Music & Dramatic Arts
  • 8. CONTEXT 1948 ABC 3rd network to broadcast
  • 9. CONTEXT 1948 ABC 3rd network to broadcast 2010-1948= 62 yrs of broadcasting
  • 10. CONTEXT 1948 ABC 3rd network to broadcast 2010-1948= 62 yrs of broadcasting 3 networks x 62yrs x 365 days a yr x 24hrs a day=
  • 11. CONTEXT 1948 ABC 3rd network to broadcast 2010-1948= 62 yrs of broadcasting 3 networks x 62yrs x 365 days a yr x 24hrs a day= Over 2 million hrs of broadcasting
  • 12. CONTEXT 1948 ABC 3rd network to broadcast 2010-1948= 62 yrs of broadcasting 3 networks x 62yrs x 365 days a yr x 24hrs a day= Over 2 million hrs of broadcasting YouTube produced more in the past 6 months
  • 13. CONTENT • Candid moments • Performances/Presentations • Clips (music, movies, sports, etc) • Mashups • Video Blogs
  • 14. CHARACTERISTICS • Can be private or public • Limited to 10 minutes or 100MB • Sharing: tagged, embedded, user-generated filtering through alternate sites • Ease, free
  • 15. APPLICATION • Mashups/Viral/Exposure • Feedback tool (private collaboration) • Cultural artifact/identity/participation • Innovative/creative use (course specific)
  • 16. VIRAL/MASHUP • Integrating sources to create new meaning • Widely public and shared • Copyright issues
  • 20. COPYRIGHT ISSUES “The new generation of digital natives are manipulating content online as a form of expression...the democratization of the Internet has facilitated a remix culture, where people are not passive recipients but active creators” -Linda Wong, Georgetown Law
  • 21. MASHUPS/VIRALS • Copyright, Derivative, Fair Use • Purpose/character and market effect
  • 22. BUSINESS WEEK MAY 19, 2010
  • 23. BUSINESS WEEK MAY 19, 2010 Creative Leaders Who Can:
  • 24. BUSINESS WEEK MAY 19, 2010 Creative Leaders Who Can: • Disrupt the Status Quo • Disrupt existing business models • Disrupt organizational paralysis
  • 27. FEEDBACK • Privacy • Free, shared to invited sources • Opportunities for peer-to-peer (outside of class) • Team Projects, staged of collaboration, documentation • Video annotation tool
  • 30. INNOVATION • Course trailers/viral video syllabi • Anthropological/sociological/ethnographic use • Other course specific experiments
  • 33.
  • 36.
  • 37.
  • 38. THE NEXT STEP • How can it work for you?

Editor's Notes