1. Tourism is defined as travel for recreational, leisure or business purposes that involves staying away from one's usual environment for more than 24 hours. International tourist arrivals declined in 2009 due to the recession but rebounded slightly in 2010.
2. India's tourism industry contributes significantly to employment, GDP, and exports. Medical tourism in particular is growing and expected to become a $1 billion industry by 2012 due to low costs for high-quality treatments.
3. While tourism provides economic benefits, it also faces challenges like lack of government support, unregulated pricing, and potential negative environmental and cultural impacts if not properly managed. Medical tourism in India has strengths in affordable, high-quality care but weaknesses around ac
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
Overlander India is a 4x4 off-roading company that takes you for an off-road adventure of a lifetime across various regions of India. The excitement of this form of driving can only be felt behind the wheel of a jeep and that is exactly what we offer.
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
Overlander India is a 4x4 off-roading company that takes you for an off-road adventure of a lifetime across various regions of India. The excitement of this form of driving can only be felt behind the wheel of a jeep and that is exactly what we offer.
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
“We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”
Sr. V.P. Dan Scheinman of Cisco Systems
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Presented by JAIBIHAR.com
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2. Tourism
Contribution to
Employment
Economy (Chart)
Incredible India
About tourism
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3. Tourism – recreational, leisure or business purposes
WTO defines – stay away from usual environment for more than 24 hours
& not more than 1 consecutive year.
Year 2008 – 922 million international tourists growth of 1.9%
Year 2009 – recession, H1N1 influenza virus > decline of 4% to 880 million
international tourists.
Important tool – Egypt, Australia, Greece, Thailand, Seychelles, Maldives,
etc.
Opportunity for employment – services like transportation services,
hospitality services, entertainment venues, etc.
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4. International International International
tourist tourist tourist
Rank Country UNWTO Regional Market
arrivals arrivals arrivals
(2008) (2007) (2006)
1 France Europe 79.3 million 81.9 million 78.9 million
2 U.S.A North America 58.0 million 56.0 million 51.0 million
3 Spain Europe 57.3 million 58.7 million 58.2 million
4 China Asia 53.0 million 54.7 million 49.9 million
5 Italy Europe 42.7 million 43.7 million 41.1 million
6 U.K Europe 30.2 million 30.9 million 30.7 million
7 Ukraine Europe 25.4 million 23.1 million 18.9 million
8 Turkey Europe 25.0 million 22.2 million 18.9 million
9 Germany Europe 24.9 million 24.4 million 23.5 million
10 Mexico North America 22.6 million 21.4 million 21.4 million
IIPM - AHMEDABAD (09-11) Source: WTO 4
5. Agri – Tourism
Cultural Tourism
Eco Tourism
Heritage Tourism
Medical Tourism
Poverty Tourism
War Tourism
Space Tourism , many more. . .
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6. Sustainable Recession
Eco Tourism
Tourism tourism
Medical Educational Creative
Tourism Tourism Tourism
Dark Tourism
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7. Sustainable Tourism – economic, social & aesthetics needs maintaining cultural
integrity, ecological processes, biological diversity & life support system.
Eco Tourism – also ecological tourism, educate the traveler, funds for conservation,
benefits the economic & political development.
Recession Tourism – low cost, high value experiences, businesses have seen boom
due to low costs.
Medical Tourism – significant price difference for medical procedures & regulatory
system.
Educational Tourism – learn culture through student exchange program or study
tours, learning of knowledge & enhancing technical skills o/s classroom
Creative Tourism – participation of travellers in cultural event, interactive workshops
& informal learning experiences.
Dark Tourism – battlegrounds, horrific crimes, etc.
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8. Ranked 5th – India Travel & Tourism 10 year long term growth; 2nd by 2019
Ranked 11th – Asia Pacific Region & 62nd in world
Ranked 14th – best tourist destination for natural resources.
Ranked 24th – Cultural resources with World Heritage Sites
Ranked 37th – Air transport network
“Best Country brand for value – for money” by Future Brands
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9. Largest service industry
GDP Contribution – 6.23%
Contribution to Employment – 8.78%
5 million foreign tourists annually & 562 million domestic tourists visits.
Generate revenue – US $ 100 billion in 2008
Expected to rise – US $ 275.5 billion by 2018
Growing Medical Tourism
2010 Commonwealth Games in Delhi – expects to boost tourism
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10. 2010 India's travel & tourism expected to generate inr5,533bn (US $118bn)
of economic activity (GDP). The industry„s Direct impact includes:
Direct Industry GDP – US $ 42 billion = 3.1 % of total GDP
Direct Industry Employment 18,610,000 jobs , representing 3.8% of total employment
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 10
11. Touches all sectors in economy – real impact is even greater is even
greater. Directly or Indirectly accounts for:
Exports, Services &
Economy GDP – Economy Employment
Merchandise
US $ 118 billion 40,086,000 jobs
US $ 16 billion
equivalent to 8.6% of total Representing 10% of total
Equivalent to 5.5 % of total
GDP employment
exports
Capital Investment – US $ 35 Government Expenditure –
billion = US $ 2 billion
7.2% of total investment Equivalent to 1% of share
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 11
12. Tourism Industry – Government of India target of 10 million tourists by
2010
WTO Prediction – 25 million tourists by 2015
Investment in Hotels – Rs. 40,463.10 crores
WTTC prediction – growing @ 10.1% per annum
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13. Offers online booking system
Online booking system accounted US $ 800 million which is 14% of total
tourism & travel industry.
Also features Medical Tourism therapies – YOGA, Meditation, Ayurveda,
allopathy, etc.
Provides direct employment
Infrastructure development
Low cost of medical – i.e. medical tourism
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14. Cause environmental damage – pollution, forest fires, etc.
Tourists – not respecting cultures
Sometimes – it is like seasonal employment
Development of illegal or destructive economic activities.
Low benefits – no job security, no safety rules, no health care, etc.
Decision making – corporate dollars corrupt government
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15. Also known – Health Tourism
Developing concept – people visit India for treatment
“Cost Effective” private medical care collaboration with tourism industry
Covers broad spectrum – medical services
Mix leisure, fun, & relaxation with wellness & health care
Large number of patients – Europe & USA
Indian Corporate Hospitals excel – cardiology & cardiothoracic surgery,
joint replacement, transplants, ophthalmology, orthopedic surgery & more
Mc Kinsey Report & Indian Confederation of India Industry – Medical
Tourism $ 1 billion business by 2012
Slogan – “First World Treatment” at “Third World Prices”
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16. STRENGTHS WEAKENESS
• Quality & Range of services • No strong Government support
• Affordable costs • No proper co-ordination between major players
• Well establish tourism infrastructure – airline, hospitals & hotels
• Manage large scale projects • Lack of uniform pricing policies
• International standard • Cheating
• Political Problems.
THREATS OPPORTUNITIES
• Strong competition – Thailand, Malaysia & • Increased demand – health care services
Singapore • Shortage of supply health services – Canada, UK
• Lack of international accreditation • Personal touch
• Overseas Medical Care – not covered by Medical • Traffic system is well developed
Insurance • Medicines & labour cost low
• Exploitation tourists – illegal money changers. • Demand from under developed countries
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17. MICE – meetings, incentives, conferences & exhibitions
New & Rapidly growing concept
Fastest growing sectors of the tourism & hospitality industry
Caters – business travelers
Also caters forms of businesses – conferences, conventions, exhibitions &
product launches.
India Occupies – 27th position Global MICE
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18. 1%
18%
World Market MICE Tourism
US $ 280 billions
Asia Pacific Share
US $ 60 billions
India
81% US $ 4.8 billions
Source: World –Tourism.org
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19. Impressive mix of cultural & historical tourists sites
Offers powerful combination – modern & cultural conference organizer
India – courtesy & hospitality gives feel & experience
Fairly good transport network on domestic routes
Elaborate & robust railway network
Fairly good network – roads including national & state highways
Significant population – fluent in English
Seating Capacity – New Delhi, Mumbai, Agra, Bangalore, Hyderabad, Jaipur,
etc.
Companies – spend at least 4% to 5% of income on incentives for employees
Government taking initiatives – public private partnership
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20. Requires extensive research
Need - world class hotels, convention centers & conference venues
Develop more suitable & well equipped convention centers
Ample scope – improvement in transportation facilities
Security – critical issue
Terrorists Attack – Taj & Oberoi
Report Planning Commission:
Bangkok – 60,000 hotel rooms
Delhi & Mumbai – 20,000 & 25,000 rooms respectively
Rooms Rents high in India
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21. 75-80% health care services – carried by private players
Government taking interest
Medical Tourist arrivals – 1 million to reach soon
Played vital role campaign – Incredible India
Industry helped growing –
horticulture,
handicrafts,
agriculture,
construction &
Poultry
Need to promote MICE Worldwide
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