International tourism is a major source of income for many countries. Some of the top countries for tourism include France, the United States, China, Spain, and Italy. These countries attract tens of millions of international visitors annually due to major attractions like Paris, New York City, the Great Wall of China, Barcelona, and Rome. Popular attractions include historic and cultural sites, natural landscapes, amusement parks, and cities with diverse activities. Tourism provides significant economic benefits through employment and foreign income.

2. Facts:-
• International Tourism is one of the oldest and
huge source of foreign income to the host
country.
• Not only the country which are developed but
the country which are less developed or
developing can make a good chunk of foreign
money by the help of tourism.

3. • Some of the Countries like
France, Egypt, Greece, Lebanon, Israel, the
United States, the United
Kingdom, India, Spain, Italy, and Thailand, and
many island nations, such as Mauritius, The
Bahamas, Fiji, Maldives, Philippines and the
Seychelles are the countries for which Tourism
plays a very great role in there GDP.
• It brings in large amounts of income in payment
for goods and services available, contributing an
estimated 5% to the worldwide gross domestic
product (GDP), and it creates opportunities for
employment in the service industries associated
with tourism.

4. What does it include:-
Transportation
Service
All these activities
ultimately provides
the spreading of
culture and makes
Airlines, Crui the host country
Accommoda Tourism se ships and known world wide
tions
taxicabs along with produce
an employment and
good amount of
money.
Hospitality
Service

5. Types of Travels:-
Leisure travel
Winter tourism
Mass tourism

6. Types of Travels:-
Adjectival tourism:-
– Adjectival tourism refers to the numerous niche or
specialty travel forms of tourism.
 Cultural tourism
 Geotourism
 Heritage tourism
 Medical tourism
 Religious tourism
 Wildlife tourism
 Sports Tourism

7. Most-visited countries by international tourist arrivals
In 2010, there were 940 million international tourist arrivals, with a
growth of 6.6% as compared to 2009.
UNWTO International International Change
Regional tourist tourist 2009
Rank Country
Market arrivals arrivals to 2010
(2010) (2009)
1 France Europe 76.8 million 76.8 million 0.00%
2 United States North America 59.7 million 55.0 million 8.70%
3 China Asia 55.7 million 50.9 million 9.40%
4 Spain Europe 52.7 million 52.2 million 1.00%
5 Italy Europe 43.6 million 43.2 million 0.90%
6 United Kingdom Europe 28.1 million 28.2 million -0.20%
7 Turkey Europe 27.0 million 25.5 million 5.90%
8 Germany Europe 26.9 million 24.2 million 10.90%
9 Malaysia Asia 24.6 million 23.6 million 3.90%
10 Mexico North America 22.4 million 21.5 million 4.40%

8. International tourism receipts
International tourism receipts grew to US$919 billion (€693 billion) in
2010, corresponding to an increase in real terms of 4.7% from 2009.
UNWTO International
Regional Tourism
Rank Country
Market Receipts
(2010)
1 United States North America $103.5 billion
2 Spain Europe $52.5 billion
3 France Europe $46.3 billion
4 China Asia $45.8 billion
5 Italy Europe $38.8 billion
6 Germany Europe $34.7 billion
7 United Kingdom Europe $30.4 billion
8 Australia Oceania $30.1 billion
9 Hong Kong (China) Asia $23.0 billion
10 Turkey Europe $20.8 billion

9. International tourism expenditures
The World Tourism Organization reports the following countries as the
top ten biggest spenders on international tourism for the year 2010.
UNWTO International
Regional Tourism
Rank Country
Market Expenditures
(2010)
1 Germany Europe $77.7 billion
2 United States North America $75.5 billion
3 China Asia $54.9 billion
4 United Kingdom Europe $48.6 billion
5 France Europe $39.4 billion
6 Canada North America $29.5 billion
7 Japan Asia $27.9 billion
8 Italy Europe $27.1 billion
9 Russia Europe $26.5 billion
10 Australia Oceania $22.5 billion

10. Most-visited cities by international tourist arrivals
Top 10 most visited cities by estimated number of international visitors
by selected year
International
Rank City Country visitors Year/Notes
(millions)
1 Paris France 15.2 2010 (Excluding extra-muros visitors)
2 London United Kingdom 14.7 2010
3 Antalya Turkey 10.5 2011
4 New York City United States 9.7 2010
United Arab
5 Dubai 9.3 2011
Emirates
2010 (Excluding Malaysian citizens arriving by
6 Singapore Singapore 9.2
land)
7 Kuala Lumpur Malaysia 9 2011
8 Hong Kong Hong Kong (China) 8.4 2010 (Excluding Mainland Chinese visitors)
9 Istanbul Turkey 8.1 2011
10 Bangkok Thailand 7.2 2010

11. Most-visited countries by
international tourist arrivals

12. France
Capital:-Paris
Currency:-Euro
Language:-French
Religion:-Roman Catholic (85%), Protestant

13. France (Attraction)
• France attracted 78.95 million foreign tourists in 2010, making it the
most popular tourist destination in the world.
– Paris, the capital city, is the most visited city in the world.
– Paris has some of the world's largest and renowned
museums, including the Louvre, Musée d'Orsay
– French Riviera
– Loire Valley
– Tourists also travel to see the annual cycle race, the Tour de France.

14. France (Attraction)
– Theme Parks
• Disneyland Paris is France's and indeed Europe's most
popular theme park, with 15,405,000 combined visitors to
the resort's Disneyland Park and Walt Disney Studios Park in
2009
• Other popular theme parks are the Futuroscope of Poitiers
and the Parc Astérix.
– Eiffel Tower
– Louvre Museum
– Palace of Versailles
– Musée d'Orsay
– Arc de Triomphe

16. United States
Capital:-Washington, D.C.
Currency:-United States Dollar (USD $)
Language:-English
Largest City:- New York City

17. United States (Attraction)
• Today, there exists a wide range of tourist
attractions in the United States such as
Amusement parks,
Festivals,
Gambling,
Golf courses,
Historical buildings and landmarks,
Museums, Galleries.

18. United States (Attraction)
New York City
• New York or the Big Apple as it is commonly known is
all in all!
• Five districts: Manhattan, Brooklyn, the
Bronx, Queens, Staten Island, make of New York what it
really is: a lively, sparkling cosmopolitan city!
• The most interesting and attractive area is, no
doubt, Manhattan, where easy is to get around by
bus, taxi or tube!

19. United States (Attraction)
– Los Angeles
• Las Vegas is a famous city which is known as a hub of
gambling, entertainment and shopping. Most of the tourists
visit Las Vegas to gamble in large number of casinos.
• This place, located in Clark County of Nevada State in
United States, used to be nothing but a desert for many
years. Soon the deserted place started making a mark as the
biggest center of gambling.
– Chicago
• Chicago is a major city in the state of Illinois in United States
• Often referred to as ‘Second City’ or ‘Windy City’, it is a
major industrial, financial and educational hub. World-
renowned as the global capital of architecture.

21. China
Capital:-Beijing
Currency:-Yuan (¥ CNY)
Language:-Standard Chinese
Largest City:- Shanghai

22. China (Attraction)
• Beijing
– Tiananmen Square, Forbidden City, Temple of
Heaven, Summer Palace, the Great Wall, Ming
Tomb, Hutong, Lama Temple, Beihai Park, Beijing Capital
Museum, Yashow Market
• Xian
– Xi'an, also called Changan is the largest city in north-west
China. It had served as the nation's capital for 13
dynasties. It is famous for historical importance.
– Terra-cotta Army, Banpo Museum, Huaqing Hotspring, City
Wall, Big Goose Pagoda, Shaanxi Provincial Museum, Xian
Great Mosque, Forest of Stone Steles Museum

23. China (Attraction)
• Shanghai
– As the largest city in China
– Shanghai Bund, Shanghai Jade Buddha Temple, Shanghai
Yuyuan Garden, Shanghai Museum, Shanghai Xin Tian
Di, Shanghai Oriental Pearl TV Tower, Shanghai Huangpu
River
• Zhangjiajie Hunan
– Zhangjiajie City is located on the west mountians of Hunan
Province
– Zhangjiajie National Forest Park, Tianzi Mountain, Suoxi
Valley Nature Reserve.

24. China (Attraction)
• Silk Road in China
– The Silk Road has a history of more than 2,000
years.
– Lanzhou, Wuwei, Zhangye, Jiayuguan Pass,
Dunhuang, Hami, Turpan, Urumqi, Loulan, Korla,
Kuqa (Kucha), Aksu, Kashgar (Kashi), Hotan

26. Spain:-
Capital:-Madrid
Currency:-Euro (€)
Language:-Spanish
Largest City:- Madrid

27. SPAIN (Attraction)
• Alarcon
– Alarcón is a beautiful medieval village, set on the
rocky surroundings of the River Júcar in Cuenca, about
an hour and a half drive from Madrid.
• Baeza (Jaén)
– Baeza is a beautiful historical town set in the province
of Jaén in Andalucía surrounded by Europe's largest
olive tree plantation and near to one of Spain's most
impressive national parks, El Parque Nacional de
Cazorla.

28. SPAIN (Attraction)
• Cuenca
– Declared a World Heritage Site by UNESCO,
Cuenca spreads out below the ruins of the Arab
castle, the former fortress of Kunka. The modern
area of this small city lies below on the Júcar plain.
• Pasajes San Juan
– San Juan is rich in fishing history and many famous
adventurers are said to have set sail from here on
their travels.

30. Italy:-
Capital:-Rome
Currency:- Euro (€)
Language:-Italian
Largest City:- Rome

31. ITALY (Attraction)
• Rome
– The capital was not built in a day and you will
need a lifetime to see it. With so many sites and
places to see, you will never be at a loss to do.
Whether it is exploring the ancient roman forum
and walking where Caesar did, seeing the
Vatican, or making a wish at the Trevi
Fountain, Rome is an obvious stop for anyone can
trip to Italy

32. ITALY (Attraction)
• Venice
The city of lovers- Venice is a great place for couples and
families. Hang out in St. Mark a Square (watch out for all the
pigeons!!), stroll through tiny alleys, and take a gondola ride
through the canals. Venice may be an expensive city but it is
worth every Euro.
• Florence
Birthplace of the renaissance and home to the
David, Florence is Italy’s second obvious stop. For art lovers
and foodies, Florence offers an array of goodies. (Try the
gelato!!!) Another bonus: its right in Tuscany, home of Italy is
premier wine country.

33. ITALY (Attraction)
• Another places are like: -
– Cinque Terra
– Sicily
– Turin
– Capri
– Sorrento
– Abruzzo
– San Gimignano, etc….

35. United Kingdom:-
Capital:-London
Currency:-Pound Sterling (GBP)
Language:-English
Largest City:- London

36. UNITED KINGDOM (Attraction)
• Stonehenge
– Stonehenge is a prehistoric stone circle and is
believed to have been constructed around
3100BC. No one knows exactly what purpose it
served, but it is thought to have been a center of
pagan worship.
• Tower Bridge
– Tower Bridge is one of London's most recognizable
landmarks and also one of the most famous
bridges in the world.

37. UNITED KINGDOM (Attraction)
• Chatsworth House
– (One of the best country houses in the UK)
– The UK is dotted with a huge amount of exceptional
country houses and castles, but one of the most
beautiful is Chatsworth House in Derbyshire, home of
the Duke & Duchess of Devonshire since 1549.
• Lake Windermere
– Lake Windermere, in Cumbria is 2 miles long, one mile
wide and 220 feet deep. It is the largest natural lake in
England and is part of the Lake District National Park.

38. UNITED KINGDOM (Attraction)
• York Minster
– Almost every British city has a stunning cathedral
(bar 18), but York Minster is one of the most
impressive.
• The Eden Project
– The Eden Project is one of the most exciting
modern projects in the UK. The complex in
Cornwall houses 100,000 plants in two giant
transparent domes, each recreating different
global climate conditions.

40. Malaysia:-
Capital:-Kuala Lumpur
Currency:-Ringgit (RM) (MYR)
Language:-Malaysian
Largest City:- Kuala Lumpur

41. Malaysia (Attraction)
• Penang
– Mostly populated by Chinese community, travelers
could find incense and temples everywhere in
Penang
• Cameron Highland
– The hinterland at highland where you can visit tea
plantations in the cool air, sipping tea at
cafes, viewing flowers and cactus plantation, as
well as trying our local steamboat lunch and
dinner. You can also play a round of golf there too.

42. Malaysia (Attraction)
• Taman Negara
– With the thick rainforest surrounding you, try jungle
trekking, tracking elephants with your leech-proof
boots. kayaking and overnight at Kenyir Lake. Fishing
and exploring the National Park at Endao Rompin.
• Sarawak and Sabah
– Climb the massive Mt. Kinabalu, visit the mythical
Borneo where you can see wild Orang-utan and off
course, taste plenty of fresh and cheap seafood! Off
the shore of Tawau is the famous Sipadan “scuba
diving heaven” Island.

43. Malaysia (Attraction)
• Melaka
– The historical city with many ancient architectures and
cultures inherited from the Portuguese, Dutch and
Spanish. Travelers could learn more on the local Papa and
Nyonya community and its culture. Plan a short trip to
Melaka to take colourful travel photos
• Kuala Lumpur
– The capital city of Malaysia. The heaven for
entertainment, shopping, drinking, and people watching
tourists spots such as the Petronas Twin Tower, Batu
Caves, Tasek Perdana with Birds Park, Orchid
Garden, museum, zoo, royal palace, chinese temples etc.
The best way to explore the city is by utilising its Integrated
Railway System to connect to most travel sites

45. India:-
Capital:-Delhi
Currency:-Indian Rupee (INR)
Language:-Hindi
Largest City:- Mumbai

46. INDIA (Attraction)
• Agra
– Agra is another place located on the bank of the
river Yamuna and has achieved it fames because
of the seventh wonder of the world “The Taj
Mahal”
• Goa
– It is one of the smallest state of India the clean
blue waters of sea, the open armed welcomes of
the natives and fun-loving carnivals attracts the
tourist most.

47. INDIA (Attraction)
• Kerala
– Kerala has the great potential for Nature tours and
beauty lovers, Kerala has it all, hills covered with
luxuriant and natural greenery, beaches. Kerala is
named as “GOD’S OWN COUNTRY”
• Mumbai
– Mumbai is commercial capital of the country,
most of the people come to Mumbai for trading
purpose.

48. INDIA (Attraction)
• Ajanta Ellora Caves
– The caves located near Aurangabad are the world
renowed for the cave shrines that are cut of the
rock, by hand. 34 caves at Ellora and 29 caves at
Ajanta and all completely master piece.
• Trichy
– Trichy were built by the Nayaks of Madhuri and is
situated on the bank of river Cauvery. The place is
fourth largest city in Tamil Nadu.

50. SWOT Analysis:-
• Strengths
– Geographical location, a culmination of
deserts, forests, mountains, and beaches.
– Archeological sites and historical monuments.
– Culture, Trading, Medical Research, etc..
• Weakness
– Weak infrastructure
– Improper Marketing
– Cost factors, etc.

51. SWOT Analysis:-
• Opportunities
– More proactive role from the government.
– Allowing entry of more multinational companies
into the country gives a global perspective.
– Growth of domestic tourism. The advantage here
is that domestic tourism and international tourism
can be segregated easily owing to the different in
the period of holidays.

52. SWOT Analysis:-
• Threats
– Political turbulence
– Aggressive strategies adopted by other countries
like Australia, Singapore in promoting tourism
affects the tourism of other countries.

53. Findings:-
• Lack of adequate infrastructure.
• Improper Marketing
• Political Turbulence

54. Solutions:-
• Allow corporate sponsorship for heritage
buildings
• Create experiences, not sightseeing spots
• Build great roads and access points
• Aggressive tourism marketing strategies
• Sell niche tourism areas separately