Example of Blue Ocean Strategy as well as Unique example of using men into the circus instead of animals.

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2. Reinvention of Circus
~ Presented By:
 Sandesh Ghosal
 Shail Desai
 Shilin Patel
 Shivangi Bhatnagar
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3. Interesting Facts !!!
 4000 employees worldwide
 1984 – 73 people
 Today – 3000 employees + 1000 artists
 Average Age – 35
 40 Nationalities & 25 languages
 90 Million viewers – 200 cities
 19 shows across globe
 Net worth – US $ 2.5 billion
 One Drop Foundation – fight against poverty
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4. Where???
 Americas
 Oceania
 Asia & Middle East
 Europe
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5. Reinventing the Circus
 Concept, reinvented, innovated, amazed & shock!
 Replaced animals – humans
 Reinvent theme
 Niche segment – Corporate Executives
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6. Reinvention of Art form
 No animals, ring master – still hit
 Attract human acrobats, jugglers, aerialists.
 Own theme, sound track & costumes
 Human innovation & imagination
 Considering theme – set up created
 Aesthetics & safety
 Offering people – thrill of circus, artistic richness & sophistication
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7. VIDEO 7

8. What Makes Them Different??
 Artistic music & dance
 Innovate humans
 Training 1 – 4 months
 40% profits – R & D
 Technology effects on humans
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9. Red Ocean &
Blue Ocean Strategy
RED OCEAN STRATGEY BLUE OCEAN STRATEGY
• Compete – existing market space • Create uncontested market space.
• Beat the competition • Make competition irrelevant
• Exploit existing demand • Create & capture demand
• Make the value/cost trade off • Break the value/cost trade – off
• Industries – defined & accepted • Industries – defined untapped
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10. Blue Ocean Strategy & Cirque Du Soleil
 Created new market
 Strong profitable growth
 Didn’t follow competition
 Value innovation
 Differentiating factor
 Fun & thrill
 Intellectual sophistication
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11. Strategy Canvas
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12. SWOT Analysis
STRENGTHS WEAKNESSES
• Artistic tradition • Overshadows beauty & talents
• Promote talent & performances • Inability – manage & promote
business
• Talented employees
• Gaining customer loyalty &
reputation
OPPORTUNITIES THREATS
• Target - Asian Countries • Expenses & financial resources
• Familiar with local audiences • Threat from the entertainment
industry
• Gain competitive advantage
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13. Consumer Behavior & Cirque Du Soleil
 Buyer Group
 Price
 Animals replace Humans
 Thematic Presentation
 Redefined Watching Environment
 Multiple Production
 Artistic Music and Dance
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14. Indian Circus Industry
 Started in 1880 – Mumbai
 Struggles for survival
 Wildlife norms & new age entertainment
 Industry making losses – Jumbo Circus Director
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