Total Quality Management (TQM) is an approach that focuses on meeting internal and external customer needs and expectations in all areas of an organization. To implement TQM successfully, management must create an open culture where employees feel responsible for customer satisfaction and participate in developing visions, strategies, and plans. A committed and well-trained workforce that participates in quality improvement and is rewarded based on quality objectives is key to a successful TQM environment. Companies must also rapidly respond to customer needs through customer-driven product development to achieve customer satisfaction.

1. TOTAL QUALITY MANAGEMENT (TQM): an approach that motivates, supports, and enables quality management in all activities of the organization, focusing on the needs and expectations of internal and external customers. TQM Gururaj Nigale J.S.

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