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So you want your interface to sell.
The document provides insights into enhancing user interface and marketing strategies to improve sales and customer engagement in digital platforms. It emphasizes the importance of constantly optimizing the user experience, reducing bounce rates, and employing various marketing channels effectively. A/B testing and tailored promotions are highlighted as crucial methods for increasing conversion rates and ensuring customer loyalty.
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So you want your interface to sell.
- 1. so you wantyour interface to sell.jeremy johnson www.jeremyjohnsononline.com 101
- 2. Always be closing…Thatdoesn’t mean you’re always closing the deal, but it does mean that you need to be always closing on the next step in the process. -Shane Gibson http://www.closingbigger.net/
- 3. uxdesign user interface usability information architect designers havevarious experiences in past work & projects
- 4. uxdesign user interface usability information architect merchandising webapp marketingacquisition native app
- 5. do you knowabout... if you have a application background... web app native app
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- 7. in the digitalworld...
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- 12. how is myexperience optimized for x? (aka) getting people to my store!
- 13. mobile “we havea responsive site” direct “we have personalization” sem “we dynamically match the keywords” seo “we have original content” off-line “we have great agent tools” affiliate “we have promo code reminders” crm “we have landing pages for email” meta “we play up our guarantee” loyalty “we allow you to spend your points” social “you can share purchases”
- 14. seo sem direct affiliate mobile off-line throttled up throttled down crm meta loyaltysocial marketing can throttle up and down any of these at any time to help the business
- 15. “where is thefallout?” “why are people from channel X not going from step 4 to 5?” “what if landed people directly on step 2 from channel X?” “can we reduce steps?” “what can we do to make them say “yes” to one more step?” we need to watch...
- 16. become an expertin...
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- 18. 1.you're acquiring thewrong kind of traffic to your page(s), or 2.you're acquiring exactly the right kind of traffic to your page(s). http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider “let’s define the problem...”
- 19. site too slow? loadingorder of the page? too many distractions? missing what customers are looking for? can’t find search? ugly design? http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider
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- 25. http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx The red buttonoutperformed the green button by 21% .
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- 28. C = 4m+ 3v + 2(i-f) - 2a © http://www.meclabs.com/methodology
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- 33. are you providingthe appropriate merch areas for marketing / promotions / media?
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- 36. make them feelspecial
- 37. use the socialgraph
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- 39. different channels, differententry points
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- 46. “Each card describes oneinsight into human behavior and suggests ways to apply this to the design of Web sites, Web apps, and software applications.” http://getmentalnotes.com/ *
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- 48. go close thedeal!
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