Submit Search
Upload
10 Common Marketing Mistakes
•
0 likes
•
1,221 views
AI-enhanced title
M
mikelebus
Follow
Learn from other people\'s mistakes! Here are some marketing mistakes to avoid.
Read less
Read more
Report
Share
Report
Share
1 of 2
Download now
Download to read offline
Recommended
Investor Ready Questionnaire
Investor Ready Questionnaire
mikelebus
Guide To Pitching
Guide To Pitching
mikelebus
Social Media Marketing Tips
Social Media Marketing Tips
mikelebus
Lifetime value of customer
Lifetime value of customer
Prajakt Raut
What should a business plan cover.doc
What should a business plan cover.doc
Prajakt Raut
Ensuring customer delight
Ensuring customer delight
Prajakt Raut
6 skills you should have while starting up a business
6 skills you should have while starting up a business
Jignesh Barasara
Entrepreneurhip why - where - when
Entrepreneurhip why - where - when
Prajakt Raut
Recommended
Investor Ready Questionnaire
Investor Ready Questionnaire
mikelebus
Guide To Pitching
Guide To Pitching
mikelebus
Social Media Marketing Tips
Social Media Marketing Tips
mikelebus
Lifetime value of customer
Lifetime value of customer
Prajakt Raut
What should a business plan cover.doc
What should a business plan cover.doc
Prajakt Raut
Ensuring customer delight
Ensuring customer delight
Prajakt Raut
6 skills you should have while starting up a business
6 skills you should have while starting up a business
Jignesh Barasara
Entrepreneurhip why - where - when
Entrepreneurhip why - where - when
Prajakt Raut
ChamberCaseStudy
ChamberCaseStudy
Sam Kotadia
Can 1M/1M help me raise funding?
Can 1M/1M help me raise funding?
Sramana Mitra
Top 20 Reasons Why Startups Fail
Top 20 Reasons Why Startups Fail
Ken Globerman
A guidebook for viable values-based businesses
A guidebook for viable values-based businesses
Vancity
Introduction Account Management in Media Sciences
Introduction Account Management in Media Sciences
Aamir Abbasi
Each One, Grow One : Optimizing your social media presence to attract customers
Each One, Grow One : Optimizing your social media presence to attract customers
Vancity
Entrepreneurship
Entrepreneurship
TheophilineDzakpasu
Is an Incentive Plan right for my company?
Is an Incentive Plan right for my company?
smartOne Prepaid
Sincero profile sheet
Sincero profile sheet
Julie Skevington
Working with SME_v.2
Working with SME_v.2
Colin Fredriksen
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Allen Baler
Startup Funding | The Road to Funding Rounds
Startup Funding | The Road to Funding Rounds
Hany Sewilam Abdel Hamid
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Financial Strategy Planner
Denz Group
Denz Group
Dave Malyn
infographic budgets
infographic budgets
Mia Fileman
7 days action plan to start your own business
7 days action plan to start your own business
shailendra_jain
The Upside Downside & Inside of Finding a Great Business
The Upside Downside & Inside of Finding a Great Business
The Franchise Consulting Co. / The Franchise Advisor, LLC
Challenges Facing Small Business
Challenges Facing Small Business
Lakesia Wright
Clever Tips To Boost Your Network Marketing!
Clever Tips To Boost Your Network Marketing!
Roy Welch
Very large addressable markets for Start-Ups
Very large addressable markets for Start-Ups
Chandni Sahgal
10 Keys To Launching Successful Outbound Marketing Campaigns
10 Keys To Launching Successful Outbound Marketing Campaigns
ZINFI Technologies, Inc.
DON'T Make these 10 Sales Promotion Mistakes
DON'T Make these 10 Sales Promotion Mistakes
RewardPort - India's No 1 Loyalty and Reward Managers
More Related Content
What's hot
ChamberCaseStudy
ChamberCaseStudy
Sam Kotadia
Can 1M/1M help me raise funding?
Can 1M/1M help me raise funding?
Sramana Mitra
Top 20 Reasons Why Startups Fail
Top 20 Reasons Why Startups Fail
Ken Globerman
A guidebook for viable values-based businesses
A guidebook for viable values-based businesses
Vancity
Introduction Account Management in Media Sciences
Introduction Account Management in Media Sciences
Aamir Abbasi
Each One, Grow One : Optimizing your social media presence to attract customers
Each One, Grow One : Optimizing your social media presence to attract customers
Vancity
Entrepreneurship
Entrepreneurship
TheophilineDzakpasu
Is an Incentive Plan right for my company?
Is an Incentive Plan right for my company?
smartOne Prepaid
Sincero profile sheet
Sincero profile sheet
Julie Skevington
Working with SME_v.2
Working with SME_v.2
Colin Fredriksen
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Allen Baler
Startup Funding | The Road to Funding Rounds
Startup Funding | The Road to Funding Rounds
Hany Sewilam Abdel Hamid
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Financial Strategy Planner
Denz Group
Denz Group
Dave Malyn
infographic budgets
infographic budgets
Mia Fileman
7 days action plan to start your own business
7 days action plan to start your own business
shailendra_jain
The Upside Downside & Inside of Finding a Great Business
The Upside Downside & Inside of Finding a Great Business
The Franchise Consulting Co. / The Franchise Advisor, LLC
Challenges Facing Small Business
Challenges Facing Small Business
Lakesia Wright
Clever Tips To Boost Your Network Marketing!
Clever Tips To Boost Your Network Marketing!
Roy Welch
Very large addressable markets for Start-Ups
Very large addressable markets for Start-Ups
Chandni Sahgal
What's hot
(20)
ChamberCaseStudy
ChamberCaseStudy
Can 1M/1M help me raise funding?
Can 1M/1M help me raise funding?
Top 20 Reasons Why Startups Fail
Top 20 Reasons Why Startups Fail
A guidebook for viable values-based businesses
A guidebook for viable values-based businesses
Introduction Account Management in Media Sciences
Introduction Account Management in Media Sciences
Each One, Grow One : Optimizing your social media presence to attract customers
Each One, Grow One : Optimizing your social media presence to attract customers
Entrepreneurship
Entrepreneurship
Is an Incentive Plan right for my company?
Is an Incentive Plan right for my company?
Sincero profile sheet
Sincero profile sheet
Working with SME_v.2
Working with SME_v.2
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Starting Your Own Business | Tips for Young Entrepreneurs by Allen Baler
Startup Funding | The Road to Funding Rounds
Startup Funding | The Road to Funding Rounds
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Ezzat Daniel Nesseim - The 5 tough questions you require to ask your financia...
Denz Group
Denz Group
infographic budgets
infographic budgets
7 days action plan to start your own business
7 days action plan to start your own business
The Upside Downside & Inside of Finding a Great Business
The Upside Downside & Inside of Finding a Great Business
Challenges Facing Small Business
Challenges Facing Small Business
Clever Tips To Boost Your Network Marketing!
Clever Tips To Boost Your Network Marketing!
Very large addressable markets for Start-Ups
Very large addressable markets for Start-Ups
Similar to 10 Common Marketing Mistakes
10 Keys To Launching Successful Outbound Marketing Campaigns
10 Keys To Launching Successful Outbound Marketing Campaigns
ZINFI Technologies, Inc.
DON'T Make these 10 Sales Promotion Mistakes
DON'T Make these 10 Sales Promotion Mistakes
RewardPort - India's No 1 Loyalty and Reward Managers
Retail communication mix
Retail communication mix
Sagar Gadekar
Convincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programme
colinjones001
ikano_whitepaper_ceo
ikano_whitepaper_ceo
Barry Smith
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Financial Poise
Promoting promotional mistakes
Promoting promotional mistakes
MarkDesignJakartaSurabaya
ORGANISATIONAL STUDY ON AMWAY INDIA
ORGANISATIONAL STUDY ON AMWAY INDIA
Manik Mukherjee
Enterpreneurship Development Assignment on making business unique and convert...
Enterpreneurship Development Assignment on making business unique and convert...
Gunjan Awasthi
The Growth Hacking Strategies For Start-Ups You Must Know
The Growth Hacking Strategies For Start-Ups You Must Know
TechPro Studio
Core Orientation
Core Orientation
American Solutions for Business
SMART Marketing for the Professional Services
SMART Marketing for the Professional Services
Julia Leask ACMA MiP, CGMA
Why marketing is important?
Why marketing is important?
Manas Saha
Importance of marketing
Importance of marketing
Manas Saha
Getting Everything You Can Out of All You've Got
Getting Everything You Can Out of All You've Got
Business Book Summaries
How to Be a Channel Marketing Rock Star
How to Be a Channel Marketing Rock Star
ZINFI Technologies, Inc.
The 5 Key Elements of a Successful Digital Marketing Campaign.
The 5 Key Elements of a Successful Digital Marketing Campaign.
Alobha Technologies
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World
Retailcommunicationmix 120506022650-phpapp01
Retailcommunicationmix 120506022650-phpapp01
DrAnkitaPathak
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
Financial Poise
Similar to 10 Common Marketing Mistakes
(20)
10 Keys To Launching Successful Outbound Marketing Campaigns
10 Keys To Launching Successful Outbound Marketing Campaigns
DON'T Make these 10 Sales Promotion Mistakes
DON'T Make these 10 Sales Promotion Mistakes
Retail communication mix
Retail communication mix
Convincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programme
ikano_whitepaper_ceo
ikano_whitepaper_ceo
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Promoting promotional mistakes
Promoting promotional mistakes
ORGANISATIONAL STUDY ON AMWAY INDIA
ORGANISATIONAL STUDY ON AMWAY INDIA
Enterpreneurship Development Assignment on making business unique and convert...
Enterpreneurship Development Assignment on making business unique and convert...
The Growth Hacking Strategies For Start-Ups You Must Know
The Growth Hacking Strategies For Start-Ups You Must Know
Core Orientation
Core Orientation
SMART Marketing for the Professional Services
SMART Marketing for the Professional Services
Why marketing is important?
Why marketing is important?
Importance of marketing
Importance of marketing
Getting Everything You Can Out of All You've Got
Getting Everything You Can Out of All You've Got
How to Be a Channel Marketing Rock Star
How to Be a Channel Marketing Rock Star
The 5 Key Elements of a Successful Digital Marketing Campaign.
The 5 Key Elements of a Successful Digital Marketing Campaign.
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Retailcommunicationmix 120506022650-phpapp01
Retailcommunicationmix 120506022650-phpapp01
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
10 Common Marketing Mistakes
1.
Page 1 of
2 10 Common Marketing Mistakes to Avoid A good marketing plan can help launch a new business or grow an existing one. Below are a few to common marketing mistakes to avoid: 1. Untargeted Marketing You need to have a clear long-term strategy for your marketing campaign to be successful. Find your target audience and gear your marketing plan to that audience. Too make companies advertise once in a while and without a targeted message. Customers tend not to react the first time they hear an advertisement, so it is very important to have a clear and consistent marketing strategy. 2. Leaving advertising too late This is a very common mistake among start-ups and small businesses. There is a delay between advertising and clients reacting, so it’s important to keep on advertising at all times. You should also plan your marketing campaigns to coincide with new products, new services, upcoming events, etc. 3. Copying your competitors Don’t feel you always need to follow your competitors lead, because there is no guarantee that their forms of advertising are any more successful than yours. It is often more effective to differentiate yourself, rather than follow the competition. It is obviously important to keep an eye on the competition’s advertising strategies, but don’t just copy them without thinking about it. 4. Not tracking results It is massively important to track the success of your advertising. You can obviously save yourself money by cutting out the less effective methods, and you can increase your conversion rates by concentrating on the more successful ones. If you advertise online, you can use tools such as Google Analytics and by monitoring the Cost per Conversion of your keywords. Another alternative is to simply ask your clients how they heard about you. 5. Trying to save in areas where you should be spending Everything the customer sees will give them an impression of your business and first impressions are very important. This is why it is so important to make sure your website, brochures, adverts, etc. always look up-to-date and eye-catching. 6. Relying on one advertising medium Marketing on television, in print or on the Internet alone will reach only a portion of your potential customers. For example, if you advertise on the internet alone you are more likely to attract a younger audience, so you might have to think of an alternative strategy to attract the older generation. © Angel Investment Network Limited. This document can only be used by Angel Investment Network Limited users. It may not be copied or distributed by any third party without permission from Angel Investment Network Limited. Disclaimer. All information and advice provided within this site is intended for guidance purposes only. It is of a general nature and Angel Investment Network Limited recommends each user seeks advice from a relevant person before using this information. Angel Investment Network Limited cannot accept responsibility for loss arising from using this information.
2.
Page 2 of
2 7. Inconsistency in your marketing campaigns The most common and most costly mistake is changing the theme, format, or media used in your marketing campaign. Don’t give up if an advertisement doesn’t work the first time, as most of the time you have to repeat advertising for the message to get across and attract clients. You should also try and be consistent in terms of look and feel of your various advertising campaigns, so that potential clients start to remember and recognise your business. 8. Lack of follow up Sometimes making a sale requires sending a note or picking up the phone and calling your prospects. If you have an effective lead generation strategy, prospects will provide you with their contact information and the problem they want solved. Use the web, email, and the phone to follow up and close the sale. 9. Lack of Customer Feedback Follow up every sale or potential sale to make sure the customer is satisfied. If you ask them how you could improve your service and then follow their advice, you can’t fail. 10. Not putting enough emphasis on existing clients Don’t just focus on bringing in new clients. Always remember to try and hang onto previous and existing clients, as they make up to 80% of the customer volume in most businesses. © Angel Investment Network Limited. This document can only be used by Angel Investment Network Limited users. It may not be copied or distributed by any third party without permission from Angel Investment Network Limited. Disclaimer. All information and advice provided within this site is intended for guidance purposes only. It is of a general nature and Angel Investment Network Limited recommends each user seeks advice from a relevant person before using this information. Angel Investment Network Limited cannot accept responsibility for loss arising from using this information.
Download now