Low Cost Marketing Strategies for Small Businesses
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Presentation for the Small Business Development Center of Marketing your business effectively for very little money by taking advantage of low cost advertising and making your advertising more effective. Contact http://hausmanmarketresearch.org for more insights.
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Low Cost Marketing Strategies for Small Businesses
- 1. Top 10 MARKETING MISTAKES that cost your business money or How to Save Money on your Marketing By Angela Hausman, PhD Howard University – School of Business Marketing Department
- 16. Questions
Editor's Notes
- Give intro to myself and the topic.
- No one ever shrank to greatness
- I could stand here and give you tactics and most of you would probably prefer I just give you the keys to the marketing kingdom – especially in just a couple of hours. Unfortunately, you would take these back and fail miserably.
- Talk about marketing myopia. What is happening in your industry? New ways of doing things, new products, new legislation, etc.
- Would you leave the house without a map to show you how to get to your destination?
- Also talk about unique selling proposition.
- Think about how you would respond to your website if you were a customer. What kinds of things do your customers want to do on your website? Test, test, test
- Talk about radio spots to wrong market.