The document discusses strategies for integrating online and offline fundraising efforts through a drip marketing campaign. It recommends using multiple communication channels like email, direct mail, telephone and website content to regularly engage with donors. A sample drip campaign outlines eight touchpoints over time, including qualifying donors, thanking existing donors, providing educational updates and inviting engagement with events. When combined, these tactics can expand an organization's donor database, increase email addresses, and ultimately result in higher donor participation and reduced costs.