Outthinker presents a 60 minute webinar led by Shannon Wallis, former Global Director of High Potential Leadership at Microsoft and a leading speaker and consultant as she shares: • Insights into building strategic thinking capability at Microsoft • Challenges encountered • Key outcomes and benefits Shannon was joined by Kaihan Krippendorff, CEO, of Outthinker. Kaihan is the creator of the The Fourth Option approach, a strategic methodology that teaches executives and businesses how to seize opportunities others ignore, unlock innovation, and build strategic thinking skills. They will discuss how you can apply lessons learned to your organization. Kaihan is the author of Outthink the Competition and three other highly regarded strategic thinking books as well as a leading blogger for Fast Company. During this session you will learn a: • Framework to assess the strategic thinking capability of your firm • Lessons learned from Microsoft and how they can be applied to your company • Ways to track and measure impact

1. Strategic Thinking:
The Outthinker
Process
Kaihan Krippendorff
Shannon Wallis

2.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Shannon Wallis Kaihan Krippendorff

3.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Webinar objectives
Understand five steps to outthink the competition®.
Learn how Microsoft applied the five steps.
Consider lessons learned and potential application at your company.

4.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Objectives
Define our
vision and
goals
Imagine
Choose key
leverage
points
Dissect
Generate
potential
strategies
Expand
Choose our
strategy
Analyze
Decide how
to
communicate
our strategy
Sell
Outthinker Methodology
The Five HABITS of Innovative Leaders & Teams

5.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Three Approaches
Traditional Strategic
Planning
Blended Problem
Solving
High Potential
Development

6.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Traditional Strategic Planning
What does the
Market expect us
to deliver?
1
What do we
want to create?
3
4
2
5
What strategies do we
need to execute our plan?
What is the gap?
Where are
we today?
Breakthrough Performance Model adapted from Judy Rosenblum, 2007
Destination
Current
Reality

7.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Blended Problem Solving -- Innovation
Product
Process
Incremental Radical

8.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
 2014 Kaihan Krippendorff All Rights Reserved.
I | IMAGINE
The Mess
(# of months)
1
Long-term ideal
2
Near-term ideal
3
(# of months)










What must be true in the
near-term for you to realize
your long-term ideal?
Given This, What Is the Long-Term Ideal?
How will you look and operate differently than you do
today?
Imagine the Environment
What forces will you face in your internal and external
landscape? What do you expect other players will be
doing?
Imagine the Impact
What impact do you want to have in the future that you
don’t have today? What do you want your
stakeholders/customers to say that they aren’t saying
today?

9.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Position
Process
Physical
experience
People
PlaceProduct
PromotionPrice
The 8Ps
0 – no difference
1 – 4 year difference
2 – 5+ year difference
D | DISSECT

10.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Alexandra Kosteniuk
E | EXPAND

11.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Relative number of narratives chess players recognize:
Grand master Master Expert

12.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Europe & North America –
Fairy tales
Japan – Koan
India – Puranas
China – 36 stratagems

13.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Coordinated the Uncoordinated

14.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Coordinated the Uncoordinated

15.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Move Early to the Next Battleground
“I just think a future in
which anyone can shoot
stuff into space is more
exciting than one which
only the government
can.”
Elon Musk, founder,
Space-X
(2003 interview)

16.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
34 More Narratives to Embrace & Extend!

17.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
High
Low
Crazy ideas Winning moves
Wastes of time Tactics
Impact
• How far would
this get me
toward my
goal?
• How long
before the
competition
responds?
Difficult Easy
• Can we do this quickly?
• Is this inexpensive?
• Do we have the capability?
A | ANALYZE

18.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
Choosing Your 4th Option Strategy
High
Low
Crazy ideas Winning moves
Wastes of time Tactics
Impact
• How far would
this get me
toward my
goal?
• How long
before the
competition
responds?
Difficult Easy
• Can we do this quickly?
• Is this inexpensive?
• Do we have the capability?

19.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
H
M
L
Power
ML H
Ability to influence
Who do you need to convince? What is your message?
• What is
your
intended
outcome
of the
communi-
cation?
• What do
you want
them to do
or believe?
• What do
you know
about the
audience?
• What
message/
narrative
will be
the most
influential
with the
audience?
• How can
you best
engage the
audience?
Disposition
Neutral- Unknown?Positive Negative Goal Audience Message
Engage-
ment
S | SELL

20.  Kaihan Krippendorff & Blessing White, All Rights Reserved.
kaihan@outthinker.com
shannon.wallis@live.com
www.outthinker.com
@kaihan
• Sign up for newsletter
• Access tools and videos
• Contact us for more
support