 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Outthink the
Competition
Webinar
Kaihan Krippendorff
www.outthink...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Ray Kroc
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Mohammad Yunus
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Tata
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Thomas Edison
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Betsy Johnson
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Richard
Branson
Oprah
Winfrey
Elizabeth
Arden
Dhirubhai
Ambani
Bi...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Martin Luther
King, Jr.
Mother
Teresa
Mahatma
Gandhi
Nelson
Mande...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Elon Musk
CEO, Tesla Motors
Tom Adams
CEO, Rosetta Stone
Mark Zuc...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
“First they ignore you,
then they laugh at you,
then they fight y...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
The option beyond the obvious choices;
the option others do not s...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 2
Go home
Wait
Cross
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
How can we predictably
create a 4th Option®?
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Two Standard Approaches
Follow proven rules
or best practices
Rul...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Objectives
Imagine and
commit to
realizing a
different
future
Ima...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
URBN Revenue History
$ Millions
Source: Bloomberg & TIAA-CREF
350...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
URBN Results
5
5
13
Industry
ANF**
URBN
Growth
5Y Ave.* Revenue C...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
College students only
Used clothing
Artists not managers in charg...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Position
Process
Physical
experience
People
PlaceProduct
Promotio...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
8P tool on www.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Objectives
Imagine and
commit to
realizing a
different
future
Ima...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Alexandra Kosteniuk
How Do Great Strategists See the
“Winning Mov...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Source: Baddeley model of short term working memory
Consciousness...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Source: Baddeley model of short term working memory
Consciousness...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Relative number of narratives chess players recognize:
Grand mast...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Europe & Americas –
Fairy tales
Japan – Koan
India – Puranas
Chin...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Identifying Outthinkers
Value creation
(TRS)
Revenue growth
(CAGR...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Core Research
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Move Early to the Next Battleground22
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Move Early to the Next Battleground22
“I just think a future in
w...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Move Early to the Next Battleground22
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Identify and move early to the next
battleground.
Where is the ne...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Coordinate the Uncoordinated34
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Coordinate the Uncoordinated34
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Coordinate the Uncoordinated34
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Combine and coordinate independent
elements within your environme...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Force a Two-Front Battle7
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
7 Force a Two-Front Battle
Cloud
providers
Cloud
services
Retail
...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
7 Force a Two-Front Battle
Shoes
Shoes
Customer
service
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
7 Force a Two-Front Battle
Traditional
CPA firms
Projects
Resourc...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Force a two-front battle7
Project your unique capability into a n...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Environment
Employees
Community
Govern-
ment /
country
Share-
hol...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
33
63
Be Good
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
The Holstee
Manifesto
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Adopt a strategy that Benefits others.
How can you profitably ben...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Create Something Out of Nothing32
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Create Something Out of Nothing32
Julie Pickens
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Ingvar Kamprad
Create Something Out of Nothing32
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Create Something Out of Nothing32
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Create Something Out of Nothing32
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Add a new piece the board.
What would you like to create/ add
to ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Find More Stratagems at www.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Narratives to Find a Fourth Option
#7 Force two-front battle
#32 ...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Objectives
Imagine and
commit to
realizing a
different
future
Ima...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
“Impossible is a word to
be found only in the
dictionary of fools...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Selecting your 4th Option
High
Low
Crazy ideas Winning moves
Wast...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Selecting your 4th Option
High
Low
Crazy ideas Winning moves
Wast...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
“It's not that I'm so
smart, it's just that I
stay with problems
...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Objectives
Imagine and
commit to
realizing a
different
future
Ima...
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Ray Kroc
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Mohammad Yunus
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Ratan Tata
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Thomas Edison
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
Betsy Johnson
 2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
kaihan@outthinker.com
www.outthinker.com
@kaihan
• Register for n...
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Outthinker one hour webinar

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One hour overview of the Outthinker Process providing four tools to create Fourth Options(r).

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Outthinker one hour webinar

  1. 1.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Outthink the Competition Webinar Kaihan Krippendorff www.outthinker.com
  2. 2.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  3. 3.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  4. 4.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  5. 5.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Ray Kroc
  6. 6.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Mohammad Yunus
  7. 7.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  8. 8.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Tata
  9. 9.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Thomas Edison
  10. 10.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Betsy Johnson
  11. 11.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Richard Branson Oprah Winfrey Elizabeth Arden Dhirubhai Ambani Bill Gates Charles Revson Henry Ford Sōichirō Honda
  12. 12.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Martin Luther King, Jr. Mother Teresa Mahatma Gandhi Nelson Mandela Rosa Parks Mohammad Yunus Margaret Thatcher Benjamin Franklin
  13. 13.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Elon Musk CEO, Tesla Motors Tom Adams CEO, Rosetta Stone Mark Zuckerberg CEO, Facebook Arianna Huffington CEO, Huffington Post Robert Keane CEO, Vistaprint Wayne Gattinella CEO, WebMD Sabrina Herrera Cofounder, Genomma Lab Marissa Mayer CEO, Yahoo Larry Page CEO, Google Mark Vadon Founder, Blue Nile Josh Linkner Founder, ePrize Ann Hand CEO, Project Frog Susan Lyne CEO, Gilt Groupe Cory Booker Mayor, Newark, NJ, USA Jeff Bezos Founder, Amazon.com
  14. 14.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net “First they ignore you, then they laugh at you, then they fight you, then you win.” Mohandas Gandhi
  15. 15.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net The option beyond the obvious choices; the option others do not see, will not consider, and will not respond effectively to. The 4th Option®
  16. 16.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 2 Go home Wait Cross
  17. 17.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net How can we predictably create a 4th Option®?
  18. 18.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Two Standard Approaches Follow proven rules or best practices Rules 1. Alkdjfklsdlkj 2. Asdlkfj bou 3. Alsk boiuoidf 4. Goibjhkal dgs 5. Glijgbuu gds 6. gljgoiud Lay out options, apply data, arrive at the optimal option Option narrowing X X X
  19. 19.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Objectives Imagine and commit to realizing a different future Imagine Choose leverage points others overlook Dissect Generate more potential strategies Expand Choose strategies competitors will not copy Analyze Build buy-in from key stakeholders Sell Five Conversations: The Outthinker Process
  20. 20.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  21. 21.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  22. 22.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net URBN Revenue History $ Millions Source: Bloomberg & TIAA-CREF 350 425 550 830 1,090 1,230 1,510 1,840 1,940 2,270 2,470 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  23. 23.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net URBN Results 5 5 13 Industry ANF** URBN Growth 5Y Ave.* Revenue CAGR (%) 14 12 20 Profitability 5Y Ave.* EBITD Margin (%) * 5 years average as of October 2013 ** Abercrombie & Fitch, closest peer by market capitalization Source: Reuters
  24. 24.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net College students only Used clothing Artists not managers in charge Manager freedom Every store different …
  25. 25.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Position Process Physical experience People PlaceProduct PromotionPrice The 8Ps  What are your sources of advantage? 0 – no difference 1 – 4 year difference 2 – 5+ year difference  What must you defend and renew?  What must you better leverage?  Where should you look for new advantages?
  26. 26.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 8P tool on www.kaihan.net
  27. 27.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Objectives Imagine and commit to realizing a different future Imagine Choose leverage points others overlook Dissect Generate more potential strategies Expand Choose strategies competitors will not copy Analyze Build buy-in from key stakeholders Sell Five Conversations: The Outthinker Process
  28. 28.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Alexandra Kosteniuk How Do Great Strategists See the “Winning Move?”
  29. 29.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Source: Baddeley model of short term working memory Consciousness Phonetic loop Visuo-special sketchpad ???
  30. 30.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Source: Baddeley model of short term working memory Consciousness Phonetic loop Visuo-special sketchpad Episodic buffer
  31. 31.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Relative number of narratives chess players recognize: Grand master Master Expert
  32. 32.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Europe & Americas – Fairy tales Japan – Koan India – Puranas China – 36 stratagems
  33. 33.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Identifying Outthinkers Value creation (TRS) Revenue growth (CAGR) (EBITDA) Profit margin
  34. 34.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Core Research
  35. 35.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  36. 36.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Move Early to the Next Battleground22
  37. 37.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Move Early to the Next Battleground22 “I just think a future in which anyone can shoot stuff into space is more exciting than one which only the government can.” Elon Musk, founder, Space-X (2003 interview)
  38. 38.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Move Early to the Next Battleground22
  39. 39.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Identify and move early to the next battleground. Where is the next battleground? - Technological trends? - Social shifts? - Geographies? - Buying patterns? - Needs? 22 Move Early to the Next Battleground
  40. 40.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  41. 41.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  42. 42.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  43. 43.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  44. 44.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Coordinate the Uncoordinated34
  45. 45.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Coordinate the Uncoordinated34
  46. 46.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Coordinate the Uncoordinated34
  47. 47.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Combine and coordinate independent elements within your environment to orchestrate much greater power. Who would we like to coordinate? - Customers - Experts - Employees - Real estate - Regulators - Competitors - Driveways - … Coordinate the Uncoordinated34
  48. 48.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  49. 49.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Force a Two-Front Battle7
  50. 50.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 7 Force a Two-Front Battle Cloud providers Cloud services Retail “There is no physical analog for what Amazon.com is becoming.” - Jeff Bezos
  51. 51.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 7 Force a Two-Front Battle Shoes Shoes Customer service
  52. 52.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 7 Force a Two-Front Battle Traditional CPA firms Projects Resources (Accnts)
  53. 53.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Force a two-front battle7 Project your unique capability into a new area. What is your unique advantage/ capability? Into what new area could you project this?
  54. 54.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  55. 55.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Environment Employees Community Govern- ment / country Share- holders Customers Be Good33 Corporation
  56. 56.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net 33 63 Be Good
  57. 57.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net The Holstee Manifesto
  58. 58.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Adopt a strategy that Benefits others. How can you profitably benefit key stakeholders that you are not now considering? Be good33
  59. 59.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  60. 60.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Create Something Out of Nothing32
  61. 61.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Create Something Out of Nothing32 Julie Pickens
  62. 62.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Ingvar Kamprad Create Something Out of Nothing32
  63. 63.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Create Something Out of Nothing32
  64. 64.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Create Something Out of Nothing32
  65. 65.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Add a new piece the board. What would you like to create/ add to the game? - New categories? - New occasions or needs? - New customers? - New suppliers? - New distributors? - New regulations? Create something out of nothing32
  66. 66.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Find More Stratagems at www.kaihan.net
  67. 67.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Narratives to Find a Fourth Option #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good How can you project into a new sector? What can you create? Where is the next battleground? Who could you coordinate? How can you be good?
  68. 68.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Objectives Imagine and commit to realizing a different future Imagine Choose leverage points others overlook Dissect Generate more potential strategies Expand Choose strategies competitors will not copy Analyze Build buy-in from key stakeholders Sell Five Conversations: The Outthinker Process
  69. 69.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net “Impossible is a word to be found only in the dictionary of fools.” Napoleon Bonaparte
  70. 70.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Selecting your 4th Option High Low Crazy ideas Winning moves Wastes of time Tactics Impact • How far would this get me toward my goal? • How long before the competition responds? Difficult Easy • Can we do this quickly? • Is this inexpensive? • Do we have the capability?
  71. 71.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Selecting your 4th Option High Low Crazy ideas Winning moves Wastes of time Tactics Impact • How far would this get me toward my goal? • How long before the competition responds? Difficult Easy • Can we do this quickly? • Is this inexpensive? • Do we have the capability?
  72. 72.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net “It's not that I'm so smart, it's just that I stay with problems longer.” - Albert Einstein
  73. 73.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Objectives Imagine and commit to realizing a different future Imagine Choose leverage points others overlook Dissect Generate more potential strategies Expand Choose strategies competitors will not copy Analyze Build buy-in for your strategy Sell Mr. Practical Mr. Obvious Mr. Expert Mr. What Works Mr. Cog
  74. 74.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  75. 75.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  76. 76.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  77. 77.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Ray Kroc
  78. 78.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Mohammad Yunus
  79. 79.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net
  80. 80.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Ratan Tata
  81. 81.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Thomas Edison
  82. 82.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net Betsy Johnson
  83. 83.  2013 Outthinker LL & Kaihan Krippendorffwww.kaihan.net kaihan@outthinker.com www.outthinker.com @kaihan • Register for newsletter, tools, videos • Work out your Fourth Option® • Email me to get presentation • Contact us at Outthinker for more support

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