Uploaded byAhmad Heshmat
Human Centered Design.pdf
The document outlines the training program for Aspire Entrepreneurship School's human centered design process. It covers various phases of the process including research, synthesis, ideation, prototyping, implementation, and scaling. The training teaches techniques such as capturing research learnings, identifying themes to develop insights, generating and selecting ideas, creating action plans, launching solutions through prototypes, and getting ongoing feedback to iterate designs. The goal is to transform research into meaningful insights that inform the design of solutions to address challenges.
Human Centered Design.pdf
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- 2. Welcome! Let's get youstarted.
- 3. Visual Telephone How to play? Groupsof 3 or 4 Write a sentence on the top of paper then fold to hide it pass it over to the person on your right Draw a picture to describe the sentence, then fold to hide it Reveal only the picture, then describe it by a sentence ASPIRE TRAINING SOLUTIONS
- 4. NEW HIRE ONBOARDING Whatis HCD
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- 7. Design a BetterCommute Mini Design Challenge
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- 16. ASPIRE TRAINING Left Brain Vs.Right Brain K/B
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- 19. ASPIRE TRAINING Plan Your ResearchMethods Step 2
- 20. ASPIRE TRAINING Build Your InterviewGuide Step 3 Identify Objectives Brainstorm Questions Organize Your Questions Word Questions Strategically Use Tangible Conversation Starters Conrm Your Plans Assign Roles
- 21. ASPIRE TRAINING Additional Research Methods Step4 Personal Diaries Photo Essays Customer Journey Card Sorts Concept Provocations
- 22. ASPIRE TRAINING Capture Your Learnings Step5 Take Time To Regroup Share Your Impressions Illustrate New Ideas
- 23. ASPIRE LEARNING Review TheInspiration Methods
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- 25. Step 1: CaptureYour Learnings ASPIRE LEARNING 3 Transform your research into "meaningful and actionable insights" that will become "the foundation of your design."
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- 27. Step 1: CaptureYour Learnings ASPIRE LEARNING 3 How to play? Set Up a Space to Download Download Your Learnings Share Inspiring Stories 1. 2. 3.
- 28. Overview of IdeationPhase: Synthesis ASPIRE LEARNING 3 What Shoule We Capture? Personal details: who did you meet? (profession, age, location, etc) Interesting stories: what’s the most memorable or surprising story they told you? Motivations: what did this participant care about the most? What motivates him/her? Barriers: what frustrated him/her? Interactions: what was interesting about the way he/she interacted with his/her environment? Remaining Questions: what questions would you like to explore if you had another conversation with this person? 1. 2. 3. 4. 5. 6.
- 29. Step 2: SearchFor Meaning ASPIRE LEARNING 3 How to play? Cluster Related Information Find Themes Turn Themes into Insight Statements Revisit Your Challenge Refine Your Insight Statements 1. 2. 3. 4. 5.
- 30. Overview of IdeationPhase: Synthesis ASPIRE LEARNING 3 What Shoule We Capture?
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- 33. ASPIRE TRAINING 4 Overview of IdeationPhase: Synthesis
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- 38. ASPIRE TRAINING 4 Step 2: SelectPromising Ideas BUNDLE YOUR IDEAS VOTE FOR FAVORITE IDEAS DISCUSS THE RESULTS
- 39. ASPIRE TRAINING 4 BREAK DOWN THE USEREXPERIENCE CREATE AN EXPERIENCE MAP WHAT DO YOU NEED TO LEARN? Step 3: Determine What to Prototype
- 41. Step 3: Determine Whatto Prototype ASPIRE TRAINING 4
- 42. Overview of IdeationPhase: Synthesis ASPIRE TRAINING 4 What Shoule We Capture?
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- 45. ASPIRE TRAINING 5 Step 1: UnderstandYour Target فات اللي كل حمادة اللي وكل حمادة جاي خالص تاني
- 46. ASPIRE TRAINING 5 Step 1: UnderstandYour Target One key to success is finding the right balance between where your solutions fall on the 2x2 and the capacity of the people implementing. INNOVATION 2X2
- 47. ASPIRE TRAINING 5 Step 1: UnderstandYour Target
- 48. ASPIRE TRAINING 5 Step 2: Createan Action Plan 01 Make a Roadmap 03 Build Partnerships 02 Staff Your Project 04 Develop a Funding Strategy 05 Create a Pitch
- 49. ASPIRE TRAINING 5 Step 2: Createan Action Plan 01 Make a Roadmap Assign responsibilities Map Actions in 18 months Calendar Identify Tracks & KPIs Identify what would be a success/Failure Assign Each phase champion 1. 2. 3. 4. 5.
- 50. ASPIRE TRAINING 5 Step 2: Createan Action Plan 02 Staff Your Project determine who are the most essential members of your team for the Implementation Phase. Do you have the staff required to deliver new or enhanced services? Do you need a special skill at this point, perhaps a business designer, someone with manufacturing expertise, a healthcare expert? Do you need a project manager now? Are there organizations that you now need to partner with? Implementation can take a long time, so think down the road about who you’ll need now and who you’ll need when you get to market. 1. 2. 3. 4. 5.
- 51. ASPIRE TRAINING 5 Step 2: Createan Action Plan 03 Build Partnerships Brainstorm around what your primary partnership needs are. Brainstorm around who you know already and who you can reach out to in your greater network. start to set parameters around what you need from your partners. Figure out when you’ll need each one, how much you can reasonably ask of them, and what kind of deadlines to set around your ask. 1. 2. 3.
- 52. ASPIRE TRAINING 5 Step 2: Createan Action Plan 04 Develop a Funding Strategy Brainstorm about how you might fund your idea’s launch. Creating a Pitch will be very helpful in raising money. There are lots of ways to raise money outside of traditional channels. Could a crowdfunding platform like Kickstarter or Indiegogo make sense for your idea? If you’re planning to pay for everything by selling a product or service, how many will you need to produce beforehand? When will you need to break even? 1. 2. 3. 4. 5.
- 53. ASPIRE TRAINING 5 Step 2: Createan Action Plan 05 Create a Pitch The first thing you’ll want to articulate is the essence of your product, service, or experience. Offer context, the main thrust of your idea, why it’s different, and any call to action you’re making. Try to succinctly explain it in less than a minute. You’ll want your pitch to be clear and unambiguous, so don’t get bogged down in the details. Sell your idea by sharing how and why it counts. Next you’ll want to get that story into some kind of format. It could be a pamphlet, a website, a book, or a presentation. You may need more than one. You may need a graphic designer or writer to help. You’ll likely communicate differently with different audiences. Make sure you that as you Create a Pitch you think about telling stories of varying lengths and in varying degrees of detail. What are the short, medium, and long versions of your pitch? 1. 2. 3. 4.
- 54. ASPIRE TRAINING 5 Step 3: LaunchYour Solution 01 Run a Live Prototype 02 Define What to Test 03 Go to Pilot
- 55. ASPIRE TRAINING 5 Step 4: Keep GettingFeedback and Iterating 01 Keep Getting Feedback 02 Include Key Stakeholders 03 Keep Iterating
- 56. ASPIRE TRAINING 5 Step 5: ScaleTowards Impact 01 Define Success 03 Measure and Evaluate 02 Sustainable Revenue
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- 58. ASPIRE TRAINING It was soHuman Centered Time! Thank you
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