STRATEGIC AGILITY 
SIEGFRIED GROUP 
KAIHAN KRIPPENDORFF
HORSES 
RIDER 
CARE & TRAINING
RICHARD BRANSON OPRAH WINFREY SŌICHIRŌ HONDA ELIZABETH ARDEN 
DHIRUBHAI AMBANI BILL GATES CHARLES REVSON HENRY FORD
MARTIN LUTHER KING JR MOTHER TERESA MAHATMA GANDHI NELSON MANDELA 
ROSA PARKS MUHAMMAD YUNUS MARGARET THATCHER BENJAMIN FRANKLIN
SUSAN LYNE 
GIFT GROUPE 
SABRINA HERRERA 
GENOMMA LAB 
JOSH LINKNER 
EPRIZE 
TOM ADAMS 
ROSETTA STONE 
MARK VADON 
BLUE NILE 
ELON MUSK 
TESLA MOTORS 
WAYNE GATTINELLA 
WEBMD 
ANN HAND 
PROJECT FROG 
ARIANNA HUFFINGTON 
HUFFINGTON POST 
MARISSA MAYER 
YAHOO 
LARRY PAGE 
GOOGLE 
MARK ZUCKERBERG 
FACEBOOK 
CORY BOOKER 
MAYOR, NEWAR, NJ 
JEFF BEZOS 
AMAZON 
ROBERT KEANE 
VISTAPRINT
What is Mental Agility? 
Source: Siegfried Group Survey Response
Who Exemplifies Mental Agility? 
Source: Siegfried Group Survey Response
HOW IMPORTANT IS MENTAL AGILITY TO OUR SUCCESS? 
0" 0" 0" 0" 1" 2" 
120" 
100" 
80" 
60" 
40" 
20" 
Source: Siegfried Group Survey Response 
8" 
63" 
51" 
100" 
0" 
1" 2" 3" 4" 5" 6" 7" 8" 9" 10"
FIRST THEY IGNORE YOU, 
THEN THEY LAUGH AT YOU, 
THEN THEY FIGHT YOU, 
THEN YOU WIN.
“MY ATTITUDE 
WAS THAT 
COMPETITION 
CAN TRY TO 
COPY MY 
STYLE. BUT 
THEY CAN’T 
READ MY 
MIND; SO I’LL 
LEAVE THEM A 
MILE AND HALF 
BEHIND.”
“BUT INNOVATION 
COMES FROM 
PEOPLE MEETING UP 
IN THE HALLWAYS 
OR CALLING EACH 
OTHER AT 10:30 AT 
NIGHT WITH A NEW 
IDEA, OR BECAUSE 
THEY REALIZE 
SOMETHING THAT 
SHOOTS HOLES IN 
HOW WE’VE BEEN 
THINKING ABOUT A 
PROBLEM”
“HEAVIER THAN AIR FLYING MACHINES ARE IMPOSSIBLE.” 
LORD KELVIN, ROYAL SOCIETY, 1895 
“THERE IS NO REASON FOR ANY INDIVIDUAL TO AHAVE A COMPUTER IN THEIR HOME.” 
KEN OLSEN, DIGITAL EQUIPMENT CORPORATION, 1977 
“WHO THE HELL WANTS TO HEAR ACTORS TALK?” 
HARRY WARNER, WARNER BROTHERS PICTURES, 1927 
“THERE IS NO LIKELIHOOD MAN CAN EVER TAP THE POWER OF THE ATOM.” 
ROBERT MILLIKAN, NOBEL PRIZE IN PHYSICS, 1923 
“THE PHONOGRAPH… IS NOT OF ANY COMMERCIAL VALUE.” 
THOMAS EDISON, 1880
HOW CAN STRATEGIC AGILITY HELP YOU HELP OUR CLIENTS?
Observe 
Orient 
Decide 
Act
Observe 
Orient 
Decide 
Act
Observe 
Orient 
Decide 
Act 
Observe 
Orient 
Decide 
Act
Decide 
Act 
Observe 
Orient
CONSCIOUSNESS 
PHONETIC LOOP VISUO-SPECIAL 
SKETCHPAD ?
SURVEY QUESTION: 
HOW ARE YOU REMEMBERING? 
A. REPEATING SILENTLY 
B. VISUALIZING SOMETHING 
C. OTHER
PHONETIC LOOP VISUO-SPECIAL 
SKETCHPAD 
EPISODIC 
BUFFER 
CONSCIOUSNESS
RELATIVE NUMBER OF NARRATIVE CHESS PLAYERS RECOGNIZE: 
GRAND MASTER MASTER EXPERT
FAIRYTALES 
EUROPE & AMERICAS 
KONAN 
JAPAN 
PURANAS 
INDIA 
36 STRATAGEMS 
CHINA
PROFIT 
MARGIN 
(EBITDA) 
VALUE 
CREATION 
(TRS) 
REVENUE 
GROWTH 
(CAGR)
CORE RESEARCH 
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 
COMPANY 
AES CORP. (THE) 
AL TRAN TECHNOLOGIES SA 
AMOREPACIFIC CORP 
APOLLO GROUP INC 
ASSA ABLOY AB 
ATI TECHNOLOGIES INC 
AUTOSTRADE SPA 
BARR PHARMACEUTICALS INC 
BROOKFIELD PROPERTIES CORP 
CAPITA GROUP PLC 
CHINA INTL MARINE CONTAINERS 
CJ CORP 
CLEAR CHANNEL COMMUNICATIONS 
CSL LTD 
D R HORTON INC 
DELL INC 
ESPRIT HLDINGS LTD 
FOREST LABORATORIES 
FRONTLINE LTD 
GAME GROUP PLC (THE) 
H & M HENNES & MAURI TZ AB 
HERO HONDA MOTORS LTD 
HON HAI PRECISION IND CO LTD 
IMPALA PLATINUM HOLDINGS LTD 
INFOSYS TECHNOLOGIES LTD 
INTL GAME TECHNOLOGY 
ICI CORP BHD 
KINGSPAN GROUP PLC 
MAN GROUP PLC 
MERITAGE HOMES CORP 
MICROSOFT CORP 
NOKIA (AEI) OY 
NVR INC 
OM GROUP INC 
PENN NATIONAL GMAING INC 
PUMA AG RUOLF DASSLER SPORT 
SAGE GROUP PLC 
SHINSE GAE CO LTD 
SKYWEST INC 
SPIL-SILICONWARE PREC IND CO 
STARBUCKS CORP 
TECHTRNOIC INDUSTRIES CO LTD 
TEVA PHARMACEUTICALS 
TIETOENATOR OYJ 
VORNADO REALTY TRUST 
WFTHERSPOON
NARRATIVES TO FIND A FOURTH OPTION 
BEAT THE COMPETITION 
NARRATIVE 10 
LOCK UP RESOURCES 
NARRATIVE 11 
CAPTIVE CUSTOMERS 
BUILD ECONOMIES OF SCALE 
OUTTHINK THE COMPETITION 
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND 
NARRATIVE 34 
COORDINATE THE UNCOORDINATED 
NARRATIVE 7 
FORCE A TWO-FRONT BATTLE 
NARRATIVE 33 
BE GOOD 
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND 
I JUST THINK A FUTURE IN 
WHICH ANYONE CAN SHOOT 
STUFF INTO SPACE IS MORE 
EXCITING THAN ONE WHICH 
ONLY THE GOVERNMENT CAN.
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22 
MOVE EARLY TO THE NEXT BATTLEGROUND 
WHERE IS THE NEXT BATTLEGROUND? 
TECHNOLOGIES TRENDS? 
SOCIAL SHIFTS? 
GEOGRAPHICS?
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED 
Hipmunk AirBnB 
Uber Open Table
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED
NARRATIVE 34 
COORDINATE THE UNCOORDINATED 
WHO WOULD WE LIKE TO COORDINATE? 
CUSTOMERS? 
EXPERTS? 
EMPLOYEES? 
REGULATORS?
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING 
JULIE PICKENS
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING 
INGVAR KAMPRAD
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING 
INGVAR KAMPRAD
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING 
?
NARRATIVE 32 
CREATE SOMETHING OUT OF NOTHING 
WHAT WOULD YOU LIKE TO ADD TO THE GAME? 
NEW CATEGORIES? 
NEW OCCASIONS OR NEEDS? 
NEW CUSTOMERS? 
NEW SUPPLIERS? 
NEW DISTRIBUTORS? 
NEW REGULATORS?
FIND MORE STRATAGEMS AT KAIHAN.NET
Act 
Observe 
Orient 
Orient
IMPOSSIBLE IS A WORD TO 
BE FOUND ONLY IN THE 
DICTIONARY OF FOOLS.
IT’S NOT THAT I’M SO SMART, 
IT’S JUST THAT I STAY WITH 
PROBLEMS LONG.
MAKE THE IMPOSSIBLE POSSIBLE 
DON’T MOTOROLA 
BUILD HANDSETS 
RISK OF NO WIFI 
EARLY ADOPTERS 
CUSTOMER SERVICE TOO COSTLY 
NO ONE PROVIDES SERVICE 
DAVID MORKEN
Observe 
Orient 
Orient 
Orient
HORSES 
RIDER 
CARE & TRAINING
FOR PRESENTATION AND OTHER TOOLS: 
WWW.KAIHAN.NET 
KAIHAN@OUTTHINKER.COM 
@KAIHAN
STRATEGIC AGILITY 
SIEGFRIED GROUP 
KAIHAN KRIPPENDORFF
Mental Agility

Mental Agility

  • 2.
    STRATEGIC AGILITY SIEGFRIEDGROUP KAIHAN KRIPPENDORFF
  • 3.
  • 5.
    RICHARD BRANSON OPRAHWINFREY SŌICHIRŌ HONDA ELIZABETH ARDEN DHIRUBHAI AMBANI BILL GATES CHARLES REVSON HENRY FORD
  • 6.
    MARTIN LUTHER KINGJR MOTHER TERESA MAHATMA GANDHI NELSON MANDELA ROSA PARKS MUHAMMAD YUNUS MARGARET THATCHER BENJAMIN FRANKLIN
  • 7.
    SUSAN LYNE GIFTGROUPE SABRINA HERRERA GENOMMA LAB JOSH LINKNER EPRIZE TOM ADAMS ROSETTA STONE MARK VADON BLUE NILE ELON MUSK TESLA MOTORS WAYNE GATTINELLA WEBMD ANN HAND PROJECT FROG ARIANNA HUFFINGTON HUFFINGTON POST MARISSA MAYER YAHOO LARRY PAGE GOOGLE MARK ZUCKERBERG FACEBOOK CORY BOOKER MAYOR, NEWAR, NJ JEFF BEZOS AMAZON ROBERT KEANE VISTAPRINT
  • 8.
    What is MentalAgility? Source: Siegfried Group Survey Response
  • 9.
    Who Exemplifies MentalAgility? Source: Siegfried Group Survey Response
  • 10.
    HOW IMPORTANT ISMENTAL AGILITY TO OUR SUCCESS? 0" 0" 0" 0" 1" 2" 120" 100" 80" 60" 40" 20" Source: Siegfried Group Survey Response 8" 63" 51" 100" 0" 1" 2" 3" 4" 5" 6" 7" 8" 9" 10"
  • 11.
    FIRST THEY IGNOREYOU, THEN THEY LAUGH AT YOU, THEN THEY FIGHT YOU, THEN YOU WIN.
  • 12.
    “MY ATTITUDE WASTHAT COMPETITION CAN TRY TO COPY MY STYLE. BUT THEY CAN’T READ MY MIND; SO I’LL LEAVE THEM A MILE AND HALF BEHIND.”
  • 13.
    “BUT INNOVATION COMESFROM PEOPLE MEETING UP IN THE HALLWAYS OR CALLING EACH OTHER AT 10:30 AT NIGHT WITH A NEW IDEA, OR BECAUSE THEY REALIZE SOMETHING THAT SHOOTS HOLES IN HOW WE’VE BEEN THINKING ABOUT A PROBLEM”
  • 14.
    “HEAVIER THAN AIRFLYING MACHINES ARE IMPOSSIBLE.” LORD KELVIN, ROYAL SOCIETY, 1895 “THERE IS NO REASON FOR ANY INDIVIDUAL TO AHAVE A COMPUTER IN THEIR HOME.” KEN OLSEN, DIGITAL EQUIPMENT CORPORATION, 1977 “WHO THE HELL WANTS TO HEAR ACTORS TALK?” HARRY WARNER, WARNER BROTHERS PICTURES, 1927 “THERE IS NO LIKELIHOOD MAN CAN EVER TAP THE POWER OF THE ATOM.” ROBERT MILLIKAN, NOBEL PRIZE IN PHYSICS, 1923 “THE PHONOGRAPH… IS NOT OF ANY COMMERCIAL VALUE.” THOMAS EDISON, 1880
  • 15.
    HOW CAN STRATEGICAGILITY HELP YOU HELP OUR CLIENTS?
  • 17.
  • 20.
  • 21.
    Observe Orient Decide Act Observe Orient Decide Act
  • 22.
  • 24.
    CONSCIOUSNESS PHONETIC LOOPVISUO-SPECIAL SKETCHPAD ?
  • 25.
    SURVEY QUESTION: HOWARE YOU REMEMBERING? A. REPEATING SILENTLY B. VISUALIZING SOMETHING C. OTHER
  • 26.
    PHONETIC LOOP VISUO-SPECIAL SKETCHPAD EPISODIC BUFFER CONSCIOUSNESS
  • 27.
    RELATIVE NUMBER OFNARRATIVE CHESS PLAYERS RECOGNIZE: GRAND MASTER MASTER EXPERT
  • 28.
    FAIRYTALES EUROPE &AMERICAS KONAN JAPAN PURANAS INDIA 36 STRATAGEMS CHINA
  • 29.
    PROFIT MARGIN (EBITDA) VALUE CREATION (TRS) REVENUE GROWTH (CAGR)
  • 30.
    CORE RESEARCH 12 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 COMPANY AES CORP. (THE) AL TRAN TECHNOLOGIES SA AMOREPACIFIC CORP APOLLO GROUP INC ASSA ABLOY AB ATI TECHNOLOGIES INC AUTOSTRADE SPA BARR PHARMACEUTICALS INC BROOKFIELD PROPERTIES CORP CAPITA GROUP PLC CHINA INTL MARINE CONTAINERS CJ CORP CLEAR CHANNEL COMMUNICATIONS CSL LTD D R HORTON INC DELL INC ESPRIT HLDINGS LTD FOREST LABORATORIES FRONTLINE LTD GAME GROUP PLC (THE) H & M HENNES & MAURI TZ AB HERO HONDA MOTORS LTD HON HAI PRECISION IND CO LTD IMPALA PLATINUM HOLDINGS LTD INFOSYS TECHNOLOGIES LTD INTL GAME TECHNOLOGY ICI CORP BHD KINGSPAN GROUP PLC MAN GROUP PLC MERITAGE HOMES CORP MICROSOFT CORP NOKIA (AEI) OY NVR INC OM GROUP INC PENN NATIONAL GMAING INC PUMA AG RUOLF DASSLER SPORT SAGE GROUP PLC SHINSE GAE CO LTD SKYWEST INC SPIL-SILICONWARE PREC IND CO STARBUCKS CORP TECHTRNOIC INDUSTRIES CO LTD TEVA PHARMACEUTICALS TIETOENATOR OYJ VORNADO REALTY TRUST WFTHERSPOON
  • 31.
    NARRATIVES TO FINDA FOURTH OPTION BEAT THE COMPETITION NARRATIVE 10 LOCK UP RESOURCES NARRATIVE 11 CAPTIVE CUSTOMERS BUILD ECONOMIES OF SCALE OUTTHINK THE COMPETITION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING
  • 32.
    NARRATIVE 22 MOVEEARLY TO THE NEXT BATTLEGROUND
  • 33.
    NARRATIVE 22 MOVEEARLY TO THE NEXT BATTLEGROUND I JUST THINK A FUTURE IN WHICH ANYONE CAN SHOOT STUFF INTO SPACE IS MORE EXCITING THAN ONE WHICH ONLY THE GOVERNMENT CAN.
  • 34.
    NARRATIVE 22 MOVEEARLY TO THE NEXT BATTLEGROUND
  • 35.
    NARRATIVE 22 MOVEEARLY TO THE NEXT BATTLEGROUND
  • 36.
    NARRATIVE 22 MOVEEARLY TO THE NEXT BATTLEGROUND WHERE IS THE NEXT BATTLEGROUND? TECHNOLOGIES TRENDS? SOCIAL SHIFTS? GEOGRAPHICS?
  • 37.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 38.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 39.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 40.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 41.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED Hipmunk AirBnB Uber Open Table
  • 42.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 43.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED
  • 44.
    NARRATIVE 34 COORDINATETHE UNCOORDINATED WHO WOULD WE LIKE TO COORDINATE? CUSTOMERS? EXPERTS? EMPLOYEES? REGULATORS?
  • 45.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING
  • 46.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING JULIE PICKENS
  • 47.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING INGVAR KAMPRAD
  • 48.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING INGVAR KAMPRAD
  • 49.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING ?
  • 50.
    NARRATIVE 32 CREATESOMETHING OUT OF NOTHING WHAT WOULD YOU LIKE TO ADD TO THE GAME? NEW CATEGORIES? NEW OCCASIONS OR NEEDS? NEW CUSTOMERS? NEW SUPPLIERS? NEW DISTRIBUTORS? NEW REGULATORS?
  • 51.
    FIND MORE STRATAGEMSAT KAIHAN.NET
  • 52.
  • 53.
    IMPOSSIBLE IS AWORD TO BE FOUND ONLY IN THE DICTIONARY OF FOOLS.
  • 54.
    IT’S NOT THATI’M SO SMART, IT’S JUST THAT I STAY WITH PROBLEMS LONG.
  • 55.
    MAKE THE IMPOSSIBLEPOSSIBLE DON’T MOTOROLA BUILD HANDSETS RISK OF NO WIFI EARLY ADOPTERS CUSTOMER SERVICE TOO COSTLY NO ONE PROVIDES SERVICE DAVID MORKEN
  • 56.
  • 57.
  • 58.
    FOR PRESENTATION ANDOTHER TOOLS: WWW.KAIHAN.NET KAIHAN@OUTTHINKER.COM @KAIHAN
  • 59.
    STRATEGIC AGILITY SIEGFRIEDGROUP KAIHAN KRIPPENDORFF