Brandscaping is not a new invention in marketing… the definition is “The creation of mutually beneficial partnerships between brands that help increase demand”. For me I’m constantly working to learn how we can take our clients social & real-time media campaigns to the next level. After a great meeting with my friend James Navarro at Digital Gear, he mentioned the book “Brandscaping” by Andrew M. Davis. This book has truly changed my understanding as to the power of unleashing partnerships. I would highly recommend this book to anyone looking to really take your Real-time Marketing to the next level with partners that care about your brand.

1. Top 6 Must do’s To Real-Time
Brandscaping Success!

2. Brandscaping is not a new invention in marketing… the definition is “The
creation of mutually beneficial partnerships between brands that help
increase demand”. For me I’m constantly working to learn how we can take
our clients social & real-time media campaigns to the next level. After a great
meeting with my friend James Navarro at Digital Gear, he mentioned the book
“Brandscaping” by Andrew M. Davis. This book has truly changed my
understanding as to the power of unleashing partnerships. I would highly
recommend this book to anyone looking to really take your Real-time Marketing
to the next level with partners that care about your brand.
I’ve been working on my Top 5 Must
Do’s to reach Brandscaping Success,
and I thought I would share!

3. Focus on businesses & brands that are non-competitive but share the similar
audience as your brands. This list should be developed over a one hour
brainstorming session, and added to as you think about new partners.
Make a List of the Perfect Partners

4. Develop a list of marketing directors, businesses, and follow their social
accounts. Facebook or LinkedIn message, email, or call the business to leave
a message about potential partnership. Plant the seed and wait for follow-
backs.
Reach out to Potential Partners via Social, Email, and Phone Calls

5. Develop a series of Post Engagement contests, that will allow your fans to
cooperate together driving collaborative influence, with the goal to generate
responses and commentary.
Develop a Social Post Engagement Contest

6. Develop a series of social visuals to drive the partnership with your
brandscaping partners. This allows for a more viral, shareable post, that drives
new fans to your partners social pages.
Create Social Visual Content for your clients Postings

7. Make sure that every month you recap the results you’re showing on behalf of
your brandscaping partners. This will allow them to really track the success of
the partnership and increase the likelihood of more on-going campaigns as you
recap the successes!
Focus on Showing the Results to Partners

8. Keep inspired by thinking outside the box, and work at developing new partners
each week. Without follow-ups and pushing hard off-line, this will fail. So take it
seriously and work it!
If you focus on these 6 areas to successful brandscaping…. You will develop a
winning strategy that works, and becomes a way to develop great networking
opportunities as well! This is a strategy that will change your Real-time & Social
Marketing forever!
Continue to develop new Partnerships