When it comes to Search Engine Optimization (SEO), it’s commonly believed that social media signals don’t directly impact where your website ranks in the search engines. So why bother? Well, social media may not have a direct impact on your SEO, but it still plays a momentous role in getting your content in front of a bigger audience. This means that investing time and money in social media can produce something of a multiplier effect. Think about it this way: you create a great piece of content on social media, such as an original infographic, that attracts some pickup from other users. From here, people are more likely to publicize the data, which may in turn generate more clicks through to your site, which may ultimately lead to site visitors becoming shoppers and entrusting you with their money.

1. How to Use Social Media
to Boost Your SEO

2. When it comes to Search Engine Optimization (SEO), it’s
commonly believed that social media signals don’t directly impact
where your website ranks in the search engines.

3. So why bother?
Well, social media may not have a direct
impact on your SEO, but it still plays a
momentous role in getting your content in
front of a bigger audience. This means that
investing time and money in social media can
produce something of a multiplier effect.
Think about it this way: you create a great
piece of content on social media, such as an
original infographic, that attracts some pickup
from other users. From here, people are
more likely to publicize the data, which may
in turn generate more clicks through to your
site, which may ultimately lead to site visitors
becoming shoppers and entrusting you with
their money.

4. Now, all of these things are not only good for your brand, they’re also boosting your
SEO score. People who write about your infographic may link back to your site,
enhancing your link equity.
People clicking through to the on-site
infographic will spend longer on your
site if the data’s well presented and
interesting, increasing your dwell time
(how long people spend on-site after
entering via a search engine results
page). People spending money with
you in this way will also reduce your
bounce rate (the number of people
clicking off after one page).

5. Share regular content via social media
In the example above, link-building is a
secondary benefit of solid social media
presence. By sharing an infographic to
the widest possible audience, you can
increase the chances of getting it shared,
whether it’s on social media, an industry-
specific blog, or even a well-known daily
like The Guardian. By sharing regular
high-quality content, you also boost the
chance of this happening.
If you’re looking to take your link building
to the next level, then check out Click
Intelligence, a full service digital agency
specializing in SEO lead generation.

6. Partner with the right people
The stress put on some social marketers to provide quantitative results can lead to
problems. When it comes to followings, many organizations get stuck in the mentality
of quantity over quality. It’s worth pointing out that an account with 500 followers can
have as much heft as one with 5,000 provided 5 of its followers are top industry
influencers. You should be strategic about your following, drawing up lists to help you
identify key industry influencers and publications in your industry.
You increase the likelihood of getting a follow by simply engaging with their posts and
showing them you know your onions.

7. As well as sharing your content to help it
find a wider audience, these people are
also ripe candidates for partnerships.
The golden ticket is regularly engaging with
them and developing a lasting partnership,
whereby you willingly promote their
content in exchange for them doing the
same. Be willing to recommend their
content on social media with your own
informed comments and be prepared to
give them backlinks from your own website
in exchange. Influencer marketing goes
both ways.

8. Social media may not directly impact SEO, but as you can see, investing time,
money and effort in improving your profiles could have the inadvertent
effect of giving yours a major boost.
As Databox points out, 91% of search marketers are optimizing their brand
profiles for SEO. Don’t get left behind!